SliderCuts Ltd

What SliderCuts Ltd does

SliderCuts Ltd is a London-based, single-location barbering business operating from SliderCuts Studios at 176 Hackney Road, London E2 7QL. Founded by Mark Maciver in 2018, building on a personal barbering career that began in 2003, the company serves a walk-in and appointment-based consumer market with tiered haircut and grooming services priced from approximately £18 (walk-in / Junior £21-£25) up to £53+ for the Head Barber tier. The business operates with approximately 7-11 staff across Pro, Senior, and Head Barber levels and is bootstrapped and founder-owned, with no disclosed outside funding.

The company generates revenue across four streams: in-studio barbering services; an education vertical comprising a Masterclass (£150-£300), a Shadowing programme (£350+VAT), and free Apprenticeship / Runner Scheme training; branded merchandise and the 'Shaping Up Culture' book distributed through a Shopify storefront; and call-out services tiered from £150 to £1,200. The go-to-market is anchored on founder personal brand equity, with celebrity clientele (LeBron James, Stormzy, Anthony Joshua) functioning as promotional anchors and a social-media footprint of 89k+ Instagram followers and 20k+ YouTube subscribers driving organic acquisition. Earned-media placements in Nike's 'Nothing Beats a Londoner' and Facebook's 'Let's Get to Work' campaigns, plus partnerships with WAHL, Cantu, Kurl King, and Knights Of, extend reach without paid media spend. The company relies on third-party booking infrastructure (Fresha) and has no proprietary technology stack or AI/ML components disclosed.

Name

SliderCuts Ltd

Legal name

SliderCuts Ltd

Website

https://slidercuts.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

SliderCuts Ltd operates a single flagship barbering studio in East London, offering tiered haircut services, barber education programmes, and branded merchandise under founder Mark Maciver's personal brand.

Ownership category

akta.pro rank

Product category

Barbering and Men's Grooming Services

NAICS

Barber Shops (812111), Hair, Nail, and Skin Care Services (81211)

akta.pro primary industry

Luxury/High-End Barber Lounges (HSALABAH)

akta.pro secondary industries

Barber & Professional Men’s Grooming Products (CRABAGAK), Mobile/On-Location Barber Services (HSALABAG)

Keywords

• Barbering services
• Mens grooming
• Afro hair cutting
• Barber education
• Haircut studio

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Barber Services: Core revenue from providing haircut, styling, and grooming services at SliderCuts Studios. Services are priced by barber tier (Junior, Pro, Senior, Head Barber) with standard and walk-in options. Additional revenue from out-of-hours appointments, call-out services, wedding/special occasion services, and hair styling/locs services.
2. Education and Training: Revenue from educational programs including SliderCuts Masterclass (£150-£300), Mini Masterclass (enquire for pricing), Shadowing sessions (£350+VAT), and apprenticeship scheme (free). Also sells the 'Shaping Up Culture' book published by Knights Of.
3. Products and Merchandise: Revenue from sale of products and merchandise through the SliderCuts Shopify store, including the 'Shaping Up Culture' book and related branded items.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

SliderCuts operates a physical barbershop studio in East London delivering tiered haircut, shape-up, beard grooming, pattern and styling services, alongside a portfolio of barbering education programmes (Masterclass, Mini Masterclass, Apprenticeship, Shadowing Sessions, Runner Scheme) and a small retail line of branded merchandise including the founder's book 'Shaping Up Culture'. The company also offers mobile call-out barber services for events and weddings.

Product overview

SliderCuts Ltd operates as a multi-faceted barbering business centred on SliderCuts Studios, a barbershop in East London. The core offering is professional barbering services (haircuts, shape-ups, beard grooming, patterns, hair styling) delivered by a tiered team of barbers at different levels. Complementing the service business, SliderCuts runs an education vertical comprising the SliderCuts Masterclass, Mini Masterclass, Apprenticeship Scheme, Shadowing Sessions, and Runner Scheme — all aimed at training aspiring barbers and mentoring young people. A retail arm sells SliderCuts-branded merchandise including the Shaping Up Culture book. Mobile call-out services extend the offering beyond the studio. Together, the studio services, education programmes, and retail products form an integrated brand spanning in-person barbering, professional development, and content commerce.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 89,000+ Instagram followers and 20,000+ YouTube subscribers demonstrating reach and influence
• +2 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered notable, minor and core.

• Knights Of (Publisher)notableStrategic or Co-development Partner · 1 January 2019Knights Of publishing house acquired world rights to Mark Maciver's 'Shaping Up Culture' book. The book is edited by Alex 'Reads' Holmes, co-host of the Mostly Lit podcast.
• WAHLnotableStrategic or Co-development Partner · 25 September 2017SliderCuts collaborated with WAHL (clipper manufacturer) as mentioned in Mark Maciver's 'The Process' blog post discussing his career achievements.
• CantuminorGTM or Marketing Partner · 25 September 2017Sponsorship from Cantu for the first SliderCuts Masterclass event held at Red Rooster in Shoreditch. Cantu provided hair care products for attendees.
• Kurl KingminorGTM or Marketing Partner · 25 September 2017Sponsorship from Kurl King for the first SliderCuts Masterclass event. Kurl King provided products for attendees.
• Red RoosterminorStrategic or Co-development Partner · 25 September 2017Venue partner for the first SliderCuts Masterclass event held at the iconic Red Rooster restaurant in Shoreditch, London.
• FreshacoreTechnology or IntegrationFresha is the booking platform used by SliderCuts for appointment scheduling. Customers book through Fresha's booking widget at slidercuts.com. This partnership enables online appointment booking and management for the barbershop.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Ted's Grooming Room: UK barbershop and grooming brand offering men's haircuts, shaving services, and own-brand products across multiple locations. Comparable on full-service barbershop model with retail merchandise component.
• Murdock London Barbers: London premium barbershop chain with multiple sites, beard and grooming products, and a curated masculine retail assortment. Comparable on premium pricing, product retail, and London catchment.
• Ruffians Barbers: Multi-location UK premium barbershop chain combining in-store grooming with a training academy and product retail. Closest comparable to SliderCuts on premium positioning, education programmes, and retail product strategy.
• Floyd's 99 Barbershop: US-origin multi-location barbershop franchise offering haircuts, shaves and styling with branded products. Comparable as a multi-site grooming brand combining services and retail, though operating at a different price tier.
• Truefitt & Hill: Heritage London luxury barbershop offering traditional wet-shave and grooming services alongside men's fragrance and grooming products. Comparable on luxury positioning and branded product retail, with longer heritage than SliderCuts.
• Pall Mall Barbers: London-based premium barber chain offering tiered men's grooming services, education through their academy, and branded products. Directly comparable to SliderCuts on service offering, tiered pricing, education vertical, and central London positioning.

Emerging players

• Reuzel: Men's grooming and barbering product brand with strong barbershop distribution and education programmes. Comparable on the product/education pillar of SliderCuts' business rather than chair-time services.
• Captain Fawcett's: UK-based men's grooming and barbering product brand sold through barbershops and own e-commerce, with a strong brand identity. Comparable on the product retail and brand-led growth model.

Regional players

• Barber's Point: Barber training academy and platform offering online and in-person courses for aspiring barbers. Comparable on the education/training vertical of SliderCuts' business model, with a different geographic focus.

Others

• Wahl (professional clippers): Global manufacturer of professional hair clippers and an existing SliderCuts commercial partner. Comparable as an enabling/infrastructure supplier to the barbering category rather than a direct service competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xtwitter.com/slidercuts
• YouTubeyoutube.com/channel/slidercuts
• Facebookfacebook.com/SliderCuts
• Instagraminstagram.com/slidercuts
• Pinterestuk.pinterest.com/SliderCuts
• LinkedInlinkedin.com/company/slidercuts-limited

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SliderCuts Ltd