Salon Red
Salon Red is a premium independent hair salon founded in 1999 in Atlanta, operating two locations (Brookhaven and Candler Park) with 100+ employees. It offers tiered stylist services, bridal styling, and premium haircare retail with a sustainability-focused operating model.
- Company typePrivate
- Founded1999
- HeadquartersAtlanta, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Salon Red does
Salon Red is a premium independent hair salon founded in 1999 in Atlanta, Georgia by owner Jessica Soler. The business currently operates two retail locations, Brookhaven (804 Town Blvd) and Candler Park (1642 Dekalb Ave), following a contraction from a peak of five Atlanta locations in 2016. The company employs over 100 people across these locations and runs a multi-million dollar operation per founder commentary. Salon Red serves individual consumer customers, bridal parties, families, and creative/photo shoot clients, with a primary focus on professional haircuts, coloring, texturizing, extensions, bridal styling, and waxing services.
The company structures its service offering through a proprietary 7-tier stylist leveling system (Rising Red apprentices through Level 7 master stylists) with pricing tied to experience, ranging from $45 children's cuts to $250+ Level 7 full highlights. Underlying technology consists of the Aura salonware platform for online booking, client management, and point-of-sale, supplemented by an e-commerce storefront retailing premium brands including Oribe, Bumble and bumble, Wella, K18, and Bellami. The business maintains a Green Circle Salons environmental partnership enabling recycling of up to 95% of beauty waste, certified as Zero Waste to Landfill by the Carbon Trust, with 1,615 pounds recycled across both locations in 2024-2025.
Salon Red generates revenue transactionally through per-service pricing across the stylist tier system, premium retail product sales, and specialized wedding and bridal services (both in-salon and on-location). Marketing is conducted through owned social channels (Instagram, TikTok, Facebook, Pinterest, YouTube), an extensive content blog, email newsletter, and a referral program offering $20 off for both referrer and referred friend. The business has received industry recognition including Salon Today Top 200 Salons (2014), Wedding Rule's Top 13 Atlanta Wedding Hair & Makeup Artists (2025), and Intercoiffure America Canada Nouveau finalist honors.
Salon Red firmographics
Firmographics- Name
- Salon Red
- Legal name
- Salon Red
- Website
- https://salonred.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Salon Red is a premium independent hair salon founded in 1999 in Atlanta, operating two locations (Brookhaven and Candler Park) with 100+ employees. It offers tiered stylist services, bridal styling, and premium haircare retail with a sustainability-focused operating model.
- Ownership category
- akta.pro rank
Salon Red industry classification
Industry- Product category
- Hair Salon Services
- NAICS
- Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- akta.pro primary industry
- Unisex/Family Hair Salons (HSALAAAC)
- akta.pro secondary industries
- Haircutting & Styling Services (HSALAAAD), Women's Hair Salons (HSALAAAA)
Keywords
Where Salon Red is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Salon Red business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Hair Services: Core revenue from haircuts, coloring, texturizing, styling, extensions, and specialty treatments. Services priced by stylist level with prices ranging from $45 (children's cuts) to $250+ (Level 7 full highlights).
- Wedding & Bridal Services: Specialized bridal party services including practice sessions, wedding day hair and makeup, both in-salon and on-location options.
- Retail Products: Sale of professional haircare products including Oribe, Bumble and bumble, Wella, and other premium brands. Offers online shopping for at-home regimens.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Rising Red (Apprentice) - Entry-level licensed hairdressers in training program |
| Unit Pricing | Pay-as-you-go | Level 1 Stylist (2-3 years experience) - Starting tier for fully independent stylists |
| Unit Pricing | Pay-as-you-go | Level 2 Stylist (3-4 years experience) |
| Unit Pricing | Pay-as-you-go | Level 3 Stylist (4-5 years experience) |
| Unit Pricing | Pay-as-you-go | Level 4 Stylist (5 years experience) |
| Unit Pricing | Pay-as-you-go | Level 5 Stylist (6+ years experience) |
| Unit Pricing | Pay-as-you-go | Level 6 Stylist (8+ years experience) - Elite senior stylists with exceptional skill |
| Unit Pricing | Pay-as-you-go | Level 7 Stylist (8+ years with exceptional skill and passion for education) |
| Unit Pricing | Pay-as-you-go | Color Correction Services |
| Unit Pricing | Pay-as-you-go | Wedding Services |
| Unit Pricing | Pay-as-you-go | Waxing Services |
| Other | Pay-as-you-go | Additional Fees |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Salon Red product offering
Product offeringCore offering
Salon Red is an Atlanta-based professional hair salon operating two physical locations that deliver haircuts, coloring, texturizing, waxing, specialty treatments, and bridal/photo shoot styling through a proprietary tiered stylist system. Services are priced by stylist experience level (Rising Red apprentice through Level 7 master stylist). The salon also retails premium haircare brands including Oribe, Bumble and bumble, Wella, K18, and Bellami extensions.
Product overview
Salon Red is an Atlanta-based hair salon offering a comprehensive range of hair services including cuts, coloring, texturizing, specialty treatments, waxing, and wedding services. The salon operates on a tiered stylist level system (Rising Red through Level 7) with pricing based on experience. Salon Red provides professional hair services using and retailing premium haircare products including Oribe, Bumble and Bumble, Wella, and K18. The salon also offers specialty services such as silent appointments, elevated scalp massages, hair extensions (Bellami), keratin treatments, and maintains an environmental partnership with Green Circle Salons for sustainability. Gift cards are available for purchase.
Differentiator
Problem solved
Functional benefit
Products and services
- Haircut Services Professional haircut services with stylist levels ranging from Level 1 to Level 7, with pricing from $55 to $100+ based on experience. Includes shampoo and blow-dry.
- Hair Coloring Services
- Wedding and Bridal Hair Services
- Texturizing Services
- Waxing Services
- Specialty Hair Services
- Up Do Services
- Oribe Haircare Products
- Bumble and Bumble Haircare Products
- Wella Hair Products
- Gift Cards
Quantifiable outcome
- 95% of beauty waste recycled/repurposed through Green Circle Salons partnership
- +1 more outcomes
Companies that use Salon Red
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Salon Red technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Salon Red partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Green Circle SalonscoreEnvironmental sustainability partnership enabling Salon Red to recycle, recover, and repurpose up to 95% of beauty waste. Green Circle Salons is certified as Zero Waste to Landfill by Carbon Trust and partners with over 40 recycling facilities, chemical waste facilities, clean energy producers, and bio-composite plastic producers across North America. Combined total of 1,615 pounds of waste recycled from Salon Red locations in 2024-2025.
Scale indicators6 records
Recent moves6 records
Expansion highlights4 records
Salon Red competitors and assessment
Company assessmentBroad incumbents
- Great Clips: Largest U.S. haircare franchise chain operating in the Atlanta market; competes at the lower-priced end of the haircut segment where Salon Red's Rising Red and Level 1 stylists operate.
- Aveda Lifestyle Salons: Network of premium Aveda-branded salons with a sustainability positioning similar to Salon Red's Green Circle partnership; competes for eco-conscious premium clients.
- Fantastic Sams: National full-service salon franchise with Atlanta presence; competes broadly for the same walk-in color, cut, and styling customers.
- Supercuts: Mass-market haircut chain with strong Atlanta metro presence; competes on price and convenience at the entry tier of Salon Red's services.
Emerging players
- Glamsquad: On-demand mobile beauty services app competing for bridal, special occasion, and styling spend that Salon Red also targets through its on-location bridal offering.
- Madison Reed Color Bar: Retail-meets-services hybrid focused on professional hair color with brick-and-mortar Color Bars; overlaps Salon Red's color and balayage services while competing for the same premium client.
Direct peers
- Van Michael Salon: Long-established, high-end Atlanta hair salon with multiple locations and a similar premium positioning, tiered pricing, and bridal service offering. Closest direct local competitor to Salon Red.
- Drybar: Multi-location premium blowout and styling chain offering tiered stylist pricing and standardized experience; comparable service menu, pricing architecture, and brand-led salon concept.
Others
- Ulta Beauty: Mass-market beauty retailer whose in-store salon services and product assortment (including Oribe, Bumble and bumble) overlap with Salon Red's retail product line and service menu.
- Phenix Salon Suites: Salon-suite rental concept that houses independent stylists; competes for the same stylist labor pool and could affect Salon Red's ability to recruit and retain senior talent.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks4 records
Key highlights6 records
Customer concentration
Salon Red social profiles
Digital presenceSalon Red financial estimates
Financial estimateRevenue estimate
Valuation estimate
Salon Red leadership team
Management profileNumber of profiles
Profiles2 records
Salon Red funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Salon Red M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Salon Red
What does Salon Red do?
Salon Red is an Atlanta-based professional hair salon operating two physical locations that deliver haircuts, coloring, texturizing, waxing, specialty treatments, and bridal/photo shoot styling through a proprietary tiered stylist system. Services are priced by stylist experience level (Rising Red apprentice through Level 7 master stylist). The salon also retails premium haircare brands including Oribe, Bumble and bumble, Wella, K18, and Bellami extensions.
Is Salon Red a public or private company?
Salon Red is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Salon Red founded?
Salon Red was founded in 1999. It employs 1 to 10 people.
Where is Salon Red based?
Salon Red is headquartered in Atlanta, United States, in the North America region.
How does Salon Red make money?
Three revenue lines are on record. Hair Services are the primary driver. The others are wedding & Bridal Services and retail Products.
Who are Salon Red's main competitors?
Broad incumbents on record are Great Clips, Aveda Lifestyle Salons, Fantastic Sams and Supercuts. Emerging players are Glamsquad and Madison Reed Color Bar. Direct peers are Van Michael Salon and Drybar. Others are Ulta Beauty and Phenix Salon Suites.
Does Salon Red have an API?
No public API is recorded for Salon Red.
What industry is Salon Red in?
Salon Red's product category is Hair Salon Services. Its primary akta.pro industry code is HSALAAAC, Unisex/Family Hair Salons, with a secondary code of HSALAAAD, Haircutting & Styling Services. Its NAICS code is 812112.