Ray Of Light Holistic Health, Inc.

What Ray Of Light Holistic Health, Inc. does

Ray of Light Holistic Health, Inc. is a privately held holistic health company headquartered in Elkhart, Indiana, operating since 2007 with a staff of 11-50. It operates a single-location clinic offering acupuncture, aromatherapy, massage therapy, wellness classes, and sauna sessions, targeted at individual consumers seeking natural, non-invasive wellness treatments. The business runs three distinct web properties: soakupthelight.net as the main corporate site, rolholistichealth.com for clinic services, and soakupthelight.com as a dedicated e-commerce storefront.

The company's commercial offering is split between in-person clinical services and a consumer product line branded "Soak Up The Light," consisting of 100% pure essential oils and aromatherapy products. Clinic services are scheduled through the Vagaro third-party booking platform, which also supports gift certificate purchases and class registrations, while product sales occur through the company's own e-commerce site. No proprietary technology, mobile application, or API is offered; the technology footprint is limited to standard website infrastructure hosted on GoDaddy and the Vagaro integration.

The revenue model is direct-to-consumer across both streams, with pricing not publicly disclosed. Service revenue is generated per appointment booked via Vagaro, and product revenue is generated through one-time purchases on the e-commerce storefront. The company maintains a Facebook presence for community engagement but has no disclosed B2B contracts, enterprise customers, partnerships, certifications, intellectual property, or management team information in the available data. No funding rounds, M&A activity, or regulatory actions have been recorded.

Name

Ray Of Light Holistic Health, Inc.

Legal name

Ray of Light Holistic Health, Inc.

Website

https://soakupthelight.net

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Holistic Health Services

NAICS

Offices of Other Health Practitioners (6213)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Aromatherapy Massage (HSALAEAM)

akta.pro secondary industries

Aromatherapy & Essential Oil Body Treatments (HSALAFAI), Aromatherapy & Essential Oil Massage (HSADAHAL), Infrared Therapy (Infrared Sauna & Light Therapy) (HSADAKAG), Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC), Spa Body Treatments & Massage (Oils, Scrubs, Wraps) (CRABALAG)

Keywords

• Holistic health services
• Aromatherapy products
• Essential oils retail
• Massage therapy services
• Acupuncture treatments

Headquarters

HQ city

Elkhart

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Wellness Services: Revenue generated from providing holistic health services including Acupuncture, Aromatherapy, Massage Therapy, Classes, and Sauna sessions. Customers book appointments online through Vagaro platform.
2. Essential Oils and Aromatherapy Products: Sale of 100% Pure Essential Oils and Well Crafted Aromatherapy products through the Soak Up The Light e-commerce storefront at soakupthelight.com.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Ray of Light Holistic Health, Inc. provides in-person holistic health services — including Acupuncture, Aromatherapy, Massage Therapy, Wellness Classes, and Sauna sessions — delivered through its clinic. In parallel, the company sells 100% Pure Essential Oils and Well Crafted Aromatherapy products under the Soak Up The Light brand via its own e-commerce site. Appointments are scheduled through the Vagaro online booking platform.

Product overview

Ray of Light Holistic Health, Inc. operates as a holistic health company offering a dual offering: (1) Soak Up The Light Products — a line of 100% Pure Essential Oils and Well Crafted Aromatherapy products sold through soakupthelight.com, and (2) Clinic and Services — in-person holistic health services including Acupuncture, Aromatherapy, Massage Therapy, Classes, and Sauna, available through rolholistichealth.com. Online booking is managed through Vagaro. The company operates multiple web properties serving different parts of their business (e-commerce for products vs. service scheduling for clinic).

Differentiator

Problem solved

Functional benefit

Products and services

• Clinic and Services In-person holistic health services — Acupuncture, Aromatherapy, Massage Therapy, Wellness Classes, and Sauna sessions — offered at the company's clinic for individual consumers seeking natural and non-invasive wellness treatments. Appointments are scheduled online through the Vagaro booking platform.
• Soak Up The Light Products 100% Pure Essential Oils and Well Crafted Aromatherapy products sold direct-to-consumer through the Soak Up The Light e-commerce storefront, intended for individual consumers seeking at-home aromatherapy and natural wellness use.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Recent moves3 records

Expansion highlights2 records

Broad incumbents

• The Now Massage: Premium walk-in massage studio concept with retail aromatherapy and wellness product offerings. Closely mirrors Ray of Light's combination of massage services and aromatherapy retail.
• Aveda: Estée Lauder-owned beauty brand with a strong aromatherapy and botanical heritage, operating both retail and Aveda Experience Center spas. Comparable aromatherapy product philosophy.
• Young Living Essential Oils: Major essential oils producer and MLM distributor with a broad product line spanning aromatherapy, diffusers, and wellness supplements. Comparable essential oils product category.
• Massage Heights: Membership-based massage therapy franchise offering therapeutic, deep tissue, and aromatherapy massage. Similar massage-centric service model to Ray of Light's massage therapy line.
• Elements Massage: National therapeutic massage studio chain with a focus on customized, single-modality massage sessions. Comparable as a clinic-based massage therapy concept but at significantly larger scale.
• Hand & Stone Massage and Facial Spa: National massage and facial spa franchise offering massage therapy, facials, and skincare services. Comparable to Ray of Light's massage and aromatherapy service offering, but operates at scale across 500+ locations with a franchise model.
• Woodhouse Spa: Multi-location day spa franchise offering massage, facials, body treatments, and holistic wellness services. Comparable holistic multi-modal spa concept at greater scale.
• doTERRA: Vertically integrated essential oils company distributing through a global MLM network. Direct competitor in the aromatherapy and essential oils product category.

Direct peers

• Saje Natural Wellness: Retail and DTC brand specializing in 100% natural essential oils and aromatherapy products, with some wellness services. Direct overlap with Ray of Light's Soak Up The Light essential oils product line.
• Aura Cacia: Frontier-branded aromatherapy brand offering pure essential oils and related wellness products through natural and grocery retail channels. Comparable product mix to Soak Up The Light.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ray-of-light-holistic-health-inc-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ray Of Light Holistic Health, Inc.