goat yoga chicago

Name

goat yoga chicago

Legal name

Goat Yoga Chicago

Website

https://goatyogachicago.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Animal-Assisted Wellness Experiences

NAICS

Fitness and Recreational Sports Centers (71394), Pet Care (except Veterinary) Services (812910)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Yoga & Meditation Experiences (Studio Classes, Guided Meditation, Mindfulness) (THAJAHAA), Restorative Yoga, Yin Yoga & Yoga Nidra (HSADACAF)

Keywords

• Animal-assisted yoga
• Yoga classes
• Wellness experiences
• Private event hosting
• Farm experiences

Headquarters

HQ city

Elgin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Public Yoga Classes: Standard 60-minute classes combining 30 minutes of yoga instruction with 30 minutes of animal interaction time. Classes offered at two locations: outdoor farm experiences in Elgin and indoor studio at The Arboretum of South Barrington.
2. Private Events: Private group bookings for corporate events, team building, bachelorette parties, birthday parties, bridal showers, holiday parties, and special recreation events. Available 7 days a week at both locations.
3. Gift Cards/Certificates: Gift cards available for purchase, providing flexible prepaid access to experiences.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Goat Yoga Chicago delivers 60-minute animal-assisted yoga and wellness experiences (30 minutes of certified yoga instruction paired with 30 minutes of supervised interaction with goats, puppies, kittens, or bunnies) at two Chicagoland venues. Beyond public classes, it books private group events — corporate team building, birthdays, bachelorette parties, bridal showers, and senior/special recreation visits — and sells gift cards, serving individual wellness consumers, social celebration groups, and care facilities across the Midwest.

Product overview

Goat Yoga Chicago is a wellness company offering animal-assisted yoga and recreation experiences at two Chicagoland locations. The core product portfolio centers on Goat Yoga, combining 30 minutes of certified instructor-led yoga with 30 minutes of goat interaction. Beyond the flagship goat yoga, the company offers Puppy Yoga, Kitten Yoga, and Bunny Yoga featuring other animals, plus outdoor farm experiences and Aerial Yoga/Sound Healing. Private group events for corporate, birthdays, bachelorettes, and special occasions are available at both the indoor Arboretum of South Barrington location and outdoor Reverse the Kerrs Farm in Elgin. The company positions its offerings around mental wellness and animal-assisted therapy, with a mission inspired by suicide prevention awareness.

Differentiator

Problem solved

Functional benefit

Brands

• Reverse the Kerrs Farm: Family farm name and brand identity representing the outdoor location in Elgin, IL where goat yoga experiences are conducted. The name references Chicago Cubs fandom, family surname, and the mission to reverse the stigma around mental illness.

Products and services

• Goat Yoga 60-minute class combining 30 minutes of certified yoga instruction with 30 minutes of free interaction time with goats in the Elgin pasture or indoor studio, positioned for mental wellness and animal-assisted therapy.
• Puppy Yoga Indoor yoga class at The Arboretum of South Barrington featuring adoptable puppies sourced from partner local animal shelters; each class supports a participating shelter.
• Kitten Yoga Indoor yoga class at The Arboretum of South Barrington in partnership with Project Hope Animal Rescue Foundation, featuring adoptable rescue kittens for cuddles and purrs.
• Bunny Yoga Relaxing indoor yoga experience at The Arboretum of South Barrington featuring rabbits, emphasizing quiet moments, soft ears, and bunny bliss for a calming sensory experience.
• Goat Hangout: Open Farm Time Outdoor open farm experience at Reverse the Kerrs Farm in Elgin, offered seasonally in Spring, Summer, and Fall, allowing guests to unplug, wander, and spend time with goats in the pasture.
• The Ultimate Farm Experience Extended outdoor farm experience at Reverse the Kerrs Farm for Spring, Summer, and Fall, offering intentional time on the farm with goats for reconnection and wellness.
• Aerial Yoga Yoga experience using aerial hammocks at The Arboretum of South Barrington that allows participants to flip perspective and float through the air for a playful and freeing stretch.
• Aerial Restorative Sound Healing Monthly indoor experience at The Arboretum of South Barrington combining aerial restorative yoga with sound healing bowls for a weightless, dreamy reset.
• Private Experiences and Events Private group events including Corporate Events, Team Building, Children's Birthday Parties, Bachelorette Parties, Bridal Showers, Special Recreation, Employee Fun Days, Girls Night Out, Senior Care Center Goats without Yoga, and Holiday Parties, available 7 days a week at both the Elgin farm and South Barrington studio.
• Gift Cards and Certificates Gift cards and certificates available for purchase, providing prepaid access that recipients can apply to any of the company's experiences.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor.

• Project Hope Animal Rescue FoundationminorStrategic or Co-development PartnerPartnership with Project Hope Animal Rescue Foundation for Kitten Yoga experience. Rescue kittens are brought to classes, providing adoption opportunities while enhancing the wellness experience.
• Local Animal Shelters (Puppy Yoga Program)minorStrategic or Co-development PartnerPartnership with local animal shelters for puppy yoga sessions. Each puppy yoga class supports a local shelter, with adoptable puppies brought to sessions.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Others

• Pet Partners (animal-assisted therapy organization): A national therapy animal organization that trains and registers therapy animal teams. Comparable to Goat Yoga Chicago through overlap in the animal-assisted therapy / wellness positioning, though Pet Partners is a nonprofit credentialing body rather than a direct consumer operator.

Emerging players

• Cat Yoga / Kitten Yoga studios (nationwide, e.g., Cat Yoga Cleveland): Specialty yoga studios partnering with rescue organizations to host cat/kitten yoga classes — directly comparable to Goat Yoga Chicago's kitten yoga offering through Project Hope Animal Rescue Foundation, with the same product format and shelter-partnership model.
• Yoga with Goats (various local operators): A network of independent goat yoga events and classes hosted at small farms across multiple states, comparable in product format and audience but representing a fragmented competitive set rather than a single scaled brand.
• AntiGravity Fitness (Aerial Yoga): The originator and licensor of aerial yoga hammock formats, directly comparable to Goat Yoga Chicago's Aerial Yoga and Aerial Restorative Sound Healing products, with similar aerial-conditioning use case positioning.

Direct peers

• Puppy Yoga (NYC): A New York-based puppy yoga studio operating regular classes in partnership with local shelters, directly comparable to Goat Yoga Chicago's Puppy Yoga product line in shelter partnership, format, and target audience.
• Original Goat Yoga (No Regrets Farm): Founded by Lainey Morse in Oregon in 2016, Original Goat Yoga is widely credited with creating the goat yoga category and operates yoga classes with goats at a working farm — the closest direct analog to Goat Yoga Chicago's flagship offering, with similar farm-based, instructor-led yoga plus free goat interaction.
• Baby Goats & Yoga (Saratoga Springs, NY): A Northeastern goat yoga operator running baby goat yoga classes at a working farm, comparable to Goat Yoga Chicago in offering seasonal outdoor farm sessions and the same animal-yoga hybrid format, though serving a different regional market.

Broad incumbents

• Soul Cycle: A large boutique fitness brand offering premium-priced, themed instructor-led group experiences; comparable to Goat Yoga Chicago as an experience-led wellness operator leveraging community and brand-driven pricing rather than traditional gym memberships.
• CorePower Yoga: A large national boutique yoga studio chain offering instructor-led yoga across many markets. Comparable to Goat Yoga Chicago as a multi-location yoga operator serving wellness-driven consumers, though CorePower focuses on conventional formats without the animal-assisted differentiation.
• Y7 Studio: A boutique yoga brand with themed, music-driven yoga classes in multiple cities, comparable to Goat Yoga Chicago in targeting wellness-minded consumers through unique-format studio experiences rather than traditional gyms.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/goatyogachi
• LinkedInlinkedin.com/company/goat-yoga-chicago
• Instagraminstagram.com/goatyogachicago

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about goat yoga chicago