SONAR CREATIVE, INC.
Sonar Creative is a privately held, founder-owned event production and creative services firm in Marietta, Georgia, delivering full-service event production, video production, creative direction, and teambuilding for enterprise clients across healthcare, transportation, agriculture, and franchise verticals across North America.
- Company typePrivate
- Founded2004
- HeadquartersMarietta, United States
- Headcount—
- GTM typeB2B
- OfferingServices
What SONAR CREATIVE, INC. does
Sonar Creative, Inc. is a privately held event production and creative services firm founded in 2004 by Sam and Parissa Renkin and headquartered in Marietta, Georgia. The company delivers full-service event production alongside creative strategy, content development, video production, and teambuilding, serving enterprise clients across healthcare, technology, transportation, finance, education, consumer brands, and franchise verticals with event attendance ranging from hundreds to several thousand participants across North America and online. Core service lines include Event Production & Management, Video Production, Creative Direction, and Teambuilding, supported by portfolio capabilities in Theme Artwork, Scenic Design, Print & Digital, and Photography.
The business operates as a project-based professional services firm using a tool-agnostic production model that draws on staging, lighting, scenic, AV, and video equipment sourced through trusted supplier partnerships rather than a large owned inventory. The founders explicitly designed the company as a flat organization to minimize overhead, shorten the distance between creative concept and production, and pass cost savings to clients through transparent flat management fees with no hidden margins. There is no proprietary software platform or API; the technology stack is conventional production equipment supplemented by partner relationships.
Revenue is generated through quote-based, project-based engagements sold directly to enterprise clients via a consultative sales approach initiated through the company website. Pricing is not publicly disclosed. The company is founder-owned with no external institutional investment, no disclosed funding rounds, no disclosed revenue figures, and no disclosed headcount, operating as an independent creative agency since inception.
SONAR CREATIVE, INC. firmographics
Firmographics- Name
- SONAR CREATIVE, INC.
- Legal name
- Sonar Creative, Inc.
- Website
- https://sonarcreative.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- Sonar Creative is a privately held, founder-owned event production and creative services firm in Marietta, Georgia, delivering full-service event production, video production, creative direction, and teambuilding for enterprise clients across healthcare, transportation, agriculture, and franchise verticals across North America.
- Ownership category
- akta.pro rank
SONAR CREATIVE, INC. industry classification
Industry- Product category
- Event Production Services
- NAICS
- Motion Picture and Sound Recording Industries (512), Performing Arts Companies (7111), Other Performing Arts Companies (711190)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Event Production & Technical Services (AV, Lighting, Staging) (BPAFAGAB)
- akta.pro secondary industries
- Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds) (THAHAEAC), Event Production & Technical Services (Staging, Lighting, Sound, Video) (MPAGAAAG)
Keywords
Where SONAR CREATIVE, INC. is headquartered
LocationHeadquarters
- HQ city
- Marietta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SONAR CREATIVE, INC. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Event Production & Management Services: Full-service event production including design strategy, content development, floor plans, timeline management, AV production and supplier management. Services range from venue selection to post-show video editing.
- Video Production: Video and animation production services including dynamic meeting openers, customer interviews, training or recruitment programs, highlight reels, motion graphics animation, and broadcast commercials. Both location shooting and studio production capabilities.
- Creative Direction: Ideation, content development, communication strategy and art direction services provided as project-based creative support.
- Teambuilding Activities: Custom team building activities including mural painting that reinforce key messages and promote teamwork.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
SONAR CREATIVE, INC. product offering
Product offeringCore offering
Sonar Creative is an event production company that designs and produces corporate events and supporting video content for enterprise clients. The company provides full-service event production from venue selection and creative strategy through content development, staging, AV production, and post-show video editing, alongside creative direction, scenic design, teambuilding, and print/digital collateral. Productions range from hundreds to several thousand attendees across North America and online.
Product overview
Sonar Creative, Inc. is an event production company offering a unified suite of creative services centered on live events and communications. The core service offerings include Event Production & Management, Video Production, Creative Direction, and Teambuilding. These are supported by portfolio capabilities in Theme Artwork, Scenic Design, Print & Digital, and Photography. The company provides end-to-end event solutions from venue selection and creative strategy through content development, staging, production, and post-event deliverables.
Differentiator
Problem solved
Functional benefit
Products and services
- Event Production & Management Full-service event production including design strategy, content development, floor plans, timeline management, AV production, site selection, contract negotiation, staging design, stage management, show graphics, teleprompter services, onsite video, event photography, and talent management, delivered to enterprise clients.
Companies that use SONAR CREATIVE, INC.
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles1 record
SONAR CREATIVE, INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
SONAR CREATIVE, INC. partnerships and signals
Strategic signalScale indicators4 records
Recent moves4 records
Expansion highlights4 records
SONAR CREATIVE, INC. competitors and assessment
Company assessmentDirect peers
- MKG: Independent experiential marketing agency producing brand experiences and corporate events with creative strategy and content development. Closely aligned to Sonar in mid-sized, integrated creative-and-production model serving enterprise clients.
- AJS Events: Mid-sized corporate event production and management company providing event strategy, design, and execution for enterprise clients. Comparable to Sonar in scale and full-service event production positioning.
- InVision Communications: Experiential marketing agency delivering corporate events, meetings, and brand experiences with creative strategy. Comparable integrated offering to Sonar across event production, video, and creative direction for enterprise clients.
- LeadDog Marketing Group: Corporate event and experiential marketing agency producing trade shows, conferences, and brand activations for enterprise clients. Similar mid-market service offering to Sonar with overlapping verticals.
- Dayhouse: Boutique experiential agency producing corporate events, conferences, and brand activations. Comparable mid-sized, integrated creative-and-event model to Sonar with enterprise client focus.
- Planit: Creative agency combining event production, video, and brand experiences for enterprise clients. Comparable integrated service mix to Sonar across events, video production, and creative direction.
Broad incumbents
- Jack Morton Worldwide: Global brand experience agency producing events, exhibits, and brand activations for large enterprises. Directly comparable to Sonar in delivering integrated event production with creative strategy, though at significantly greater scale and geographic reach.
- Freeman: Largest U.S. brand experience and event company producing trade shows, conventions, and corporate events. Overlaps with Sonar's enterprise event production services but at vastly larger scale and with broader geographic coverage.
- Sparks (a Freeman Company): Global event and experiential marketing agency delivering trade shows, brand experiences, and corporate events for Fortune 500 clients. Comparable service stack to Sonar (strategy, design, production, video) but with much broader geographic and scale footprint.
- George P. Johnson Experience Marketing: Large experiential marketing agency focused on corporate events, trade shows, and brand experiences. Overlaps with Sonar in providing end-to-end event production with creative direction for enterprise clients across multiple verticals.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SONAR CREATIVE, INC. social profiles
Digital presenceSONAR CREATIVE, INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
SONAR CREATIVE, INC. leadership team
Management profileNumber of profiles
Profiles2 records
SONAR CREATIVE, INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SONAR CREATIVE, INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SONAR CREATIVE, INC.
What does SONAR CREATIVE, INC. do?
Sonar Creative is an event production company that designs and produces corporate events and supporting video content for enterprise clients. The company provides full-service event production from venue selection and creative strategy through content development, staging, AV production, and post-show video editing, alongside creative direction, scenic design, teambuilding, and print/digital collateral. Productions range from hundreds to several thousand attendees across North America and online.
Is SONAR CREATIVE, INC. a public or private company?
SONAR CREATIVE, INC. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SONAR CREATIVE, INC. founded?
SONAR CREATIVE, INC. was founded in 2004.
Where is SONAR CREATIVE, INC. based?
SONAR CREATIVE, INC. is headquartered in Marietta, United States, in the North America region.
How does SONAR CREATIVE, INC. make money?
Four revenue lines are on record. Event Production & Management Services are the primary driver. The others are video Production, creative Direction and teambuilding Activities.
Who are SONAR CREATIVE, INC.'s main competitors?
Direct peers on record are MKG, AJS Events, InVision Communications, LeadDog Marketing Group, Dayhouse and Planit. Broad incumbents are Jack Morton Worldwide, Freeman, Sparks (a Freeman Company) and George P. Johnson Experience Marketing.
Does SONAR CREATIVE, INC. have an API?
No public API is recorded for SONAR CREATIVE, INC..
What industry is SONAR CREATIVE, INC. in?
SONAR CREATIVE, INC.'s product category is Event Production Services. Its primary akta.pro industry code is BPAFAGAB, Event Production & Technical Services (AV, Lighting, Staging), with a secondary code of THAHAEAC, Staging, Scenic & Set Fabrication (Stages, Backdrops, Scenic Builds). Its NAICS code is 512 and its SIC code is 7812.