bruce & dana inc

What bruce & dana inc does

Bruce & Dana Inc operates bruceanddana.com, an affiliate marketing website branded as "Lucky Star India" that publishes editorial reviews, rankings, and comparisons of online casinos and sports betting platforms targeting Indian consumers. The site evaluates gambling operators across standardized criteria including licensing, game selection, payment methods (UPI, Visa, Mastercard, Skrill, Neteller, cryptocurrency), customer support, mobile experience, and responsible gaming tools, with content delivered in English and Hindi across mobile-optimized pages covering cricket, football, kabaddi, tennis, and other sports markets relevant to Indian bettors.

The underlying technology is a content management system augmented with affiliate tracking infrastructure — referral links from the site route through a single affiliate network (partnerscore-global.com) to monetize user clicks, sign-ups, and deposits at five featured partner operators (Casino Royale, GoldBet Pro, StarPlay, LuxuryBet, CryptoKing). Bruce & Dana Inc does not operate gambling services itself; it functions as a content intermediary directing consumer traffic to licensed partner platforms and earns commissions on referred acquisitions and ongoing player activity. No direct consumer pricing exists; revenue is wholly commission-based.

Distribution is single-country (India), with SEO and content marketing as the primary demand generation channels, supplemented by email/newsletter distribution and a mobile application. The only identified team member is Robert Sullivan, listed as a "Bankroll Management Coach" in an editorial/content capacity. No funding rounds, parent company, institutional investors, or headcount disclosures exist, and the business is operated under India jurisdiction per its privacy contact disclosure. Note: a firmographic data field describes the company as a metal roofing manufacturer; this description is inconsistent with all other source material and has been disregarded in favor of the gambling affiliate evidence supported by the website, partner network, payment method coverage, and brand identity.

Name

bruce & dana inc

Legal name

Bruce and Dana

Website

https://bruceanddana.com

Company type

Private

Operating status

Operating

Short description

Bruce & Dana Inc operates bruceanddana.com (branded "Lucky Star India"), an editorial affiliate marketing website that reviews and ranks online casinos and sports betting platforms for Indian consumers and earns commissions from five partner operators.

Ownership category

akta.pro rank

Product category

Online Gambling Affiliate Marketing

NAICS

Other Gambling Industries (713290), Gambling Industries (7132)

akta.pro primary industry

SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), Bonus/Promo Code & Deal Aggregators (Betting) (MPAEAMAD)

Keywords

• Online casino reviews
• Affiliate marketing
• Sports betting reviews
• Gambling comparison
• IGaming referrals

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations

Revenue model

1. Affiliate Commission Earnings: The company earns affiliate commissions when visitors click on casino links and complete sign-ups or make deposits through their referral links. This is the primary revenue stream, with commissions earned on both new customer acquisitions and ongoing deposits from referred users.

Distribution channels2 records

Marketing channels4 records

Core offering

Bruce and Dana Inc operates bruceanddana.com, an affiliate marketing review platform that provides editorial reviews, rankings, comparisons, and bonus information about online casinos and sports betting platforms serving Indian users under the "Lucky Star India" brand. The company earns affiliate commissions when visitors click through to third-party gambling operators such as Casino Royale, GoldBet Pro, StarPlay, LuxuryBet, and CryptoKing, completing sign-ups or making deposits.

Product overview

bruceanddana.com is an affiliate review website that operates as a single unified content platform dedicated to providing informational reviews about online casinos and sports betting platforms for Indian players. The primary product is the review and editorial content platform itself, which features casino rankings (including Casino Royale, GoldBet Pro, StarPlay, LuxuryBet, and CryptoKing), detailed platform reviews, bonus comparisons, and educational guides related to the Lucky Star India gambling brand. The website generates revenue through affiliate commissions when visitors click through to partner gambling platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• bruceanddana.com Review Platform An informational and review-based website that provides comprehensive reviews, rankings, comparisons, and bonus information about online casinos and gambling platforms available to users in India. Editorial content covers sports betting on cricket, football, kabaddi, tennis, and other sports, with coverage of Indian payment methods, bonuses, mobile features, and responsible gambling. Monetized through affiliate commissions on user referrals.

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Casino RoyalecoreChannel Partner/ Reseller/ DistributorFeatured as the #1 rated casino on the Lucky Star India platform with a 9.8 rating. Offers 100% up to $500 plus 200 free spins welcome bonus. Supports instant withdrawals and is licensed.
• GoldBet ProcoreChannel Partner/ Reseller/ DistributorFeatured as the #2 rated casino with a 9.6 rating. Offers 150% up to $750 plus 150 free spins. Features mobile app, live casino, and VIP program.
• StarPlaycoreChannel Partner/ Reseller/ DistributorFeatured as the #3 rated casino with a 9.4 rating. Offers 200% up to $1,000 welcome bonus. Features 5000+ games and fast payouts.
• LuxuryBetminorChannel Partner/ Reseller/ DistributorFeatured as the #4 rated casino with a 9.2 rating. Offers 50 free spins no deposit bonus. Multi-language support and 24/7 customer support.
• CryptoKingminorChannel Partner/ Reseller/ DistributorFeatured as the #5 rated casino with a 9.0 rating. Offers $300 plus 100 free spins. Cryptocurrency-only platform with anonymous betting.

Recent moves6 records

Expansion highlights4 records

Direct peers

• OLBG: Betting tips community and sportsbook comparison site that earns affiliate commissions from bookmaker referrals. Comparable in combining editorial/community content with affiliate monetization on sportsbook sign-ups.
• Catena Media: Global gambling affiliate network operating comparison and review sites for online casino and sportsbook operators. Directly comparable on business model (affiliate commissions from operator referrals) and SEO-led traffic acquisition.
• Oddschecker: Odds comparison and sportsbook affiliate site primarily serving UK and international bettors. Directly comparable on the comparison/affiliate mechanic, with Bruce & Dana effectively serving the India-focused equivalent for cricket-heavy sports betting.
• BettingExpert: Community-driven betting tips and sportsbook affiliate platform. Comparable on combining tipster/educational content with monetized sportsbook referrals, though tilted more toward community than pure operator reviews.
• Gambling.com Group: Listed gambling affiliate operator running a portfolio of country- and language-specific casino and sportsbook review sites. Closest publicly traded comparable to Bruce & Dana's content-driven, operator-agnostic affiliate model.
• Bookies.com: Bookmaker comparison and review site that ranks sportsbooks and online casinos for affiliate referral. Closely comparable on operator-ranking format, standardized review criteria, and bonus-code display.
• Covers: Sports betting media and affiliate site offering odds, picks, sportsbook reviews, and bonus content. Comparable on the mix of editorial content plus monetized sportsbook referrals, and a comparable mid-funnel sportsbook-comparison funnel.
• SmartBettingGuide: Sports betting and casino affiliate site featuring bookmaker/casino reviews, bonus codes, and educational content. Closely comparable on operator reviews, bonus aggregation, and affiliate-driven revenue from operator referrals.
• Better Collective: Sports betting affiliate and iGaming media group operating comparison sites, sports content portals, and bonus aggregators. Highly comparable on product type (sportsbook affiliate/comparison), though typically at larger scale and with broader geographic coverage.
• OddsPortal: Odds comparison and sports betting affiliate site covering multiple sports and bookmakers. Directly comparable on comparison-led SEO model targeting bettors comparing sportsbook odds and offers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about bruce & dana inc