bras for girls
Bras for Girls is a 501(c)(3) nonprofit that donates free sports bras and breast health education to girls ages 8–18 in underserved communities across all 50 U.S. states, supporting 1,250+ recipient programs through community-led requests and brand-sponsored in-kind inventory.
- Company typePrivate
- Founded2017
- HeadquartersSeattle, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What bras for girls does
Bras for Girls is a 501(c)(3) nonprofit organization headquartered in Seattle, Washington, that distributes new, high-quality sports bras at no cost to girls ages 8–18 in underserved communities across all 50 U.S. states. The organization was founded in 2017 as a program by the women's athletic apparel brand Oiselle, spun off to become an independent nonprofit in 2021, and received its IRS determination letter in February 2022 (EIN 87-1165075). Since inception, Bras for Girls has donated more than 240,000 sports bras (impact figures up to 250,000+) to over 1,250 recipient programs, with approximately 80–81% of recipients identifying as racial or ethnic minorities. The organization requests applications through a community-led model: coaches, teachers, and program leaders submit online requests on behalf of their groups, and Bras for Girls ships inventory directly to approved programs at no cost. Applications are prioritized for Title I schools and programs with demonstrated financial need.
The core distribution product is supplemented by an educational and technology stack designed to address the documented barrier of chest discomfort causing girls to quit sports during puberty. The educational suite includes the three-tier Sports Bra Curriculum (Powerful for Grades 4–6, Unstoppable for Grades 6–8, Invincible for Grades 9–12), co-created with Bellevue College and SHAPE-standards aligned; bra-fit guides available in English, Spanish, and Chinese; a standalone bra-fit video; a bra-fit calculator; and additional resources for nursing athletes and chest binders for transgender and non-binary athletes. Bra inventory is sourced primarily as in-kind donations from athletic apparel brands including Oiselle, Brooks, Reebok, Girlfriend Collective, Senita Athletics, and Kibra, supplemented by purchased inventory funded by financial donations. The organization also distributes sports hijabs manufactured by Kibra Active. Revenue is generated through tiered one-time and monthly recurring monetary donations ($10 to $5,000), brand sponsorships, and event-based fundraising such as the NYC Marathon charity team and the Seattle Torrent Sports Bra Toss. There are no disclosed funding rounds, no institutional venture capital or private equity backing, and no audited financial statements in the source material.
bras for girls firmographics
Firmographics- Name
- bras for girls
- Legal name
- Bras for Girls
- Website
- https://brasforgirls.org
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Bras for Girls is a 501(c)(3) nonprofit that donates free sports bras and breast health education to girls ages 8–18 in underserved communities across all 50 U.S. states, supporting 1,250+ recipient programs through community-led requests and brand-sponsored in-kind inventory.
- Ownership category
- akta.pro rank
bras for girls industry classification
Industry- Product category
- Nonprofit Youth Athletic Apparel and Education
- NAICS
- Voluntary Health Organizations (813212), Grantmaking and Giving Services (81321)
- SIC
- Women's, Misses', Children's & Infants' Undergarments (2340)
- akta.pro primary industry
- Bras & Bralettes (CRAAAIAA)
- akta.pro secondary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
Keywords
Where bras for girls is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
bras for girls business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
Revenue model
- Donations and Fundraising: Primary revenue comes from financial donations at varying levels ($10 to $5,000 one-time or monthly recurring). Donations cover warehouse costs, shipping, and purchasing additional bra inventory beyond donated amounts.
- In-Kind Bra Donations: Athletic apparel brands donate sports bra inventory. Founding partner Oiselle, along with Reebok, Brooks, Girlfriend Collective, Senita, and Kibra provide donated bras. This is non-cash revenue that enables program delivery.
- Brand Sponsorships: Brand sponsors support through gear and monetary donations. Sponsors include Reebok, Brooks, Oiselle, Girlfriend Collective, Senita, Kibra, and others who provide product donations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Financial Donation - Variable Amount |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
bras for girls product offering
Product offeringCore offering
Bras for Girls is a 501(c)(3) nonprofit that donates free sports bras to girls in underserved communities and provides accompanying breast health education. Recipients are typically reached through institutional applications submitted by schools, community programs, or similar youth-serving organizations.
Product overview
Bras for Girls is a 501(c)(3) nonprofit organization that operates a sports bra donation program as its core product, supplemented by a suite of free educational resources. The core program distributes new, high-quality sports bras to girls ages 8–18 in underserved communities across all 50 U.S. states. The educational suite is anchored by the three-tier Sports Bra Curriculum — 'Powerful' (Grades 4–6), 'Unstoppable' (Grades 6–8), and 'Invincible' (Grades 9–12) — a SHAPE-standards-aligned, trauma-informed, evidence-based breast health curriculum co-created with Bellevue College, freely available in English and Spanish. Supporting products include the Sports Bra-Fit Calculator (interactive web tool), the Bra-Fit Guide (PDF booklet in English/Spanish), the Bra-Fit Video, a Nursing Athletes Resource, and a Chest Binders Resource. The organization also expanded its gear offerings to include sports hijabs in partnership with Kibra Active. Revenue is generated through a monetary donation product with one-time and recurring options.
Differentiator
Problem solved
Functional benefit
Brands
- Powerful (Elementary School Curriculum): Age-appropriate introduction to breast health, body changes, and finding a well-fitting sports bra for grades 4-6.
- Unstoppable (Middle School Curriculum)
- Invincible (High School Curriculum)
Products and services
- Free Sports Bra Donation Program Distribution of free sports bras to girls in underserved communities, provided at no cost to recipients. The program is accessed via institutional applications submitted by schools and youth-serving organizations on behalf of the girls they serve.
- Breast Health Education Program Educational content and instruction on breast health delivered to girl recipients of the sports bra donation program. The education is intended to accompany the physical donation and addresses health literacy for adolescent girls.
Companies that use bras for girls
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles2 records
bras for girls technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
bras for girls partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered founding partner, core sponsor, flagship, core partner and minor.
- Oisellefounding partnerWomen's athletic apparel brand that founded the Bras for Girls program in 2017. Provided initial bra inventory donations and continues as a major brand sponsor. Sarah Lesko worked at Oiselle before founding BFG.
- Brookscore sponsorAthletic apparel brand sponsor providing gear and monetary donations to support the mission.
- Reebokcore sponsorBrand sponsor providing sports bra inventory donations.
- Girlfriend Collectivecore sponsorBrand sponsor donating sports bra inventory.
- Senita Athleticscore sponsorBrand sponsor providing sports bra inventory donations.
- Kibracore sponsorActivewear brand that manufactures and donates sports hijabs in addition to sports bras for the organization.
- Seattle SeahawksflagshipNFL team partnership for Training Camp Spirit of 12 initiative. Bras for Girls volunteers at training camp events. Proceeds from Seahawks yearbook sales support the organization.
- Seattle Marinerscore sponsorMLB team that made it possible for Bras for Girls to attend Nike RBI West Regional Tournament in Portland.
- Seattle Torrentcore sponsorHosted inaugural Sports Bra Toss benefiting Bras for Girls at Women in Sport Night. Collected 1,329 sports bras and raised $28,805.
- KC Play Equitycore sponsorCommunity partner hosting Sports Sampling Camp where Bras for Girls fitted girls with sports bras, sport hijabs, and athletic gear.
- Girls on the RunflagshipNational nonprofit partner with many local chapters. BFG has partnered with Girls on the Run programs across the country and donated thousands of sports bras at 5K events.
- Bellevue Collegecore partnerCo-created the Sports Bra Curriculum with Bras for Girls. Provided academic expertise in developing evidence-based, trauma-informed educational materials.
- Nikecore sponsorBrand sponsor through various programs including Nike RBI West Regional Tournament partnership.
- GirlTrekcore partnerLargest health movement for Black women and girls. Onika Jervis, BFG Board Vice-President, serves as VP of Advocacy at GirlTrek.
- WIVOVminorHelped develop chest binder information resources for transgender and non-binary athletes.
- ForAllMothers+minorPartnered to create nursing sports bra resources for breastfeeding athletes.
- Sweat&MilkminorPartnered to create nursing sports bra resources for breastfeeding athletes.
- Nuun HydrationminorProvides hydration products for Bras for Girls events.
- Vita CocominorProvides coconut water drinks for Bras for Girls events.
- On (running brand)core sponsorRunning apparel brand sponsor.
- ShefitminorSports bra brand sponsor.
- Dick's Sporting GoodsminorRetail sponsor.
- University of Portsmouth Research Group in Breast Healthcore partnerLed by Professor Joanna Wakefield-Scurr. World-leading research group producing over half of all published research in breast biomechanics. Shapes BFG's evidence-based curriculum.
- University of Rochester Medical Center Rizzone Labcore partnerLed by Dr. Katherine Rizzone, MD, MPH. First US multi-center study on sports bra preferences across age groups and breast sizes. Shapes BFG's research library and advocacy.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
bras for girls competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
bras for girls social profiles
Digital presencebras for girls compliance and trust
Trust signalCompliance1 record
bras for girls financial estimates
Financial estimateRevenue estimate
Valuation estimate
bras for girls leadership team
Management profileNumber of profiles
bras for girls funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
bras for girls M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about bras for girls
What does bras for girls do?
Bras for Girls is a 501(c)(3) nonprofit that donates free sports bras to girls in underserved communities and provides accompanying breast health education. Recipients are typically reached through institutional applications submitted by schools, community programs, or similar youth-serving organizations.
Is bras for girls a public or private company?
bras for girls is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was bras for girls founded?
bras for girls was founded in 2017. It employs 1 to 10 people.
Where is bras for girls based?
bras for girls is headquartered in Seattle, United States, in the North America region.
How does bras for girls make money?
Three revenue lines are on record. Donations and Fundraising is the primary driver. The others are in-Kind Bra Donations and brand Sponsorships.
Does bras for girls have an API?
No public API is recorded for bras for girls.
What industry is bras for girls in?
bras for girls's product category is Nonprofit Youth Athletic Apparel and Education. Its primary akta.pro industry code is CRAAAIAA, Bras & Bralettes, with a secondary code of CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands. Its NAICS code is 813212 and its SIC code is 2340.