Shopping Anyway

What Shopping Anyway does

Shopping Anyway is a mobile and web platform, founded in 2022 and operated under the legal entity Grace and Care LLC, that connects individual donors with local nonprofit organizations for the purpose of in-kind goods donation, volunteer matching, and community charitable giving. Headquartered in Milford, Connecticut, the company is designed to address the communication gap between people who want to help and nonprofits that have specific, articulable needs, framing itself as a bridge between the donor's question of "How can I help?" and the nonprofit's response of "Here's what we need." The company is a privately held LLC with 1–10 employees and no disclosed external funding to date.

The core product consists of two surfaces: a web-based platform for nonprofit administrators and a native mobile application available on both iOS (App Store ID 6593689974) and Android via Google Play. Nonprofits self-register and list needed goods with quantity tracking, set deadlines to create urgency, and configure delivery, drop-off, or pickup logistics. Individual donors browse local causes, identify specific items needed, and commit to donating goods or time; email notifications handle donor commitments and delivery coordination. The underlying technology is described as a standard web platform with native mobile clients — no proprietary AI/ML, API surface, SDK, patents, or third-party model integrations were disclosed.

Go-to-market is product-led growth with self-serve onboarding for both nonprofits and donors, distributed through the Apple App Store, Google Play Store, the company website, and organic social media channels (Facebook, X, Instagram, LinkedIn). Revenue mechanics and pricing are not publicly disclosed; a transaction-fee model is the only revenue stream noted but is unconfirmed. Eight partner nonprofit and government organizations are publicly featured, all based in or near Milford, Connecticut: Beth-El Center, Krusinski Kares, Milford Animal Control, Milford Food Bank, Precious Blood Parish, Purple Pantry Boxes, TEAM Inc., and Traveler on a Mission. No management team, board, ownership breakdown, regulatory actions, M&A activity, or funding history has been disclosed in the available source materials.

Name

Shopping Anyway

Legal name

Grace and Care LLC

Website

https://shoppinganyway.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

Shopping Anyway is a mobile and web platform connecting individual donors with local nonprofits for in-kind goods donations, volunteer matching, and community charitable giving, operating primarily in the Milford, Connecticut area.

Ownership category

akta.pro rank

Headquarters

HQ city

Milford

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Platform Services: The platform connects donors with nonprofits seeking goods and volunteer support. Revenue model not explicitly disclosed in available source materials.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Shopping Anyway operates a mobile (iOS/Android) and web platform that connects local nonprofits with individual donors for the donation of goods, supplies, and volunteer time. Nonprofits can self-register and list needed items with quantities, deadlines, and customizable delivery/pickup options, while donors can search for nearby causes, fulfill specific needs, and sign up for volunteer opportunities. The platform facilitates transaction and engagement between the two parties through email notifications and a unified marketplace-style listing system.

Product overview

Shopping Anyway operates as a unified platform consisting of a mobile app (available on iOS and Android) and a web-based interface. The platform bridges the gap between donors who want to help and nonprofits that need specific goods, enabling nonprofits to list needed items with quantities and deadlines while allowing donors to search for causes, make donations, and find volunteer opportunities. Email notifications keep both parties informed of commitments and deliveries.

Differentiator

Problem solved

Functional benefit

Products and services

• Shopping Anyway Mobile App A native mobile application available on iOS and Android that connects donors with local nonprofits, enabling them to discover causes, donate needed goods, and find volunteer opportunities. Designed for individual consumers who want to make a positive impact on local causes.
• Shopping Anyway Web Platform A web-based platform for nonprofits to list needed goods, set quantities and deadlines, manage delivery/pickup options, and connect with donors and volunteers. Designed for nonprofit organizations seeking to communicate specific needs and for individual donors seeking to support local causes.

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered minor.

• Beth-El CenterminorStrategic or Co-development PartnerFeatured nonprofit partner organization on Shopping Anyway platform, serving homeless individuals and families in the community
• Krusinski KaresminorStrategic or Co-development PartnerFeatured nonprofit partner organization providing community support services through the Shopping Anyway platform
• Milford Animal ControlminorStrategic or Co-development PartnerGovernment animal control agency partner utilizing Shopping Anyway to receive donations and support for animal welfare
• Milford Food BankminorStrategic or Co-development PartnerFeatured nonprofit partner organization addressing food insecurity in the local community through the platform
• Precious Blood ParishminorStrategic or Co-development PartnerReligious parish community partner using Shopping Anyway to connect supporters with parish needs
• Purple Pantry BoxesminorStrategic or Co-development PartnerFeatured nonprofit partner focused on food security and meal assistance programs
• TEAM Inc.minorStrategic or Co-development PartnerCommunity services nonprofit partner utilizing Shopping Anyway to connect with donors and volunteers
• Traveler on a MissionminorStrategic or Co-development PartnerMission-driven nonprofit partner using Shopping Anyway platform to support community initiatives

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• JustGiving: JustGiving is a global online charitable giving platform connecting individual donors with charitable causes. Shopping Anyway's monetary giving feature overlaps with this core offering, and both compete for donor attention in the charitable giving space.
• Givebutter: Givebutter is a modern nonprofit fundraising and donor engagement platform offering donation forms, event management, and supporter CRM. It targets the same nonprofit customer base that Shopping Anyway serves and competes for donor mindshare.
• Network for Good: Network for Good provides fundraising, donor management, and volunteer tools to nonprofits. It competes with Shopping Anyway on the supply-side (nonprofits seeking tools to engage supporters) and offers comparable all-in-one functionality.
• Donorbox: Donorbox provides online donation tools and donor management for nonprofits of all sizes. Like Shopping Anyway, it enables nonprofits to accept donations digitally and engage with supporters, though it focuses on monetary rather than in-kind donations.
• VolunteerMatch: VolunteerMatch is the dominant online matching platform connecting volunteers with nonprofit opportunities. Shopping Anyway's volunteer matching feature overlaps directly with this service, and both target the same nonprofit/individual donor intersection.

Broad incumbents

• Bonterra (formerly Social Solutions): Bonterra provides a suite of nonprofit software including donor management, grant management, and case management. It serves the same nonprofit customer base but as a broader portfolio of enterprise tools rather than a peer-to-peer matching platform.
• GoFundMe Charity: GoFundMe Charity offers a large-scale, well-funded fundraising platform for nonprofits. While Shopping Anyway includes a broader set of features (goods and volunteer matching), they compete for the same pool of nonprofits and donors on the monetary giving side.
• Meta Community Help: Facebook/Meta's Community Help feature allows users to offer and request help within local communities. It competes with Shopping Anyway on the goods and volunteer matching side, leveraging Facebook's massive existing user base as a distribution advantage.

Emerging players

• Funraise: Funraise provides modern nonprofit fundraising software with donation forms, CRM, and supporter engagement. It targets the same nonprofit customer segment as Shopping Anyway but focuses exclusively on monetary donation workflows.
• Give Lively: Give Lively is a nonprofit fundraising platform offering free donation tools and event ticketing to nonprofits. It overlaps with Shopping Anyway's nonprofit-focused value proposition, though it focuses on monetary donations rather than in-kind goods.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/Shopping_Anyway
• Facebookfacebook.com/profile.php?id=61552925843037
• LinkedInlinkedin.com/company/shopping-anyway
• Instagraminstagram.com/shopping.anyway

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Anyway