SU AND SHI

What SU AND SHI does

SU AND SHI (legal entity JIMMY / SU AND SHI, a French SARL with €10,000 of share capital registered at RCS 51366612300015) is a direct-to-consumer Japanese-inspired restaurant operator selling premium sushi and Asian-fusion dishes via online ordering for home delivery and in-store takeaway. The company operates from 8 locations across southern and western France: four in Marseille (Joliette, 5 Avenues, La Valentine, and the registered head office at 36 boulevard Rabatau), plus single sites in Toulon, Bordeaux (Bassin à Flots), Aubagne, Auriol, and La Ciotat, serving customers in the Provence-Alpes-Côte d'Azur, Nouvelle-Aquitaine, and Occitanie-adjacent regions.

The product surface spans classic sushi, sashimi, makis, California rolls, chirashis, poke bowls, bobuns, nouilles, Tom Yum soup, bao burgers, and luxury tartare with truffle and foie gras toppings, with platters ranging from 9 to 48 pieces (€19.90–€59.90) and lunch formulas at €14.50–€17.50. Underlying technology is a standard e-commerce storefront on suandshi.com with SSL-encrypted payment processing, 3DSECURE authentication, registered customer accounts with order history, a Carte de Fidélisation loyalty program, and a differentiated 'Panier Groupé' group-ordering feature that allows an organizer to invite members, aggregate individual selections, and split management fees by contribution. The brand identity is reinforced by a multi-year artistic collaboration with French painter/sculptor David DAVID, who designs seasonal packaging.

The business model is direct-to-consumer food and beverage sales under a unit-pricing model with pay-as-you-go billing; payments are accepted by online card (3DSECURE), ticket restaurant, cheque in person, or cash on delivery. The go-to-motion is DTC via the company's own website (no mobile app, no third-party platform integration, and no API), supported by email newsletter and SMS opt-in marketing. Ownership appears to be founder/management-controlled with no venture, private equity, or institutional investor participation disclosed, and the company is privately held with no subsidiaries or parent company identified.

Name

SU AND SHI

Legal name

JIMMY / SU AND SHI

Website

https://suandshi.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

SU AND SHI is a French SARL that operates 8 Japanese-inspired sushi and Asian-fusion restaurant locations across southern France, selling directly to consumers via its suandshi.com website for home delivery and takeaway. It serves individuals and groups with unit-priced sushi, poke bowls, lunch formulas, and a group-ordering feature.

Ownership category

akta.pro rank

Product category

Japanese Sushi Restaurant / Sushi Delivery

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

In-Store Sushi & Asian Prepared Foods (CRAHAKAD)

akta.pro secondary industry

Sushi/Sashimi-Grade & Raw Ready-to-Serve Seafood (Including Poke) (AFANALAI)

Keywords

• Japanese sushi delivery
• Asian fusion cuisine
• Food delivery service
• Takeaway restaurant
• Online food ordering

Headquarters

HQ city

Marseille-en-beauvaisis

HQ country

France

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Revenue is generated through the sale of Japanese sushi, sashimi, and Asian-inspired food items directly to consumers via online ordering for delivery or takeaway. Customers pay per item or through formula meal deals. Payment is accepted online by card (with 3DSECURE), by ticket restaurant, or in cash upon delivery. The company also accepts cheques for in-person payment.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

SU AND SHI operates a Japanese-inspired restaurant concept selling sushi, sashimi, chirashis, poke bowls, platters, and Asian-fusion dishes directly to consumers for home delivery and takeaway. The company runs 8 locations across southern France and processes orders through its own e-commerce website with secure online payment, supporting both individual and group orders via its "Panier Groupé" shared-cart feature.

Product overview

SU AND SHI Luxury is a Japanese sushi restaurant chain operating across France with 8 locations in Marseille, Aubagne, Auriol, Bordeaux, La Ciotat, and Toulon. The company operates as a food delivery and takeaway service, offering a diverse menu of Japanese and Asian fusion cuisine including premium sushi, sashimis, makis, California rolls, ice rolls, poke bowls, chirashis, bobuns, noodles, and specialty dishes. The business model combines in-restaurant preparation with delivery services, featuring innovative offerings such as a group ordering system (Panier Groupé), lunch combo formulas, and artistic packaging collaborations with French artist David DAVID. All products are prepared fresh daily with daily fish supply, emphasizing quality ingredients and Japanese culinary techniques.

Differentiator

Problem solved

Functional benefit

Products and services

• SU AND SHI Luxury Sushi Delivery Japanese sushi restaurant delivery and takeaway service offering fresh sushi, sashimi, chirashis, poke bowls, platters, and Asian-fusion dishes (bobun, noodles, Tom Yum) for home delivery or pickup across 8 locations in southern France, ordered through the company's own e-commerce website with secure online payment.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• David DAVIDcoreStrategic or Co-development PartnerFrench artist David DAVID (painter, sculptor, and plastic artist) serves as the artistic director for the creation of Su and Shi's bags and boxes. His unique artistic style and passion for detail are reflected in every piece. The Su and Shi packaging is recognized for its modern aesthetic and exceptional quality. The collaboration has been a success for several years, with the artist creating seasonal designs for the brand's packaging.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Uber Eats: Global food delivery platform with significant share in France. Same exposure as Deliveroo — sets competitive benchmarks on commissions, delivery radius, and discovery that affect Su and Shi's economics.
• Deliveroo: Major French food delivery marketplace that aggregates sushi and Asian restaurants (including competitors). Indirect competitor as a discovery and logistics layer; Su and Shi's lack of marketplace presence is a structural exposure.
• Just Eat (Just Eat Takeaway): Established French food delivery marketplace. Third major aggregator shaping consumer ordering habits and competitive dynamics for direct-to-consumer sushi brands.

Emerging players

• Big Mamma: French restaurant group operating Italian-focused premium casual brands across France and Europe. Comparable as a French multi-site independent restaurant group building brand-led premium positioning.
• O Tacos: French-origin fast-casual delivery chain (tacos-focused) that scaled across French cities via owned e-commerce. Comparable playbook of proprietary digital ordering, multi-city rollout, and D2C delivery.

Direct peers

• Planet Sushi: French sushi restaurant and delivery chain offering sushi, sashimi, poke bowls, and Asian-inspired dishes for takeaway and delivery. Directly comparable product mix and multi-city footprint.
• Eat Sushi: France-based sushi delivery brand operating its own e-commerce ordering platform with multiple city locations. Same delivery/takeaway sushi value proposition and direct-to-consumer GTM.
• Pokawa: French poke bowl and Asian-inspired fast-casual chain with delivery and in-store locations. Closely comparable menu (poke, chirashi-style bowls) and French multi-city footprint.
• Sushi Shop: Leading French sushi delivery and takeaway chain with multiple in-store locations. Operates the same direct-to-consumer sushi model across major French cities and is Su and Shi's closest national competitor.
• Sushi Daily: European sushi-in-retail concept operating fresh sushi counters and delivery; competes in the same 'fresh Japanese prepared food' category that anchors Su and Shi's menu.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/suandshi

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SU AND SHI