Sftc Llc

What Sftc Llc does

Sftc LLC, doing business as Santa Fe Tortilla Company, is a privately held tortilla manufacturer founded in 1992 and headquartered in Santa Fe, New Mexico. The company produces a portfolio of tortilla products spanning organic, all-natural, low-carbohydrate (CarbLite), homestyle, and corn varieties, and uses avocado oil as its primary cooking fat — a deliberate ingredient choice that distinguishes it from typical commodity tortilla producers. Its product line carries multiple third-party certifications, including USDA Organic, Non-GMO Project Verified, Gluten-Free, and Kosher, positioning the brand in the clean-label and dietary-restricted consumer segments.

The company sells direct to consumers through its own ecommerce website, with a stated geographic focus on the Southwest United States, and is an approved vendor in the federal WIC (Women, Infants, and Children) nutrition assistance program. It operates with a very small team of 1-10 employees, suggesting small-batch specialty production rather than industrial-scale manufacturing. No wholesale foodservice relationships, large retailer partnerships, or enterprise customer logos are disclosed in the available data, making the ecommerce site and WIC channel the primary identifiable go-to-market vectors.

There are no disclosed funding rounds, acquisitions, leadership changes, or geographic expansions in the input data. The business model is therefore best characterized as a long-tenured, small-scale specialty tortilla brand monetizing direct consumer purchases and a regulated federal nutrition channel, with no visible institutional capital, technology platform, or distribution-scale events in the available record.

Name

Sftc Llc

Legal name

Santa Fe Tortilla Company

Website

https://santafetortilla.com

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

Sftc LLC (Santa Fe Tortilla Company) is a New Mexico-based tortilla manufacturer founded in 1992 that produces organic, all-natural, low-carb, and traditional corn and flour tortillas using avocado oil, selling direct-to-consumer through its own website with Southwest US focus.

Ownership category

akta.pro rank

Product category

Tortilla Manufacturing

NAICS

Tortilla Manufacturing (31183), Tortilla Manufacturing (311830)

SIC

Bakery Products (2050)

akta.pro primary industry

Tortilla & Corn Chips Manufacturing (AFAKAIAB)

Keywords

• Tortilla manufacturing
• Organic tortillas
• Low-carb tortillas
• Gluten-free tortillas
• Southwest food products

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Tortilla Product Sales: Direct consumer sales of tortilla products through company e-commerce and direct customer relationships. Products include Organic, All-Natural, CarbLite, Homestyle Flour, Whole Wheat, and Corn tortillas in various sizes and counts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Santa Fe Tortilla Company manufactures and sells branded tortilla products direct-to-consumers through its website. The portfolio spans organic and all-natural flour tortillas made with avocado oil, low-carb CarbLite tortillas, homestyle flour and whole wheat tortillas, and yellow and white corn tortillas, all produced with traditional Santa Fe cooking techniques and offering various dietary certifications.

Product overview

Santa Fe Tortilla Company is a food manufacturing company offering a diverse portfolio of tortilla products. The product line includes Organic Flour Tortillas with Avocado Oil (certified organic, high protein and fiber), All Natural Flour Tortillas with Avocado Oil (non-GMO, all-natural ingredients), CarbLite Tortillas (low-carb with only 4 net carbs, includes variants with flax, probiotics, and whole wheat), Homestyle Flour Tortillas (simple ingredients, low fat), Homestyle Whole Wheat Tortillas (WIC-supported, 100% whole wheat), Yellow Corn Tortillas (naturally gluten-free), White Corn Tortillas (naturally gluten-free), and Organic Yellow Corn Tortillas (USDA Organic certified, gluten-free). The company operates from Santa Fe, New Mexico and has been in operation since 1992.

Differentiator

Problem solved

Functional benefit

Brands

• CarbLite: Low-carb tortilla product line featuring 4 net carbs per tortilla, including flour, whole wheat, and whole grain with flax options containing probiotics.
• Organic Yellow Corn Tortillas
• Organic Flour Tortillas Made with Avocado Oil
• All-Natural Flour Tortillas Made with Avocado Oil

Products and services

• Organic Flour Tortillas with Avocado Oil

Quantifiable outcome

• Products contain high protein and fiber from organic flaxseed
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Banderita Tortillas: Popular US tortilla brand owned by Grupo Bimbo selling flour and corn tortillas through grocery and club channels. Direct competitor at mass-market price points with growing premium/healthy variants.
• Mission Foods: The largest tortilla manufacturer in the US (a subsidiary of Mexico's Gruma), producing flour and corn tortillas under the Mission brand. Directly competes in the same product category with similar core SKUs but at massive national scale.
• La Tortilla Factory: California-based specialty tortilla maker focused on organic, non-GMO, low-carb, and gluten-free tortillas. Closest direct competitor — overlapping health-conscious positioning, DTC/retail distribution mix, and similar SKU architecture including low-carb wraps.
• Ole Mexican Foods: Major US tortilla brand owned by B&G Foods producing flour and corn tortillas for grocery and foodservice. Directly competes at mainstream price points but increasingly overlaps in the health/clean-label tier.
• Chi-Chi's Tortillas: Established US tortilla brand (currently under Schwan's/Tyson-affiliated ownership) producing flour and corn tortillas at scale. Direct competitor in mainstream retail channels, though positioned more broadly.
• Joseph's Bakery: Manufacturer of low-carb lavash, pita, and tortillas featuring flax, oat bran, and wheat formulations. Highly comparable to SFTC's CarbLite line on low-carb ingredient story and wrap format.
• Tumaro's: Specialty wrap and low-carb tortilla brand known for 'Let's Make A Wrap!' and carb-conscious SKUs. Closely comparable to SFTC's CarbLite line in target consumer (keto/low-carb) and product format (wraps/flatbreads).
• Mama Lycha Foods: US tortilla brand producing corn and flour tortillas with Mexican-heritage positioning. Direct competitor at mainstream price points with regional distribution overlap in the Southwest.

Broad incumbents

• Old El Paso: General Mills-owned broad Mexican foods brand encompassing tortillas, shells, kits, and seasoning. Competes with SFTC as a portfolio incumbent in the broader Mexican foods category rather than as a tortilla specialist.

Emerging players

• Food Should Taste Good: Utz-owned better-for-you snack brand producing tortilla-style chips with quinoa, flax, and other functional grains. Comparable on clean-label ingredient philosophy (avocado oil, flax, gluten-free positioning) though in chips rather than soft tortillas.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/santa-fe-tortilla-co

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sftc Llc