Samedo Gmbh

What Samedo Gmbh does

Samedo GmbH is a privately held German online medical supply retailer (Online-Sanitätshaus) headquartered in Chemnitz, operating since 2009 across five product categories: Mobilität (mobility aids including rollators, wheelchairs, electric wheelchairs, mobility scooters, and walking sticks), Wohnen (home care including care beds, lift chairs, mattresses, and pressure-relief systems), Pflege (incontinence, stoma, skin and body care, nutritional drinks), Bad (bathroom safety and shower/toilet aids), and Bewegung (bandages, insoles, hip protectors). The catalog spans 15,000+ SKUs at price points from approximately €5 (insoles) to €7,299 (electric wheelchairs), with free shipping above €89 and a 14-day return policy.

The company's underlying technology is a Shopify-based e-commerce storefront augmented by two proprietary service modules: a Rezept-Upload (prescription upload) workflow that transmits customer prescriptions via encrypted, password-protected email to selected partner Sanitätshäuser for in-person fulfillment, and a Pflegebett-Konfigurator (care bed configurator) that allows customized builds. For products requiring fitting, consultation, or prescription handling, Samedo routes customers through a network of 8 partner Sanitätshaus companies operating 145+ physical locations across Germany (Kowsky, Zimmermann, Kröger, Lang, Tingelhoff, Reha-Aktiv, Mediteam, Gerstberger), with online appointment booking integrated via Stockist.

Samedo monetizes through direct e-commerce sales (one-time transactions), transactional referral/commission from prescriptions fulfilled by partner Sanitätshäuser, and a recurring subscription/Abo model for consumable Pflegeartikel (incontinence, bandages). The company also sells the SANIDA private-label brand of bandages and supports. Target segments are seniors with mobility limitations, care-dependent individuals and their caregivers, and patients with orthopedic or chronic conditions. Marketing is content-led via the Ratgeber blog and SEO-optimized product pages, with telephone and email customer service as the mid-funnel engagement layer. The firm operates with a lean 1–10 person internal team, has received EU co-financing for its online-to-offline model, and reports 50,000+ customers who recommend the platform.

Name

Samedo Gmbh

Legal name

Samedo GmbH

Website

https://samedo.de

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Samedo GmbH is a German online Sanitätshaus (medical supply retailer) operating a Shopify storefront across mobility, care, bathroom, living, and movement categories, routing prescription fulfillment through 145+ partner locations for seniors, caregivers, and orthopedic patients.

Ownership category

akta.pro rank

Product category

Online Medical Supply Retail (Online-Sanitätshaus)

NAICS

Health and Personal Care Retailers (456), Other Health and Personal Care Retailers (45619), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450)

SIC

Orthopedic, Prosthetic & Surgical Appliances & Supplies (3842), Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047)

akta.pro primary industry

Durable Medical Equipment (DME) Sales & Rentals (HSABAKAA)

akta.pro secondary industries

Mobility Device Sales, Rental & Service (Wheelchairs, Scooters, Walkers) (HSABAKAC), Incontinence & Urological Supplies (Catheters, Briefs, Ostomy Supplies) (HSABAKAH), Health & Pharmacy Omnichannel (CRAFAEAK), Durable Medical Equipment (DME) & Home Health Distribution (CRAOAHAF)

Keywords

• Medical supply retail
• Mobility aids
• Home care products
• Orthopedic supplies
• Medical e-commerce

Headquarters

HQ city

Chemnitz

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct Product Sales (E-commerce): Primary revenue stream through direct-to-consumer online sales of medical supplies and mobility aids via the samedo.de storefront. Products include rollators, wheelchairs, care beds, incontinence products, bandages, and accessories. Revenue is generated per transaction with no recurring subscription element.
2. Prescription Referral / Vermittlung: Prescription upload service routes customers to partner Sanitätshaus locations. A commission or referral arrangement exists with partner companies for fulfilled prescriptions. Online prices may differ from in-store partner pricing.
3. Subscription / Abo Model: Recurring subscription model for Pflegeartikel (care articles) with monthly or annual delivery options and discounted pricing.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Samedo GmbH operates an online medical supply store (Online-Sanitätshaus) selling mobility aids, care products, home adaptations, and health accessories directly to consumers through samedo.de. The company carries over 15,000 products across mobility, care, bathroom, living, and movement categories, combining e-commerce with a network of 145+ partner Sanitätshaus locations for in-person fitting, consultation, and prescription fulfillment. Services include a proprietary prescription upload module, an online care bed configurator, and a recurring subscription service for care articles.

Product overview

Samedo GmbH operates as an online medical supply store (Online-Sanitätshaus) combining e-commerce with a network of 145+ physical partner Sanitätshaus locations across Germany. The core offering spans five main product categories: (1) Mobilität featuring rollators (standard, lightweight, carbon, outdoor, indoor), wheelchairs, electric wheelchairs, mobility scooters, and walking sticks with accessories and spare parts; (2) Wohnen including care beds with online configurator, lift chairs, mattresses (comfort, anti-decubitus, heavy-duty, standard), pillows, pressure relief systems, and daily living aids; (3) Pflege encompassing incontinence products, stoma care supplies, skin care, nutritional drinks, hygiene products, and therapy devices; (4) Bad providing bathroom safety aids like shower chairs, toilet aids, bathtub lifts, and grab bars; and (5) Bewegung with bandages, shoe insoles, fitness equipment, and hip protectors. The company also offers its own brand SANIDA® for bandages and support products. Service features include prescription upload (Rezept-Upload) for medical equipment prescriptions, an online care bed configurator, subscription service for recurring deliveries, and online appointment booking for in-person consultations at partner locations. The platform enables 360-degree customer care combining online shopping convenience with local Sanitätshaus expertise.

Differentiator

Problem solved

Functional benefit

Brands

• SANIDA: Own brand representing best price-performance ratio and years of experience. The brand offers bandages and support products.

Products and services

• Mobilität (Mobility Products) Mobility aids including rollators (standard, lightweight, carbon, outdoor, indoor), wheelchairs, electric wheelchairs, mobility scooters, and walking sticks, with accessories and spare parts. Targeted at elderly individuals with reduced mobility.
• Wohnen (Home Care Products) Home care equipment including care beds with configurator, lift chairs with rise assistance (Sessel mit Aufstehhilfe), mattresses (comfort, anti-decubitus, heavy-duty, standard), pillows, pressure alternating systems, emergency call systems, and daily living aids.
• Pflege (Care Products) Care supplies including incontinence products (adult diapers, pads, underpads, protective underwear), stoma care (colostomy, ileostomy, urostomy), skin and body care, nutritional drinks, hygiene and disinfection products, care articles, and therapy devices.
• Bad (Bathroom Products) Bathroom safety aids including shower chairs, shower stools, shower and toilet chairs, toilet seat raisers, toilet chairs, bathtub lifts, bathtub boards, bathtub seats, and bathroom grab bars.
• Bewegung (Movement Products) Movement and support products including bandages for fingers, hands, elbows, back, knees, and feet; shoe insoles; physical fitness equipment; and hip protectors for fall prevention.
• SANIDA® Own Brand Samedo GmbH's own brand offering bandages and support products including elbow, hand, knee, and ankle braces. Positioned as best price-performance ratio with years of experience.
• Rezept-Upload (Prescription Upload Service) Service enabling customers to upload medical prescriptions (Hilfsmittelverordnung) online as image or PDF. The prescription is securely transmitted to a qualified partner Sanitätshaus for in-person fulfillment at one of 145+ partner locations across Germany.
• Abonnement (Subscription Service) Subscription service for recurring delivery of care products such as incontinence supplies and bandages, offered with monthly or annual delivery cadence and percentage savings.
• Online-Terminvereinbarung (Online Appointment Booking) Online appointment booking system connecting customers with 145+ partner Sanitätshaus locations across Germany for in-person consultation and product fitting. Real-time availability shows only open slots.
• SALJOL Wohnraumrollator WR 2025 Indoor/home room rollator (SALJOL Wohnraumrollator WR 2025) with felt seat board, bamboo tray, cork handle covers, and fabric bag. Price from €379.00.
• SALJOL Allround Rollator AR 2026 Premium all-round rollator (SALJOL AR 2026) available in multiple color options including Magic Black, Pearl Grey, Forest Green, and Barolo Red.
• SALJOL Carbon Rollator CR Komplettpaket Carbon rollator with Komplettpaket (complete accessory package) from SALJOL. Premium product priced at €649.00 (reduced from €719.00).
• SALJOL CLUB 2 Edition 2026 Sleep and rise chair (Schlaf- & Aufstehsessel) SALJOL CLUB 2 Edition 2026. Top seller status. Price from €1,799.00.

Quantifiable outcome

• Over 50,000 customers recommend Samedo to others
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

Eight partnerships are on record, tiered core.

• Sanitätshaus KowskycoreChannel Partner/ Reseller/ DistributorPartner Sanitätshaus company with multiple locations across Germany (Bad Bramstedt, Büdelsdorf, Heikendorf, Hohenwestedt, Itzehoe, Kiel, Neumünster, Parchim, Plön, Schleswig, Schwerin). Kowsky is part of the 145-location partner network that provides offline consultation, fitting, and prescription fulfillment services.
• Sanitätshaus Zimmermann (Zimmermann-Vital)coreChannel Partner/ Reseller/ DistributorPartner Sanitätshaus company with locations across Germany (Abensberg, Aichach, Augsburg, Bad Kötzting, Bogen, Cham, Dingolfing, Ergolding, Günzburg, Hauzenberg, Karlsfeld, Landau, Landshut, Mainburg, Mallersdorf-Pfaffenberg, München, Neufahrn, Neutraubling, Passau, Regensburg, Straubing, Vilsbiburg, Vilshofen, Wertingen, Zwiesel, Deggendorf). Part of the 145-location partner network.
• Medizintechnik KrögercoreChannel Partner/ Reseller/ DistributorPartner Sanitätshaus company with locations across Germany including Massen/Niederlausitz, Senftenberg, Calau, Cottbus, Dahme/Mark, Elsterwerda, Falkenberg, Finsterwalde, Herzberg, Lübben, Luckau, Riesa, and others. Member of the 145-location partner network.
• Gesundheitszentrum LangcoreChannel Partner/ Reseller/ DistributorPartner Sanitätshaus company with locations in Dinslaken, Duisburg, Erkrath, Langenfeld, Moers, Voerde, and Wesel. Part of the 145-location partner network offering offline consultation and prescription fulfillment.
• Orthopädietechnik TingelhoffcoreChannel Partner/ Reseller/ DistributorPartner Sanitätshaus company with locations across Germany (Dortmund, Ahlen, Bochum, Kamen, Holzwickede, Lünen, Schwerte, Unna, and others). Part of the 145-location partner network.
• Reha-Aktiv GmbHcoreChannel Partner/ Reseller/ DistributorPartner Sanitätshaus company with locations across Germany (Chemnitz, Aue, Bad Schlema, Burgstädt, Dresden, Flöha, Freiberg, Glauchau, Leipzig, Lichtenstein, Marienberg, Mittweida, Olbernhau, Reichenbach, Werdau, Zschopau, Zwickau). Part of the 145-location partner network.
• Sanitätshaus MediteamcoreChannel Partner/ Reseller/ DistributorPartner Sanitätshaus company with locations across Germany (Bamberg, Burgebach, Elsenfeld, Hirschaid, Großwallstadt, Hallstadt). Part of the 145-location partner network offering offline consultation and prescription fulfillment.
• Vitalcenter GerstbergercoreChannel Partner/ Reseller/ DistributorPartner Sanitätshaus company with locations in Isny, Kempten, Leutkirch/Allgäu, and Wangen. Part of the 145-location partner network.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• DocMorris (Zur Rose Group): Major German online pharmacy and healthcare retailer with growing DME and personal-care assortments. Comparable as a large-scale online healthcare retailer expanding into adjacent medical-supply categories where Samedo competes.
• Shop-Apotheke (Redcare Pharmacy): Leading German online pharmacy with a broad health, personal-care, and increasingly medical-supply assortment. Comparable online-first retail model targeting German consumers for OTC, personal care, and increasingly DME-adjacent products.
• Mediq Deutschland: One of Europe's largest DME and home-healthcare providers with German operations across mobility, wound care, and respiratory equipment. Comparable as a broad incumbent serving the same home-medical-equipment customer and institutional segments that Samedo addresses through its partner network.
• Sanicare: German mail-order pharmacy and healthcare retailer with a broad assortment including medical aids, incontinence, and home-care products. Comparable online-first, multi-category health retail model overlapping Samedo's care and personal-care categories.

Direct peers

• PflegeBox: German subscription-based direct-to-consumer supplier of incontinence and home-care consumables. Highly comparable to Samedo's Abo subscription stream and care-product focus, with a similar online-led model targeting the same caregiver and senior customer base.
• Reha-Team: German Sanitätshaus chain with both physical retail and online ordering for mobility, care, and rehabilitation products. Closely comparable as a hybrid online/offline medical supply retailer offering similar mobility, care-bed, and bathroom-safety categories.
• Curadon (curadon.de): German online Sanitätshaus focusing on home-care and medical-supply retail. Comparable hybrid online/offline positioning, product range across care and mobility, and target customer (seniors, caregivers, chronically ill).
• RehaService Deutschland: Online retailer specializing in mobility aids, rollators, wheelchairs, and rehabilitation products in Germany. Directly comparable product catalog and senior/caregiver customer overlap with Samedo's Mobilität category.
• Sanitätshaus Müller: Established German Sanitätshaus retailer combining physical consultation with an online storefront for DME, mobility aids, and care products. Directly comparable product mix, customer base (seniors and care-dependent individuals), and hybrid distribution model.

Emerging players

• MEDELA (Germany): While globally focused on breast-feeding and medical vacuum technology, Medela's German retail operation sells adjacent home-medical equipment. Comparable in channel and category adjacency to Samedo's home-care and therapy-device lines.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/samedo

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Samedo Gmbh