bras for girls

What bras for girls does

Bras for Girls is a 501(c)(3) nonprofit organization headquartered in Seattle, Washington, that distributes new, high-quality sports bras at no cost to girls ages 8–18 in underserved communities across all 50 U.S. states. The organization was founded in 2017 as a program by the women's athletic apparel brand Oiselle, spun off to become an independent nonprofit in 2021, and received its IRS determination letter in February 2022 (EIN 87-1165075). Since inception, Bras for Girls has donated more than 240,000 sports bras (impact figures up to 250,000+) to over 1,250 recipient programs, with approximately 80–81% of recipients identifying as racial or ethnic minorities. The organization requests applications through a community-led model: coaches, teachers, and program leaders submit online requests on behalf of their groups, and Bras for Girls ships inventory directly to approved programs at no cost. Applications are prioritized for Title I schools and programs with demonstrated financial need.

The core distribution product is supplemented by an educational and technology stack designed to address the documented barrier of chest discomfort causing girls to quit sports during puberty. The educational suite includes the three-tier Sports Bra Curriculum (Powerful for Grades 4–6, Unstoppable for Grades 6–8, Invincible for Grades 9–12), co-created with Bellevue College and SHAPE-standards aligned; bra-fit guides available in English, Spanish, and Chinese; a standalone bra-fit video; a bra-fit calculator; and additional resources for nursing athletes and chest binders for transgender and non-binary athletes. Bra inventory is sourced primarily as in-kind donations from athletic apparel brands including Oiselle, Brooks, Reebok, Girlfriend Collective, Senita Athletics, and Kibra, supplemented by purchased inventory funded by financial donations. The organization also distributes sports hijabs manufactured by Kibra Active. Revenue is generated through tiered one-time and monthly recurring monetary donations ($10 to $5,000), brand sponsorships, and event-based fundraising such as the NYC Marathon charity team and the Seattle Torrent Sports Bra Toss. There are no disclosed funding rounds, no institutional venture capital or private equity backing, and no audited financial statements in the source material.

Name

bras for girls

Legal name

Bras for Girls

Website

https://brasforgirls.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Bras for Girls is a 501(c)(3) nonprofit that donates free sports bras and breast health education to girls ages 8–18 in underserved communities across all 50 U.S. states, supporting 1,250+ recipient programs through community-led requests and brand-sponsored in-kind inventory.

Ownership category

akta.pro rank

Product category

Nonprofit Youth Athletic Apparel and Education

NAICS

Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)

SIC

Women's, Misses', Children's & Infants' Undergarments (2340)

akta.pro primary industry

Bras & Bralettes (CRAAAIAA)

akta.pro secondary industry

Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)

Keywords

• Sports bra donation
• Breast health education
• Nonprofit youth athletics
• Charitable apparel assistance
• Girls wellness programs

Headquarters

HQ city

Seattle

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Donations and Fundraising: Primary revenue comes from financial donations at varying levels ($10 to $5,000 one-time or monthly recurring). Donations cover warehouse costs, shipping, and purchasing additional bra inventory beyond donated amounts.
2. In-Kind Bra Donations: Athletic apparel brands donate sports bra inventory. Founding partner Oiselle, along with Reebok, Brooks, Girlfriend Collective, Senita, and Kibra provide donated bras. This is non-cash revenue that enables program delivery.
3. Brand Sponsorships: Brand sponsors support through gear and monetary donations. Sponsors include Reebok, Brooks, Oiselle, Girlfriend Collective, Senita, Kibra, and others who provide product donations.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Bras for Girls is a 501(c)(3) nonprofit that donates free sports bras to girls in underserved communities and provides accompanying breast health education. Recipients are typically reached through institutional applications submitted by schools, community programs, or similar youth-serving organizations.

Product overview

Bras for Girls is a 501(c)(3) nonprofit organization that operates a sports bra donation program as its core product, supplemented by a suite of free educational resources. The core program distributes new, high-quality sports bras to girls ages 8–18 in underserved communities across all 50 U.S. states. The educational suite is anchored by the three-tier Sports Bra Curriculum — 'Powerful' (Grades 4–6), 'Unstoppable' (Grades 6–8), and 'Invincible' (Grades 9–12) — a SHAPE-standards-aligned, trauma-informed, evidence-based breast health curriculum co-created with Bellevue College, freely available in English and Spanish. Supporting products include the Sports Bra-Fit Calculator (interactive web tool), the Bra-Fit Guide (PDF booklet in English/Spanish), the Bra-Fit Video, a Nursing Athletes Resource, and a Chest Binders Resource. The organization also expanded its gear offerings to include sports hijabs in partnership with Kibra Active. Revenue is generated through a monetary donation product with one-time and recurring options.

Differentiator

Problem solved

Functional benefit

Brands

• Powerful (Elementary School Curriculum): Age-appropriate introduction to breast health, body changes, and finding a well-fitting sports bra for grades 4-6.
• Unstoppable (Middle School Curriculum)
• Invincible (High School Curriculum)

Products and services

• Free Sports Bra Donation Program Distribution of free sports bras to girls in underserved communities, provided at no cost to recipients. The program is accessed via institutional applications submitted by schools and youth-serving organizations on behalf of the girls they serve.
• Breast Health Education Program Educational content and instruction on breast health delivered to girl recipients of the sports bra donation program. The education is intended to accompany the physical donation and addresses health literacy for adolescent girls.

Named customers5 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

24 partnerships are on record, tiered founding partner, core sponsor, flagship, core partner and minor.

• Oisellefounding partnerStrategic or Co-development PartnerWomen's athletic apparel brand that founded the Bras for Girls program in 2017. Provided initial bra inventory donations and continues as a major brand sponsor. Sarah Lesko worked at Oiselle before founding BFG.
• Brookscore sponsorGTM or Marketing PartnerAthletic apparel brand sponsor providing gear and monetary donations to support the mission.
• Reebokcore sponsorGTM or Marketing PartnerBrand sponsor providing sports bra inventory donations.
• Girlfriend Collectivecore sponsorGTM or Marketing PartnerBrand sponsor donating sports bra inventory.
• Senita Athleticscore sponsorGTM or Marketing PartnerBrand sponsor providing sports bra inventory donations.
• Kibracore sponsorGTM or Marketing PartnerActivewear brand that manufactures and donates sports hijabs in addition to sports bras for the organization.
• Seattle SeahawksflagshipGTM or Marketing PartnerNFL team partnership for Training Camp Spirit of 12 initiative. Bras for Girls volunteers at training camp events. Proceeds from Seahawks yearbook sales support the organization.
• Seattle Marinerscore sponsorGTM or Marketing PartnerMLB team that made it possible for Bras for Girls to attend Nike RBI West Regional Tournament in Portland.
• Seattle Torrentcore sponsorGTM or Marketing PartnerHosted inaugural Sports Bra Toss benefiting Bras for Girls at Women in Sport Night. Collected 1,329 sports bras and raised $28,805.
• KC Play Equitycore sponsorGTM or Marketing PartnerCommunity partner hosting Sports Sampling Camp where Bras for Girls fitted girls with sports bras, sport hijabs, and athletic gear.
• Girls on the RunflagshipStrategic or Co-development PartnerNational nonprofit partner with many local chapters. BFG has partnered with Girls on the Run programs across the country and donated thousands of sports bras at 5K events.
• Bellevue Collegecore partnerStrategic or Co-development PartnerCo-created the Sports Bra Curriculum with Bras for Girls. Provided academic expertise in developing evidence-based, trauma-informed educational materials.
• Nikecore sponsorGTM or Marketing PartnerBrand sponsor through various programs including Nike RBI West Regional Tournament partnership.
• GirlTrekcore partnerStrategic or Co-development PartnerLargest health movement for Black women and girls. Onika Jervis, BFG Board Vice-President, serves as VP of Advocacy at GirlTrek.
• WIVOVminorGTM or Marketing PartnerHelped develop chest binder information resources for transgender and non-binary athletes.
• ForAllMothers+minorGTM or Marketing PartnerPartnered to create nursing sports bra resources for breastfeeding athletes.
• Sweat&MilkminorGTM or Marketing PartnerPartnered to create nursing sports bra resources for breastfeeding athletes.
• Nuun HydrationminorGTM or Marketing PartnerProvides hydration products for Bras for Girls events.
• Vita CocominorGTM or Marketing PartnerProvides coconut water drinks for Bras for Girls events.
• On (running brand)core sponsorGTM or Marketing PartnerRunning apparel brand sponsor.
• ShefitminorGTM or Marketing PartnerSports bra brand sponsor.
• Dick's Sporting GoodsminorGTM or Marketing PartnerRetail sponsor.
• University of Portsmouth Research Group in Breast Healthcore partnerStrategic or Co-development PartnerLed by Professor Joanna Wakefield-Scurr. World-leading research group producing over half of all published research in breast biomechanics. Shapes BFG's evidence-based curriculum.
• University of Rochester Medical Center Rizzone Labcore partnerStrategic or Co-development PartnerLed by Dr. Katherine Rizzone, MD, MPH. First US multi-center study on sports bra preferences across age groups and breast sizes. Shapes BFG's research library and advocacy.

Scale indicators6 records

Recent moves7 records

Expansion highlights6 records

Market position

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@brasforgirls
• Instagraminstagram.com/brasforgirlsorg
• LinkedInlinkedin.com/company/bras-for-girls

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bras for girls