SV 07 Elversberg e.V.
- Company typePrivate
- Founded1907
- HeadquartersSpiesen-elversberg, Germany
- Headcount—
- GTM typeB2B and B2C
- OfferingServices
SV 07 Elversberg e.V. firmographics
Firmographics- Name
- SV 07 Elversberg e.V.
- Legal name
- Sportvereinigung 07 Elversberg e.V.
- Website
- https://sv07elversberg.de
- Company type
- Private
- Founded year
- 1907
- Operating status
- Operating
- Ownership category
- akta.pro rank
SV 07 Elversberg e.V. industry classification
Industry- Product category
- Professional Football Club
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Association Football (Soccer) Leagues (MPAKAAAA)
- akta.pro secondary industries
- Team Sports Matches (Club & National) (MPAGAMAB), Sports Hospitality & Premium Experiences (VIP, Suites, Fan Zones) (MPAGAMAJ), Venue Food, Beverage & Hospitality Operations (Concessions, Catering, Premium Seating) (MPAGALAN), Sports & Arena Event Venues (Stadiums, Arenas) (THAHAAAF)
Keywords
Where SV 07 Elversberg e.V. is headquartered
LocationHeadquarters
- HQ city
- Spiesen-elversberg
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
SV 07 Elversberg e.V. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Sponsorship: Multi-tier sponsorship program including main sponsor (URSAPHARM), premium partners (Nike, Bitburger, Volkswagen, etc.), regional partners, and business partners. Revenue generated through branding opportunities in stadium, LED advertising, logo placements, and promotional activities.
- Hospitality and VIP Services: Revenue from 17 VIP loges, Porsche Premium Lounge (276 guests), Kaiserlinde Business Lounge (240 guests), and Möbel Martin Lounge (250 guests). Includes catering and matchday hospitality packages for corporate clients.
- Ticket Sales: Single match tickets and season tickets across standing and seated categories for Bundesliga home matches. Additional revenue from VIP day tickets and away match tickets sold through online shop.
- Merchandising: Sale of club merchandise including home and away kits, children's sizes, and individual name/number customization services at 15 EUR extra.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standing room single tickets |
| Unit Pricing | Pay-as-you-go | Category 3 seating single tickets |
| Unit Pricing | Pay-as-you-go | Category 2 seating single tickets |
| Unit Pricing | Pay-as-you-go | Category 1 seating single tickets |
| Unit Pricing | Pay-as-you-go | Wheelchair accessible seating |
| Subscription | Annual | Season ticket standing |
| Subscription | Annual | Season ticket Category 3 seating |
| Subscription | Annual | Season ticket Category 2 seating |
| Subscription | Annual | Season ticket Category 1 seating |
| Subscription | Annual | Season ticket wheelchair |
| One time/ perpetual license | Pay-as-you-go | Home jersey adult sizes S-3XL |
| One time/ perpetual license | Pay-as-you-go | Home jersey children sizes XS-XL |
| One time/ perpetual license | Pay-as-you-go | Name/number customization |
Go-to-market motion1 record
Distribution channels7 records
Marketing channels8 records
SV 07 Elversberg e.V. product offering
Product offeringCore offering
SV 07 Elversberg e.V. is a German professional football club that fields a senior men's team in the 1. Bundesliga and operates the URSAPHARM-Arena in Elversberg, Saarland. Its core commercial offerings centre on professional football matchday entertainment, VIP and corporate hospitality, sponsorship and advertising rights, licensed merchandise, ticket sales and youth development through the NLZ Saar academy. The club also runs women's football teams and rents out the URSAPHARM-Arena as an event venue.
Product overview
SV 07 Elversberg e.V. is a German football club that operates as a multi-team sports organization. The core product is the professional football team competing in the 1. Bundesliga (2026/2027 season). The club's portfolio includes: the professional team, URSAPHARM-Arena (home stadium with 10,000 capacity), TV ELV (video content channel), online ticket sales, official merchandise store, hospitality/VIP services (loges and lounges), youth development program (NLZ Saar), women's football teams, and various sponsorship/advertising packages. The club also offers event location rental and LED wall advertising as revenue-generating add-ons. Primary sales channels are the integrated ticket-onlineshop.com and merchandising-onlineshop.com platforms.
Differentiator
Problem solved
Functional benefit
Brands
- TV ELV: The club's video content platform featuring match highlights, behind-the-scenes content, and club news.
- NLZ Saar
- Ursapharm-Arena an der Kaiserlinde
Products and services
- 1. Bundesliga Professional Football Matches
- Match Tickets (single match and season)
- VIP and Corporate Hospitality
- Club Merchandise
- Sponsorship and Stadium Advertising
- NLZ Saar Youth Development Programme
- Women's Football Teams
- URSAPHARM-Arena Venue Rental
Quantifiable outcome
- 12 goals in 17 matches in 2. Bundesliga by Younes Ebnoutalib before €8-10M transfer to Eintracht Frankfurt
- +2 more outcomes
Companies that use SV 07 Elversberg e.V.
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
SV 07 Elversberg e.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
SV 07 Elversberg e.V. partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core, premium, regional and strategic.
- URSAPHARMcoreMain sponsor (Hauptsponsor) of SV Elversberg. The stadium is named URSAPHARM-Arena an der Kaiserlinde. URSAPHARM products (specifically HYLO eye drops) featured as chest sponsor on team jerseys.
- NikecoreOfficial kit supplier providing team uniforms, training gear, and official merchandise. Premium partner category.
- BitburgercorePremium partner and official beer supplier for the club. Prominent branding in stadium and at events.
- VolkswagencorePremium partner providing vehicle sponsorship and mobility support for club operations.
- Pure Steel+ (SHS - Stahl-Holding-Saar)corePremium partner and sleeve sponsor. Brand featured on team jerseys alongside main sponsor.
- HYLO (URSAPHARM)corePremium partner whose product HYLO serves as chest sponsor on jerseys. Also conducts HYLO-Schultour school outreach program with club.
- Bank1SaarpremiumPremium partner financial institution from Saarland region.
- Flyeralarm SportspremiumPremium partner providing printing and promotional materials. FLYERALARM Haupttribüne (main stand) named after sponsor.
- Autohaus DeckertpremiumPremium partner automotive dealer hosting business events with club.
- Scherer GruppepremiumPremium partner automotive group.
- Holzer GrouppremiumPremium partner with stadium naming rights for Holzer Group facilities.
- Cosmos DirektpremiumPremium partner insurance company.
- n plus sportcoreOfficial marketing and commercialization partner (Vermarktungspartner) of SV Elversberg managing sponsorship and partnership sales.
- Madera Arena & Event GmbHpremiumEvent management partner handling corporate events and hospitality at URSAPHARM-Arena. Contact: Aysel Kahraman (Eventmanagement).
- Stefan Peifer - Finanz- und VermögensplanungregionalSaarland partner providing financial planning services. Described as supporting SVE with financial and asset planning expertise.
- Borussia DortmundstrategicTop Bundesliga club sending American winger Cole Campbell (20) on transfer to newly promoted Elversberg with buy-back clause retained.
- Bayer LeverkusenstrategicTop Bundesliga club extending and loaning academy talent Francis Onyeka (19) to SV Elversberg for development season.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
SV 07 Elversberg e.V. competitors and assessment
Company assessmentDirect peers
- SpVgg Greuther Fürth: Small-market German club that experienced a brief Bundesliga promotion (2021/22) followed by relegation — operates Ronhof / Trolli Arena (~18,000). Comparable risk/reward profile for newly promoted small-market clubs and reference point for Bundesliga survival challenges at this scale.
- 1. FC Union Berlin: Berlin-based club with a comparable underdog Bundesliga narrative — promoted from 2. Bundesliga, competed in European competition, and built strong regional/corporate hospitality and sponsorship revenue streams despite a relatively modest Alte Försterei stadium. Comparable trajectory and commercial model evolution.
- SC Freiburg: Long-standing model for small-market Bundesliga sustainability — operates with a modest stadium (~34,000), emphasizes youth academy talent development and player trading, and is recognized as a perennial development hub feeding German football's elite. Closest analogue to SV Elversberg's long-term operating philosophy.
- FC Augsburg: Long-established small-market Bundesliga club from a similarly sized city (Augsburg, ~300K population), operating WWK Arena (~30,000 capacity). Represents the realistic steady-state for SV Elversberg if it establishes Bundesliga permanence — small-market survival with regional sponsorship focus.
- Holstein Kiel: Newly promoted to 1. Bundesliga (2024/25 season) from northern Germany with similarly compact stadium (Holstein-Stadion, ~15,000). Closest contemporaneous promoted-club peer — small-market, regional corporate base, similar survival/relegation risk profile.
- VfL Bochum: Long-established mid-sized Bundesliga club from the Ruhr area operating Vonovia Ruhrstadion (~27,000). Comparable small-stadium Bundesliga operator with traditional working-class regional supporter base and similar dependence on player-trading to fund squad investment.
- 1. FC Heidenheim 1846: Small-market German club that achieved consecutive promotions (2. Bundesliga to 1. Bundesliga) and similarly operates with a compact stadium (Voith-Arena, ~15,000 capacity) and a strong regional identity. Most directly comparable Bundesliga peer in terms of catchment size, infrastructure scale, and underdog promotional trajectory.
Broad incumbents
- Bayer 04 Leverkusen: Top-tier Bundesliga incumbent and active strategic counterparty (Francis Onyeka loan, contract through 2032) — operates BayArena (~30,000) and is widely recognized as Germany's most consistent developer of young talent. Comparable development-focused Bundesliga partner/competitor.
- Borussia Dortmund: Top-tier Bundesliga incumbent and active strategic counterparty for SV Elversberg — sends young players on loan/development (Cole Campbell) and operates a vastly larger commercial engine (Signal Iduna Park, 80,000+). Comparable broad Bundesliga competitor and ecosystem partner.
Regional players
- 1. FC Saarbrücken: Regional rival from the same Saarland region currently competing in 3. Liga — competes for the same regional corporate sponsorship pool, regional fan loyalty, and local media attention. Important regional competitor for non-Bundesliga marketing rights and youth talent in the catchment area.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SV 07 Elversberg e.V. social profiles
Digital presenceSV 07 Elversberg e.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
SV 07 Elversberg e.V. leadership team
Management profileNumber of profiles
Profiles7 records
SV 07 Elversberg e.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SV 07 Elversberg e.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SV 07 Elversberg e.V.
What does SV 07 Elversberg e.V. do?
SV 07 Elversberg e.V. is a German professional football club that fields a senior men's team in the 1. Bundesliga and operates the URSAPHARM-Arena in Elversberg, Saarland. Its core commercial offerings centre on professional football matchday entertainment, VIP and corporate hospitality, sponsorship and advertising rights, licensed merchandise, ticket sales and youth development through the NLZ Saar academy. The club also runs women's football teams and rents out the URSAPHARM-Arena as an event venue.
Is SV 07 Elversberg e.V. a public or private company?
SV 07 Elversberg e.V. is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was SV 07 Elversberg e.V. founded?
SV 07 Elversberg e.V. was founded in 1907.
Where is SV 07 Elversberg e.V. based?
SV 07 Elversberg e.V. is headquartered in Spiesen-elversberg, Germany, in the Europe region.
How does SV 07 Elversberg e.V. make money?
Four revenue lines are on record. Sponsorship is the primary driver. The others are hospitality and VIP Services, ticket Sales and merchandising.
Who are SV 07 Elversberg e.V.'s main competitors?
Direct peers on record are SpVgg Greuther Fürth, 1. FC Union Berlin, SC Freiburg, FC Augsburg, Holstein Kiel, VfL Bochum and 1. FC Heidenheim 1846. Broad incumbents are Bayer 04 Leverkusen and Borussia Dortmund. 1. FC Saarbrücken is listed as a regional player.
Does SV 07 Elversberg e.V. have an API?
No public API is recorded for SV 07 Elversberg e.V..
What industry is SV 07 Elversberg e.V. in?
SV 07 Elversberg e.V.'s product category is Professional Football Club. Its primary akta.pro industry code is MPAKAAAA, Association Football (Soccer) Leagues, with a secondary code of MPAGAMAB, Team Sports Matches (Club & National). Its NAICS code is 711211 and its SIC code is 7997.