Scandinavian Marine
Scandinavian Marine is a boutique luxury yacht brokerage and management firm founded in 1977, serving high-net-worth individuals and commercial yacht operators with yacht sales, charter, new-build, refit, and ownership management services across offices in Sweden, Spain, Italy, Singapore, and Malta.
- Company typePrivate
- Founded1977
- HeadquartersGothenburg, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Scandinavian Marine does
Scandinavian Marine is a boutique luxury yacht brokerage and management firm founded in 1977 by David Pagrotsky and headquartered in Gothenburg, Sweden. The company represents high-net-worth individuals and commercial yacht operators in the purchase, sale, new construction, refit, charter, and ongoing management of high-quality sailing and motor yachts. Its core offerings span four interconnected service lines: Yacht Sales (brokerage on resale and new-build transactions), Charter (luxury charter brokerage across global destinations), Build & Refit (new-build project management and refit supervision), and Yacht Ownership Management (registration, flag registration, VAT, insurance, crew management, compliance, and charter program administration). The firm has built vessels with established European shipyards in Germany, Italy, and Holland, as well as with shipyards in Dubai, Sweden, and China, covering construction in wood, steel, GRP, carbon fiber, and aluminum.
The company's go-to-market is a high-touch, relationship-driven model delivered through a small team of senior brokers with multi-decade marine industry tenures. Distribution is direct-to-client with no intermediaries; physical offices in Gothenburg, Stockholm, Palma de Mallorca, Viareggio, Singapore, and Malta enable hands-on service across three continents. Revenue is generated through commission-based brokerage on multi-million dollar yacht transactions (examples: $16M motor yacht, €4.9M sailing yacht), charter commissions (€20K-€95K per week), new-build project management fees, and recurring yacht management service fees. The Malta-based operations leverage the Malta Yacht Registry for regulatory and tax structuring for commercial charter operations.
The business is privately held and family-controlled, with founder David Pagrotsky (Senior Broker) and son Daniel Pagrotsky (Broker) leading the firm, supported by Ulf Kjelin (Service Manager) and Susanne Storåkers (Sales and Marketing Director). The company pioneered the Swan Partner fractional ownership structure in 1979 and co-founded Swedeship in 1983 to build megayachts in Scandinavia for the first time. No external funding, public listing, or subsidiary entities are disclosed. The firm has produced several award-winning vessels, including a BOAT International Superyacht Award finalist (Melody), Mini Maxi Rolex World Championship Cup winner (Ocean Horse, 2011), and Superyacht Cup winner (Asgard).
Scandinavian Marine firmographics
Firmographics- Name
- Scandinavian Marine
- Legal name
- Scandinavian Marine
- Website
- https://scandinavian-marine.com
- Company type
- Private
- Founded year
- 1977
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Scandinavian Marine is a boutique luxury yacht brokerage and management firm founded in 1977, serving high-net-worth individuals and commercial yacht operators with yacht sales, charter, new-build, refit, and ownership management services across offices in Sweden, Spain, Italy, Singapore, and Malta.
- Ownership category
- akta.pro rank
Scandinavian Marine industry classification
Industry- Product category
- Yacht Brokerage Services
- NAICS
- Boat Dealers (441222), Support Activities for Water Transportation (4883)
- akta.pro primary industry
- Private Yacht & Luxury Boat Charters (With Crew) (THAJALAE)
- akta.pro secondary industries
- Luxury Yacht Systems Integration & Commissioning (Shipyard) (IMAJAMAI), Cruise Yacht Charters (Private Crewed) (THAEADAG)
Keywords
Where Scandinavian Marine is headquartered
LocationHeadquarters
- HQ city
- Gothenburg
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Scandinavian Marine business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Others
Revenue model
- Yacht Brokerage Commission: Commission-based revenue from the purchase and sale of high quality sailing and motor yachts. Brokers represent clients in transactions involving established shipyards and innovative startup yards globally.
- Yacht Management Services: Comprehensive yacht management services including registration, flag registration, VAT options, leasing agreements, insurance, financial accounting, crew management, surveys, compliance, engineering services, and financing assistance. Located in Malta.
- New Build Project Management: Fees for managing the yacht building process including planning phase, designer phase, shipyard quotation phase, construction supervision, and delivery. Two routes for new build process offered.
- Charter Services: Charter brokerage services connecting clients with appropriate yachts for holidays and special occasions. Tailor-made family holidays, hospitality events, and charter for special occasions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Charter rates starting from €20,000/week |
| Usage-based | Pay-as-you-go | Motor yacht charter: €29,500-34,500/week |
| One time/ perpetual license | Pay-as-you-go | Motor yacht for sale: $16,000,000 |
| One time/ perpetual license | Pay-as-you-go | Sailing yacht for sale: €4,900,000 |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels1 record
Scandinavian Marine product offering
Product offeringCore offering
Scandinavian Marine is a luxury yacht brokerage and management firm that represents clients in buying and selling high-quality sailing and motor yachts, sources and supervises new builds and refits at shipyards globally, brokers luxury yacht charters, and provides full yacht ownership management including registration, VAT, insurance, crew, compliance, and financial administration. Operations are run by senior brokers from offices across Europe and Asia, supported by Malta-based yacht administration.
Product overview
Scandinavian Marine is a luxury yacht sales and charter brokerage firm operating since 1977. The company offers four interconnected core services: Yacht Sales (brokerage for buying/selling sailing and motor yachts), Charter (luxury yacht charter services across global destinations), Build & Refit (new yacht construction project management and yacht restoration), and Yacht Ownership Management (comprehensive management services including registration, compliance, crew management, and charter program setup). The company maintains a physical presence spanning three continents (Europe, Asia, and representatives in Malta, Spain, and Sweden) and has built vessels with established European shipyards as well as innovative yards on other continents.
Differentiator
Problem solved
Functional benefit
Products and services
- Yacht Sales Brokerage service for buying and selling high-quality sailing and motor yachts, including new builds, refits, and brokerage yachts, on behalf of private owners.
- Charter Luxury yacht charter services offering tailor-made family holidays, hospitality events, and charter for special occasions across Mediterranean, Caribbean, and other global destinations.
- Build & Refit New yacht construction project management and refit supervision services, covering design phase, shipyard quotation, construction management, and delivery on behalf of yacht owners.
- Yacht Ownership Management Comprehensive yacht management services including registration, flag registration, VAT options, tax advice, leasing agreements, insurance, financial accounting, crew management, surveys, compliance, engineering services, financing assistance, and charter yacht management, anchored in Malta.
Quantifiable outcome
- Some yachts we have been responsible for are among the most admired in the World
Companies that use Scandinavian Marine
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Scandinavian Marine technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Scandinavian Marine partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Swan Partner (Fractional Ownership)minorIn 1979, Scandinavian Marine created Swan Partner, one of the first multi-yacht fractional ownership structures, assisting clients in setting up the infrastructure needed for yacht ownership.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Scandinavian Marine competitors and assessment
Company assessmentDirect peers
- Burgess: One of the world's largest luxury yacht brokerage, charter, and management firms with offices across Europe, the Americas, and Asia. Directly comparable service offering (sales, charter, management, new construction) targeting the same HNW clientele with similarly prestigious yacht portfolio positioning.
- Fraser Yachts: Major international yacht brokerage, charter, and management firm with a long history in the luxury yacht sector. Competes head-to-head with Scandinavian Marine across yacht sales, charter arrangement, and ownership management services for HNW clients.
- Camper & Nicholsons: Historic luxury yacht brokerage and charter firm with global offices. Daniel Pagrotsky previously served as country representative for Camper & Nicholsons (UK), establishing a direct professional connection. Both firms serve the same HNW client base for yacht sales, charter, and management across Mediterranean and global destinations.
- Edmiston: London-based luxury yacht brokerage, charter, and management company with strong Mediterranean presence. Targets an identical client base of HNW yacht owners for sales, charter, and new construction project services.
- Northrop & Johnson: Established luxury yacht sales, charter, and management brokerage with global reach. Offers the same integrated service portfolio to HNW yacht owners and competes directly for both brokerage mandates and charter bookings across the markets Scandinavian Marine serves.
- YPI (Yachting Partners International): International yacht brokerage, charter, management, and crew placement firm with offices in Monaco and other key yachting hubs. Direct competitor across the same service categories as Scandinavian Marine.
- Worth Avenue Yachts: US-based luxury yacht brokerage specializing in yacht sales, new construction, and charter services. Competes for the same HNW buyer pool in the yacht brokerage market, particularly in larger motor yacht segments.
- Merle Wood & Associates: Specialist luxury yacht brokerage and charter firm focused on large motor yacht sales and charter. Comparable boutique-style relationship-driven business targeting ultra-HNW clients in the superyacht segment.
- Ocean Independence: International yacht brokerage, charter, and management company with offices in Europe and the US. Offers comparable bespoke sales, charter, build management, and yacht management services to HNW clientele.
- IYC (International Yacht Company): Global luxury yacht brokerage offering sales, charter, management, and new construction services with offices worldwide. Comparable boutique-to-mid-scale yacht services firm competing in the same Mediterranean, Caribbean, and Asian charter markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Scandinavian Marine social profiles
Digital presenceScandinavian Marine financial estimates
Financial estimateRevenue estimate
Valuation estimate
Scandinavian Marine leadership team
Management profileNumber of profiles
Profiles4 records
Scandinavian Marine funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Scandinavian Marine M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Scandinavian Marine
What does Scandinavian Marine do?
Scandinavian Marine is a luxury yacht brokerage and management firm that represents clients in buying and selling high-quality sailing and motor yachts, sources and supervises new builds and refits at shipyards globally, brokers luxury yacht charters, and provides full yacht ownership management including registration, VAT, insurance, crew, compliance, and financial administration. Operations are run by senior brokers from offices across Europe and Asia, supported by Malta-based yacht administration.
Is Scandinavian Marine a public or private company?
Scandinavian Marine is a private company. It is classified as family owned and is currently operating.
When was Scandinavian Marine founded?
Scandinavian Marine was founded in 1977. It employs 1 to 10 people.
Where is Scandinavian Marine based?
Scandinavian Marine is headquartered in Gothenburg, Sweden, in the Europe region.
How does Scandinavian Marine make money?
Four revenue lines are on record. Yacht Brokerage Commission is the primary driver. The others are yacht Management Services, new Build Project Management and charter Services.
Who are Scandinavian Marine's main competitors?
Direct peers on record are Burgess, Fraser Yachts, Camper & Nicholsons, Edmiston, Northrop & Johnson, YPI (Yachting Partners International), Worth Avenue Yachts, Merle Wood & Associates, Ocean Independence and IYC (International Yacht Company).
Does Scandinavian Marine have an API?
No public API is recorded for Scandinavian Marine.
What industry is Scandinavian Marine in?
Scandinavian Marine's product category is Yacht Brokerage Services. Its primary akta.pro industry code is THAJALAE, Private Yacht & Luxury Boat Charters (With Crew), with a secondary code of IMAJAMAI, Luxury Yacht Systems Integration & Commissioning (Shipyard). Its NAICS code is 441222.