Rockdale County Public Schools Foundation, Inc.

What Rockdale County Public Schools Foundation, Inc. does

The Rockdale County Public Schools Foundation, Inc. is a 501(c)(3) nonprofit organization (Tax ID 58-1826608) founded in 1988 in Conyers, Georgia, operating as the official philanthropic arm of Rockdale County Public Schools. The Foundation raises and distributes charitable funds to support public education from Pre-Kindergarten through high school graduation within a single county, with all programmatic beneficiaries — students, teachers, and schools — located exclusively in the Rockdale County Public Schools district. It is staffed by 1-10 employees and governed by a volunteer board of directors representing business, civic, parent, faith-based, and educational sectors of the community.

The Foundation's core programs consist of four scholarship products (the RCPS Foundation Scholarship at $1,000 per senior, the Collins Family Aspiraciones Mas Grandes Scholarship at $3,000 for Hispanic/Latinx students, the REACH Georgia Scholarship at $10,000 disbursed over four years for selected 8th graders, and the Superintendent's Scholarship), Foundation Classroom Innovation Grants of up to $1,000 per project awarded to RCPS teachers (24 grants totaling $22,652 in 2025-2026, the program's 11th year), and recognition programs including the annual Teacher of the Year celebration across all district schools. No proprietary technology is developed; the operational backbone is a WordPress-based website with standard online donation processing and mobile payment integrations.

Revenue is generated entirely through charitable donations, corporate sponsorships, and event-based fundraising. The primary annual fundraising vehicle is the Champions of Education Gala (March Madness themed, held at Costley Mill Park) with individual tickets priced $65-$500 and sponsorship tiers from $65 (Phantom Player) to $5,000 (Slam Dunk). Donations are also accepted via online one-time and recurring monthly pledges, Venmo (@RCPS-Foundation), Zelle, and text-to-give (RCPSF to 44-321). A current $50,000 matching gift challenge is underway, having raised $10,730 (21%) toward its target.

Name

Rockdale County Public Schools Foundation, Inc.

Legal name

Rockdale County Public Schools Foundation, Inc.

Website

https://rcpsfoundation.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

1–10 employees

Short description

The Rockdale County Public Schools Foundation is a 501(c)(3) nonprofit founded in 1988 that raises and distributes charitable funds for scholarships, classroom innovation grants, and educator recognition programs exclusively for Rockdale County Public Schools students and teachers in Conyers, Georgia.

Ownership category

akta.pro rank

Product category

Education Nonprofit Foundation Services

NAICS

Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

College Access, Scholarships & Student Success Nonprofits (BPAGADAE)

akta.pro secondary industries

Education Grantmaking Foundations (BPAGAKAK), Scholarship & Fellowship Foundations and Trusts (EDADAHAC), Fundraising & Annual Giving (EDALAOAB)

Keywords

• Education foundation services
• Student scholarships
• Classroom grants
• Teacher recognition
• Community fundraising

Headquarters

HQ city

Conyers

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Contributions: The foundation raises funds through individual donations (one-time and recurring/monthly pledges), corporate sponsorships, event sponsorships, and text-to-give campaigns. Donations are accepted via online portal, Venmo (@RCPS-Foundation), Zelle ([email protected]), mail, and text message (RCPSF to 44-321).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

The Foundation raises charitable donations from individuals and businesses to fund student scholarships (RCPS Foundation Scholarship, Collins Family Aspiraciones Mas Grandes Scholarship, REACH Georgia Scholarship, and Superintendent's Scholarship), teacher classroom innovation grants of up to $1,000 per project, and the district-wide Teacher of the Year Recognition Program. It also operates the annual Champions of Education Gala as a March Madness-themed fundraising event offering tiered sponsorships ($65 to $5,000) and individual tickets ($65 to $500), with programs serving Rockdale County Public Schools from Pre-K through graduation.

Product overview

The Rockdale County Public Schools Foundation operates as a single unified nonprofit organization offering educational support programs rather than a technology platform. Its core offerings consist of scholarship programs (RCPS Foundation Scholarship, Collins Family Scholarship, REACH Georgia Scholarship, and Superintendent's Scholarship) that support students from middle school through high school graduation; Foundation Classroom Innovation Grants providing up to $1,000 to teachers for innovative classroom projects; the Teacher of the Year Recognition Program celebrating excellence in education; and the annual Champions of Education Gala as a major fundraising event. The organization also provides online and recurring donation platforms enabling community members to support these programs financially.

Differentiator

Problem solved

Functional benefit

Products and services

• RCPS Foundation Scholarship A $1,000 scholarship awarded to qualifying seniors at Heritage High School, Rockdale County High School, Rockdale Magnet School, and Salem High School who demonstrate commitment to achievement and intend to continue education at college or technical school.
• Collins Family Aspiraciones Mas Grandes Scholarship A $3,000 scholarship awarded to four qualifying seniors or graduates of Rockdale County Public Schools of Hispanic/Latinx descent, with first preference given to first-generation college students.
• REACH Georgia Scholarship A statewide scholarship program providing $10,000 ($2,500 per year for up to four years) to selected 8th-grade students based on academic achievement, leadership potential, and commitment to success, paired with personalized mentorship and academic coaching through high school graduation.
• Superintendent's Scholarship A scholarship recognizing exceptional achievement by Rockdale County Public Schools graduating seniors.
• Foundation Classroom Innovation Grants Mini-grants of up to $1,000 per project awarded to RCPS teachers and staff to fund creative, innovative educational projects including materials, supplies, and equipment that the regular school budget cannot cover.
• Teacher of the Year Recognition Program Annual celebration recognizing outstanding teachers from every school across the district, culminating in selection of the district-level Teacher of the Year. The 2025 district winner was Gretchen Gault of Lorraine Elementary School, with 24 school-level Teachers of the Year recognized.
• Champions of Education Gala Tickets Individual event tickets ($65 single; $500 Players Circle table for 8) for the annual Champions of Education Gala supporting scholarships, classroom grants, and educator recognition programs.
• Champions of Education Gala Sponsorships Tiered sponsorship packages for the annual Champions of Education Gala ranging from Phantom Player ($65+) to Slam Dunk ($5,000), providing marketing visibility, reserved seating, drink tickets, signage, and recognition benefits for sponsoring organizations.
• Online Donation Platform (One-Time Gift) Secure online donation system enabling one-time charitable gifts to the Foundation, with payment processing via credit card on the rcpsfoundation.com website.
• Recurring Donation Platform (Monthly Sustaining Membership) Monthly sustaining member donation program allowing donors to set up recurring contributions to the Foundation via credit card.

Quantifiable outcome

• Over 20,000 students, community members and families impacted by 2025-2026 grant projects
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered minor and core.

• Georgia Alliance for Education Foundations and Partnerships (GAEFP)minorStrategic or Co-development Partner · 17 December 2025Statewide collaboration launched to strengthen education foundations and district partnership offices across Georgia. The RCPS Foundation has been an active participant since the Metro Atlanta Partnership Group's early days around 2019.
• Rothman SolutionsminorStrategic or Co-development Partner · 17 December 2025Partners with GAEFP to expand professional learning, networking, and capacity-building opportunities for education foundation leaders statewide. Led by Gail Rothman with 15+ years of experience mentoring and leading education foundations.
• Texas RoadhouseminorGTM or Marketing Partner · 28 March 2025Gala sponsor for the 2025 Champions of Education March Madness Gala.
• Atlanta GladiatorsminorGTM or Marketing Partner · 28 March 2025Gala sponsor for the 2025 Champions of Education March Madness Gala.
• High Museum of ArtminorGTM or Marketing Partner · 28 March 2025Gala sponsor for the 2025 Champions of Education March Madness Gala.
• Total Wine & MoreminorGTM or Marketing Partner · 28 March 2025Gala sponsor for the 2025 Champions of Education March Madness Gala.
• Mister Car WashminorGTM or Marketing Partner · 28 March 2025Gala sponsor for the 2025 Champions of Education March Madness Gala.
• Raising Cane'sminorGTM or Marketing Partner · 28 March 20253-Pointer level gala sponsor for the 2025 Champions of Education March Madness Gala.
• Lexicon TechminorGTM or Marketing Partner · 28 March 20253-Pointer level gala sponsor for the 2025 Champions of Education March Madness Gala.
• Zoo AtlantaminorGTM or Marketing Partner · 28 March 2025Gala sponsor for the 2025 Champions of Education March Madness Gala.
• Atlanta Track ClubminorGTM or Marketing Partner · 28 March 2025Gala sponsor for the 2025 Champions of Education March Madness Gala.
• Atlanta Symphony OrchestraminorGTM or Marketing Partner · 28 March 2025Gala sponsor for the 2025 Champions of Education March Madness Gala.
• Leadership Rockdale (Conyers-Rockdale Chamber of Commerce)minorStrategic or Co-development Partner · 1 January 2025The foundation participates in Leadership Rockdale's Education Day, part of the Chamber's leadership development program. Foundation Board Chair Susan Paul Smith and Administrator Tracy Knutsen represented the foundation in the 2025-2026 cohort.
• Rockdale County Public SchoolscoreStrategic or Co-development PartnerThe foundation serves as the official philanthropic arm of Rockdale County Public Schools. The school district provides administrative support and the foundation raises funds for scholarships, grants, and recognition programs that benefit all RCPS students and educators from Pre-K through graduation.
• Georgia Student Finance CommissioncoreStrategic or Co-development PartnerState agency partner for the REACH Georgia scholarship program. Provides state funding and administrative support for the statewide initiative that awards $10,000 scholarships to qualifying 8th graders.
• REACH GeorgiacoreStrategic or Co-development PartnerRealizing Educational Achievement Can Happen - statewide program that provides academic, social, and financial support to academically promising Georgia students from 8th grade through high school graduation.

Scale indicators8 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• DeKalb County Education Foundation: Foundation supporting DeKalb County School District in metro Atlanta with scholarships and grants. Comparable district-aligned model and geographic proximity to Rockdale County.
• Cobb Schools Foundation: Philanthropic foundation serving Cobb County School District in metro Atlanta. Closely comparable model — single-district focus, scholarships, classroom innovation grants, and educator recognition programs.
• Gwinnett County Public Schools Foundation: Georgia-based school district education foundation supporting Gwinnett County Public Schools. Directly comparable in mission (district-aligned scholarships, teacher grants, recognition) and in operating within the same statewide GAEFP network.
• Pinellas Education Foundation: Foundation serving Pinellas County Schools in Florida. Directly comparable as a district-aligned education foundation providing scholarships, classroom innovation grants, and teacher recognition programs.
• Forsyth County Education Foundation: Education foundation supporting Forsyth County Schools in Georgia with scholarships and teacher grants. Closely aligned in scope (one district) and active in the same GAEFP/Metro Atlanta partnership network.
• Atlanta Public Schools Education Foundation: Philanthropic arm of Atlanta Public Schools, the largest district in metro Atlanta. Operates as a direct local peer to RCPS Foundation with a comparable scholarship, classroom grant, and recognition model serving a single district.
• Hillsborough Education Foundation: County-wide education foundation serving Hillsborough County Public Schools in Tampa, FL. Operates the same single-district philanthropic model at larger scale — scholarships, teacher grants, recognition — making it a strong functional peer.
• Public Education Foundation of Marion County: Education foundation supporting Marion County Public Schools with scholarships and classroom grants. Comparable single-district model and similar programmatic mix to RCPS Foundation.

Broad incumbents

• National Association of Education Foundations (NAEF): National membership body for K-12 education foundations; RCPS Foundation holds a 2026 NAEF member seal. Comparable as the industry convenor and capacity-building umbrella for entities like the subject company.

Emerging players

• DonorsChoose: National nonprofit platform that crowdsources funding for classroom teacher projects. Overlaps functionally with RCPS Foundation's classroom innovation grants but operates a much larger, national, tech-enabled model — an adjacent emerging peer for the teacher-grant use case.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/rcpsfoundation
• LinkedInlinkedin.com/company/rockdale-county-public-schools-foundation-inc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rockdale County Public Schools Foundation, Inc.