bespoke health and wellness

Name

bespoke health and wellness

Legal name

Bespoke Health and Wellness, PLLC

Website

https://bespokeboca.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Concierge Primary Care

NAICS

Offices of Physicians (6211)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Membership/Subscription Concierge Virtual Care (HLALAAAH)

Keywords

• Concierge medicine
• Primary care services
• Internal medicine practice
• Preventive healthcare
• Membership healthcare

Headquarters

HQ city

Boca Raton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Fees: All-inclusive membership-based subscription model where patients pay recurring fees for primary care services. The practice is fully opted out of Medicare and does not accept insurance. Membership covers office visits, hospital care, telehealth, and most ancillary services provided in-house. Lab work, specialist visits, radiology, and hospitalizations outside the practice are covered by the patient's separate health insurance.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Bespoke Health and Wellness operates a membership-based, all-inclusive concierge internal medicine practice offering two age-tiered plans: WELL JUNIOR for patients ages 18-49 and WELL SIGNATURE for patients ages 50 and older. Each membership covers a comprehensive annual exam, physician office and telehealth visits, inpatient hospital care at Boca Raton Regional Hospital, in-office diagnostics, and personalized wellness planning. The practice is fully opted out of insurance and Medicare, charging recurring monthly membership fees for direct, personalized primary care.

Product overview

Bespoke Health and Wellness is a membership-based, all-inclusive internal medicine practice offering two membership tiers: WELL JUNIOR (ages 18-49) and WELL SIGNATURE (ages 50+). The practice provides comprehensive primary care services including preventive exams, physician visits, telehealth consultations, in-office diagnostics (EKG, blood draws, body composition analysis), hospital care at Boca Raton Regional Hospital, and personalized wellness planning. Members receive direct physician access via phone, text, or secure portal, with same-day/next-day appointment availability. The practice operates on a direct primary care model, intentionally limiting patient panel size to ensure longer visits and meaningful doctor-patient relationships.

Differentiator

Problem solved

Functional benefit

Products and services

• WELL JUNIOR Membership Membership tier for adult patients ages 18-49, providing an all-inclusive concierge primary care package that includes 1 Comprehensive Annual Exam and 3 Physician Office or Telehealth Visits per year, along with routine preventive services, in-office diagnostics, inpatient hospital care at Boca Raton Regional Hospital, personalized wellness planning, and direct physician access via phone, text, or secure portal. Billed as a recurring monthly membership fee. Intended for individual adult consumers in the Boca Raton, FL area who want a personalized alternative to traditional primary care.
• WELL SIGNATURE Membership Premium membership tier for patients ages 50 and up, providing an all-inclusive concierge primary care package that includes 1 Comprehensive Annual Exam and 5 Physician Office or Telehealth Visits per year, along with routine preventive services, in-office diagnostics, inpatient hospital care continuity at Boca Raton Regional Hospital, personalized wellness planning, specialist referrals and advocacy, healthcare navigation, and direct physician access via phone, text, or secure portal. Billed as a recurring monthly membership fee. Intended for adult consumers aged 50+ in the Boca Raton, FL area seeking comprehensive, personalized primary care with hospital continuity.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

One partnership is on record.

• Baptist Health Boca Raton Regional HospitalcoreOthersDr. Rosenbaum maintains hospital privileges at Baptist Health Boca Raton Regional Hospital, where she serves as Attending Physician of Record for admitted patients. This partnership ensures care continuity for members - the same physician who provides office-based care also manages patient care during hospitalizations.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• One Medical (Amazon): One Medical, now part of Amazon, is a large-scale membership-based primary care platform with subscription and insurance models. Broad incumbent operating in the same consumer-facing primary care subscription category but at vastly greater scale and with insurance integration.
• ChenMed: ChenMed is a primary care group focused on seniors with an in-house care model and value-based contracts. Less directly competitive (insurance-based, not subscription), but its senior-primary-care emphasis and small-panel philosophy align with Bespoke's WELL SIGNATURE tier goals.
• Oak Street Health: Oak Street Health (now part of CVS Health) operates value-based primary care clinics for older adults with a cap-and-personal-doctor model. Comparable target segment (50+) and emphasis on care continuity, though delivered at population scale and through insurance rather than subscription.

Others

• Privia Health Group: Privia Health is a physician practice enablement platform with single-specialty and multi-specialty groups, including primary care affiliates. Adjacent rather than directly competitive; relevant as a potential infrastructure/partner layer that supports practices like Bespoke with technology, billing, and credentialing.

Direct peers

• Concierge Choice Physicians: Concierge Choice Physicians operates both full-model and hybrid concierge programs where practices can convert to subscription-based care. Directly competitive as an enabling platform for physicians adopting the same membership-based model Bespoke operates independently.
• PartnerMD: PartnerMD runs membership-based concierge primary care practices with longer visits and direct physician access, similar in value proposition to Bespoke. Active in multiple US metros and competes in the same premium DPC segment.
• Castle Connolly Private Health Partners: Castle Connolly Private Health Partners offers top-doctor-led concierge membership practices with benefits like same-day appointments and direct physician access. Closely matched membership structure and consumer segment (affluent adults seeking premium primary care).
• SignatureMD: SignatureMD is a concierge medicine practice network offering physicians a membership-conversion model with monthly fees and reduced panel sizes. Directly comparable in offering members enhanced access, longer visits, and the same physician-led primary care experience.
• MDVIP: MDVIP is the largest membership-based concierge medicine network in the US, with affiliated physicians offering limited panel sizes and annual membership fees for primary care services. Most directly comparable to Bespoke's concierge internal medicine model, though operating through a franchise/affiliation rather than independent ownership.
• Specialdocs: Specialdocs is a consultancy that helps physicians transition to concierge models, including the full-concierge and hybrid approaches. Closely comparable business activity and could itself be a service provider Bespoke could have used during setup.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bespoke-health-and-wellness

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bespoke health and wellness