Sensmi

What Sensmi does

Sensmi is a cloud-based in-store analytics platform that brings web-style behavioural intelligence to brick-and-mortar retail. Founded in 2022 and headquartered in Utrecht, Netherlands, the company aggregates data from a heterogeneous sensor stack (cameras, LiDAR, RFID, footfall counters, touch and weight sensors, and InVue security cradles) and processes it through the Sensmi V2 platform to deliver real-time KPIs including traffic, opportunity-to-see, convergence, dwell time, engagement, and conversion. The platform integrates natively with major digital signage CMS systems (BrightSign, OnSign, Navori, Evexi, Signagelive, Datapost, Dise) and sensor brands (Nexmosphere, FootfallCam, BlueZoo, Admobilize, Xovis), with hardware bridged via the Sensmi Gateway and power-management data captured through the Nexmosphere NEO integration. Sensmi monetises via annual SaaS subscriptions on a quote-based model, supported by a Dashboard Marketplace for customised templates, API integration, and add-on modules including the LiDAR Configuration Wizard, Device Provisioning Tool, and Dynamic Dashboards with data blending.

The company's go-to-market relies primarily on a channel partner model, with nine or more regional distributors (Visono in Sweden, Media Solutions in Switzerland, ImaginArt in Iberia, Exertis AV Italy, EgeRate in Turkey, SCHOT in Asia, Japan Material, DigiComm in Dubai, Thorvin Electronics in Canada) plus systems integrators such as Amped Digital (Australia), Motion Mapping (UK), and Moving Tactics (UK). Sensmi supplements indirect sales with direct enterprise engagement via Request-a-Demo CTAs and a strong event presence at ISE, InfoComm, DSSE, and Digital Signage Japan. Named customers span Canon Australia, Converse, Johnnie Walker Blue, YSL, Van der Valk, and Zanna Skin, with consistent award recognition including five Best of Show wins at ISE 2025 and InfoComm 2025. The team remains small (1-10 employees) and the company is privately held with no disclosed funding rounds to date.

Name

Sensmi

Legal name

Sensmi

Website

https://sensmi.eu

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Sensmi is a cloud-based in-store analytics platform founded in 2022 in Utrecht, Netherlands, that aggregates multi-sensor data (LiDAR, RFID, footfall, touch, weight) for brick-and-mortar retailers to measure traffic, engagement, and conversion. It serves enterprise customers via a global distributor and systems integrator channel across Europe, Asia, Middle East, and North America.

Ownership category

akta.pro rank

Product category

In-Store Retail Analytics Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

akta.pro secondary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• In-store analytics platform
• Retail sensor analytics
• Digital signage integration
• Footfall measurement software
• Retail behavior analytics

Headquarters

HQ city

Utrecht

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Platform Subscription (Cloud-based): Sensmi operates as a SaaS platform with cloud-based analytics and dashboards. Subscription packages available for projects of any scale from 1 to 1000+ locations. Premium and Pro dashboard tiers available with advanced analytics.
2. NEO Premium License: Power management dashboards for NEO devices. Complimentary basic dashboard for NEO users with advanced packages available. 6-month NEO Premium License offered free with NEO 640 or NEO 620 purchase.
3. API Integration Fees: API integration available for 3rd party products, enabling data transfer into customer applications. Server-to-server APIs for custom integrations.
4. OnSign App Integration: Sensmi app available via OnSign app portal for seamless integration without requiring Sensmi gateway hardware.
5. Demo/Trial Licensing: Three-month demo license offered to visualise data analytics for Nexmosphere demo kits. Free trial programs available for qualified prospects.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels11 records

Core offering

Sensmi provides a cloud-based in-store behavioural analytics platform that aggregates data from cameras, LiDAR, RFID, footfall, touch and weight sensors to deliver real-time retail performance insights (traffic, dwell time, engagement, conversion) for brick-and-mortar stores. The platform is delivered as a SaaS subscription with supporting hardware (Sensmi Gateway, Nexmosphere NEO power-management device) and integrates with major digital-signage CMS and sensor partners. Customers include enterprise retailers, hospitality operators and systems integrators deploying projects of 1 to 1,000+ locations worldwide.

Product overview

Sensmi is a cloud-based in-store data analytics platform designed for brick-and-mortar retail that transforms physical interactions into actionable insights. The core offering is the Sensmi Platform (now in V2), which aggregates data from multiple sensor types (Nexmosphere RFID, LiDAR, weight sensors; InVue security cradles; BlueZoo occupancy sensors; footfall counters) to provide real-time analytics on traffic, dwell time, convergence, product engagement, and conversion. The platform includes the Sensmi Dashboard Marketplace for custom dashboard templates and API integration for third-party applications. Add-on modules include the Sensmi Gateway (hardware bridge for sensor connectivity), NEO Power Dashboard (for energy monitoring via Nexmosphere NEO power management device), LiDAR Configuration Wizard, Device Provisioning Tool, and Dynamic Dashboards with data blending capabilities. The platform integrates with major CMS platforms (BrightSign, OnSign, Evexi, Navori, Signagelive) and supports secure login with 2FA, automated reporting, and GDPR compliance.

Differentiator

Problem solved

Functional benefit

Brands

• NEO: A power management device for digital signage that measures and controls all components in a digital signage installation, providing energy monitoring and analytics capabilities.

Products and services

• Sensmi Platform Cloud-based behavioural analytics platform that collects and analyses in-store data from multiple sensor types (cameras, footfall counters, touch sensors, RFID, LiDAR, weight sensors) and delivers real-time KPIs (traffic, dwell time, convergence, engagement, interaction time, conversion) for brick-and-mortar retailers, brands and channel partners.
• Sensmi V2 Major version of the Sensmi platform featuring a streamlined user interface, enhanced device management, and a Dashboard Marketplace that lets users discover, install and tailor dashboard templates for specific client needs.
• NEO (Nexmosphere power-management device integrated with Sensmi) Power-management device (co-developed with Nexmosphere) that measures and controls all components of a digital-signage installation, providing energy monitoring, remote power cycling, scheduling and voltage/current/wattage telemetry, integrated into Sensmi's power analytics dashboards.
• Sensmi Gateway Plug-and-play hardware bridge and hub that connects sensors (standard, X-Eye, LiDAR, weight) to the Sensmi platform, enabling two-way communication and rapid deployment.
• LiDAR Configuration Wizard Configuration tool that lets users upload a floor plan image and automatically generates LiDAR configuration files, replacing complex manual calculations for LiDAR sensor setup.
• Device Provisioning Tool Web-based tool that enables instant deployment of NEO and Sensmi gateways by plugging devices directly into a Windows PC, eliminating manual configuration steps.
• Dynamic Dashboards Upgraded analytics dashboards with drill-down dataset precision, smarter filters, and data blending for side-by-side comparison of diverse datasets (e.g., playout vs. occupancy) in real-time.
• NEO Power Dashboard Specialised analytics dashboard for monitoring the Nexmosphere NEO power-management device, showing real-time voltage, current, wattage, energy consumption and efficiency metrics across digital-signage installations.

Named customers8 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

AI capability6 records

Feature15 records

Partnerships

19 partnerships are on record, tiered core and minor.

• NexmospherecoreTechnology or IntegrationNexmosphere is a key technology partner providing sensors and controls that transform digital signage into interactive experiences. They co-developed the NEO power management device with Sensmi as the official data partner. Sensmi gateway integrates with Nexmosphere controllers, and Sensmi showcases at Nexmosphere stands at trade shows. Joint demo kits available with three-month free trial license.
• BrightSigncoreTechnology or IntegrationGlobal leader in digital signage media players. BrightSign partnership enables Sensmi plugin integration for data collection and analytics. Plugin updated regularly (v7.3.2) with improved stability, security, and performance. Sensmi showcased at Nexmosphere/BrightSign demo stands at ISE events.
• InVuecoreTechnology or IntegrationInVue OnePod sensors integrated with Sensmi for product security and interaction tracking. At ISE 2026, InVue Mobile Security cradles connected via Nexmosphere InVue Hub to Sensmi for visualisation of 'Time in Hand' and 'Approach' metrics.
• FootfallCamcoreTechnology or IntegrationFootfallCam sensor integration provides footfall counting data to the Sensmi platform, enabling traffic measurement alongside other sensor inputs for comprehensive retail analytics.
• BlueZoocoreTechnology or IntegrationBlueZoo provides Wi-Fi sensors and AI for occupancy measurement and foot traffic tracking. Integration with Sensmi adds metrics including unique visitors, returning visitors, frequency of visits, and dwell time. Combined with Nexmosphere sensors for enhanced retail analytics.
• BluefincoreTechnology or IntegrationBluefin provides encryption and tokenisation for payment security. Partnership integrates Bluefin security technologies with Sensmi's interactive digital signage. Bluefin showcased Sensmi at InfoComm 2025. Bluefin serves 300 partners and 35,000 clients across 59 countries.
• OnSigncoreTechnology or IntegrationOnSign is an official integration partner. Sensmi app available via OnSign app portal for plug-and-play installation without requiring Sensmi gateway. Partnership enables seamless data flow from OnSign players to Sensmi analytics dashboards.
• VisonocoreChannel Partner/ Reseller/ DistributorSwedish distributor with over 15 years of expertise in digital signage solutions for retail and hospitality. Contact: Anders Brandén, [email protected], +46 76 634 51 68. Partners with BrightSign and Nexmosphere, distributing Sensmi in Scandinavia.
• EgeRatecoreChannel Partner/ Reseller/ DistributorTurkish specialist in professional AV solutions including videowall controllers, AV systems, and digital signage. Contact: Hande Ozkan, [email protected], +90 216 5058080. Distributes BrightSign and Sensmi in Turkey.
• SCHOTcoreChannel Partner/ Reseller/ DistributorLeading AV and system solutions provider in Asia since 1986. Integrates Sensmi's IoT and smart technology for education, corporate, and government sectors. Contact: Claude Sabourin, [email protected], +852 6315 6221. Collaborates with BrightSign, Nexmosphere, Bluefin, and BlueZoo.
• Thorvin Electronics Inc.coreChannel Partner/ Reseller/ DistributorCanadian AV distributor specialising in digital signage. Partners with BrightSign, Bluefin, and Nexmosphere. Contact: Jean-Marc Langevin, [email protected], +1 800 323 6634. Distributes Sensmi in Canada.
• Media SolutionscoreChannel Partner/ Reseller/ DistributorSwiss digital media leader with over 30 years experience, 5 years in digital signage distribution. Partners with BrightSign, Nexmosphere, and Sensmi. Contact: Ramon Rütimann. Distributes Sensmi in Switzerland.
• ImaginArtcoreChannel Partner/ Reseller/ DistributorBarcelona-based AV leader since 1994 serving 1,100+ clients annually in Spain, Portugal, and Andorra. Specialises in education, digital signage, and multimedia solutions. Contact: Ricard Moya, +34 93 292 07 70. Distributes Sensmi in Iberian Peninsula.
• Japan MaterialcoreChannel Partner/ Reseller/ DistributorProminent Japanese distributor and trusted BrightSign, Bluefin, and Nexmosphere partner. Expertise in fostering impactful collaborations integrating advanced data analytics with state-of-the-art technology. Featured at Digital Signage Japan 2025.
• Digital Communication LLC (DigiComm)coreChannel Partner/ Reseller/ DistributorDubai-based distributor of BrightSign and Nexmosphere. Collaboration combines advanced customer engagement tools with Sensmi data analytics and digital signage solutions for Middle East retail market.
• Exertis AV ItalycoreChannel Partner/ Reseller/ DistributorLeading Italian distributor of BrightSign and Nexmosphere. Expertise enables powerful collaborations merging advanced data analytics with cutting-edge technology for Italian retail market.
• Amped DigitalcoreImplementation/ SI/ Consulting PartnerAustralian AV integrator that partnered with Sensmi for Canon Australia project. Created 'Lift and Learn' showcase using Nexmosphere, Bluefin, BrightSign, and Sensmi technologies at Canon HQ.
• Motion MappingcoreImplementation/ SI/ Consulting PartnerUK-based projection mapping leader with Virtual Showroom featuring Sensmi analytics embedded in four interactive installations. Serves as live case study demonstrating how Sensmi transforms digital signage into intelligent environments.
• Moving TacticsminorImplementation/ SI/ Consulting PartnerImplementation partner for Zanna Skin 'Lift and Learn' project. Implemented sensor-equipped technology with Sensmi for interactive product displays.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RetailNext: RetailNext is a direct competitor offering cloud-based in-store analytics using Wi-Fi, video, and sensor data for traffic, dwell time, and conversion. Highly comparable product, target customer (enterprise retail), and SaaS delivery model.
• Dor: Dor is a retail IoT sensor and analytics provider offering in-store customer behavior measurement with hardware + cloud dashboards. Direct comparable in the sensor-fusion retail analytics niche Sensmi serves.
• Xovis: Xovis is a sensor manufacturer and analytics provider for people counting and queue management, and a Sensmi integration partner. Direct peer in retail/venue traffic analytics with overlapping sensor + dashboard stack.
• Aislelabs: Aislelabs provides Wi-Fi and BLE-based retail analytics including footfall, dwell time, and customer journey. Comparable cloud SaaS delivery and enterprise retail customer base to Sensmi.
• FootfallCam: FootfallCam is a direct competitor in people-counting and foot-traffic analytics for retail, and is also listed as a Sensmi technology partner. Comparable sensor-based retail analytics targeting enterprise retailers globally.
• BlueZoo: BlueZoo provides Wi-Fi-based occupancy and foot-traffic analytics and is also a Sensmi technology partner. Competes directly in the in-store visitor analytics layer that Sensmi aggregates into its dashboards.

Broad incumbents

• Trax Retail: Trax is a broader retail technology incumbent specializing in in-store image recognition, shelf analytics, and shopper engagement. Overlaps with Sensmi on the retail customer engagement analytics category at significantly larger scale.
• Sensormatic Solutions (ShopperTrak): Sensormatic Solutions (acquired ShopperTrak) is the incumbent in retail traffic analytics with deep enterprise penetration and broad hardware/software portfolio. Competes with Sensmi for retail traffic and conversion analytics at large chains.
• Cisco DNA Spaces: Cisco DNA Spaces (formerly CMX) is a broad incumbent location analytics platform using Wi-Fi infrastructure for retail, hospitality, and venue analytics. Overlaps with Sensmi's customer engagement analytics use case from a wider networking vendor portfolio.

Emerging players

• Navori: Navori is a CMS/digital signage software vendor that also offers audience analytics; it is also a Sensmi CMS partner. Comparable in-store digital signage + analytics stack with partial product overlap, smaller scale than Sensmi's specialized analytics layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sensmitech
• YouTubeyoutube.com/@Sensmitech
• Facebookfacebook.com/Sensmitech
• LinkedInlinkedin.com/company/sensmitech
• Instagraminstagram.com/sensmitech
• TikToktiktok.com/@sensmitech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sensmi