Round Rock Area Serving Center
Round Rock Area Serving Center is a Texas 501(c)(3) nonprofit founded in 1987 that provides food, clothing, financial assistance, and crisis support to low-income individuals and families across Round Rock and southern Williamson County, funded via donations, thrift store sales, and a volunteer coalition.
- Company typePrivate
- Founded1987
- HeadquartersRound Rock, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Round Rock Area Serving Center does
Round Rock Area Serving Center is a Texas 501(c)(3) nonprofit corporation founded in 1987 that delivers crisis social services to low-income individuals and families across Round Rock and southern Williamson County. Its core programs include a food pantry (Monday–Friday and Saturday hours), emergency financial assistance for utilities, rent, prescriptions, and transportation, the Treasures Charity Resale Shop & Boutique (a dual clothing and furniture thrift store), The Volunteer Center portal connecting 2,000+ county nonprofits with volunteers, the Amazon-powered home delivery program for seniors 60+, disabled individuals, veterans, and active military, plus supplementary programs such as Fresh Food for Families, H.O.P.E. elderly nutrition, Community Gardens (4,000+ lbs/year of produce with Williamson County Master Gardeners), Computers for Kids, and Keep Round Rock Warm.
The underlying technology is modest and operational rather than differentiated: a secure web-based client assistance application and case management system at secure.rrasc.org that handles intake, voucher issuance, account creation, and status tracking, plus the volrock.org volunteer opportunity portal. The platform is presented by the organization as a usability differentiator for clients applying online rather than as a proprietary technical asset. No APIs, SDKs, AI features, or integrations are disclosed.
The business model is a hybrid nonprofit funding stack. Services to clients are free of charge (food assistance, vouchers, emergency cash aid). Revenue is generated through thrift store retail sales (~$2,500 average daily post-expansion, up from ~$1,500, sold both on-site and via an eBay storefront), individual and corporate monetary donations, the Thankful Thousand monthly recurring donor program ($10+/month), the annual Karamu fundraising event, corporate volunteer teams, in-kind food donations (HEB daily bread, USDA TEFAP via Central Texas Food Bank at $0.11/lb), and a multi-year Legacy of Compassion Capital Campaign that has already raised a $500,000 bequest to fund facility expansion. Go-to-market is community-led: word-of-mouth referrals, church and business coalition support (40+ members), community events, and organic social media.
Round Rock Area Serving Center firmographics
Firmographics- Name
- Round Rock Area Serving Center
- Legal name
- Round Rock Area Serving Center
- Website
- https://rrasc.org
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Round Rock Area Serving Center is a Texas 501(c)(3) nonprofit founded in 1987 that provides food, clothing, financial assistance, and crisis support to low-income individuals and families across Round Rock and southern Williamson County, funded via donations, thrift store sales, and a volunteer coalition.
- Ownership category
- akta.pro rank
Round Rock Area Serving Center industry classification
Industry- Product category
- Human Services
- NAICS
- Community Food Services (62421)
- akta.pro primary industry
- Community Centers & Neighborhood Support Services (BPAGAEAL)
- akta.pro secondary industry
- Rural/Small-Town Dollar Stores (CRAEAAAC)
Keywords
Where Round Rock Area Serving Center is headquartered
LocationHeadquarters
- HQ city
- Round Rock
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Round Rock Area Serving Center business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Others
Revenue model
- Thrift Store Sales: Treasures Charity Resale Shop & Boutique sells donated clothing, furniture, and home goods to the general public. Revenue supports food pantry and social service programs. Average daily retail sales increased from $1,500 to $2,500.
- Donations and Fundraising: Monetary donations from individuals, corporate teams, and community members. Fundraising events such as Karamu annual event. 'Thankful Thousand' monthly donor program at $10+/month. Capital campaign for facility expansion.
- Food Bank Partnership: Partnership with Central Texas Food Bank for USDA food distribution programs (TEFAP). Food purchased at $0.11 per pound through food bank partnerships.
- Client Service Fees: Nominal fees may be associated with certain assistance programs; services primarily provided at no cost to qualifying low-income clients
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Food Assistance - Free for qualifying clients |
| Subscription | Monthly | Thankful Thousand Monthly Donor Program |
| Other | Pay-as-you-go | One-time monetary donations |
Go-to-market motion1 record
Distribution channels8 records
Marketing channels10 records
Round Rock Area Serving Center product offering
Product offeringCore offering
The Round Rock Area Serving Center is a Texas 501(c)(3) nonprofit that delivers free basic-needs social services to qualifying low-income individuals and families in Round Rock and southern Williamson County. Its core offerings center on food distribution through a Food Pantry, Amazon Home Delivery, Fresh Food for Families, and the H.O.P.E. elderly nutrition program, complemented by emergency Financial Assistance (utilities, rent, prescriptions, transportation, lodging) and the Treasures Charity Resale Shop & Boutique whose revenue subsidizes programs. The Volunteer Center connects 2,000+ area nonprofits with volunteers and serves as a community-coordination platform.
Product overview
The Round Rock Area Serving Center is a Texas 501(c)(3) nonprofit organization offering a comprehensive suite of social services centered on food security and crisis support. The core offering is the Food Pantry, supplemented by the Treasures Charity Resale Shop & Boutique (a dual-location thrift store generating revenue for operations), and The Volunteer Center (a volunteer matching platform connecting over 2,000 nonprofits with volunteers). Additional programs include the Amazon Home Delivery Program, Fresh Food for Families, H.O.P.E. (senior food program), Community Gardens, Computers for Kids, Keep Round Rock Warm, and Financial Assistance for utilities, rent, and other emergency needs. The organization is executing a Capital Campaign (Legacy of Compassion) to double food pantry capacity, add a 16,000 sq. ft. thrift store, and create a veteran services hub. In 2025, the organization assisted 111,154 people and distributed 1.8+ million pounds of food.
Differentiator
Problem solved
Functional benefit
Brands
- Treasures: Charity resale shop and boutique offering clothing, jewelry, housewares, furniture, appliances and seasonal selections including prom dresses, suits, bridal wear, and vintage finds
- The Volunteer Center
Products and services
- Food Pantry Main food assistance service providing food to qualified families and individuals in crisis. Open Monday-Friday 10am-4pm and Saturday 9am-1pm. Clients must have a food voucher prior to entering.
- Treasures Charity Resale Shop & Boutique Charity thrift store offering clothing, jewelry, housewares, furniture, appliances, and home goods in two storefronts (clothing boutique at front of center, furniture store at back right). Sales revenue supports the food pantry and social service programs.
- The Volunteer Center Volunteer matching program and Volunteer Opportunity Portal connecting volunteers and groups with nonprofit service opportunities throughout Williamson County, including Williamson County Volunteer Match, Round Rock Municipal Volunteers, Community Service Restitution Program, and signature events such as Family Volunteer Day and the Non Profit Volunteer Fair.
- Amazon Home Delivery Program Home delivery food program serving households with adults 60 years and older, disabled individuals, veterans, and active military throughout Williamson County. Enrollment via phone at 512-244-2431.
- Fresh Food for Families Fresh food distribution program sponsored by the Central Texas Food Bank, held on the 1st, 3rd, and 5th Thursday of each month from 7:30am-9:30am for qualified clients.
- H.O.P.E. Healthy Options Program for the Elderly Nutrition program for elderly individuals, held every 2nd Friday of the month from 9:00am-1:00pm.
- Community Gardens Gardens operated under the supervision of Williamson County Master Gardeners, producing over 4,000 pounds per year of fresh produce that supports the food pantry.
- Computers for Kids Program accepting donated computers for redistribution to children and families in need, addressing the digital divide.
- Keep Round Rock Warm Coat donation and distribution program; donations of gently used coats accepted year-round to help keep community members warm.
- Financial Assistance Emergency financial assistance for utilities (electric, gas, water), rent, prescriptions, payday loan assistance, transportation, and temporary lodging. Application available online at secure.rrasc.org.
Quantifiable outcome
- 1.8+ million pounds of food distributed to the community in 2025
- +4 more outcomes
Companies that use Round Rock Area Serving Center
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles4 records
Round Rock Area Serving Center technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Round Rock Area Serving Center partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- Central Texas Food BankcorePartner agency relationship with Central Texas Food Bank for USDA TEFAP food distribution. Serving Center purchases food at $0.11 per pound through the food bank. Central Texas Food Bank sponsors Fresh Food for Families distributions held on 1st, 3rd, 5th Thursdays at the Serving Center.
- Williamson County Master GardenerscoreCommunity gardens operated under supervision of Williamson County Master Gardeners, producing over 4,000 pounds per year of fresh produce that supports the food pantry.
- HEBminorLocal retail partner providing daily bread and pastry/treats donations for distribution in the Serving Center lobby to all visitors.
- AmazoncoreAmazon home delivery program enables food delivery to homebound seniors 60+, disabled individuals, Veterans, and active military throughout Williamson County.
- CapMetrominorPublic transportation provider with a stop located within walking distance of the Serving Center, improving accessibility for clients.
- Member Churches and BusinessescoreNetwork of 40+ churches and businesses that support the Serving Center mission. Members include Celebration Church, First Baptist Church, First United Methodist Church, Dell (corporate volunteer teams), First Texas Bank, and many others.
- Good Works CommunityminorCollaboration with Good Works Community, a network of faith-based organizations serving the community.
- USDAcoreUSDA TEFAP (The Emergency Food Assistance Program) food distribution program administered through the Serving Center. Forms available in English and Spanish for 2025-2026.
Scale indicators9 records
Recent moves8 records
Expansion highlights5 records
Round Rock Area Serving Center competitors and assessment
Company assessmentDirect peers
- Meals on Wheels Central Texas: Operates home-delivered food programs for seniors and homebound individuals. Directly comparable to RRASC's Amazon home delivery program and H.O.P.E. senior nutrition program in target population and delivery model.
- Central Texas Food Bank: Regional food bank and RRASC's primary supply partner (TEFAP). Operates the same community food-distribution model at greater scale across Central Texas, including the Fresh Food for Families program RRASC runs on its campus.
- Goodwill Industries of Central Texas: Operates thrift retail stores (analogous to Treasures) whose revenue funds mission programs including workforce development. Closely comparable hybrid retail/nonprofit model and regional footprint in Central Texas.
- St. Vincent de Paul: Faith-based nonprofit providing food pantries, thrift stores, and emergency financial assistance — essentially the same service mix as RRASC, with a similar parish-based volunteer and donation model.
- United Way of Williamson County: Community-services umbrella that funds and coordinates many of the same partner agencies serving Williamson County residents. Comparable donor-base and community-embedded service model to RRASC.
Broad incumbents
- Salvation Army: Multi-service faith-based nonprofit offering food, financial assistance, and emergency lodging — the same service mix RRASC provides. Operates at national scale with comparable voucher-based aid and thrift-store (Family Stores) revenue model.
Regional players
- Hill Country Ministries: Faith-based social services nonprofit serving suburban/rural communities in Central Texas with food and financial assistance — analogous service mix and target population to RRASC in an adjacent geographic footprint.
- Hope Food Pantry of Austin: Mobile and fixed-site food pantry serving low-income families in Central Texas. Closely comparable client base, food-distribution model, and volunteer-driven operating structure to RRASC's food pantry.
- Habitat for Humanity of Williamson County: Local Habitat affiliate providing housing-related assistance (utility/rent support) within the same Williamson County geography. Comparable nonprofit social-services scope and reliance on faith/community partnerships.
- Caritas of Austin: Central Texas nonprofit providing food assistance, housing support, and workforce development. Closely comparable to RRASC in mission scope (food + financial + housing aid) and client base, but serves the Austin metro area rather than Williamson County.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Round Rock Area Serving Center social profiles
Digital presenceRound Rock Area Serving Center compliance and trust
Trust signalCompliance3 records
Round Rock Area Serving Center financial estimates
Financial estimateRevenue estimate
Valuation estimate
Round Rock Area Serving Center leadership team
Management profileNumber of profiles
Profiles7 records
Round Rock Area Serving Center subsidiaries and ownership
Company hierarchySubsidiaries2 records
Round Rock Area Serving Center funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Round Rock Area Serving Center M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Round Rock Area Serving Center
What does Round Rock Area Serving Center do?
The Round Rock Area Serving Center is a Texas 501(c)(3) nonprofit that delivers free basic-needs social services to qualifying low-income individuals and families in Round Rock and southern Williamson County. Its core offerings center on food distribution through a Food Pantry, Amazon Home Delivery, Fresh Food for Families, and the H.O.P.E. elderly nutrition program, complemented by emergency Financial Assistance (utilities, rent, prescriptions, transportation, lodging) and the Treasures Charity Resale Shop & Boutique whose revenue subsidizes programs. The Volunteer Center connects 2,000+ area nonprofits with volunteers and serves as a community-coordination platform.
Is Round Rock Area Serving Center a public or private company?
Round Rock Area Serving Center is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Round Rock Area Serving Center founded?
Round Rock Area Serving Center was founded in 1987. It employs 1 to 10 people.
Where is Round Rock Area Serving Center based?
Round Rock Area Serving Center is headquartered in Round Rock, United States, in the North America region.
How does Round Rock Area Serving Center make money?
Four revenue lines are on record. Thrift Store Sales are the primary driver. The others are donations and Fundraising, food Bank Partnership and client Service Fees.
Who are Round Rock Area Serving Center's main competitors?
Direct peers on record are Meals on Wheels Central Texas, Central Texas Food Bank, Goodwill Industries of Central Texas, St. Vincent de Paul and United Way of Williamson County. Salvation Army is listed as a broad incumbent. Regional players are Hill Country Ministries, Hope Food Pantry of Austin, Habitat for Humanity of Williamson County and Caritas of Austin.
Does Round Rock Area Serving Center have an API?
No public API is recorded for Round Rock Area Serving Center.
What industry is Round Rock Area Serving Center in?
Round Rock Area Serving Center's product category is Human Services. Its primary akta.pro industry code is BPAGAEAL, Community Centers & Neighborhood Support Services, with a secondary code of CRAEAAAC, Rural/Small-Town Dollar Stores. Its NAICS code is 62421.