energy release products corporation

What energy release products corporation does

Energy Release Products Corporation, founded in 1990 and headquartered at 300 Whitney Street, Leominster, Massachusetts, manufactures and distributes a proprietary line of automotive chemical products under the registered Energy Release® trademark. The company is privately held and operates as a subsidiary of Hi-Gear. Its core product is an Antifriction Metal Conditioner that is designed to be mixed with lubricants such as oils, greases, hydraulic fluids, gear lubes, and machining/cutting fluids to reduce friction and extend component life. The product portfolio also includes ER G200 grease (for bearings and metal-to-metal applications), fuel conditioners (Diesel Fuel Conditioner, Octane Boost), and maintenance chemicals (Engine Degreaser), with secondary applications in metalworking, lawn equipment, and recreational machinery.

The company's go-to-market is event-driven, built around motorsports sponsorships across professional racing leagues including NASCAR, NHRA, World of Outlaws, Indy Racing League, Monster Truck, and ATV/snowmobile/dirt bike venues. Products reach end customers through three channels: direct sales to professional racing teams, a wide network of regional distributors and specialty auto parts retailers (including NAPA-affiliated dealers), and a direct-to-consumer online store. The brand is distributed across North America, Europe (Sweden, Hungary, Turkey), Asia (Hong Kong, Russia), and Oceania (Australia), with regional distributors handling each territory. Racing teams and engine builders provide documented testimonials on performance outcomes such as increased torque, reduced valve spring operating temperatures, and doubled rear-end component life.

Revenue mechanics are based on unit sales of chemical products through distributor and reseller channels supplemented by direct sales to racing teams; the company does not publicly disclose pricing and operates on a quote-based sales model. Sponsorship arrangements function as marketing investment rather than a direct revenue stream. The customer base is highly fragmented across many small racing teams, independent auto parts retailers, and regional distributors, with no visible enterprise anchor customers. The company maintains a registered trademark (Energy Release®), an active motorsports sponsorship roster, and over three decades of operating history, but discloses no revenue, headcount, funding, or management team information.

Name

energy release products corporation

Legal name

Energy Release Products Corporation

Website

https://energyrelease.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

1–10 employees

Short description

Energy Release Products Corporation, founded in 1990 and based in Leominster, Massachusetts, manufactures proprietary automotive chemical products — primarily an antifriction metal conditioner, greases, fuel conditioners, and maintenance chemicals — sold to professional racing teams, distributors, and auto parts retailers worldwide.

Ownership category

akta.pro rank

Product category

Automotive Performance Chemicals

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191)

SIC

Miscellaneous Chemical Products (2890)

akta.pro primary industry

Aftermarket Fluids, Lubricants & Chemical Products Manufacturing (Oils/Coolants/Additives/Cleaners) (IMACANAK)

akta.pro secondary industry

Fuel Additives & Lubricant Additives (IMAEAMAL)

Keywords

• Antifriction metal conditioner
• Automotive lubricant additives
• Racing fuel treatments
• High-performance greases
• Engine maintenance chemicals

Headquarters

HQ city

Leominster

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Automotive Chemical Products: Manufacture and distribution of proprietary automotive chemical products including antifriction metal conditioners, greases, fuel conditioners, and maintenance chemicals. Products sold through distributors, auto parts retailers, and directly to racing teams.
2. Racing Sponsorships: Sponsorship arrangements with racing teams across multiple leagues in exchange for brand visibility, product endorsement, and testimonials from professional racers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Energy Release Products Corporation develops, manufactures and distributes a proprietary line of automotive chemical products for the racing and high-performance industry. The portfolio centers on an antifriction metal conditioner complemented by grease products (including ER G200), fuel conditioners (Diesel Fuel Conditioner, Octane Boost) and maintenance chemicals (Engine Degreaser), all designed to reduce friction, extend component life, and mix with oils, greases, hydraulic fluids and gear lubes. The products are sold globally via distributors, auto parts retailers and direct to professional racing teams, with the brand promoted primarily through motorsports sponsorships.

Product overview

Energy Release Products Corporation manufactures and distributes a line of automotive chemical products for the racing and high performance industry. The product portfolio centers on the Energy Release Antifriction Metal Conditioner as the core offering, complemented by grease products (including ER G200 Grease), fuel conditioners, and maintenance chemicals. The company also produces items for metalworking, lawn care, and recreational equipment applications. All products are proprietary high-tech formulas developed over two decades, designed to mix with lubricants including oils, greases, hydraulic fluids, and gear lubes.

Differentiator

Problem solved

Functional benefit

Products and services

• Energy Release Antifriction Metal Conditioner Proprietary antifriction metal conditioner that reduces friction and wear in metal-to-metal applications. Functions as an antifriction additive and mixes with oils, greases, hydraulic fluids, gear lubes, machining and cutting fluids. Used by racing teams and industrial customers.
• ER G200 Grease

Quantifiable outcome

• Increased Torque and Horsepower on dyno tests (1% HP increase documented)
• +4 more outcomes

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and regional.

• Bunke RacingcoreGTM or Marketing Partner · 17 April 2014Snowmobile racing team sponsored by Energy Release. Back-to-back Soo I-500 champion (2013-2014). Gabe Bunke has won the Soo I-500 five times. Team uses Energy Release in chain lube eliminating chain case problems.
• World of OutlawscoreGTM or Marketing PartnerRacing league partnership where Energy Release products are used by World of Outlaws teams including Sammy Swindell (3-time champion), Donny Schatz (champion), and CJB Motorsports.
• NASCARcoreGTM or Marketing PartnerNASCAR league partnership with multiple teams including AM Racing (Camping Truck Series), Jeremy Clements Racing (Xfinity Series), Contreras Motorsports (Camping Truck Series), and ppc Racing (Busch Series).
• Indy Racing League (IRL)coreGTM or Marketing PartnerIndy Racing League partnership with products used by Indy Car drivers including Davey Hamilton.
• National Hot Rod Association (NHRA)coreGTM or Marketing PartnerNHRA partnership with products used by drag racing teams including John Shoemaker (NHRA Winter Nationals winner) and Bobby Martin.
• Monster TruckcoreGTM or Marketing PartnerMonster Truck league partnership including Feld Motorsports with Grave Digger team using Energy Release.
• Bailey Enterprises Inc. (Red Horse Energy Division)coreChannel Partner/ Reseller/ DistributorWyoming-based distributor with locations in Riverton and Rock Springs, WY.
• NAPA Auto PartscoreChannel Partner/ Reseller/ DistributorNational Auto Parts Association chain with multiple authorized NAPA dealers distributing Energy Release products including Owyhee Auto Supply (ID), Central Auto Parts (CO), and Miller Auto Parts (KY).
• VEIDEC ABregionalChannel Partner/ Reseller/ DistributorSwedish distributor for Energy Release products in the Nordic/European market.
• Performance Wholesale AustraliaregionalChannel Partner/ Reseller/ DistributorAustralian distributor for Energy Release products in the Oceania market.
• Join River Development LimitedregionalChannel Partner/ Reseller/ DistributorHong Kong-based distributor for Energy Release products in the Asian market.
• JB's Auto Group (BC, Canada)regionalChannel Partner/ Reseller/ DistributorBritish Columbia-based auto parts group with multiple locations including JB's B&B Auto Supply (Saanichton), JB's Colwood Langford Auto Supply (Victoria), JB's Downtown Auto Supply (Victoria), JB's Esquimalt Auto Marine (Victoria), JB's Saltspring Auto Supply (Salt Spring Island), and JB's Ladysmith Auto Supply (Ladysmith).
• Polaris (Racing Sponsorship)coreStrategic or Co-development PartnerStrategic partnership with Polaris Racing supporting Bunke Racing snowmobile team. Bunke Racing has achieved back-to-back Soo I-500 championships with Polaris-backed AutoLite-sponsored snowmobiles.
• Janssen MotorsportscoreGTM or Marketing PartnerATV Motocross team sponsored by Energy Release. Cody Janssen is 25-year-old multi-time ATVMX National Champion and inaugural ATV Derby Pro World Champion. Team uses ER G200 grease for bearings, ER Metal Conditioner for engine internals, Engine Degreaser, Diesel Fuel Conditioner, and Octane Boost.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• AMSOIL: Major manufacturer of synthetic lubricants, fuel additives, and maintenance chemicals for automotive, racing, and industrial applications with a much broader product portfolio and direct-dealer network. Larger-scale incumbent competing in the same antifriction/additive categories Energy Release targets.

Direct peers

• Marvel Mystery Oil: Long-established automotive fuel/oil additive brand with broad retail distribution and racing heritage. Comparable in product category (engine/fuel treatments) and in targeting racing and high-performance enthusiasts alongside general automotive users.
• Sea Foam Motor Treatment: Established specialty chemical brand selling fuel additives, oil treatments, and engine degreasers through auto parts retailers nationwide. Directly competes in the fuel-additive and engine-maintenance categories and shares Energy Release's distribution-through-auto-parts-retailers model.
• Royal Purple (Calumet Specialty Products): Manufacturer of high-performance synthetic lubricants and chemical additives for racing and automotive applications. Closely comparable to Energy Release's antifriction metal conditioner and grease products in target market, formulation philosophy, and premium positioning.
• Power Service Products: Manufacturer of diesel fuel additives (anti-gel, cetane improvers, lubricity treatments) distributed through truck stops and auto parts retailers. Direct competitor in the diesel fuel conditioner category, with overlapping channel strategy through distributors like NAPA.
• Lucas Oil Products: Privately held manufacturer of automotive lubricants, fuel additives, and chemical treatments with deep motorsports sponsorship DNA (NHRA, IndyCar). Directly competes with Energy Release in fuel conditioners, oil additives, and grease categories, and uses a similar racing-sponsorship-led GTM strategy.
• Hot Shot's Secret: Manufacturer of fuel additives, oil treatments, and engine cleaners marketed primarily to diesel/truck and racing enthusiasts. Direct competitor in the fuel-conditioner and engine-treatment categories with similar motorsports and high-performance branding.
• BG Products: Manufacturer of specialty automotive chemical products including fuel, oil, and cooling-system additives sold through installers and distributors. Overlaps directly with Energy Release's additive and maintenance chemical portfolio, particularly in fuel conditioners and engine treatments.
• Slick 50: Iconic engine treatment and antifriction additive brand sold in automotive retail. Directly overlaps with Energy Release's core antifriction metal conditioner use case (friction reduction, engine protection, extended component life).

Emerging players

• Archoil: Specialty additive brand focused on oil treatments, fuel conditioners, and engine restoration products marketed to diesel, marine, and racing enthusiasts. Emerging player with overlapping product category and similar enthusiast/end-user customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks1 record

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/energy-release-products-corporation

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

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