Signature Motorhomes Limited

What Signature Motorhomes Limited does

Signature Motorhomes Limited is a privately held UK motorhome and campervan dealer operating from an 11,000 sq ft indoor showroom at Imperium House, 72 Roman Way, Longridge Road, Preston, PR2 5BB, North West England. The company functions as an official main dealer for three European leisure vehicle manufacturers — Adria (Slovenia), Pilote (France), and Le Voyageur (France) — offering the full model lineup from each brand including coachbuilt motorhomes, A-class luxury motorhomes built on Mercedes-Benz chassis, and panel van campervans. Vehicles are priced from approximately £69,995 for pre-owned and entry-level units up to £165,850 and above for the Adria Supersonic flagship.

The company derives revenue across four streams: new motorhome sales (unit pricing, transaction-based), pre-owned motorhome sales, finance brokering as an FCA-authorised credit broker earning lender commission (FCA Reference: 688655), and recurring aftersales servicing and maintenance. The business carries no proprietary technology of its own; the digital features (navigation, climate control, smart home controls) referenced are OEM capabilities embedded in the partner brands' vehicles. Distribution combines a single physical showroom with phone and email inside sales, UK nationwide delivery, and a digital marketing stack including Google Ads remarketing, Facebook Pixel retargeting, email capture, and downloadable brochures. The customer base consists entirely of individual and family retail buyers purchasing leisure vehicles, with no enterprise or B2B channel exposure.

The firm operates with a small team of approximately 10 named staff covering managing directorship, sales, aftersales, technical servicing, and vehicle preparation, with the business appearing independently owned under Managing Director Michael Hardicker and General Sales Manager Richard Hunter. No institutional funding, parent company, or M&A activity has been disclosed.

Name

Signature Motorhomes Limited

Legal name

Signature Motorhomes and Leisure Limited

Website

https://signaturemotorhomes.co.uk

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Signature Motorhomes Limited is an independent UK dealer selling new and pre-owned motorhomes and campervans as an official main dealer for Adria, Pilote, and Le Voyageur brands from an 11,000 sq ft showroom in Preston, Lancashire, serving individual and family leisure vehicle buyers across the UK with nationwide delivery, FCA-authorised finance brokering, and aftersales servicing.

Ownership category

akta.pro rank

Product category

Motorhome Dealership

NAICS

Recreational Vehicle Dealers (44121), Recreational Vehicle Dealers (441210)

SIC

Retail-Auto Dealers & Gasoline Stations (5500)

akta.pro primary industry

Motorhome / RV Rentals (Class A & Class C) (THADAIAB)

Keywords

• Motorhome dealership
• Campervan sales
• Leisure vehicle retail
• Pre-owned motorhomes
• Vehicle finance brokering

Headquarters

HQ city

Wolverhampton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Motorhome Sales: Sale of new motorhomes and campervans from Adria, Pilote, and Le Voyageur brands. Prices range from approximately £69,995 to over £165,850 depending on model and specifications.
2. Pre-Owned Motorhome Sales: Sale of pre-owned/used motorhomes and campervans alongside new stock.
3. Finance Brokering: As an FCA-authorised credit broker (Reference: 688655), Signature Motorhomes introduces customers to finance companies and earns commission on successful introductions. Commission is typically a fixed percentage of the amount borrowed.
4. Aftersales Services: Maintenance, servicing, and aftersales support for motorhome owners including habitat checks, gas fittings, and repairs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Signature Motorhomes is an official main dealer for Adria, Pilote, and Le Voyageur, selling new and pre-owned motorhomes and campervans from an 11,000 sq ft indoor showroom in Preston, Lancashire, with vehicles delivered throughout the UK. The company complements vehicle sales with FCA-authorised vehicle finance brokerage (FCA Reference: 688655) and aftersales servicing, repairs, and habitat checks.

Product overview

Signature Motorhomes Limited operates as an official main dealer for three European motorhome brands—Adria (Slovenia), Pilote (France), and Le Voyageur (France)—offering a portfolio of new and pre-owned motorhomes and campervans. The product portfolio comprises coachbuilt and A-class motorhomes, panel van conversions, and campervans ranging from entry-level to luxury segments. Adria offers the Supersonic (luxury A-class), Sonic, Matrix, Coral, Compact, and panel van ranges; Pilote provides Atlas, Pacific, Galaxy (A-class), and panel van options; Le Voyageur focuses on premium luxury models including Eterna and Heritage. The company sells directly to consumers from an 11,000 sq ft showroom in Preston, Lancashire, and provides complementary aftersales servicing, maintenance, and finance brokerage.

Differentiator

Problem solved

Functional benefit

Products and services

• Adria Motorhomes & Campervans New Adria coachbuilt and A-class motorhomes plus Adria panel van campervans sold to UK consumers for leisure travel and family holidays; Supersonic flagship priced from £165,850, with models accommodating 2–7 berths.
• Pilote Motorhomes & Campervans New Pilote coachbuilt and A-class motorhomes plus Pilote panel van campervans sold to UK consumers; Pilote Evidence range includes automatic transmission and premium features, with Pilote G740 FC Evidence priced at £82,700.
• Le Voyageur Motorhomes Premium Le Voyageur luxury coachbuilt motorhomes sold to UK consumers seeking high-end finishes and sophisticated design; represents the luxury/high-end segment of the dealership's portfolio.
• Pre-Owned Motorhomes & Campervans Quality pre-owned motorhomes and campervans sold to UK consumers, with variable pricing based on condition, age, and specifications.
• Motorhome Servicing & Aftersales Aftersales servicing, repairs, habitat checks, gas fittings, and winterisation support provided by in-house technicians to motorhome owners in the UK.
• Vehicle Finance Brokerage FCA-regulated credit brokerage introducing motorhome and campervan buyers to a panel of lenders for vehicle purchase financing; the company is a credit broker, not a lender, and earns commission from funders.

Named customers4 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• AdriacoreChannel Partner/ Reseller/ DistributorOfficial main dealer for Adria motorhomes, campervans and panel vans. Adria is a European motorhome manufacturer offering models including Supersonic, Sonic, Matrix, Coral, Compact, and panel vans (Twin, Supertwin). Signature Motorhomes offers the full Adria range including the flagship Supersonic A-Class motorhome built on a Mercedes-Benz chassis.
• PilotecoreChannel Partner/ Reseller/ DistributorOfficial main dealer for Pilote motorhomes including Atlas, Pacific, Galaxy A-Class, and panel van range. Pilote is a French motorhome manufacturer offering various models with Fiat-based chassis. Signature Motorhomes stocks Pilote Evidence range with automatic transmission and premium features.
• Le VoyageurcoreChannel Partner/ Reseller/ DistributorOfficial main dealer for Le Voyageur luxury motorhome brand. Le Voyageur offers premium motorhomes including the Eterna range and 2025 Collection. These represent the luxury/high-end segment of Signature Motorhomes' offerings.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Lowdhams: Lowdhams is a long-established UK motorhome and caravan dealer offering new and pre-owned units with aftersales servicing. It competes head-to-head with Signature in the consumer RV retail segment and shares the dealer-only business model.
• Don Amott Leisure: Don Amott is a UK motorhome and caravan dealer group with multiple locations offering new and used vehicles plus servicing. It overlaps Signature in new-RV retail and aftersales but at greater scale.
• Marquis Leisure: Marquis is one of the largest UK motorhome and caravan dealer networks with multiple showrooms and exclusive franchises. It directly competes with Signature for new RV sales, aftersales, and finance-brokering customers across overlapping manufacturer brands.
• Elite Motorhomes: Elite Motorhomes is a UK dealer of new and pre-owned motorhomes carrying multiple European brands with in-house workshop facilities. It is comparable in size and product mix to Signature's Preston operation.
• Travelworld: Travelworld is a UK motorhome dealer carrying multiple European brands with showroom, aftersales, and finance offerings. It competes with Signature for similar customer segments across mid-range and premium coachbuilt motorhomes.
• Brownhills: Brownhills is a major UK motorhome and caravan retailer with a large showroom and full aftersales operation. Like Signature, it sells premium European-brand RVs, offers part-exchange, and arranges finance — making it a directly comparable multi-brand dealer.
• Dicksons Motorhomes: Dicksons is a Scotland-based multi-brand motorhome dealer with new, used, and aftersales operations. Its dealer model, brand portfolio approach, and finance-brokering activities are directly comparable to Signature's.

Broad incumbents

• Bailey of Bristol: Bailey is a major UK motorhome and caravan manufacturer. As a Bailey dealership alternative, its product range competes with the imported brands Signature carries, particularly in the value and mid-range segments.
• Swift Group: Swift Group is the UK's largest caravan and motorhome manufacturer supplying multiple dealer networks. While not a direct sales competitor, it competes indirectly via UK-built alternatives to Signature's imported Adria, Pilote, and Le Voyageur brands.

Emerging players

• Motorhome Depot: Motorhome Depot is an online marketplace connecting private sellers and small dealers with buyers across the UK. It represents an emerging channel that competes with traditional dealer showrooms for pre-owned inventory visibility and lead generation.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/signature-motorhomes-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Signature Motorhomes Limited