Reclink Australia

Name

Reclink Australia

Legal name

Reclink Australia

Website

https://reclink.org

Company type

Private

Founded year

1993

Operating status

Operating

Ownership category

akta.pro rank

Product category

Community Sport and Recreation Services

NAICS

Other Individual and Family Services (624190), Fitness and Recreational Sports Centers (713940), Services for the Elderly and Persons with Disabilities (62412), Vocational Rehabilitation Services (62431)

SIC

Services-Social Services (8300), Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Reentry & Justice-Involved Support Services (BPAGAEAN)

akta.pro secondary industries

Return-to-Sport / Post-Rehab Athletic Reconditioning (HSADAEAJ), Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Alternative Education & Dropout Prevention / Re-Engagement Programs (EDANAJAF)

Keywords

• Community sport programs
• Recreation for disadvantaged
• Charity fundraising events
• Nonprofit membership programs
• Social inclusion services

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals, including regular monthly giving programmes and one-time contributions. The tax appeal campaign aims to raise $5,000.
2. Corporate Partnerships: Sponsorship relationships with businesses including Howden (Major Partner), Heart 180, Brooks Running, Job Find, Collingwood Football Club, Be Collective, Solucio, Hart Sport, NAB, and others. Partnerships support specific programs and events.
3. Membership Fees: Not-for-profit agencies pay $225 (incl GST) per annum per LGA for membership, providing access to programs and activities.
4. Merchandise and Book Sales: Online shop selling merchandise including Game Changer Games products (hoodies at $65, basketball at $45) and books such as 'The Power of a Football'.
5. Workplace Giving: Employees can make regular pre-tax donations through their employer's workplace giving programme.
6. Bequests: Legacy gifts left in Wills to Reclink Australia, with members of the Bequest Society receiving honorary membership and regular updates.
7. Government Grants: Funding from federal, state and territory governments including Queensland Government programmes (Skilling Queensland for Work, Disability Employment Services).
8. Community Cup Events: Annual charity football match series held in Melbourne, Brisbane, Adelaide, Hobart, Canberra and Perth. Since 1993, the events have grown to attract around 10,000 people in Melbourne alone.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels8 records

Core offering

Reclink Australia delivers free sport, recreation and arts programs to Australians facing disadvantage (including homelessness, mental health challenges, disability, social isolation, substance abuse and cultural barriers), in partnership with more than 450 not-for-profit member agencies operating across 120+ Local Government Areas. Its core offering is augmented by the free Reclink Connect online program (Monday–Friday virtual sessions), the annual Reclink Community Cup charity football series held across six Australian cities, and the Game Changer Games inclusive sports initiative. Programs are co-designed with member agencies and delivered free of charge to participants.

Product overview

Reclink Australia operates as a national charity providing a portfolio of sport and recreation programs designed for communities facing disadvantage. The core offerings include: structured sport and recreation programs delivered through more than 450 member agencies across 120+ Local Government Areas; the Reclink Connect online program providing weekday virtual sessions; the annual Community Cup charity football series; and the Game Changer Games inclusive sports initiative. Additional services include agency and individual (Club Reclink) memberships, corporate partnerships, individual giving/donations, bequests, workplace giving, and volunteering opportunities. The organization also sells branded merchandise and a published book. All programs aim to improve physical health, mental health, and social inclusion for participants.

Differentiator

Problem solved

Functional benefit

Brands

• Reclink Community Cup: Annual charity football match series that pits musicians against media industry staff, held in multiple Australian cities to raise funds for Reclink Australia.
• Game Changer Games
• Reclink Connect
• Reclink AFL Football League
• Engage Pasefika Volleyball Program
• Bega Valley Program

Products and services

• Sport and Recreation Programs Structured sport and recreation activities delivered in partnership with 450+ member agencies across more than 120 Local Government Areas nationwide, targeting communities facing disadvantage including homelessness, mental health challenges, disability, social isolation, substance abuse and cultural barriers. Programs are delivered free of charge to participants.
• Reclink Connect Free online program offering virtual sport and recreation sessions available Monday to Friday each week via Zoom, enabling remote participation in activities including Pilates, chair yoga and dance fitness classes for people who cannot attend in-person programs.
• Reclink Community Cup Annual charity football match series pitting musicians against media industry staff, held in Melbourne, Brisbane, Adelaide, Hobart, Canberra and Perth since 1993. The flagship fundraising event attracts around 10,000 people in Melbourne alone and combines live music, entertainment and community activities.
• Game Changer Games Inclusive sports program branded as 'Play Sport. Change Lives. Game on', providing sport and recreation opportunities for people facing disadvantage through competitive sports events.
• Club Reclink Membership Individual membership program providing access to Reclink's sport and recreation activities on weekdays, networking opportunities with other organisations, and free access to the online Reclink Connect program.
• Agency Membership Not-for-profit agency membership priced at $225 (incl GST) per annum per Local Government Area, providing member agencies with access to Reclink's sport and recreation activities, networking with other organisations, ability to introduce new activities to clients, free access to Reclink Connect, and assistance integrating clients into mainstream community activities.
• Reclink Community Cup 2026 Annual flagship fundraising event series held across multiple Australian cities (Melbourne, Brisbane, Adelaide, Hobart, Canberra, Perth) featuring live music, charity football matches between musicians and media, and community activities.
• The Power of a Football Book published by Reclink Australia and available for purchase through the online shop.
• Game Changer Games Merchandise Branded merchandise including hoodies (AUD $65), basketballs (AUD $45), touch footballs and volleyballs (AUD $45) sold through the online shop to support the Game Changer Games program.

Quantifiable outcome

• 200,000 people experiencing life challenges supported each year
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature2 records

Partnerships

13 partnerships are on record, tiered core, media partner, local government partner, partner, member agency and platform partner.

• Be CollectivecoreTechnology or IntegrationBe Collective provides volunteer management software for Reclink Australia's volunteer coordination, including the volunteer portal for Community Cup events.
• Triple R 102.7FMmedia partnerGTM or Marketing PartnerTriple R 102.7FM is a Melbourne community radio station and media partner for the Community Cup event. Their team (Megahertz) competes in the annual charity football match.
• PBS 106.7FMmedia partnerGTM or Marketing PartnerPBS 106.7FM is a Melbourne community radio station and media partner for the Community Cup event, competing alongside Triple R in the Megahertz team.
• Victorian Responsible Gambling FoundationcoreStrategic or Co-development PartnerPartnership with the Victorian Responsible Gambling Foundation to provide the Reclink Australia Cricket Championship to disadvantaged people living in Melbourne.
• Bega Valley Shire Councillocal government partnerStrategic or Co-development PartnerLocal government partner in bushfire recovery programs, supporting inclusive community activities in the Bega Valley region.
• Phoenix AustraliapartnerStrategic or Co-development PartnerNational centre for youth mental health providing trauma support partnership for Bega Valley communities following bushfire trauma.
• Bega Local Aboriginal Land CouncilpartnerStrategic or Co-development PartnerAboriginal land council partner in inclusive community activities in the Bega Valley region.
• Fortem AustraliapartnerStrategic or Co-development PartnerFirst responders mental health and wellbeing organisation partnering to provide surfing programs for emergency services workers affected by bushfires.
• Engage PasefikapartnerStrategic or Co-development PartnerAdvocacy organisation for equitable access and inclusion for Pasefika diaspora in health and wellbeing, partnering on the Engage Pasefika Volleyball program.
• Hutt St Centremember agencyChannel Partner/ Reseller/ DistributorHomelessness services centre in Adelaide that refers clients to Reclink's gym and fitness programs, including the Over 50's Fitness Program.
• GiveNow.com.auplatform partnerTechnology or IntegrationOnline donation platform integrated with Reclink's website for processing individual donations.
• TeamAppplatform partnerTechnology or IntegrationMobile app platform used for the Reclink AFL Football League to coordinate teams and communications.
• SignUp.complatform partnerTechnology or IntegrationPlatform used for organising and managing participants for fundraising events.

Scale indicators5 records

Recent moves1 record

Broad incumbents

• The Smith Family: One of Australia's largest charities supporting disadvantaged children and families through education and welfare programmes — competes for individual donations, corporate partnerships and government grants in the same Australian fundraising pool.
• Australian Red Cross: Australia's largest humanitarian organisation with major donor base, volunteer networks and government partnerships across disaster recovery and community services — competes for the same individual, corporate and government funding streams.
• Mission Australia: Large national community services organisation delivering housing, homelessness, mental health and employment support across Australia — overlaps with Reclink's disadvantaged-community client base and competes for the same government grants.
• Barnardos Australia: National children's charity providing community programmes, family support and out-of-home care — comparable in mission, scale, donation-based funding model and Australian donor pool competition.
• Lifeline Australia: Major national charity operating crisis support and community programmes via a volunteer- and partner-driven delivery model with comparable DGR fundraising footprint and reliance on individual donations and government funding.

Direct peers

• PCYC Queensland (Police Citizens Youth Clubs): PCYC operates sport, recreation and youth development programmes for disadvantaged and at-risk young people across Queensland, delivered through a club-based network — directly comparable to Reclink's member-agency sport-for-disadvantage model.
• Laureus Sport for Good Foundation: Global foundation funding sport-for-development programmes for disadvantaged youth; competes for corporate sponsorship and philanthropic dollars in the same sport-for-good space as Reclink.
• Boys & Girls Clubs of Australia: Boys & Girls Clubs provide sport, recreation and youth development programmes to disadvantaged young people through a network of community club locations — a closely aligned model to Reclink's member-agency referral network.
• Right To Play: Global sport-for-development charity using sport and play to improve education, health and life skills for disadvantaged children — directly comparable category leader to Reclink's sport-for-disadvantage mission.
• YMCA Australia: YMCA delivers fitness, recreation and community programmes nationally, including youth and disadvantaged community engagement through club facilities — overlapping with Reclink's sport/recreation-for-community mission and membership-based delivery.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@ReclinkAustralia
• Facebookfacebook.com/ReclinkAustralia
• Instagraminstagram.com/reclink_aus
• LinkedInlinkedin.com/company/reclinkaustralia

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reclink Australia