Slate & Slate Roofing

What Slate & Slate Roofing does

Slate & Slate Roofing, operating as Slate & Slate Construction, Inc., is a family-owned residential and commercial roofing contractor founded in 1992 and headquartered in Keizer, Oregon. The company installs, replaces, repairs, and tears off roofs across the Willamette Valley, working with composition/asphalt shingles (GAF, CertainTeed), single-ply membrane (IB Roofing Systems), wood shake, and flat and metal roofing systems sourced from regional manufacturers (Bruce & Dana, Taylor Metal, Metallion Industries, SteelROCK). It holds top-tier manufacturer certifications (GAF Certified Weather Stopper, CertainTeed Master Shingle Applicator) and Oregon CCB license #82838, and is ranked in the top 1% of Oregon contractors by BuildZoom with an A+ BBB rating. Notable commercial customers include Wilco, J.K. Carriere Winery, Mt. Angel Telephone Company, Mt. Angel Sausage Company, GEM Equipment, Trappist Abbey, and Carmelite House of Studies.

The business generates revenue primarily through one-time project-based contracts for installation, replacement, repair, and skylight installation services under a quote-based pricing model, with financing facilitated through a partnership with GreenSky Financial (offering up to $55,000 in project financing). The go-to-market motion combines direct field sales for residential and commercial projects, inside sales via phone, and self-service estimate requests through the company website, supplemented by content marketing (blog, location-specific SEO, multi-platform social media) and word-of-mouth referrals. Distribution is exclusively direct, with no intermediaries or channel partners, and the company's geographic footprint is contained within the Willamette Valley region of Oregon, serving approximately 15 cities including Salem, Keizer, Dallas, Mt. Angel, and Newberg. Leadership is led by Vice President Terry Slate, who has been involved in the business for over 28 years, and the company has no disclosed outside investors, no parent entity, and no subsidiaries.

Name

Slate & Slate Roofing

Legal name

Slate & Slate Construction, Inc.

Website

https://salemroofers.com

Company type

Private

Founded year

1992

Operating status

Operating

Short description

Slate & Slate Roofing is a family-owned Oregon roofing contractor founded in 1992, providing residential and commercial roof installation, replacement, repair, and skylight services across the Willamette Valley, certified by GAF and CertainTeed and ranked top 1% of Oregon contractors.

Ownership category

akta.pro rank

Product category

Residential and Commercial Roofing Services

NAICS

Roofing Contractors (23816)

SIC

Asphalt Paving & Roofing Materials (2950)

akta.pro primary industry

Asphalt Shingles (IMADAFAA)

akta.pro secondary industries

Metal Roofing Systems (IMADAFAB), Wood Shingles & Shakes (IMADAFAE), Skylights & Roof Windows (IMADAIAD)

Keywords

• Residential roofing installation
• Commercial roofing services
• Metal roofing systems
• Roof repair services
• Composition shingle roofing

Headquarters

HQ city

Keizer

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Others

Revenue model

1. Roofing Installation Services: One-time revenue from roof installation, replacement, and repair services for residential and commercial customers. Services include new roof installation, roof tear-off, roof replacement, and skylight installation.
2. Roofing Financing Services: Partnership with GreenSky Financial to provide flexible payment options including low-interest loans with low monthly payments. Customers can qualify for up to $55,000 to pay for roofing projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Slate & Slate Roofing is a Willamette Valley roofing contractor providing residential and commercial roof installation, replacement, tear-off, repair, and skylight installation. The company installs composition/asphalt shingles, metal roofing, wood shake, and single-ply membrane flat roofing systems and is a certified installer for GAF, CertainTeed, IB Roofing Systems, Bruce & Dana, Taylor Metal, Metallion Industries, SteelROCK, and CrystaLite skylights.

Product overview

Slate & Slate Roofing is a family-owned residential and commercial roofing contractor serving the Willamette Valley, Oregon area since 1992. The company operates as a service business offering roof installation, repair, and replacement rather than a software platform. Their core service offerings include metal roofing, composition/asphalt shingle roofing, wood shake roofing, and single-ply membrane flat roofing, each available as installation or repair services. They are certified installer partners for major roofing product brands including GAF, CertainTeed, IB Roofing Systems, Bruce & Dana, Taylor Metal, Metallion Industries, SteelROCK, and CrystaLite. The company also provides skylight installation and offers financing options through partner lenders.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Roofing

Quantifiable outcome

• Saves up to 15% per month on heating and cooling costs with energy efficient roofing options
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core.

• GAFcoreTechnology or IntegrationGAF certified contractor status allowing installation of GAF Timberline Cool Series Shingles and access to industry-leading warranties including Lifetime Limited Warranties.
• CertainTeedcoreTechnology or IntegrationPreferred Salem roofing contractor with top certifications including Master Shingle Applicator certification allowing access to best-in-class warranties.
• IB Roofing SystemscoreTechnology or IntegrationIB Roof Systems installer providing Energy Star and LEED certified single-ply membrane flat roofing. IB is based in Eugene, Oregon.
• Bruce & DanacoreTechnology or IntegrationLocal metal roofing manufacturer providing sustainably sourced, high efficiency, and durable metal roofing systems including Snap-Lock Metal Roofs with 35-year non-prorated warranty.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Regional players

• Three Tree Roofing: Pacific Northwest residential roofing contractor with comparable composition, metal, and flat roofing service offerings; based in greater Seattle area, complementing Slate & Slate's Willamette Valley focus with similar customer segments and storm-driven demand drivers.

Broad incumbents

• Tecta America: Largest US commercial roofing contractor offering single-ply membrane, metal, and built-up roofing to commercial customers; relevant analog for Slate & Slate's commercial work and a potential acquirer of regional commercial roofing operators.
• Roofing Corp of America: PE-backed platform acquiring and consolidating residential and commercial roofing contractors across the US; relevant as a likely acquirer archetype and comparable scale-up trajectory for a small regional roofer like Slate & Slate.
• Aspen Contracting: National residential roofing contractor with franchise model offering comparable roof installation, repair, and storm-damage restoration services; significantly larger scale but identical service offering to Slate & Slate.

Others

• CertainTeed: Major manufacturer of roofing shingles and related materials; Slate & Slate holds Master Shingle Applicator certification, providing access to premium products and industry-leading warranties that non-certified contractors cannot offer.
• IB Roofing Systems: Oregon-based PVC membrane roofing manufacturer and key product partner; awarded Slate & Slate for installing over 3 million square feet of IB roofing, providing a durable local supplier relationship for the company's single-ply membrane offering.
• GAF: Largest North American roofing manufacturer and core supplier/partner; Slate & Slate holds GAF Certified Weather Stopper status, and GAF provides premium products (Timberline Cool Series) and the lifetime warranty backend that underpin Slate & Slate's value proposition.

Direct peers

• Deer Park Roofing: Regional residential and commercial roofing contractor with comparable offerings including composition, metal, and flat roof installation and repair, plus skylight installation; similar mid-size footprint and product mix to Slate & Slate.
• Klaus Roofing Systems: Regional residential roofing franchise offering similar installation and repair across multiple roofing materials (asphalt, metal, flat) with certified warranty-backed products and a multi-state footprint overlapping Slate & Slate's go-to-market.
• Bone Dry Roofing: Mid-size multi-state residential and commercial roofing contractor offering similar installation, replacement, and repair services across composition, metal, and flat roofing; comparable size, customer segments, and service mix to Slate & Slate.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/roofsbyslate
• YouTubeyoutube.com/channel/UCKs6bz3Hte2qJm4a4Qw7ghA
• Facebookfacebook.com/slateandslateroofing
• LinkedInlinkedin.com/company/slate-&-slate-roofing

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Slate & Slate Roofing