Elevate Insurance

What Elevate Insurance does

Elevate Insurance, operating legally as Ashlin Hadden Insurance and commercially as Elevate by Ashlin Hadden Insurance, is a specialty insurance brokerage founded in 2016 and headquartered in Noblesville, Indiana. The firm places product liability, general liability, product recall, professional liability, cyber, cargo, equipment breakdown, and workers compensation coverage for ecommerce product brands operating in categories that standard insurance markets typically refuse to underwrite, including supplements and vitamins, beauty and cosmetics, OTC products, ingestible beauty, CBD and hemp, topicals, pet supplements, psychedelics, and nootropics and functional mushrooms. The firm is licensed in all 50 states and has quoted or served more than 10,000 ecommerce companies, with policy structures tailored to regulatory frameworks including DSHEA, MoCRA, 21 CFR 111, FDA OTC monographs, and Amazon's January 2026 cGMP rule. The business operates as a sales-led brokerage with a direct-to-buyer model: founders and brand owners request quotes through a website form or by phone, and a dedicated insurance specialist handles consultation and placement with carrier partners.

The firm earns revenue through insurance brokerage commissions from carrier partners on placed coverage, with carrier appointments specifically negotiated for restricted-appetite categories such as CBD, hemp, and psychedelics that take years to build. Pricing is annual subscription (policy-based) and quote-driven, with premiums varying significantly by gross revenue, product mix, ingredient list, manufacturing setup, claims history, and coverage limits. General liability for emerging brands starts in the low hundreds to a few thousand dollars annually; scaled multichannel brands pay more; CBD/hemp premiums run 2-5x non-hemp equivalents. Add-on products (recall, cyber, professional liability, cargo, equipment breakdown, workers comp) enable revenue stacking per client. Distribution is content-driven via SEO-optimized blog, monthly email newsletter, and category-specific landing pages targeting founder/brand-owner search intent across the nine verticals, with no marketplace or reseller channels. The company is founder-owned (Ashlin Hadden), privately held, and has not disclosed any institutional funding or external investment.

Name

Elevate Insurance

Legal name

Ashlin Hadden Insurance

Website

https://insuremyproducts.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Elevate Insurance is a specialty insurance brokerage placing product liability and related coverage for ecommerce brands in restricted product categories, including supplements, beauty, OTC, CBD, ingestibles, and emerging alternative-health verticals, licensed across all 50 U.S. states.

Ownership category

akta.pro rank

Product category

Specialty Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (524210), Insurance Agencies and Brokerages (52421)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331)

akta.pro primary industry

Wholesale Insurance Brokerage (Excess & Surplus Lines) (FSAEADAD)

Keywords

• Specialty insurance brokerage
• Product liability coverage
• Supplement brand insurance
• CBD hemp insurance
• Ecommerce product insurance

Headquarters

HQ city

Noblesville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Insurance Brokerage Commissions: Earns commissions from insurance carriers for placing coverage for clients. Operates as a licensed insurance broker/agency placing product liability, general liability, recall, cyber, cargo, and other insurance lines with carrier partners.
2. Insurance Policy Placement: Structures and places insurance coverage tailored to specific product categories including supplements, beauty, OTC, ingestible beauty, CBD, and psychedelics. Revenue derived from carrier appointments and policy placement fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Elevate by Ashlin Hadden Insurance is an independent insurance brokerage that places product liability, general liability, product recall, professional liability, cyber, cargo, equipment breakdown, and workers compensation coverage for ecommerce brands selling niche product categories — supplements, beauty, OTC, ingestible beauty, CBD/hemp, topicals, pet supplements, psychedelics, and nootropics. The firm is licensed in all 50 states, structures policies with the correct additional-insured endorsements for Amazon, TikTok Shop, Walmart Marketplace, and Sephora, and translates regulatory compliance documentation (MoCRA, 21 CFR 111, FDA monograph, NASC) into underwriting inputs. Revenue is earned via commissions from carrier partners on placed coverage.

Product overview

Elevate by Ashlin Hadden Insurance is a specialty insurance brokerage offering a comprehensive coverage stack for supplement, beauty, OTC, CBD, and ingestible product brands. The core offering consists of Product Liability, General Liability, Product Recall, and Professional Liability insurance, supplemented by Cyber Liability, Cargo, Equipment Breakdown, and Workers Compensation coverage. The company serves nine specialty verticals: Supplements & Vitamins, Beauty & Cosmetics, OTC Products, Ingestible Beauty, CBD & Hemp, Topical Products, Pet Supplements, Psychedelics, and Nootropics & Functional Mushrooms. The firm operates as a managing general underwriter with carrier relationships built specifically for niche product categories that standard insurance markets refuse to cover.

Differentiator

Problem solved

Functional benefit

Products and services

• Supplements & Vitamins Insurance Product liability and general liability coverage for supplement brands selling capsules, gummies, powders, and liquids, with NSF/ANSI 173 and 21 CFR 111 cGMP coverage aligned with Amazon's January 2026 cGMP rule. For vitamin makers, nutraceuticals, and ingestible supplement brand owners facing contamination, adverse reaction, and mislabeling claims.
• Beauty & Cosmetics Insurance MoCRA-compliant product liability and general liability policies for indie skincare, color cosmetics, fragrance, and clean beauty brands, covering sensitization claims, allergic reactions, color migration, and ingredient liability.
• OTC Products Insurance Coverage for OTC products including sunscreen, acne treatments, hand sanitizers, and topical pain relief, with FDA monograph compliance, drug facts panel coverage, and active ingredient liability protection.
• Ingestible Beauty Insurance Two-law insurance coverage for nutricosmetics, beauty gummies, and collagen drinks where supplement law meets cosmetic law, providing coverage across both DSHEA and MoCRA frameworks.
• CBD & Hemp Insurance Specialty coverage for federally legal hemp-derived CBD products including tinctures, topicals, edibles, and beverages with COA-aligned underwriting and restricted-carrier access handling.
• Pet Supplements Insurance NASC-aligned coverage for pet supplement brands with AAFCO labeling protection and adverse pet reaction coverage for treats and food products consumed by animals.
• Psychedelics Insurance Coverage for ketamine clinics, ibogaine retreats, and plant-medicine-adjacent businesses operating where state and federal law align, with careful underwriting for limited-carrier-appetite categories.
• Nootropics & Functional Mushroom Insurance Coverage for cognitive supplements, functional mushroom products, and gray-zone nootropic categories, with underwriting that distinguishes Phenibut-class from Bacopa-class risk and addresses adaptogenic mushroom-specific and stack-formulation product liability.
• Product Liability Insurance Coverage defending against adverse reactions, contamination, mislabeling, and ingredient sourcing claims for ingestible and topical products, with defense costs paid from day one.
• General Liability Insurance $1M/$2M general liability policy structure with proper additional insured endorsement language for Amazon, TikTok Shop, Walmart Marketplace, and Sephora requirements.
• Product Recall Insurance Coverage for pulling contaminated or mislabeled batches, including customer notification, disposal, lost revenue, brand rehabilitation, and crisis communications.
• Professional Liability Insurance Coverage for formulators, label writers, and supplement consultants defending against failed formulation claims and mislabeling errors traced back to their work.
• Cyber Liability Insurance Coverage for customer data breaches, ransomware, payment system fraud, regulatory fines, and breach response costs.
• Cargo Insurance Coverage for inventory in transit between manufacturer, warehouse, fulfillment, and retail locations.
• Equipment Breakdown Insurance Coverage for manufacturing equipment failures including encapsulators, mixers, and packaging lines, plus business income loss while equipment is down.
• Workers Compensation Insurance Required workers compensation coverage for W-2 employees, placed with carriers experienced in product manufacturing classifications.

Named customers1 record

Segments9 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AcrisureminorOthersInsurance aggregator and privacy policy partner. Website footer references Acrisure privacy policy. Primarily an administrative/policy relationship rather than a strategic partnership.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Insureon: Online commercial insurance marketplace focused on small businesses including product-based ecommerce companies. Comparable SMB ecommerce target customer and product liability line emphasis, differentiated by marketplace distribution model.
• Thimble: On-demand small business insurance offering general liability, product liability, and workers comp by the month. Directly comparable for SMB ecommerce brands seeking flexible product liability coverage.
• Coterie Insurance: Digital-first SMB commercial insurance platform with strong product liability and general liability offerings for small businesses. Comparable in product lines and SMB ecommerce customer base, differentiated by tech-enabled bind experience.
• Shield Risk Partners: Specialty insurance brokerage focused on hard-to-place commercial risks including product liability for emerging product categories. Comparable in niche underwriting expertise and broker-to-carrier placement model.
• Founder Shield: Specialty business insurance brokerage focused on startups and high-growth companies, including cannabis/CBD product liability. Directly comparable in niche-vertical brokerage positioning and SMB ecommerce target market.

Broad incumbents

• Hiscox: Established specialty insurer with deep SMB product liability practice including ecommerce and professional services lines. Comparable on product offering and customer segment, but operates as a carrier rather than broker and at significantly broader scale.
• Acrisure: Large-scale insurance brokerage aggregator referenced in Elevate's administrative partnership. Operates as a broad incumbent across commercial lines including product liability and specialty segments.
• CoverWallet (Aon): Digital SMB commercial insurance brokerage now part of Aon. Comparable target customer (small ecommerce and product-based businesses) and product liability offerings; differentiated by Aon's carrier scale and broader line access.
• The Hartford: Major SMB commercial lines carrier with strong product liability and workers comp offerings for small manufacturers and brand-based businesses. Comparable customer segment but serves as carrier of record rather than specialized broker.

Emerging players

• CannGen Insurance: Specialty insurance program manager focused exclusively on cannabis and hemp product liability. Directly comparable on CBD/hemp underwriting expertise but narrower vertical scope than Elevate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ashlind.hadden

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Elevate Insurance