What Snom Americas does

Snom Americas is the North American operating division of Snom Technology AG, a German-headquartered (Berlin) manufacturer of professional SIP-based business telephones. Operating as a wholly-owned subsidiary of VTech Communications, Inc. (Tigard, Oregon) within VTech Holdings Limited (HKEX: 303), the business sells VoIP desk phones, DECT wireless systems, conference phones, headsets, and accessories to small and medium businesses, enterprises, and vertical markets including healthcare, retail, restaurants, and manufacturing. Its primary product families include the D7XX, D8, and D1XX Series desk phones; the M900 multi-cell DECT base station; the M500 Pro and M-KLE Series wireless systems; and the C520 / C620 conference phones with C52-SP expansion speakers (supporting up to 27 participants).

The underlying technology stack is built on SIP-based VoIP telephony and DECT 6.0 wireless (delivering up to 500 feet of range), with HD voice via G.722 wideband codec. Differentiated proprietary features include Key System Emulation (KLE) for local shared line appearances without provider SCA support, and SRAPS (Secure Redirection and Provisioning Service) — a free, GDPR-compliant zero-touch provisioning service hosted in Frankfurt that enables resellers to remotely deploy and manage endpoints. Products are certified interoperable with BroadSoft BroadWorks, Asterisk, and 3CX PBX platforms.

Snom Americas operates a 100% indirect go-to-market model, selling exclusively through accredited Snom channel partners including value-added resellers (VARs), service providers, and authorized distributors under the VTech Snom Channel Partner Program. Revenue is generated primarily through one-time hardware sales across its desk phone, DECT, and conference phone lines, with an emerging Devices-as-a-Service (DaaS) leasing program delivered through channel partners that introduces flexible, recurring-revenue terms. Customer segments are hybrid across size tiers (SMB primary; enterprise opportunistic) and verticals (healthcare, retail, manufacturing, restaurants, auto dealerships).

Name

Snom Americas

Legal name

VTech Communications, Inc.

Website

https://snomamericas.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

Snom Americas, a VTech subsidiary, provides professional SIP-based VoIP desk phones, DECT wireless systems, and conference devices to SMBs and enterprises across North America, selling exclusively through accredited channel partners (VARs, service providers, and distributors) under the Snom brand.

Ownership category

akta.pro rank

Product category

Business Telephony Equipment

NAICS

Telephone Apparatus Manufacturing (33421)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• VoIP desk phones
• DECT wireless systems
• SIP business telephony
• Conference phone solutions
• Phone provisioning services

Headquarters

HQ city

Tigard

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Hardware Sales - IP Desk Phones: Sale of SIP-based business IP desk phones including D7XX Series, D8 Series, and D1XX Series. Professional telephones for business communication needs.
2. DECT Solutions: Wireless DECT phone systems including M500 Pro Series, M-KLE Series, and M Series for workplace mobility. Includes base stations, handsets, and desksets.
3. Conference Phones: Conference phone solutions including C520 wired and C620 wireless conference phones with expansion speakerphones for meeting rooms.
4. Devices-as-a-Service (DaaS): Flexible leasing program offering devices with flexible leasing terms, simplified pricing and low-cost entry to the latest technology.
5. Accessories and Headsets: Headsets and accessories complementing the VoIP phone ecosystem.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Snom Americas provides professional SIP-based VoIP desk phones, DECT wireless telephony systems, and conference phones for business communication. The product portfolio spans entry-level to enterprise-grade devices across the D1XX, D7XX, D8 desk phone lines, M500 Pro, M900, and M-KLE DECT mobility systems, and C520/C620 conferencing solutions. All offerings are sold exclusively through accredited channel partners and supported by the free SRAPS zero-touch provisioning service.

Product overview

Snom Americas, a VTech company, offers a unified portfolio of professional VoIP business phones and DECT wireless communication solutions. The product line is organized into three main categories: (1) Desk Telephones — the D7XX Series (Next Gen including D785/D785N, D713, D717, D735; Legacy models; and entry-level D1XX Series), complemented by D7/D7C Expansion Modules for additional programmable keys; (2) DECT Solutions — the M500 Pro Series and M900 Multi-Cell Base Station for enterprise mobility, plus the M-KLE / M100 KLE single-cell series (M10 KLE handset, M10R KLE rugged handset, M18 KLE deskset) designed for SMB with key system emulation; and (3) Conferencing — the C520 wired and C620 wireless conference phones with C52-SP expansion speakerphones supporting up to 27 participants. All products are supported by the SRAPS zero-touch provisioning service for secure remote deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• D7XX Series - Next Gen Desk Phones
• D7XX Series - Legacy Desk Phones A series of legacy professional VoIP desk telephones in the D7XX line representing the previous generation of Snom's flagship desk phone family.
• D8 Series Desk Phones Professional SIP desk phones in the D8 Series for business communication.
• D1XX Series Desk Phones An entry-level series of VoIP desk telephones offering essential business communication features at an accessible price point.
• M500 Pro Series DECT System A DECT-based wireless telephony system featuring a minimalistic sleek design, reliable range, and audio-enhancing technologies for multi-cell and single-cell deployment across small to large enterprise environments.
• M900 Multi-Cell DECT Base Station A multi-cell DECT base station providing a scalable foundation for installations ranging from small offices to hospitals with several thousand devices, with seamless handover.
• M-KLE Series (M100 KLE Base, M10 KLE, M10R KLE, M18 KLE) A DECT 4-Line mobility series supporting up to 10 cordless handsets and desksets, featuring Key System Emulation for shared line appearances and up to 8 SIP line registrations, designed for small businesses needing an easy-to-use wireless communication system.
• Conference Phones (C520 / C620 / C52-SP) Professional conference phones including wired (C520) and wireless (C620) models, with C52-SP expansion speakerphone support for up to 27 participants, designed for board rooms, conference rooms, and huddle spaces.
• Headsets and USB Dongles Headsets and USB dongles compatible with Snom desk phones and DECT solutions for hands-free communication.
• D7 / D7C Expansion Modules Expansion modules (D7, D7C) that attach to compatible Snom desk phones to provide additional programmable keys and functionality.
• SRAPS (Secure Redirection and Provisioning Service) A free zero-touch phone deployment service enabling secure redirection and auto-provisioning of Snom phones, allowing resellers to remotely manage clients and their phones while avoiding costly on-site visits.
• Devices-as-a-Service (DaaS) Program Flexible leasing program offering Snom devices with simplified pricing and low-cost entry to the latest technology, delivered through authorized Snom channel partners.

Quantifiable outcome

• Up to 500 feet wireless range
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Channel Vision MagazineminorGTM or Marketing Partner · 8 April 2020Partnership for webinar content covering DECT solutions, targeting SMB and enterprise channel partners.
• BroadsoftcoreTechnology or IntegrationBroadSoft BroadWorks interoperability certification for Snom devices, enabling enterprise deployments on BroadSoft hosted PBX platforms.
• AsteriskcoreTechnology or IntegrationAsterisk-based platform compatibility, enabling Snom devices to work with open-source PBX implementations.
• PBX PartnerscoreTechnology or IntegrationInteroperability partnerships with various PBX platforms and hosted PBX providers, listing PBX Partners on the Snom website.
• 3CXcoreTechnology or Integration3CX PBX platform compatibility, with documented case studies of Snom phones delivering scalable, reliable phone systems.
• VoIP SupplyminorGTM or Marketing PartnerMonthly webinar series exploring latest Snom product solutions for resellers and end users.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Market position

Strengths4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/SnomAmericas
• YouTubeyoutube.com/channel/UC6Dn1i95cvdfUYMikBMq20w
• Facebookfacebook.com/SnomAmericas
• LinkedInlinkedin.com/company/snom-business-phones

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Snom Americas