SIMPLY SAFER PREMIUM LAWN CARE, INC.

What SIMPLY SAFER PREMIUM LAWN CARE, INC. does

Simply Safer Premium Lawn Care, Inc. is a privately held, veteran-owned residential lawn care and pest control company founded in 2001 and headquartered in Wrentham, Massachusetts. The company serves homeowners across most of Massachusetts and all of Rhode Island through a 40-truck fleet, employing salaried technicians who either own a part of the business or are on an ownership track. Its service portfolio centers on organic and organic-based lawn care, including a proprietary 8-step fertilization program that the company states reduces pesticide use by approximately 90% versus conventional methods, alongside fully organic fertilization, hydroseeding, aeration and overseeding, topdressing with compost, organic mosquito and tick control using cedar-wood-oil formulations, tree and shrub Plant Health Care, perimeter ant control, and Thermacell tick tubes for Lyme disease prevention.

The underlying technology is a service-delivery platform rather than a software product: it combines multi-step, seasonally timed application programs, truck-based spray equipment, third-party specialty inputs (e.g., Neudorff Fiesta, Syngenta Acelepryn, FMC Bifenthrin, Thermacell tick tubes), and a customer login portal (LawnGateway). Pricing is quote-based with no public e-commerce; the company delivers free, no-obligation in-person or phone estimates and converts leads from the website estimate form, toll-free 1-866-GO-SAFER number, Google/Yelp/BBB/Home Advisor Pro/BeLocal listings, lawn signs, and branded trucks. Recurring seasonal programs (e.g., the 8-step lawn program and the 8-application organic mosquito and tick program) drive a subscription-like revenue stream, complemented by one-time project work such as hydroseeding, aeration, topdressing, and curative pest treatments.

The business model is direct-to-consumer field services sold to residential homeowners, with marketing concentrated on content/SEO, Google/BBB reviews, organic social (Facebook, Instagram, YouTube), customer referrals, and emerging AI-search channels. Customer concentration is low, with more than 6,500 active residential customers — including 2,000+ on the monthly organic mosquito and tick spray program — and multiple testimonials citing 10+ year relationships. The company has scaled entirely organically over 25 years with no disclosed funding rounds, parent company, or acquisitions, and is positioning its 25th anniversary (March 2026) as a brand-equity milestone supported by BBB accreditation, Project EverGreen's GreenCare for Troops participation, and veteran-owned branding.

Name

SIMPLY SAFER PREMIUM LAWN CARE, INC.

Legal name

Simply Safer Premium Lawn Care, Inc.

Website

https://saferlawns.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Simply Safer Premium Lawn Care, Inc. is a veteran-owned, Wrentham-MA-based residential lawn care and pest control company serving homeowners across most of Massachusetts and all of Rhode Island via a 40-truck fleet, delivering organic and organic-based fertilization, mosquito and tick control, hydroseeding, and tree and shrub care to over 6,500 customers.

Ownership category

akta.pro rank

Product category

Residential Lawn Care and Pest Control Services

NAICS

Landscaping Services (561730), Exterminating and Pest Control Services (56171)

SIC

Agricultural Services (700)

akta.pro primary industry

Aeration & Overseeding (Seeding, Topdressing, Renovation) (HSAIAGAD)

akta.pro secondary industries

Tick & Flea Yard Treatments (HSAIANAB), Eco-Friendly/Organic Outdoor Pest Control (Botanical, Beneficials, IPM) (HSAIANAJ), Organic & Eco-Friendly Lawn Treatments (HSAIAGAH)

Keywords

• Organic lawn care
• Lawn fertilization services
• Mosquito and tick control
• Hydroseeding services
• Tree and shrub care

Headquarters

HQ city

Wrentham

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Recurring Lawn Care Programs: Multi-application seasonal subscription-style programs (e.g., 8-step organic-based or fully organic fertilization, 8-application organic mosquito & tick program) billed as recurring annual contracts. Customers are enrolled and serviced throughout the season with timed applications.
2. One-Time / Project-Based Lawn Services: One-time services such as hydroseeding, aeration and overseeding, topdressing with compost, ant control treatments, tree/shrub curative treatments, and gypsy moth / winter moth caterpillar treatments sold as discrete engagements with customized quotes.
3. Fungicide Treatments (Granular): Granular fungicide treatments for seasonal lawn fungi (e.g., Red Thread), priced at $75-$150 per application for the average lawn, applied 2-3 times at 2-3 week intervals.
4. Referral-Driven Customer Growth: Customer loyalty and referrals (friends, family, neighbors) are cited as a core growth engine; existing customers are a major acquisition channel, supported by promotional offers for new customers.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels10 records

Core offering

Simply Safer Premium Lawn Care provides residential lawn care, mosquito and tick control, seeding, and tree/shrub care services across Massachusetts and Rhode Island. Its core offerings include an 8-step organic-based fertilization program, a fully organic lawn care program, an organic mosquito and tick spray program, hydroseeding, aeration and overseeding, topdressing, perimeter pest control, and tree and shrub plant health care, delivered by a 40-truck fleet of salaried technicians.

Differentiator

Problem solved

Functional benefit

Products and services

• Original Organic-Based 8-Step Fertilization Program An 8-application seasonal fertilization program using organic-based products that delivers weed and insect control while reducing pesticide use by approximately 90% versus conventional methods and using no restricted-use products; targeted at residential homeowners who want a thick, weed-free lawn with reduced chemical exposure.
• Complete Organic Lawn Care Program A fully organic lawn fertilization program using 100% organic inputs (including corn gluten meal and organic broadleaf weed control) for residential customers who want a fully organic approach to lawn care; enrolled as a recurring seasonal service.
• Organic Mosquito & Tick Control Spray Program 8-application-per-season organic spray program using cedar wood oil blended with organic botanical oils to kill mosquitoes and ticks on contact and repel biting insects for up to four weeks; safe immediately after application with no re-entry waiting period, targeting families and pet owners concerned about Lyme disease and West Nile.
• Tick Control & Lyme Disease Prevention Targeted tick control service that uses Permethrin-treated cotton in placed Tick Tubes (white-footed mice gather the cotton for nests, killing young ticks before they can spread Lyme disease) plus insecticide applications; cited studies show up to 97% reduction in infected tick exposure. Designed for New England homeowners in high tick-exposure, wooded properties.
• Perimeter Insect Control & Ant Control Three-step inspection, treatment, and prevention program that creates a perimeter barrier to eliminate and prevent ants and other crawling insects from entering the home; uses eco-conscious products that are safe for children and pets once dry. Targets homeowners dealing with carpenter ants, odorous house ants, pavement ants, and similar pests.
• 5-Step Tree & Shrub Plant Health Care Program Integrated tree and shrub program using bee-safe Acelepryn for winter moth caterpillar control, horticultural oil, foliar sprays, deep-root fertilization, and Merit root drench for Hemlock Woolly Adelgid; designed to maintain landscape ornamentals on residential properties.
• Hydroseeding One-time lawn seeding service using a slurry mix of mulch, seed, and fertilizer with an environmentally safe dye applied in a single pass; speeds germination, holds moisture, prevents erosion on slopes, and bonds with soil for new or renovated lawns.
• Aeration and Overseeding Mechanical core aeration followed by overseeding to relieve soil compaction, reduce thatch, and thicken thin or patchy lawns; sold as a one-time service with a 15% new-customer promotional discount.
• Top Dressing with Compost Application of a thin layer of compost over the lawn to improve soil structure, add organic matter, and support turf health, typically paired with aeration/overseeding for lawn restoration.
• Gypsy Moth / Winter Moth Caterpillar Control Targeted caterpillar control using bacterial spray Bacillus thuringiensis kurstaki (Btk) on properties with bees or edible fruit trees, and pyrethroid Bifenthrin blanket application for combined caterpillar and tick control, applied at woodlines, mulch beds, around the house and patios, and 15-20 feet up trees.
• Granular Fungicide Treatments Granular fungicide treatments for seasonal lawn fungi such as Red Thread, applied 2-3 times at 2-3 week intervals and priced at $75-$150 per application for the average lawn.

Quantifiable outcome

• Reduces pesticide use by ~90% versus conventional methods on its Original Organic-Based Fertilization Program
• +5 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

14 partnerships are on record, tiered core, moderate and minor.

• Better Business Bureau (Boston)coreGTM or Marketing PartnerBBB business review seal is displayed sitewide with a deep link to the Boston BBB profile for Simply Safer Premium Lawn Care Inc. The BBB is also tracked as a lead-source in the estimate form, supporting both credibility and inbound referrals.
• Project EverGreen / GreenCare for TroopsmoderateGTM or Marketing PartnerSimply Safer is a participating GreenCare for Troops provider under Project EverGreen, an initiative that delivers free lawn and landscape services to military families. The GreenCare for Troops badge is displayed on the website footer, and the company identifies as veteran-owned.
• Neudorff (Fiesta Organic Broadleaf Weed Control)minorOEM/ Whitelabel/ Licensing PartnerProduct supplier relationship: Fiesta, a Neudorff organic post-emergent broadleaf weed control, is used as the late spring application in the Organic Lawn Program. The supplier is hyperlinked from the products page.
• Thermacell (Tick Control Tubes)minorOEM/ Whitelabel/ Licensing PartnerProduct supplier relationship: Thermacell Tick Tubes (cotton balls treated with Permethrin) are deployed around customer yards to kill ticks feeding on white-footed mice, as part of Simply Safer's Lyme-disease prevention offering.
• Syngenta / GreenCast Online (Acelepryn Insecticide)minorOEM/ Whitelabel/ Licensing PartnerProduct supplier relationship: Acelepryn is used as a guaranteed grub control application and for winter moth caterpillar control on trees and shrubs; cited as bee-safe and safe for beneficial insects.
• Safe Lawn (Corn Gluten Meal Weed & Feed)minorOEM/ Whitelabel/ Licensing PartnerProduct supplier relationship: 100% Organic Corn Gluten Meal turfgrass fertilizer supplied by Safe Lawn / corn gluten meal producers, used within Simply Safer's organic fertilization program.
• FMC / Bifenthrin (pyrethroid insecticide)minorOEM/ Whitelabel/ Licensing PartnerProduct supplier relationship: a pyrethroid called Bifenthrin is used for tick and mosquito insecticide applications (1-4 times per year as recommended by CDC) and as the recommended blanket application for gypsy moth and tick control.
• IndeedminorGTM or Marketing PartnerIndeed is the job board platform used to promote open positions at Simply Safer; the job application page links to the Indeed company page for Simply Safer Premium Lawn Care.
• Home Advisor ProminorChannel Partner/ Reseller/ DistributorHome Advisor Pro is listed as a lead-source option in the estimate form's 'How did you hear about us?' dropdown, indicating Simply Safer receives referred customer leads from the HomeAdvisor network.
• BeLocalminorChannel Partner/ Reseller/ DistributorBeLocal is tracked as a lead-source option in the estimate form, indicating a referral/listing relationship for inbound homeowner leads.
• YelpminorChannel Partner/ Reseller/ DistributorYelp is tracked as a lead-source option in the estimate form, indicating Yelp drives inbound leads for Simply Safer in MA/RI.
• Black Earth CompostminorOthersBlack Earth is listed as a 'How did you hear about us?' lead-source option in the estimate form; it is a local New England compost supplier that aligns with the company's topdressing and organic lawn care services.
• GetReady Web MarketingminorImplementation/ SI/ Consulting PartnerGetReady Web Marketing is credited as the website designer/developer in the site footer, indicating an ongoing digital agency relationship for Simply Safer's web presence.
• LawnGateway (Customer Portal)coreTechnology or IntegrationLawnGateway (www2.lawngateway.com/simplysaferplc) is the customer login portal integrated with Simply Safer's website, supporting account management, offer-code redemption, and ongoing customer engagement.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mosquito Squad: National franchise specializing in residential mosquito and tick control with recurring barrier spray programs. Direct competitor to Simply Safer's organic mosquito & tick control program, offering similar timed-application subscription services.
• NaturaLawn of America: National franchise focused on organic-based and natural lawn care programs for residential customers. Most directly comparable peer because it competes head-on with Simply Safer's organic positioning and 8-step organic-based fertilization offering.
• Mosquito Joe: Residential mosquito, tick, and flea control franchise with recurring barrier spray programs. Direct competitor for Simply Safer's tick and mosquito service line with comparable recurring-application business model.
• Organic Plant Care LLC: Regional organic lawn and tree care service provider operating in the Northeast with a similar organic-first positioning. Comparable as a direct competitor in the organic residential lawn care niche within overlapping Northeast geographies.

Broad incumbents

• TruGreen: Largest U.S. residential lawn care company offering fertilization, weed/pest control, and tree/shrub services nationally. Comparable because it competes in the same residential lawn care category as Simply Safer, but operates as a broad incumbent with national scale rather than a regional organic specialist.
• Weed Man USA: National lawn care franchise providing fertilization, weed control, and surface insect control to residential customers. Comparable as a multi-step residential lawn program operator with recurring-service economics analogous to Simply Safer's 8-step program.
• Lawn Doctor: National franchise network providing lawn fertilization, weed control, and pest control services to homeowners. Comparable as a residential lawn care competitor with multi-application programs and localized field service delivery similar to Simply Safer's model.

Emerging players

• Sunday (Sunday Lawn Care): Direct-to-consumer lawn care brand offering DIY organic lawn nutrient products shipped to homeowners. Comparable as a competing organic lawn care offering, though it competes for the same end-customer wallet via a self-application model rather than full-service delivery.
• Lawn Love: Tech-enabled marketplace connecting homeowners to local lawn care providers with on-demand pricing. Comparable because it targets the same residential lawn care buyer and offers an alternative acquisition channel that competes with Simply Safer's direct inbound motion.

Regional players

• Green Lawn Fertilizing: Regional residential lawn care operator offering fertilization and weed control programs in the Mid-Atlantic. Comparable business model (recurring multi-step programs, truck-based service) but geographically distinct from Simply Safer's New England footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@simplysaferpremiumlawncare3576
• Facebookfacebook.com/Simplysaferlawncare
• Instagraminstagram.com/simplysaferlawncare
• LinkedInlinkedin.com/company/simply-safer-premium-lawn-care

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SIMPLY SAFER PREMIUM LAWN CARE, INC.