Moving Tactics

What Moving Tactics does

Moving Tactics Pty Ltd is a South African private company founded in 1997 and headquartered in Cape Town, with regional offices in Johannesburg and Durban. The company specialises in digital signage and retail analytics solutions, serving enterprise clients primarily in retail and quick-service restaurant (QSR) environments, with secondary exposure to finance and aviation sectors. Its core offering combines hardware — digital displays, touchscreens, video walls, and sensor technologies (LiDAR, weight sensors, RFID) — with software including content management systems and integration with the Sensmi real-time analytics platform, of which Moving Tactics is the official Southern African reseller.

The company's product portfolio spans two integrated categories: Digital Signage Solutions (digital menu boards, promotional screens, interactive kiosks, and large video walls) and Retail Analytics Solutions (footfall counting, audience measurement via computer vision, queue management, and sensor-driven Lift & Learn/Place & Learn interactive experiences). Moving Tactics generates revenue across four streams: hardware sales, recurring analytics subscriptions (via Sensmi integration), managed services for ongoing support and maintenance, and professional services for content creation. The go-to-market is enterprise field sales with dedicated installation and maintenance teams stationed across Southern Africa, supplemented by a website inquiry channel.

The business operates with 51-100 employees, is bootstrapped/founder-led with no disclosed external funding, and claims operational presence beyond Southern Africa in Africa, the Middle East, and Europe. Notable commercial validation includes the 2023 Famous Brands Hall of Fame Supplier Award. The company is privately held and registered for compliance with South Africa's POPI Act regarding personal information handling.

Name

Moving Tactics

Legal name

Moving Tactics Pty Ltd

Website

https://movingtactics.co.za

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

Moving Tactics is a South African digital signage and retail analytics provider founded in 1997, serving enterprise retail and QSR clients across Southern Africa with integrated hardware, sensor-based interactive solutions, and Sensmi-powered analytics dashboards.

Ownership category

akta.pro rank

Product category

Digital Signage Solutions

NAICS

Indoor and Outdoor Display Advertising (54185)

SIC

Services-Advertising (7310)

akta.pro primary industry

Customer-Facing Displays & Digital Signage for Checkout (HDACAKAF)

akta.pro secondary industry

Retail Execution Technology & Services (SFA, Planogram, Image Recognition) (MPAAAJAM)

Keywords

• Digital signage solutions
• Retail analytics software
• Interactive kiosks
• Queue management systems
• In-store displays

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Digital Signage Solutions: Sale and implementation of digital signage hardware including displays, touchscreens, video walls, and content management software. Services include consultation, design, and implementation of customised strategies.
2. Retail Analytics Solutions: Sensor technologies and analytics tools for retail environments including footfall counting, audience measurement, queue management, and sensor technology solutions.
3. Ongoing Support and Maintenance: Both onsite and offsite support services for installed solutions, including maintenance and continuous performance optimisation.
4. Content and Media Services: Full-service content and media team creating engaging content for digital displays that leverages brand and encourages product purchasing.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Moving Tactics sells and integrates digital signage hardware (displays, touchscreens, video walls, menu boards) together with retail analytics software (footfall counting, audience measurement, queue management, sensor-driven Lift & Learn solutions) powered by the Sensmi analytics platform. The company delivers end-to-end services including consultation, design, installation, content creation, and ongoing support to retailers and QSR operators primarily in Southern Africa.

Product overview

Moving Tactics offers an integrated digital signage and retail analytics platform combining hardware (displays, sensors, video walls) with software solutions for customer engagement and business intelligence. The core offerings include Digital Signage Solutions (comprising Digital Menu Boards, Digital Promotional Screens, Interactive Digital Solutions/Kiosks, and Large Video Wall Displays) and Retail Analytics Solutions (comprising Footfall Counting, Audience Measurement, Queue Management, Sensor Technology, and Lift & Learn/Place & Learn features). All analytics modules integrate with Sensmi for unified data dashboards and reporting.

Differentiator

Problem solved

Functional benefit

Brands

• Moving Tactics Foundation NPC: A registered non-profit company (NPC) established in 2021 to support community upliftment initiatives, including partnerships with Learn2Live for women's empowerment and early childhood development.

Products and services

• Digital Signage Solutions

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and key.

• Learn2LivecoreStrategic or Co-development Partner · 1 January 2021Moving Tactics partners with Learn2Live, a non-profit focused on early childhood development and sustainable living in vulnerable communities including Kraaifontein and Eersteriver areas of the Western Cape. The partnership includes providing technology (screens, tablets, digital tools), annual donations, and hands-on involvement. Inspired by this partnership, Moving Tactics registered the Moving Tactics Foundation NPC in 2021.
• Yes4YouthcoreStrategic or Co-development PartnerMoving Tactics partners with the Yes4Youth (Y.E.S) initiative to provide internship opportunities for unemployed youth aged 18-35. The Youth Employment Service initiative provides Broad-Based Black Economic Empowerment recognition for job creation. Moving Tactics offers various internship positions including Sales Administrator, Technical Support, HR, and more in Cape Town and Johannesburg.
• SensmicoreTechnology or IntegrationMoving Tactics is the official reseller of Sensmi in Southern Africa. Sensmi is a world-class real-time data analytics platform that gathers and analyses sensor input from multiple sources and transforms it into actionable insights via a customisable cloud dashboard and reporting engine. The integration enables brick-and-mortar retailers to access similar analytical data and capabilities as online retailers.
• NexmospherekeyTechnology or IntegrationNexmosphere showcased interactive retail solutions at ISE 2026, including Lift & Learn solutions and the Neo series for intelligent power management. Their sensor technology enables interactive retail experiences where displays respond to human behaviour in real time. The Neo series brings intelligent power management to digital signage using sensor data to control power, reducing electricity costs.

Scale indicators2 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• YCD Multimedia: Provider of in-store digital media, signage and customer-experience platforms for global retail and hospitality brands. Comparable scope on digital signage and retail media networks.
• Navori Labs: Independent digital signage software vendor offering CMS, content management and audience analytics for retail and QSR. Comparable to Moving Tactics at the signage-CMS and analytics layer.
• RetailNext: Retail-specific analytics platform using sensors, cameras and Wi-Fi to measure traffic, engagement and conversion. Comparable to Moving Tactics' retail analytics arm, especially the Sensmi-integrated footfall and audience-measurement modules.
• SignageLive: Cloud-based digital signage platform for retail, QSR and enterprise; provides CMS, integrations and analytics. Directly comparable as a CMS-plus-analytics peer to Moving Tactics' software stack.
• BrightSign: Leading maker of digital signage media players and end-to-end signage solutions used in retail, QSR and corporate environments. Directly comparable as a signage hardware-plus-software platform widely deployed at retail point-of-decision.

Broad incumbents

• Samsung VXT (Samsung Electronics): Samsung's cloud-based digital signage platform combining commercial displays with CMS and analytics. Overlaps with Moving Tactics' display + content + analytics proposition, but as part of a much larger global hardware-and-software OEM.
• Broadsign: Global digital-out-of-home and in-store retail-media network platform. Overlaps with Moving Tactics' display + content + analytics portfolio but with primary strength in programmatic DOOH and broader incumbent scale.
• Scala (STRATACACHE): Global digital signage software and solutions provider serving retail, QSR, and enterprise; comparable to Moving Tactics on signage CMS, analytics and large-scale rollouts, though operating at much broader geographic scale and headquartered in the US/Europe.

Emerging players

• Nexmosphere: Provider of interactive retail sensors, RFID, and the Neo power-management line that Moving Tactics integrates. Closely comparable at the sensor/interactivity hardware layer; comparable go-to-market at ISE and similar enterprise retail installs.
• Beabloo: Retail digital signage and customer analytics provider combining displays, sensors and AI-driven insights. Comparable end-to-end value proposition targeting mid-market and enterprise retailers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/movingtacticssa
• YouTubeyoutube.com/channel/UC618HVi6_urrWCxTFddMpQQ
• Facebookfacebook.com/MovingTacticsSA
• LinkedInlinkedin.com/company/moving-tactics-south-africa
• Instagraminstagram.com/movingtactics_sa/?hl=en

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Moving Tactics