SETTE LAW PC

What SETTE LAW PC does

Sette Law PC is a privately held Professional Corporation organized under California law and headquartered in Sacramento, California, with a secondary office in Stockton. Founded in 1999 by attorney Frederick J. Sette, the firm has operated continuously for over 26 years and is focused exclusively on personal injury litigation. Its practice covers approximately 15 accident and injury categories, including car, motorcycle, bicycle, pedestrian, big-rig truck, electric scooter, and boating accidents, brain and head injuries, wrongful death claims, premises liability, dog bite injuries, insurance bad faith disputes, uninsured/under-insured motorist claims, and work-related accidents. Lead counsel Frederick J. Sette brings over 32 years of personal injury litigation experience and an established network of expert witnesses in the Sacramento legal and insurance community.

The firm operates on a contingency fee basis — clients pay no upfront costs, all case costs are fronted by the firm, and attorney fees are earned only upon successful settlement, verdict, or award. Initial consultations are free, and intake occurs via direct phone (toll-free and local lines), text, walk-in at either office, or a free online case evaluation form. The firm does not employ proprietary technology, APIs, or AI systems; its operational infrastructure consists of a website, phone systems, and standard office workflows. There are no disclosed patents, partnerships, subsidiaries, funding rounds, or institutional clients.

Marketing and distribution are conducted through a multi-channel digital approach: SEO-optimized landing pages for 30+ Sacramento-area cities (Elk Grove, Davis, Folsom, Roseville, etc.), review management across Google, Yelp, AVVO, and Birdeye, active social media profiles on Facebook, Twitter, YouTube, and LinkedIn, educational FAQ and video content, Google Remarketing, and credibility signals via memberships in CAALA, ABA, AAJ, and the Consumer Attorney of California. The firm is entirely founder-owned, with no parent company, external investors, or subsidiary structure, and serves only consumers in the Greater Sacramento and Stockton regions of California.

Name

SETTE LAW PC

Legal name

Sette Law, PC

Website

https://settelawoffice.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Sette Law PC is a Sacramento-based personal injury law firm founded in 1999, representing individuals injured in vehicle, premises liability, dog bite, and wrongful death matters across the Sacramento and Stockton regions of California on a contingency-fee basis.

Ownership category

akta.pro rank

Product category

Personal Injury Legal Services

NAICS

Offices of Lawyers (541110)

SIC

Services-Legal Services (8111)

akta.pro primary industry

Personal Injury & Insurance Defense (BPAHAAAM)

Keywords

• Personal injury law
• Contingency fee attorney
• Car accident lawyer
• Wrongful death representation
• Premises liability litigation

Headquarters

HQ city

Sacramento

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Contingency Fee Legal Representation: Sette Law PC operates on a contingency fee basis — clients pay no upfront costs; the firm fronts all costs associated with the claim. The firm collects a fee only upon a successful resolution (win or settlement). This model eliminates financial barriers for injured clients seeking legal representation.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Sette Law PC is a Sacramento personal injury law firm providing legal representation to individuals injured due to the negligence of others. Service categories include car accidents, big rig truck collisions, brain/head injuries, electric scooter, bicycle, motorcycle, pedestrian, boating and work-related accidents, wrongful death, dog bites, premises liability, insurance bad faith disputes, and uninsured/under-insured motorist claims. The firm operates on a contingency fee basis (no win, no fee) with free initial consultations and no upfront costs to clients.

Product overview

SETTE LAW PC is a personal injury law firm offering comprehensive legal services through a single, unified practice focused exclusively on personal injury litigation. The firm provides representation across multiple accident categories including car accidents, motorcycle accidents, bicycle accidents, pedestrian accidents, big rig truck accidents, boating accidents, brain injuries, dog bite injuries, premises liability, and wrongful death. The practice also handles insurance disputes including bad faith claims and uninsured/under-insured motorist claims, as well as work-related accidents. The firm operates on a no-win-no-fee basis with no upfront costs to clients.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Injury Law Services General personal injury legal representation for individuals harmed due to the negligence of others, including consultation, claims processing, and litigation. Provided to individual consumers in the Greater Sacramento and Stockton regions of California.
• Car Accident Legal Services Legal representation for car accident victims, including liability determination, insurance claims, and compensation recovery for injuries and damages. Provided to individual consumers in the Greater Sacramento and Stockton regions.
• Big Rig Truck Accident Legal Services Legal representation for victims of commercial truck and big rig accidents, including semi-truck collisions. For injured individuals in the Greater Sacramento and Stockton regions.
• Brain Injury / Head Injury Legal Services Legal representation for traumatic brain injury and head injury victims resulting from accidents, including closed head injuries and concussions. For injured individuals and their families.
• Motorcycle Accident Legal Services Legal representation for motorcycle riders injured in accidents, including crash litigation and compensation recovery. For injured riders in the Greater Sacramento and Stockton regions.
• Bicycle Accident Legal Services Legal representation for cyclists injured in accidents, including hit-and-run cases and collisions with vehicles. For injured cyclists in the Greater Sacramento and Stockton regions.
• Pedestrian Accident Legal Services Legal representation for pedestrians injured in accidents, including cases involving vehicles, trains, and unsafe road conditions. For injured pedestrians in the Greater Sacramento and Stockton regions.
• Electric Scooter Accident Legal Services Legal representation for injuries sustained in electric scooter accidents, including cases involving rental jump electric scooters. For injured riders in the Greater Sacramento and Stockton regions.
• Boating Accident Legal Services Legal representation for boating accident victims, including jet ski accidents, cruise ship injuries, and maritime law cases. For injured individuals and families.
• Wrongful Death Legal Services Legal representation for families of deceased victims in wrongful death claims, including filing lawsuits against negligent parties. For surviving family members in California navigating the 2-year statute of limitations.
• Dog Bite Injury Legal Services Legal representation for dog bite victims, including claims against dog owners under California strict liability statutes. For injured individuals in the Greater Sacramento and Stockton regions.
• Premises Liability Legal Services Legal representation for injuries occurring on another's property, including slip and fall accidents, defective conditions, and property owner negligence. For injured individuals in the Greater Sacramento and Stockton regions.
• Work-Related Accidents Legal Services Legal representation for workplace injuries, including workers' compensation claims and third-party civil lawsuits. For injured workers in the Greater Sacramento and Stockton regions.
• Insurance Bad Faith Dispute Legal Services Legal representation for policyholders facing insurance company bad faith practices, including denied claims and lowball settlement offers. For individual claimants in California.
• Uninsured / Under-Insured Motorist Claims Legal representation for accident victims pursuing claims against uninsured or under-insured drivers to recover compensation. For injured individuals in the Greater Sacramento and Stockton regions.

Quantifiable outcome

• Clients generally recover more compensation with an attorney than without, according to the firm's stated experience.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves3 records

Expansion highlights4 records

Regional players

• Moses Luna Injury Lawyers: San Joaquin Valley-based personal injury firm serving Stockton and Central Valley clients. Strong regional overlap with Sette Law's Stockton office and similar plaintiff-side practice focus.
• Rouda Feder Tietjen & McGuinn: Established Northern California plaintiff firm with a personal injury practice serving Sacramento and the Bay Area. Comparable practice focus and California-state litigation experience.

Direct peers

• Wilshire Law Firm: Large California personal injury firm running a contingency-fee model with heavy digital marketing and broad PI practice areas. Comparable on business model, intake process, and client acquisition motion.
• The Barnes Firm: Multi-office California personal injury firm using contingency fees and a no-win-no-fee approach across auto, premises, and catastrophic injury matters. Direct peer on service model and geographic market overlap.
• Bisnar Chase Personal Injury Attorneys: California-based personal injury firm with a similar contingency-fee model and multi-practice-area PI offering (auto accidents, premises liability, wrongful death). Direct overlap in target client and service model across California.
• Doyle Accident & Injury Attorneys: Sacramento-based personal injury firm with a contingency-fee model, similar practice area mix (auto accidents, wrongful death, premises liability), and overlapping Sacramento/Central Valley service area.
• Pacific Attorney Group: California personal injury firm operating on contingency fees across auto accidents, premises liability, and wrongful death. Comparable service model and direct competition in the same regional plaintiff market.

Others

• LawPay: Trust and payment processing provider widely adopted by contingency-fee plaintiff firms. Adjacent ecosystem vendor rather than competitor, but illustrates the operational tooling layer serving firms like Sette Law.
• American Association for Justice (AAJ): National plaintiff-bar association of which Sette Law is a member. Provides industry ecosystem context and peer benchmarking for trial-lawyer credentials rather than direct competition.
• Consumer Attorneys of California: California trial lawyer association that Sette Law already belongs to. Useful peer/ecosystem reference for benchmarking professional standing within the PI bar rather than a direct competitor.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/fredsettelaw
• YouTubeyoutube.com/channel/UCvJLBpGgGG3Vb3sTcsRXIAg
• Facebookfacebook.com/Sacramento.Personal.Injury.Lawyer
• LinkedInlinkedin.com/company/law-offices-of-frederick-j.-sette

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SETTE LAW PC