Salon Red

What Salon Red does

Salon Red is a premium independent hair salon founded in 1999 in Atlanta, Georgia by owner Jessica Soler. The business currently operates two retail locations, Brookhaven (804 Town Blvd) and Candler Park (1642 Dekalb Ave), following a contraction from a peak of five Atlanta locations in 2016. The company employs over 100 people across these locations and runs a multi-million dollar operation per founder commentary. Salon Red serves individual consumer customers, bridal parties, families, and creative/photo shoot clients, with a primary focus on professional haircuts, coloring, texturizing, extensions, bridal styling, and waxing services.

The company structures its service offering through a proprietary 7-tier stylist leveling system (Rising Red apprentices through Level 7 master stylists) with pricing tied to experience, ranging from $45 children's cuts to $250+ Level 7 full highlights. Underlying technology consists of the Aura salonware platform for online booking, client management, and point-of-sale, supplemented by an e-commerce storefront retailing premium brands including Oribe, Bumble and bumble, Wella, K18, and Bellami. The business maintains a Green Circle Salons environmental partnership enabling recycling of up to 95% of beauty waste, certified as Zero Waste to Landfill by the Carbon Trust, with 1,615 pounds recycled across both locations in 2024-2025.

Salon Red generates revenue transactionally through per-service pricing across the stylist tier system, premium retail product sales, and specialized wedding and bridal services (both in-salon and on-location). Marketing is conducted through owned social channels (Instagram, TikTok, Facebook, Pinterest, YouTube), an extensive content blog, email newsletter, and a referral program offering $20 off for both referrer and referred friend. The business has received industry recognition including Salon Today Top 200 Salons (2014), Wedding Rule's Top 13 Atlanta Wedding Hair & Makeup Artists (2025), and Intercoiffure America Canada Nouveau finalist honors.

Name

Salon Red

Legal name

Salon Red

Website

https://salonred.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Salon Red is a premium independent hair salon founded in 1999 in Atlanta, operating two locations (Brookhaven and Candler Park) with 100+ employees. It offers tiered stylist services, bridal styling, and premium haircare retail with a sustainability-focused operating model.

Ownership category

akta.pro rank

Product category

Hair Salon Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)

akta.pro primary industry

Unisex/Family Hair Salons (HSALAAAC)

akta.pro secondary industries

Haircutting & Styling Services (HSALAAAD), Women's Hair Salons (HSALAAAA)

Keywords

• Professional hair salon
• Hair coloring services
• Bridal hair styling
• Premium haircare retail
• Eco-friendly salon

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Hair Services: Core revenue from haircuts, coloring, texturizing, styling, extensions, and specialty treatments. Services priced by stylist level with prices ranging from $45 (children's cuts) to $250+ (Level 7 full highlights).
2. Wedding & Bridal Services: Specialized bridal party services including practice sessions, wedding day hair and makeup, both in-salon and on-location options.
3. Retail Products: Sale of professional haircare products including Oribe, Bumble and bumble, Wella, and other premium brands. Offers online shopping for at-home regimens.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels9 records

Core offering

Salon Red is an Atlanta-based professional hair salon operating two physical locations that deliver haircuts, coloring, texturizing, waxing, specialty treatments, and bridal/photo shoot styling through a proprietary tiered stylist system. Services are priced by stylist experience level (Rising Red apprentice through Level 7 master stylist). The salon also retails premium haircare brands including Oribe, Bumble and bumble, Wella, K18, and Bellami extensions.

Product overview

Salon Red is an Atlanta-based hair salon offering a comprehensive range of hair services including cuts, coloring, texturizing, specialty treatments, waxing, and wedding services. The salon operates on a tiered stylist level system (Rising Red through Level 7) with pricing based on experience. Salon Red provides professional hair services using and retailing premium haircare products including Oribe, Bumble and Bumble, Wella, and K18. The salon also offers specialty services such as silent appointments, elevated scalp massages, hair extensions (Bellami), keratin treatments, and maintains an environmental partnership with Green Circle Salons for sustainability. Gift cards are available for purchase.

Differentiator

Problem solved

Functional benefit

Products and services

• Haircut Services Professional haircut services with stylist levels ranging from Level 1 to Level 7, with pricing from $55 to $100+ based on experience. Includes shampoo and blow-dry.
• Hair Coloring Services
• Wedding and Bridal Hair Services
• Texturizing Services
• Waxing Services
• Specialty Hair Services
• Up Do Services
• Oribe Haircare Products
• Bumble and Bumble Haircare Products
• Wella Hair Products
• Gift Cards

Quantifiable outcome

• 95% of beauty waste recycled/repurposed through Green Circle Salons partnership
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Green Circle SalonscoreStrategic or Co-development PartnerEnvironmental sustainability partnership enabling Salon Red to recycle, recover, and repurpose up to 95% of beauty waste. Green Circle Salons is certified as Zero Waste to Landfill by Carbon Trust and partners with over 40 recycling facilities, chemical waste facilities, clean energy producers, and bio-composite plastic producers across North America. Combined total of 1,615 pounds of waste recycled from Salon Red locations in 2024-2025.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Great Clips: Largest U.S. haircare franchise chain operating in the Atlanta market; competes at the lower-priced end of the haircut segment where Salon Red's Rising Red and Level 1 stylists operate.
• Aveda Lifestyle Salons: Network of premium Aveda-branded salons with a sustainability positioning similar to Salon Red's Green Circle partnership; competes for eco-conscious premium clients.
• Fantastic Sams: National full-service salon franchise with Atlanta presence; competes broadly for the same walk-in color, cut, and styling customers.
• Supercuts: Mass-market haircut chain with strong Atlanta metro presence; competes on price and convenience at the entry tier of Salon Red's services.

Emerging players

• Glamsquad: On-demand mobile beauty services app competing for bridal, special occasion, and styling spend that Salon Red also targets through its on-location bridal offering.
• Madison Reed Color Bar: Retail-meets-services hybrid focused on professional hair color with brick-and-mortar Color Bars; overlaps Salon Red's color and balayage services while competing for the same premium client.

Direct peers

• Van Michael Salon: Long-established, high-end Atlanta hair salon with multiple locations and a similar premium positioning, tiered pricing, and bridal service offering. Closest direct local competitor to Salon Red.
• Drybar: Multi-location premium blowout and styling chain offering tiered stylist pricing and standardized experience; comparable service menu, pricing architecture, and brand-led salon concept.

Others

• Ulta Beauty: Mass-market beauty retailer whose in-store salon services and product assortment (including Oribe, Bumble and bumble) overlap with Salon Red's retail product line and service menu.
• Phenix Salon Suites: Salon-suite rental concept that houses independent stylists; competes for the same stylist labor pool and could affect Salon Red's ability to recruit and retain senior talent.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@SalonRed_ATL
• Facebookfacebook.com/salonredatlanta
• Instagraminstagram.com/salonred
• Pinterestpinterest.com/salonred
• TikToktiktok.com/@salonredatlanta
• LinkedInlinkedin.com/company/salon-red

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Salon Red