Royal Roofing & Siding

What Royal Roofing & Siding does

Royal Roofing & Siding (legal name Royal Roofing Company, operating as RWS & P. Inc) is a family-owned roofing contractor headquartered at 6831 Suva Street, Bell Gardens, California, founded in 1982 by Steve Pinkus, who continues to lead the firm as Owner and President. The company provides roof installation, repair, maintenance, restoration, and re-roofing services for residential and commercial customers across Southern California, with a service footprint spanning Los Angeles County, Orange County, and the Inland Empire. Its technology base is operational rather than digital: factory-certified installation programs with GAF (Master Elite, top 2% nationally since 2002), Owens Corning, and CertainTeed, plus specialized material systems including Title 24 cool roof coatings, silicone and acrylic restoration systems, TPO/PVC single-ply, modified bitumen, and standing seam metal roofing. All work is performed by employee crews rather than subcontractors, backed by $2M general liability and full workers' compensation coverage and a CSLB C-39 license (#432352) with no recorded violations.

The business model is project-based and one-time per engagement. Pricing is quote-based, with typical residential re-roofs ranging $12,000-$50,000+ and restoration coatings priced at $6-9 per square foot versus $15-25+ for full replacement. Revenue is generated through three core service lines: roofing services (repair, replacement, restoration), emergency 24/7 repair response, and a financing partnership with Finturf offering 0% APR promotional terms. Customers are segmented into three target categories: single-family and estate homeowners, HOAs and property managers (memberships in three regional apartment associations), and commercial/industrial building owners. Go-to-market is sales-led and field-based, anchored by an 86% referral rate and supported by a Roofing 101 educational content platform, 150+ city-specific local SEO landing pages, and active social media presence. The company holds an A+ BBB rating, a 4.7-star Google rating across 109+ reviews, and Pulse of the City Awards in 2025 and 2026. No external funding, M&A, or institutional ownership is reported.

Name

Royal Roofing & Siding

Legal name

Royal Roofing Company

Website

https://royalroofing.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Royal Roofing & Siding is a family-owned Southern California roofing contractor founded in 1982, providing repair, replacement, and restoration services to homeowners, HOAs, and commercial property owners across LA County, Orange County, and the Inland Empire, using factory-certified employee crews.

Ownership category

akta.pro rank

Product category

Roofing Services

NAICS

Roofing Contractors (238160), Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro industry

PRIMARYHSAPAKAA

Roof Installation & Replacement

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAPAKAB

Roof Repair & Leak Remediation

Home & Personal Services/Residential Renovation Services/Roofing, Siding & Exterior Renovation

SECONDARYHSAGAKAB

Shingle Roof Repair & Replacement (Asphalt/Composite)

Home & Personal Services/Home Repair, Maintenance & Handyman/Roof Repair & Maintenance

SECONDARYHSAGAKAI

Storm, Wind & Hail Damage Roof Repair (Emergency/Tarping)

Home & Personal Services/Home Repair, Maintenance & Handyman/Roof Repair & Maintenance

Keywords

• Roofing contractor services
• Residential roof replacement
• Commercial roofing systems
• Roof repair restoration
• Title 24 cool roofs

Headquarters

HQ city

Bell Gardens

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Services (Repair, Replacement, Restoration): Project-based revenue from roofing repair, replacement, and restoration services. Pricing varies based on roof size, material type, pitch, and accessibility. Residential re-roofs typically range from $12,000 to $50,000+. Revenue is one-time per project with no recurring component.
2. Emergency Repair Services: Priority emergency repair services with 24/7 availability. Same-day or next-day response for active leaks and storm damage. Most emergency repairs completed within 24-48 hours.
3. Financing Partnership (Finturf): Partnered with Finturf to offer financing options to customers, enabling higher-ticket sales. 0% APR available for qualified buyers. Soft credit check with no impact to credit score.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Royal Roofing & Siding provides residential and commercial roofing services across Southern California, including roof repair, roof replacement, roof restoration, and 24/7 emergency roof repair. Services span multiple material systems (tile, shingle, metal, flat/low-slope, TPO/PVC single-ply, modified bitumen, hot tar, torch-on, multi-ply, vinyl, slate, shake), Title 24 cool roof restoration coatings, and silicone-based restoration systems. All work is performed by factory-certified employee crews (GAF Master Elite, Owens Corning, CertainTeed) with financing available through partner Finturf.

Product overview

Royal Roofing Company operates as a traditional service-based roofing contractor rather than a software technology company. The company offers a comprehensive portfolio of roofing services organized around distinct product categories: roof repair, roof replacement, and roof restoration form the core service offerings. These are supplemented by specialized roof types and materials (including flat roofs, clay tile, concrete tile, slate, and metal), roofing systems and coatings (hot tar, multi-ply, TPO/PVC single-ply, Title 24 cool roof systems), and shingle/shake options. The company segments its market across three target categories: Homes & Estates residential roofing, Apartments & HOA property management services, and Commercial & Industrial roofing. Notable specialized offerings include Title 24 Cool Roof Restoration for California energy compliance and roof restoration coatings (acrylic and silicone-based). Financing options are available through partner Finturf. The company does not offer a software product, API, or AI/ML-powered technology platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Roof Repair

Quantifiable outcome

• Roof life extended 10-20 years through restoration coatings
• +4 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GAFcoreTechnology or IntegrationFactory-certified installer status. GAF Master Elite certification (top 2% nationally) enabling extended manufacturer warranties on materials installed to exact specifications. Continuous certification since 2002.
• Owens CorningcoreTechnology or IntegrationFactory-certified installer enabling extended manufacturer warranties on Owens Corning roofing materials. Certified workmanship ensures materials installed as designed by manufacturer.
• CertainTeedcoreTechnology or IntegrationFactory-certified installer enabling extended manufacturer warranties on CertainTeed roofing products. Certified installation workmanship backed by manufacturer.
• Special OlympicsminorOthersCharitable support for Special Olympics organization doing work for families and children across Southern California.
• Wounded Warrior ProjectminorOthersCharitable support for veterans through Wounded Warrior Project organization.
• Shriners Hospitals for ChildrenminorOthersCharitable support for children's healthcare through Shriners Hospitals for Children.
• St. Jude Children's Research HospitalminorOthersCharitable support for childhood cancer research and treatment through St. Jude Children's Research Hospital.
• American Red CrossminorOthersCharitable support for disaster relief and emergency services through American Red Cross.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bone Dry Roofing: Multi-state residential and commercial roofing contractor with a similar employee-crew model, manufacturer certifications, and free-estimate GTM. Most directly comparable peer in business model and customer approach.
• Baker Roofing Company: Regional residential and commercial roofing contractor with similar full-service model including repair, replacement, and restoration. Comparable employee-crew orientation and multi-decade operating history.
• Roofing Corp of America: Residential roofing roll-up platform acquiring regional contractors across the U.S. Represents both a peer and a potential acquirer of regional contractors like Royal Roofing.
• Aspen Contracting: Nationally expanding residential roofing contractor with focus on insurance restoration and storm damage repair. Similar project-based revenue model and emergency/insurance claim handling.
• Greenwood Industries: Commercial and industrial roofing contractor with comparable service mix including installation, repair, restoration, and coatings. Competes in the commercial channel with similar technical capabilities.

Others

• SRS Distribution: Major roofing and building products distributor serving residential and commercial contractors. Functions as a supplier/ecosystem participant that enables roofing contractors like Royal Roofing.
• Beacon Building Products: Largest publicly-traded roofing and building materials distributor in North America. Provides materials supply chain enabling contractors like Royal Roofing, and represents both a supplier and adjacent player.

Broad incumbents

• Tremco Roofing and Building Maintenance: Major roofing manufacturer and service provider offering both materials (similar to GAF/Owens Corning partnerships) and contracted installation services. Overlaps as a broad incumbent in the same space Royal operates.
• Tecta America Corporation: Largest commercial roofing contractor in the U.S., serving national accounts across commercial, industrial, and institutional segments. Competes with Royal Roofing in the commercial channel at much larger scale.
• Flynn Group: Large North American commercial roofing and building envelope contractor. Overlaps with Royal Roofing's commercial and industrial segment but at significantly larger scale with broader service offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xlinkedin.com/company/royal-roofing-company
• Facebookfacebook.com/royalroofingcompany
• LinkedInlinkedin.com/company/royal-roofing-company
• Instagraminstagram.com/royalroofingcompany

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Royal Roofing & Siding