Ted's Grooming Room
Ted's Grooming Room is a London-based multi-location barbershop chain founded in 2008 that delivers traditional Turkish-style men's grooming services — haircuts, shaves, and VIP treatments — across 23+ stores in London, alongside a proprietary grooming product line.
- Company typePrivate
- Founded2008
- HeadquartersLondon, United Kingdom
- Headcount—
- GTM typeB2C
- OfferingServices
What Ted's Grooming Room does
Ted's Grooming Room, founded in 2008 and operating under TGR Retail Shops Ltd (registered in England and Wales, company number 14476995), is a London-based multi-location barbershop chain that delivers traditional Turkish-style men's grooming services. The company was founded by an individual named Ted who developed the concept after encountering Turkish barbering techniques in Istanbul, with the first location opening in 2008. As of late 2025, the company operates 23+ stores across London spanning the West End (Mortimer Street, Charlotte Street, Mayfair, Soho, Marylebone, Covent Garden, Holborn, Strand, Bloomsbury), the City (Bank, Moorgate, Tower 42, London Bridge), East London (Canary Wharf x2, Westfield Stratford) and West London (Chelsea x3, Kensington, Fulham Road), making it one of the densest single-metro men's grooming footprints in the UK.
Ted's Grooming Room firmographics
Firmographics- Name
- Ted's Grooming Room
- Legal name
- TGR Retail Shops Ltd
- Website
- https://tedsgroomingroom.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Short description
- Ted's Grooming Room is a London-based multi-location barbershop chain founded in 2008 that delivers traditional Turkish-style men's grooming services — haircuts, shaves, and VIP treatments — across 23+ stores in London, alongside a proprietary grooming product line.
- Ownership category
- akta.pro rank
Ted's Grooming Room industry classification
Industry- Product category
- Men's Grooming Services
- NAICS
- Barber Shops (812111), Cosmetics, Beauty Supplies, and Perfume Retailers (456120)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Men's Hair Salons (HSALAAAB)
- akta.pro secondary industries
- Luxury/High-End Barber Lounges (HSALABAH), Beard & Mustache Grooming (HSALABAB), Barber & Professional Men’s Grooming Products (CRABAGAK)
Keywords
Where Ted's Grooming Room is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices24 records
Markets served
Ted's Grooming Room business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Grooming Services: One-time service transactions for haircuts, shaves, beard trims, and VIP treatments across all London locations. Services range from basic cuts (£35-£45) to premium VIP experiences (£60-£120).
- Grooming Products: Sale of proprietary grooming products including shampoo, conditioner, beard oil, face moisturiser, styling products (clay, pomade, texture paste, styling cream), and Ted Baker fragrances. Products sold in-store and online.
- Gift Cards: Sale of gift cards (physical and digital/e-gift) redeemable for services and products across all London locations. Valid for 6 months from date of issue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Cut A Long Story Short - Basic haircut service |
| Unit Pricing | Pay-as-you-go | The Tommy 'N' Turkish - Traditional beard/shave service |
| Unit Pricing | Pay-as-you-go | The Full Ted Service - Haircut with beard/shave combination |
| Unit Pricing | Pay-as-you-go | Clip Off The Block - Buzz cut service |
| Unit Pricing | Pay-as-you-go | The Ace Of Fades - Expert skin fade |
| Unit Pricing | Pay-as-you-go | The Full House Fade - Full service with fade and beard |
| Unit Pricing | Pay-as-you-go | The Cut - Smith - VIP haircut with wash and style |
| Unit Pricing | Pay-as-you-go | Ted's Shaving Grace - VIP shave experience |
| Unit Pricing | Pay-as-you-go | The Cut Above - Premium VIP haircut and shave |
| Unit Pricing | Pay-as-you-go | Ted's Ultimate VIP - Premium Turkish barbering experience |
| Unit Pricing | Pay-as-you-go | Men's Conditioner - Grooming product |
| Unit Pricing | Pay-as-you-go | Men's Shampoo - Grooming product |
| Unit Pricing | Pay-as-you-go | Beard Oil - Grooming product |
| Unit Pricing | Pay-as-you-go | Face Moisturiser - Grooming product |
| Unit Pricing | Pay-as-you-go | Ted Baker CU Copper Fragrance |
| Unit Pricing | Pay-as-you-go | Ted Baker AG Silver Fragrance |
| Unit Pricing | Pay-as-you-go | Ted Baker AU Gold Fragrance |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Ted's Grooming Room product offering
Product offeringCore offering
Ted's Grooming Room is a London-based traditional Turkish barbering chain operating 21+ physical locations across the city. The company sells men's grooming services (haircuts, beard trims, hot-towel wet shaves, facials, manicures, and VIP grooming experiences ranging from £35 to £120) and an in-house product line including beard oils, shampoos, conditioners, face moisturisers, styling products, and licensed Ted Baker fragrances. Services are delivered through walk-in and appointment channels, with products retailed both in-store and online.
Product overview
Ted's Grooming Room is a London-based traditional Turkish barber offering a unified grooming platform with core haircut and shave treatments, VIP premium experiences, add-on facial and manicure services, and a proprietary line of grooming products including beard oils, shampoos, conditioners, face moisturisers, and styling products (pomades, clays, pastes, creams). The company also sells Ted Baker fragrances and gift cards. Services are available across 21+ London locations, with booking through the Fresha platform. Core treatments include Cut A Long Story Short, The Full Ted Service, The Tommy 'N' Turkish, The Ace Of Fades, The Full House Fade, Block 'N' Beard, and Clip Off The Block. VIP treatments offer elevated experiences including The Cut-Smith, The Cut Above, Ted's Ultimate VIP, and Ted's Shaving Grace. Add-on services include Ted's Facial Finesse, Nailed On manicure treatment, Brow Threading, and Face The Hot Wax.
Differentiator
Problem solved
Functional benefit
Products and services
- Cut A Long Story Short
Companies that use Ted's Grooming Room
Customer profileSegments3 records
Ideal customer profiles3 records
Ted's Grooming Room technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature1 record
Ted's Grooming Room partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Movember FoundationcoreAnnual partnership supporting men's health awareness. Ted's Grooming Room hosts Shave Down events offering free shaves, provides 50% off shave treatments during November, and collects donations for the Movember Foundation. Company has collaborated with Movember for years raising awareness through moustache-growing campaigns.
- Ted BakerminorLicensing partnership for Ted Baker men's fragrances (AU Gold, AG Silver, CU Copper) sold through Ted's Grooming Room stores and online. Fragrances feature premium scent profiles with notes including bergamot, cedarwood, and musk.
- The Wade Twins (William and Henry Wade)minorInfluencer partnership featuring content creators The Wade Twins for Father's Day campaign 2024. The twins showcased VIP lounge services and grooming experiences with their father at Mortimer Street location.
- FreshacoreBooking and business management platform used for online appointments, gift card sales, and point-of-sale. Fresha provides the software infrastructure powering scheduling, payments, and operations across all locations.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
Ted's Grooming Room competitors and assessment
Company assessmentDirect peers
- Truefitt & Hill: Established (since 1805) luxury London barbershop offering traditional wet shaves, haircuts, and men's grooming products. Comparable in premium positioning, traditional barbering heritage, and own-brand product line.
- Ruffians: Premium men's hairdressing and barbering chain with London locations and own product line. Comparable on premium men's grooming positioning, multi-store London model, and product extension strategy.
- Sweets Barbershop: Multi-location London men's barber offering haircuts, shaves, and beard grooming. Comparable in service menu, walk-in + appointment model, and London store density.
- Geo. F. Trumper: Historic London barber and perfumer offering traditional shaves, haircuts, and own-brand men's grooming products. Comparable as a heritage London men's grooming brand combining services and retail products.
- The Refinery: London men's hair salon and grooming concept offering haircuts and premium services. Comparable on premium men's grooming positioning and central London footprint.
- Taylor of Old Bond: Traditional London barber and grooming brand offering men's haircuts, shaves, and own-brand products. Comparable on heritage positioning, traditional wet-shave service, and own product retail.
- Murdock London: Premium London barbershop chain offering men's haircuts, traditional wet shaves, and grooming services in multiple London locations. Closely comparable in target customer (affluent London professional), service menu, and multi-store London footprint.
- Pasha Barbers: Multi-location London Turkish-style barbershop offering haircuts, beard trims, and hot-towel shaves. Direct competitor on the Turkish barbering concept, pricing tier, and London geographic footprint.
Emerging players
- Hawkins & Brimble: British men's grooming brand selling natural-ingredient skincare, shaving, and beard products direct-to-consumer. Comparable as a premium men's grooming product line targeting a similar male consumer demographic.
- King of Shaves: UK men's shaving and grooming brand selling razors, balms, and skincare. Comparable as a UK men's grooming brand with own-product retail, though focused on retail rather than in-chair service.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Ted's Grooming Room social profiles
Digital presenceTed's Grooming Room financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ted's Grooming Room leadership team
Management profileNumber of profiles
Profiles1 record
Ted's Grooming Room funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ted's Grooming Room M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ted's Grooming Room
What does Ted's Grooming Room do?
Ted's Grooming Room is a London-based traditional Turkish barbering chain operating 21+ physical locations across the city. The company sells men's grooming services (haircuts, beard trims, hot-towel wet shaves, facials, manicures, and VIP grooming experiences ranging from £35 to £120) and an in-house product line including beard oils, shampoos, conditioners, face moisturisers, styling products, and licensed Ted Baker fragrances. Services are delivered through walk-in and appointment channels, with products retailed both in-store and online.
Is Ted's Grooming Room a public or private company?
Ted's Grooming Room is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ted's Grooming Room founded?
Ted's Grooming Room was founded in 2008.
Where is Ted's Grooming Room based?
Ted's Grooming Room is headquartered in London, United Kingdom, in the Europe region.
How does Ted's Grooming Room make money?
Three revenue lines are on record. Grooming Services are the primary driver. The others are grooming Products and gift Cards.
Who are Ted's Grooming Room's main competitors?
Direct peers on record are Truefitt & Hill, Ruffians, Sweets Barbershop, Geo. F. Trumper, The Refinery, Taylor of Old Bond, Murdock London and Pasha Barbers. Emerging players are Hawkins & Brimble and King of Shaves.
Does Ted's Grooming Room have an API?
No public API is recorded for Ted's Grooming Room.
What industry is Ted's Grooming Room in?
Ted's Grooming Room's product category is Men's Grooming Services. Its primary akta.pro industry code is HSALAAAB, Men's Hair Salons, with a secondary code of HSALABAH, Luxury/High-End Barber Lounges. Its NAICS code is 812111 and its SIC code is 2844.