Ryval Media Pty Ltd

What Ryval Media Pty Ltd does

Ryvalmedia (legal entity Ryval Media Pty Ltd) is an Australian full-service media and communications agency founded in 2020 and operated as a subsidiary of the RyanCap holding company. The firm serves enterprise-level Australian and international brands across consumer electronics, automotive, entertainment, retail, healthcare/dental, insurance, hospitality, and not-for-profit verticals, operating from offices in Sydney, Melbourne, and Brisbane under dedicated Managing Directors (Joseph Pardillo, Bianca Falloon/Sydney GM, Mark Power) with a National Managing Director (Kenny Stewart, appointed May 2026) reporting to RyanCap CEO Simon Ryan. Visible clients include Hisense, Mahindra Australia, Live Nation Australia, BIG4 Holiday Parks, Steve Madden, Secret Sounds, Avant Mutual, Guide Dogs NSW/ACT, and Deaf Lottery.

The agency's core service offering is organised around four pillars: Brand Growth Strategy, Media Planning, Media Buying & Investment, and Data & Technology Solutions. Its delivery model centres on predictive-analytics-driven media planning, real-time sentiment and behavioural analysis for 360-degree customer engagement views, and full-funnel planning that links brand outcomes to commercial performance. Operations rely on platform partnerships with Google (Premier Partner, Excellence Awards 2024 winner), Meta (Advantage+), Microsoft Ads, and content partners including Paramount and Spotify, rather than on proprietary first-party technology or in-house AI models. Documented campaign outcomes include +24% YoY total sales for Hisense via the Big Brother partnership, 3x cost-per-lead improvement for Mahindra Australia, and +18% ticket-sales uplift for Live Nation through the Spotify 'The Stage' partnership (62-second dwell, 58% completion rate).

Commercially, Ryvalmedia earns revenue through professional services fees for strategy and planning work plus transaction-based media-buying commissions on client spend across paid search, paid social, programmatic, and traditional channels. Pricing is custom and quoted per enterprise client on an annual cadence with no published tiering. Go-to-market is direct enterprise field sales led by Managing Directors and senior leadership rather than through resellers or marketplace channels, and client acquisition is reinforced by content marketing (News & Views blog, case studies), LinkedIn presence, and industry positioning through IAB Australia council participation and award recognition.

Name

Ryval Media Pty Ltd

Legal name

Ryval Media Pty Ltd

Website

https://ryvalmedia.com.au

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Ryvalmedia is an Australian media and communications agency offering brand growth strategy, media planning and buying, and data-driven advertising services to enterprise clients via offices in Sydney, Melbourne, and Brisbane.

Ownership category

akta.pro rank

Headquarters

HQ city

South Melbourne

HQ country

Australia

HQ region

Oceania

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Media Planning & Strategy Services: Agency provides strategic brand growth planning, media planning, and consulting services to enterprise clients across Australia.
2. Media Buying & Investment: Performance-driven media buying across digital and traditional channels, including paid search, paid social, programmatic, and broadcast media.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Ryvalmedia is a media and communications agency that provides brand growth strategy, media planning, media buying and investment, and data and technology solutions for enterprise clients. The agency executes performance-driven media campaigns across digital and traditional channels using programmatic buying, predictive analytics, and AI-accelerated tools, with full-funnel thinking linking brand outcomes to commercial growth.

Product overview

Ryvalmedia is a media and communications agency offering a unified service portfolio centered on brand growth strategy, media planning, media buying and investment, and data and technology solutions. The agency combines performance-driven media execution with data-led insights and human intuition to deliver full-funnel thinking for clients. Their approach is structured around four core service pillars: Brand Growth Strategy (customer understanding and media planning framework), Media Planning (channel and context selection), Media Buying & Investment (data and predictive analytics for optimal channel balance), and Data & Technology Solutions (tech stack consulting and AI integration for media performance).

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Growth Strategy Translates customer understanding into a media planning framework defining channels, context, and creative requirements to create memorable media experiences between brand and customer. Designed for enterprise brands seeking measurable brand and commercial growth.
• Media Planning Identifies and selects optimal channels to connect brands with customers effectively, using data and predictive analytics to balance brand outcomes with sales success. Provided to enterprise clients across Australia.
• Media Buying & Investment Executes media buying across channels using projected outcomes models applied to all media briefs to accelerate sustainable brand and commercial growth. Covers paid search, paid social, programmatic, and broadcast media.
• Data & Technology Solutions Strategic consulting to guide brands in building scalable, adaptive solutions that unlock the full potential of data, automation, and AI in media, including first-party data strategies and technology integration.

Quantifiable outcome

• +24% Year-on-Year Total Sales for Hisense
• +7 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• SpotifyflagshipStrategic or Co-development Partner · 1 January 2026Industry-first strategic partnership 'The Stage' with Live Nation, transforming Spotify into a personalized modern-day gig guide using fan data and listening behaviour to connect audiences with live events.
• MetacoreTechnology or Integration · 1 January 2025Technology partner for AI-powered advertising campaigns including Advantage+. Meta's platforms (Facebook, Instagram) are key channels for Ryvalmedia's programmatic and paid social strategies.
• GooglecoreTechnology or Integration · 1 January 2025Premier technology partner for Google Ads, YouTube, Performance Max, and other Google advertising platforms. Recipient of Google Excellence Awards 2024.
• ParamountcoreStrategic or Co-development Partner · 1 January 2025Partnership with Paramount for Hisense Big Brother Appliance Partnership, positioning Hisense as Major Supporter of Big Brother Australia 2025 reboot on Network 10.
• Live NationcoreStrategic or Co-development Partner · 1 January 2025Major client partnership for media strategy and buying. Key projects include 'The Stage' Spotify partnership and ongoing tour and brand marketing campaigns.

Scale indicators4 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Mindshare Australia: GroupM global media network operating across Australia with adaptive media planning and buying capabilities. Competes with Ryvalmedia for enterprise Australian brand budgets with greater scale and holding-company procurement leverage.
• PHD Australia: Omnicom Media Group global media network with Australia operations offering media strategy, planning, and buying. Listed among Michael Cheffers' prior employers and competes with Ryvalmedia for enterprise media accounts across Australian enterprise brands.
• EssenceMediacom Australia: GroupM global media agency formed from Essence and MediaCom operating in Australia with full-service media planning and buying. Listed among Jason Kendal's prior employers and a major incumbent competitor in the Australian enterprise media market.
• UM Australia: IPG Mediabrands' global media network operating in Australia with full-service media planning and buying at scale. Recent Ryvalmedia hires (Michael Cheffers) previously led the Optus account at UM, evidencing direct talent flow between the firms and head-to-head competition on enterprise Australian accounts.
• OMD Australia: Omnicom Media Group global media network with a strong Australia presence offering media strategy, planning, and buying. A large incumbent that competes for the same enterprise Australian brand RFPs that Ryvalmedia targets.

Direct peers

• Half Dome: Australian independent full-service media agency of similar size offering media planning, buying, and data-led strategy. Closely comparable independent competitor targeting the same enterprise Australian brand market with a similar tech-enabled, boutique positioning.
• Bench Media: Australian independent performance media agency offering paid search, paid social, programmatic, and analytics. Similar operating model and focus on data-driven media outcomes for Australian enterprise clients.
• Kaimera: Australian media and communications agency focused on brand and performance marketing. Comparable independent competitor serving Australian enterprise brands with integrated media planning and buying capabilities.
• Avenue Media: Australian independent media agency offering media planning and buying services to enterprise clients. Comparable in scale, model (independent, performance-led), and customer base (Australian enterprise brands), making it a direct head-to-head competitor for the same RFPs.

Others

• Wavemaker Australia:

Market position

Weaknesses3 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ryvalmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ryval Media Pty Ltd