SmashSwing Immersive
- Company typePrivate
- Founded-
- HeadquartersLewisville, United States
- Headcount—
- GTM typeB2B
- OfferingHardware or Manufacturing
SmashSwing Immersive firmographics
Firmographics- Name
- SmashSwing Immersive
- Legal name
- SmashSwing Immersive
- Website
- https://smashswing.golf
- Company type
- Private
- Operating status
- Operating
- Ownership category
- akta.pro rank
SmashSwing Immersive industry classification
Industry- Product category
- Immersive Golf Entertainment Systems
- NAICS
- Amusement Parks and Arcades (7131), Amusement Arcades (713120)
- SIC
- Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)
- akta.pro secondary industries
- Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes) (THAJAEAK), Gaming Café/Bar Hybrid Venues (Food & Beverage + Competitive Play) (MPAFALAD), Sports/Racing Game Studios (MPAFAAAJ)
Keywords
Where SmashSwing Immersive is headquartered
LocationHeadquarters
- HQ city
- Lewisville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmashSwing Immersive business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Technology or R&D, Supply Chain, Marketing or Sales, Personnel, Operations
Revenue model
- Venue Licensing: Licensing fees for venue operators to install SmashSwing entertainment systems. Includes support from design through training, with typical installation in 8-12 weeks.
- Per-Player/Station Fees: Operators can sell by the station/player as well as group bay bookings. Supports multiple pricing models per venue.
- F&B Sales: Food, drinks, and hospitality sales driven by increased dwell time. Venues report increased F&B sales from extended player sessions.
- Private Events: Venue rental for private events, movie screenings, and sports watch parties. Theaters transform for watch parties (Masters, blockbusters) on 100-foot screens.
- Seasonal Content Updates: New games and themes rotate seasonally with licensed tie-ins, creating reasons for repeat visitation and ongoing engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | B2B Venue Licensing - Custom quotes based on configuration |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels9 records
SmashSwing Immersive product offering
Product offeringCore offering
SmashSwing Immersive develops large-format, projection-based multiplayer golf gaming theaters that combine immersive projection mapping, proprietary motion tracking, and gamified content. The company licenses these systems to family entertainment centers, golf venues, sports bars, hotels, and convention spaces, enabling 3-20+ players to play simultaneously on screens ranging from 40-100 feet wide.
Product overview
SmashSwing Immersive offers a unified indoor golf entertainment platform combining large-format projection-based gaming with professional-level swing tracking. The core SmashSwing Immersive Golf Experience enables multiple players (3-20) to play simultaneously on massive screens. The product portfolio includes multiple game titles (ASTEROIDS, BRICK BUSTER, GUNSLINGER, CASTLE CRUSH, GOLF PRACTICE, and upcoming SPACE INVADERS) that rotate seasonally. Venue configurations include FEC Venue and Golf Facility packages, with specific deployments as Multi-Player Simulators and Indoor Driving Ranges. Additional services include Movie Nights and Watch Parties for private events. Each theater unit requires 500-1,200 sq. ft. and features proprietary projection mapping and motion tracking technology with automated tees, ball return, and cloud-delivered content updates.
Differentiator
Problem solved
Functional benefit
Products and services
- SmashSwing Immersive Golf Experience
Quantifiable outcome
- Increased dwell time and F&B sales
- +3 more outcomes
Companies that use SmashSwing Immersive
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
SmashSwing Immersive technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
SmashSwing Immersive partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- Beyond Golf ChicoflagshipFirst-of-its-kind 'Big Screen' Indoor Gamified Driving Range partnership. SmashSwing partnered with Beyond Golf Chico to create an innovative indoor golf entertainment experience featuring large-format projection screens for multiplayer gamified golf.
- Bethpage GolfcoursecoreLaunching a new era of golf entertainment with SmashSwing Immersive at Bethpage Golfcourse, bringing immersive golf gaming to a premier golf venue.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
SmashSwing Immersive competitors and assessment
Company assessmentDirect peers
- Full Swing Golf: Manufacturer of premium indoor golf simulators used by pros, retailers, and entertainment venues. Comparable as a competing technology provider for the same operator customers SmashSwing targets.
- BigShots Golf: Indoor and outdoor golf entertainment venue combining Trackman simulators with F&B and event programming. Overlaps with SmashSwing's golf entertainment venue thesis and shared target customer segments.
- Drive Shack: Operator of golf entertainment venues (Puttery, Drive Shack) blending indoor golf with food, drinks, and social play. Directly comparable as a venue-based golf entertainment peer targeting similar group/outing use cases.
- Five Iron Golf: Indoor golf facility operator combining simulators with food, beverage, and social entertainment. Directly comparable to SmashSwing's indoor golf-as-social-experience thesis, although with traditional simulator hardware rather than immersive projection.
- Puttshack: Tech-enabled mini-golf entertainment venue chain with proprietary ball-tracking and gamified content. Highly comparable as a location-based, tech-driven social entertainment format that competes for the same FEC and resort venue footprint.
- Sandbox VR: Franchised immersive VR entertainment venue concept offering multiplayer location-based experiences. Comparable as a competing immersive multiplayer location-based entertainment peer competing for similar venue real estate and group entertainment spend.
Emerging players
- Two Bit Circus: Immersive micro-amusement park and entertainment venue combining projection, motion, and social games. Comparable as a fellow immersive venue concept using proprietary projection technology to deliver gamified multiplayer experiences.
- Atomic Golf: Newer golf entertainment venue concept combining golf simulators with F&B and event programming at large scale. Comparable as a recent entrant in the golf entertainment venue space that competes for similar group/corporate entertainment budgets.
Broad incumbents
- Topgolf: The dominant golf-based entertainment venue operator with a large global footprint. Comparable as the anchor reference point for tech-enabled golf entertainment, though Topgolf's scale and outdoor driving-range model are broader than SmashSwing's indoor projection theater concept.
- Trackman: Dominant golf simulator and launch monitor technology vendor with deep penetration into ranges, retailers, and golf entertainment venues. Sets the benchmark for golf swing tracking accuracy that SmashSwing's motion tracking must compete against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
SmashSwing Immersive social profiles
Digital presenceSmashSwing Immersive financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmashSwing Immersive leadership team
Management profileNumber of profiles
Profiles1 record
SmashSwing Immersive funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmashSwing Immersive M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmashSwing Immersive
What does SmashSwing Immersive do?
SmashSwing Immersive develops large-format, projection-based multiplayer golf gaming theaters that combine immersive projection mapping, proprietary motion tracking, and gamified content. The company licenses these systems to family entertainment centers, golf venues, sports bars, hotels, and convention spaces, enabling 3-20+ players to play simultaneously on screens ranging from 40-100 feet wide.
Is SmashSwing Immersive a public or private company?
SmashSwing Immersive is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SmashSwing Immersive founded?
SmashSwing Immersive was founded in -1.
Where is SmashSwing Immersive based?
SmashSwing Immersive is headquartered in Lewisville, United States, in the North America region.
How does SmashSwing Immersive make money?
Five revenue lines are on record. Venue Licensing is the primary driver. The others are per-Player/Station Fees, F&B Sales, private Events and seasonal Content Updates.
Who are SmashSwing Immersive's main competitors?
Direct peers on record are Full Swing Golf, BigShots Golf, Drive Shack, Five Iron Golf, Puttshack and Sandbox VR. Emerging players are Two Bit Circus and Atomic Golf. Broad incumbents are Topgolf and Trackman.
Does SmashSwing Immersive have an API?
No public API is recorded for SmashSwing Immersive.
What industry is SmashSwing Immersive in?
SmashSwing Immersive's product category is Immersive Golf Entertainment Systems. Its primary akta.pro industry code is MPAFALAE, VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods), with a secondary code of THAJAEAK, Mini Golf & Attractions Centers (Mini Golf, Go-Karts, Laser Tag Complexes). Its NAICS code is 7131 and its SIC code is 7900.