Name

Rivella Aktiengesellschaft

Legal name

Rivella AG

Website

https://rivella-group.com

Company type

Private

Founded year

1952

Operating status

Operating

Ownership category

akta.pro rank

Product category

Non-Alcoholic Beverages

NAICS

Soft Drink Manufacturing (312111)

SIC

Bottled & Canned Soft Drinks & Carbonated Waters (2086)

akta.pro primary industry

Non-Carbonated Soft Drinks (Juice Drinks, Lemonades, Fruit Drinks) (CRADAHAB)

akta.pro secondary industry

Vitamin- & Mineral-Fortified Beverage Production (AFAFAFAC)

Keywords

• Non-alcoholic beverages
• Carbonated soft drinks
• Vitamin water
• Fruit juice
• Beverage manufacturing

Headquarters

HQ city

Rothrist

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Technology or R&D

Revenue model

1. Beverage product sales: Rivella generates revenue through the manufacture and sale of branded beverages including Rivella (various variants), Focuswater vitamin waters, Michel fruit juices, and Passaia. Products are sold through retail channels, e-commerce, and possibly HORECA in Switzerland.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rivella Aktiengesellschaft manufactures and markets non-alcoholic beverages under the Rivella carbonated soft drink brand (including Rivella Rot, Blau, Grün, Gelb, Refresh, Schweizer Minze and P3ACHY variants), the Focuswater vitamin water line, and the Michel fruit juice brand, sold primarily through Swiss retail and direct e-commerce.

Product overview

Rivella Aktiengesellschaft is a Swiss family-owned beverage company founded in 1952, producing a portfolio of carbonated soft drinks, vitamin waters, and fruit juices. The core offering centers on the Rivella brand of carbonated beverages (Rivella Rot, Rivella Blau, Rivella Grün), complemented by the acquired Michel fruit juice brand (1983) and the Focuswater vitamin water brand (acquired 2019). Recent product development includes organic and reduced-sugar variants like Rivella Schweizer Minze and Rivella Refresh, as well as limited edition flavors like the 2026 P3ACHY Peach Zero.

Differentiator

Problem solved

Functional benefit

Brands

• Focuswater: Vitamin water brand with low-calorie products
• Michel
• Passaia
• Rivella

Products and services

• Rivella Rot The original flagship carbonated soft drink of the Rivella brand, with its signature recipe developed in 1952. Sold to Swiss consumers through retail and e-commerce.
• Rivella Blau The low-calorie variant of the Rivella carbonated beverage, originally developed for the Dutch Diabetes Society in 1958 and introduced in Switzerland in 1959 with calorie-free sweeteners.
• Rivella Grün Carbonated beverage with stimulating green tea extracts, the first refreshment drink of its kind when launched in 1999.
• Rivella Refresh Lower-sugar carbonated beverage with 40 percent less sugar than regular Rivella, launched in 2018.
• Rivella Schweizer Minze First organic Rivella variant with 47 percent less sugar, launched in 2021, made with natural mint flavors.
• Rivella Gelb Fully vegan Rivella variant, launched as a new color in the beverage assortment, entirely without cow's milk sugar.
• Rivella P3ACHY (Peach Zero) Limited edition peach-flavored zero-sugar Rivella launched in 33-cl cans in May 2026.

Quantifiable outcome

• 97% of raw materials sourced from Switzerland
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• FIS Alpine Ski World Championship Crans-Montana 2027coreGTM or Marketing Partner · 1 January 2027Rivella became National Partner of the FIS Alpine Ski World Championship Crans-Montana 2027. This major sporting event sponsorship reinforces Rivella's positioning as a refreshment brand for an active Switzerland.
• MoveSmartminorStrategic or Co-development Partner · 1 January 2026Initiative promoting sustainable corporate mobility. Rivella Group joined MoveSmart in 2026 as part of their commitment to sustainable business practices.
• PET-Recycling SchweizcoreStrategic or Co-development Partner · 1 January 2023Founding and board member of PET-Recycling Schweiz. Rivella was among the first companies to recycle PET bottles and use recycled material (recyclate). Long-standing commitment to circular economy and packaging sustainability.
• Erklärung von Mailand (Milan Declaration)coreOthers · 1 January 2023Voluntary commitment to reduce sugar content in refreshing beverages, milk drinks, and quark. Signed by 24 companies including Rivella in February 2023 at Bernerhof in Bern, Switzerland.
• RecyPaccoreStrategic or Co-development Partner · 1 January 2023Founding member of RecyPac, the new branch organization for packaging recycling in Switzerland. Helps ensure plastic and beverage cartons can be collected and recycled.
• Schöni Transport AGcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Logistics partner delivering Rivella products using environmentally friendly transportation including hydrogen trucks and electric vehicles. The partnership includes solar-powered logistics from their Rothrist distribution center. Four new E-LKWs were added to the fleet in 2026.
• Climate PartnerminorStrategic or Co-development Partner · 1 January 2019CO2 compensation partnership for all Focuswater beverages, helping offset carbon emissions from the vitamin water brand.
• fluidfocus AGcoreStrategic or Co-development Partner · 1 January 2019Acquisition of fluidfocus AG expanded Rivella Group's portfolio with the Focuswater vitamin water brand, adding the category of calorie-reduced vitamin waters to their product lineup.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Franken Brunnen GmbH & Co. KG: German mineral water and beverage producer with broad soft drink and juice portfolio. Comparable to Rivella as a regional multi-format beverage producer competing in retail with similar portfolio depth.
• Sinalco GmbH: German heritage soft drink brand with a similar cult-following positioning in its home market. Comparable to Rivella as a regional family-style brand competing in carbonated soft drinks with a comparable brand heritage narrative.
• Vittel (S.A. des Eaux Minérales de Vittel): French premium mineral water brand owned by Nestlé. Comparable to Rivella as a regional heritage beverage brand with strong domestic brand equity and a focus on natural sourcing and sustainability.
• Gerolsteiner Brunnen GmbH & Co. KG: Premium German mineral water brand with strong domestic brand equity. Comparable to Rivella as a regional premium beverage brand with strong sustainability credentials and a loyal domestic consumer base.

Broad incumbents

• PepsiCo: Global beverage and snacks powerhouse with portfolio spanning carbonated soft drinks, juices, and functional beverages. Comparable to Rivella as a broad incumbent competing in the same Swiss shelf space with overlapping category offerings.
• The Coca-Cola Company: Global beverage giant operating across carbonated soft drinks, juices, and functional beverages. Comparable to Rivella as the dominant competitor in Swiss retail soft drinks and a major competitive force Rivella must position against.
• Nestlé Waters (S.A.): Swiss-headquartered global water and beverage subsidiary of Nestlé with extensive bottled water and soft drink portfolio. Comparable to Rivella as a large Swiss-anchored incumbent operating in adjacent beverage categories with superior international distribution.
• Red Bull GmbH: Austrian-headquartered global energy drink leader with strong Swiss retail presence and extensive event sponsorship. Comparable to Rivella as a broader beverage incumbent that leverages event marketing and active-lifestyle positioning in the same Swiss market.

Direct peers

• Ramseier Suisse AG: Swiss family-owned beverage producer of cider, fruit juices, and soft drinks. Directly comparable to Rivella as a similarly sized Swiss heritage brand competing in the same retail channels with overlapping juice and soft drink categories.

Emerging players

• Hint Water Inc. US-based premium unsweetened flavored water brand focused on the same health-conscious consumer segment. Comparable to Rivella's Focuswater as a focused player in the vitamin/functional water category with a clean-ingredient positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rivella
• Instagraminstagram.com/rivella
• TikToktiktok.com/@rivella

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rivella Aktiengesellschaft