What SERIOUS PIZZA LLC does

SERIOUS PIZZA LLC operates a Texas-based pizza restaurant brand founded in Dallas around 2014 and operating as a Texas LLC. The company runs two dine-in locations: its flagship in Deep Ellum at 2807 Elm St, Dallas, and a second restaurant in Downtown Fort Worth at 2728 W 7th St. The brand sells New York-style pizza in oversized portions, including its signature 30-inch "Seriously Large" pies, alongside specialty varieties (Deluxe, The Jerk, Big Meat, Hawaiian, etc.), a Build Your Own option, salads, twisted-dough appetizers and desserts (Seriously Twisted/Sweet), and a beverage program covering beer, wine, and fountain drinks. Pricing follows a transaction-based unit model, with 18-inch pizzas starting at $16.75 and 30-inch pies up to $43.50.

The restaurants operate a direct-to-consumer model with dine-in, takeout, and delivery service. A distinctive element of the concept is its entertainment-driven atmosphere, featuring a DJ booth and visible "dough throwers" as part of the in-restaurant experience, with extended late-night hours (until 3 AM on weekends at Fort Worth). Online ordering is provided through a BentoBox-powered website, with payment support for credit cards, Google Pay, and Apple Pay. No proprietary restaurant technology, AI/ML systems, or third-party delivery marketplace partnerships are disclosed.

Revenue is generated entirely through food-and-beverage sales to individual consumers and groups (no B2B or catering segment disclosed), with customers reached through physical locations, a BentoBox-driven website, Facebook, Instagram, and an email newsletter list. The company is privately held and founder-owned with no external funding rounds, no parent company, and no subsidiaries; available signals suggest an operational link to Milkshake Concepts via the company's contact email and gift card infrastructure, though no formal ownership relationship is publicly disclosed. The business targets solo diners, friend groups, and late-night crowds seeking large-portioned NY-style pizza in Texas entertainment districts.

Name

SERIOUS PIZZA LLC

Legal name

SERIOUS PIZZA LLC

Website

https://seriouspizza.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Serious Pizza LLC operates two dine-in Texas pizza restaurants in Dallas (Deep Ellum) and Fort Worth, serving individual diners and groups seeking oversized New York-style pizzas in an entertainment-focused atmosphere, with online ordering and takeout.

Ownership category

akta.pro rank

Product category

Pizza Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Pizza Fast Casual (THAFABAB)

akta.pro secondary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza restaurant
• New York-style pizza
• Specialty pizzas
• Casual dining
• Food delivery

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Direct retail sales of pizzas, salads, beverages, and extras to dine-in and takeout customers. Revenue is generated through one-time transaction-based purchases at physical locations and via online orders.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SERIOUS PIZZA LLC operates pizza restaurants in Texas (Dallas Deep Ellum and Downtown Fort Worth) serving New York-style pizza in oversized portions, including its signature 30-inch Texas-sized pies. The menu includes specialty pies, build-your-own custom pizzas, salads, dough-based appetizers and desserts (Seriously Twisted and Seriously Sweet), and beverages (beer, wine, canned cocktails, and soft drinks) sold through dine-in, takeout, and delivery channels with an entertainment-driven atmosphere featuring a DJ booth and dough throwers.

Product overview

SERIOUS PIZZA LLC operates as a Texas-based pizza restaurant offering New York-style pizza with a focus on oversized portions. The company sells a single unified product line centered around pizza, with specialty pre-designed pies (Deluxe, The Jerk, Big Meat, Blue Buffalo, Hawaiian, BBQ Chick, Philly, The White, Margherita, Beyond Veggie, Veggie) and a Build Your Own custom pizza option. All pizzas are offered in four sizes: Huge Slice, 18" Large, 24" Extra Large, and 30" Seriously Large. The product portfolio is complemented by add-on items including Salads, Seriously Twisted and Seriously Sweet dough-based appetizers/desserts, and Beverages. Online ordering is available through their website for pickup and delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Specialty Pies
• Build Your Own Pizza
• Salads
• Seriously Twisted
• Seriously Sweet
• Beverages

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• BentoBoxcoreTechnology or IntegrationBentoBox provides the website CMS platform, online ordering system, and SMS marketing services for Serious Pizza. The website is powered by BentoBox, which also handles order updates and reservation communications.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• California Pizza Kitchen: Established full-service pizza chain offering specialty pies, dine-in, takeout, and delivery with a broader menu (salads, pastas). Comparable as an incumbent casual pizza operator with overlapping product structure and dine-in experience, though without the late-night entertainment positioning.
• Domino's Pizza: Largest US pizza chain by unit count and delivery share, with a heavily digital ordering stack. Relevant incumbent comparable on delivery economics, online ordering infrastructure, and pricing benchmarks that constrain Serious Pizza's digital growth.
• Pizza Hut: Dominant global pizza QSR operator with dine-in, carryout, and delivery. Relevant incumbent comparable because it anchors consumer expectations on pizza price, slice pricing, and delivery — directly capping Serious Pizza's pricing power on commodity SKUs.

Direct peers

• Mellow Mushroom: US craft-pizza restaurant chain with a strong experiential and entertainment-focused brand identity (music, art-driven décor). Comparable to Serious Pizza in combining casual dining with a brand-driven vibe that targets groups and late-night guests.
• MOD Pizza: Fast-casual pizza chain operating dine-in, carryout, and delivery with a build-your-own model and multiple sizes comparable to Serious Pizza's 18"/24"/30" SKU ladder. A meaningful comparable on unit-level operations and pricing tiers.
• Zalat Pizza: Dallas-headquartered late-night pizza concept with multiple DFW locations and an irreverent brand identity. Closest direct peer to Serious Pizza based on geography, target customer (late-night crowds, entertainment district traffic), menu style (NY-style craft pies with unconventional toppings), and price positioning.
• &pizza: US fast-casual build-your-own pizza chain with strong brand identity and dine-in experience. Same product category (customizable craft pies, counter-service model with experiential venue design) targeting young urban diners, making it a direct operating comparable.
• Cane Rosso: Dallas-based Neapolitan-style pizza restaurant group with multiple DFW locations and a similar late-night, experience-driven positioning. Comparable craft-pizza operator in the same metro and adjacent sub-segment (premium artisan pizza with dine-in entertainment appeal).
• Blaze Pizza: National fast-casual build-your-own pizza chain with similar menu structure (custom toppings, set base price plus add-ons) and dine-in-plus-delivery model. Closest scaled direct competitor for fast-casual custom-pizza unit economics.

Regional players

• Patrizio's Pizza: Texas-grown casual pizza and Italian restaurant chain primarily serving North Texas with dine-in and family-style positioning. Comparable regional operator with overlapping Dallas-Fort Worth presence, allowing read-across on multi-unit unit economics within the same Texas market.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/seriouspizzadeepellum
• Instagraminstagram.com/seriouspizza
• LinkedInlinkedin.com/company/serious-pizza-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SERIOUS PIZZA LLC