What KIBRA does

KIBRA is a privately-held, direct-to-consumer athleisure brand focused on women's sports bras, leggings, tops, dresses, skirts, outerwear, and complementary fitness accessories. The company sells exclusively through its Shopify storefront at kibraofficial.com, with worldwide shipping, support for 35+ currencies, and three languages (English, Japanese, Italian). Its product portfolio is organized into themed collections including Classic, Fashion Forward, Eco-Chic, UV Protection, Custom, Winter, Summer, Second Skin, and Influencers Pick, targeting use cases from yoga, pilates, running, and gym to tennis, golf, casual, and home. Pricing is transparent and uniform across geographies, with sports bras at $48–$58, leggings and tops at $68–$88, dresses and sets up to $199, and free worldwide shipping above $100.

The business model is straightforward DTC unit-pricing on apparel: revenue is generated per order with no subscription, no wholesale, and no third-party retail. The company operates a "Business for Good" / "Activewear for Good" mission that ties each collection to NGO partnerships supporting women's empowerment and gender equality in sports, supplemented by an Uppromote-powered affiliate program and an active influencer community surfaced through Instagram (@kibraactive) and YouTube. Underlying technology is a standard Shopify e-commerce stack augmented by a 2025 Virtual Try-On feature for online fit visualization. The company is founder-led, has 17 employees, no disclosed funding history, no parent company, and serves a global long-tail consumer base rather than any enterprise or channel-customer accounts.

Name

KIBRA

Legal name

Kibra Athleisure Brand

Website

https://kibraofficial.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KIBRA is a privately-held, direct-to-consumer women's athleisure brand selling sports bras, leggings, tops, dresses, and accessories worldwide through its Shopify storefront, with a mission-driven "Business for Good" model supporting women's empowerment in sports.

Ownership category

akta.pro rank

Product category

Women's Activewear and Athleisure Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811), Sporting Goods Retailers (45911)

SIC

Retail-Women's Clothing Stores (5621), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Athleisure & Performance Apparel Retail (CRAAABAE)

akta.pro secondary industries

Yoga, Pilates & Studio Wear (CRAAAEAC), Activewear & Training Apparel (CRAAAEAA), Athleisure & Lifestyle Sport Apparel Retail (CRAMACAF)

Keywords

• Women's activewear apparel
• Athleisure clothing brand
• Sports bras leggings
• Athletic apparel ecommerce
• Fitness accessories

Headquarters

HQ city

Not specified

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D

Revenue model

1. Direct-to-Consumer Apparel Sales: KIBRA generates revenue through direct online sales of athleisure apparel including sports bras, leggings, tops, shorts, dresses, skirts, jackets, and accessories. Products are sold at fixed retail price points with free worldwide shipping on orders over $100. The brand also sells fitness equipment and accessories (kettlebells, weights, training mats) as complementary product lines.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

KIBRA designs, manufactures, and sells women's athleisure apparel — including sports bras, leggings, tops, dresses, skirts, shorts, outerwear, and complementary fitness accessories — directly to consumers through its Shopify e-commerce storefront at kibraofficial.com with worldwide shipping. The product portfolio is organized into themed collections (Classic, Fashion Forward, Eco-Chic, UV Protection, Custom, Winter, Summer, Second Skin, Influencers Pick) targeting activities such as yoga, pilates, running, gym, golf, tennis, and casual wear.

Product overview

KIBRA is an athleisure brand offering stylish high-performance sports bras, leggings, tops, dresses, skirts, shorts, outerwear, and fitness accessories for active women. The product portfolio includes sports bras (Club Contrast Bra Top, Cross Sculpt Bra, NakedFlex Open-Back Sports Bra, Strapless Sports Bra), leggings and bottoms (Cloud Contrast Wide-Leg Pant, Sculpt Lift Capri, LiftCore Active Legging, High Waist Criss Cross Leggings), tops and longsleeves (AirSculpt Square-Neck Long Sleeve, BareForm Square-Neck Long Sleeve, SoftBrush Long-Sleeve Performance Top), dresses and tennis dresses (Eco-Recycled Mesh Layered Quick-Dry Tennis Dress, Sleeveless Polo Tennis Dress, Club Court Dress), skirts and skorts (Court Flow Pleated Skort, AceFlow Court Skirt, Quick-Dry Tennis Skirt), outerwear (UV Protection Classic Jacket, ChillFlow UV Shield Sport Jacket, High Neck Fleece Jacket), fitness accessories (All Day Carry Tote, Power Carry Kettlebell, FlowFold Training Mat), and a Virtual Try-On feature. Products are organized into themed collections including Classic, Fashion Forward, Eco-Chic, UV Protection, Custom, Winter, Summer, Second Skin, and Influencers Pick for activities like Yoga, Pilates, Running, Gym, Golf, Tennis, Casual, and Home. The brand operates globally with free shipping over $100.

Differentiator

Problem solved

Functional benefit

Products and services

• Sports Bras High-performance sports bras for active women, including styles such as Club Contrast Bra Top ($58), Cross Sculpt Bra ($58), Power Sculpt Zip Bra ($58), NakedFlex Open-Back Sports Bra ($58), Sculpt Open-Back Yoga Bra ($58), Sleek V-Neck Sports Bra ($48), Strapless Sports Bra ($48), Cross-Back Yoga Tank ($50), Racerback Tank ($60), and Lift Halter Bra ($48). Designed for yoga, pilates, running, gym, and other athletic activities.
• Leggings & Bottoms Performance leggings and pants including Cloud Contrast Wide-Leg Pant ($88), Sculpt Lift Capri ($78), Align Wide Pant ($88), Studio to Street Pant ($88), All Day Ease Pant ($88), Studio Flow Pant ($88), LiftCore Active Legging ($78), CloudMove Lounge Pant ($78), BreezeFit Studio Pant ($78), High Waist Criss Cross Leggings ($88), and High-Waist Quick-Dry Pants ($78). Styles span wide-leg, flare, capri, and full-length cuts priced $68-$88.
• Tops & T-Shirts Performance tops and tanks including Cloud Sculpt Crop Tee ($68), Contour Color Block Top ($68), Match Point Shirt ($68), Relaxed Motion Tank ($68), Align Sculpt Tank ($68), AirSculpt Square-Neck Long Sleeve ($78), BalletForm Long Sleeve ($88), BareForm Square-Neck Long Sleeve ($88), and SoftBrush Long-Sleeve Performance Top ($78). Designed for active and casual wear.
• Dresses & Tennis Dresses Active dresses and tennis dresses including Eco-Recycled Mesh Layered Quick-Dry Tennis Dress ($88), All Day Court Dress ($78), Sleeveless Polo Tennis Dress ($98), Pleated Tennis Dress ($68), Strappy Back Cami Dress ($98), Club Court Dress ($78), Move Grace Dress ($88), and Calm Form Dress ($78). Designed for tennis, court sports, and casual movement.
• Skirts & Skorts Athletic skirts and skorts including Court Flow Pleated Skort ($68), Court Breeze Skirt ($68), SoftWave Skort ($78), AceFlow Court Skirt ($68), TrailEase Utility Skirt ($78), SculptEase Straight Midi Skirt ($78), Power Petals Tennis Skirt ($60), Quick-Dry Tennis Skirt ($68), Wisp Tennis Skirt ($68), Drawstring Tennis Skirt ($68), and UV Protection Flowy Tennis Skirt ($65).
• Outerwear & Jackets Outerwear including UV Protection Classic Jacket ($65), ChillFlow UV Shield Sport Jacket ($65), High Neck Fleece Jacket ($45-$88), WindWarm Hooded Sweatshirt ($88), Oversized V-Neck Hoodie ($88), ChillTone Sweatshirt ($88), Zenith Zip Sweat ($78), Chic Cocoa Crop Hoodie ($78), and EaseFlow Crew Sweatshirt.
• Fitness Accessories & Equipment Complementary fitness accessories and equipment including All Day Carry Tote ($68), Power Carry Kettlebell ($59), Sculpt Flex Weights Adjustable Wrist & Ankle Weights ($25), Sculpt Circle ($30), and FlowFold Training Mat ($49).
• Curated Themed Collections Themed apparel collections including Classic Collection, Fashion Forward Collection, Eco-Chic Collection, UV Protection, Custom Collection, Winter Collection, Summer Collection, Second Skin, and Influencers Pick. Each collection curates apparel for activities such as Yoga, Pilates, Running, Gym, Golf, Tennis, Casual, and Home.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• NGOs advancing gender equality in sportscoreStrategic or Co-development PartnerKIBRA's 'Activewear for Good' initiative is rooted in a 'Business for Good' ethos. Each collection supports women's empowerment and partners with NGOs advancing gender equality in sports—providing female athletes with gear and confidence to participate fully, and inspiring young girls to reach their full athletic potential. Specific NGO partner names are not individually identified in the available source material.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Bandier: Multi-brand activewear and athleisure retailer with both DTC and physical stores. Comparable assortment overlap with KIBRA, though Bandier operates as a multi-brand curator rather than a single-label brand.
• Lululemon: Global leader in women's athleisure and performance apparel. While vastly larger and broader in assortment, it competes directly with KIBRA for the same active-women customer across yoga, running, and studio categories.
• Athleta: Gap-owned women's activewear brand targeting multi-activity lifestyles (yoga, running, golf, tennis). Highly comparable customer segment and product breadth to KIBRA, with greater scale and omnichannel reach.

Direct peers

• Vuori: Premium men's and women's activewear brand with strong DTC roots and growing retail. Overlaps heavily with KIBRA on women's athleisure, performance fabrics, and lifestyle positioning.
• P.E Nation: Premium women's activewear and tennis-inspired athleisure brand sold DTC. Direct overlap with KIBRA on tennis dresses, sport skirts, and fashion-forward activewear aesthetics.
• Gymshark: Fitness-first apparel brand built on influencer and social community marketing. Comparable to KIBRA's DTC-only model and reliance on Instagram and athlete partnerships for acquisition.
• Carbon38: Online-first women's activewear retailer offering curated premium athletic brands. Comparable to KIBRA's focus on stylish, performance-oriented women's apparel for active lifestyles.
• Alo Yoga: Premium women's athleisure brand with a strong DTC and influencer-led model. Closely comparable to KIBRA on target customer, price point, and studio-to-street positioning.
• Outdoor Voices: DTC-first women's activewear brand with a community-driven, design-forward identity. Closely comparable to KIBRA's boutique athleisure positioning and social-first marketing approach.

Emerging players

• Year of Ours: Small DTC women's activewear brand with vintage-inspired, fashion-forward product. Comparable to KIBRA on size, distribution model, and target consumer seeking distinctive activewear.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@kibraactive
• Instagraminstagram.com/kibraactive
• LinkedInlinkedin.com/company/kibraofficialwebsite

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KIBRA