Simply Sweet Cakery

What Simply Sweet Cakery does

Simply Sweet Cakery is a boutique custom-order bakery founded in 2010 by Eddie Liu and headquartered at 2930 Grace Lane F, Costa Mesa, California. The company specializes in custom-designed wedding cakes and occasion cakes, working one-on-one with customers from design consultation through delivery, and offers dessert bar spreads (cookies, cupcakes, bars, and confections) made from scratch in small batches using butter rather than margarine or shortening. It also operates an online store for pre-designed original cake designs and a cake tasting program for prospective wedding customers.

The business sells primarily direct-to-consumer through email-based custom inquiries, supported by an online storefront and Instagram-led visual marketing. Distribution is concentrated in Orange County, with over a decade of embedded referral relationships with local wedding venues and event planners. In 2024, the company launched Cro Pastry Solutions, a sister sub-brand that delivers hand-crafted pastries daily to cafes and small businesses in Orange County under a flexible, budget-friendly wholesale model, adding a small recurring B2B revenue stream alongside the core custom event business.

Revenue is generated from one-time purchases of custom cakes and dessert bars (quote-based pricing driven by design complexity, tier count, and flavor) and from wholesale pastry delivery transactions. The company is privately held, founder-owned, and operates from a single production location with no disclosed institutional backing, patents, or technology platform beyond a standard e-commerce website.

Name

Simply Sweet Cakery

Legal name

Simply Sweet Cakery

Website

https://simplysweetcakery.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Sweet Cakery is a Costa Mesa, California boutique bakery founded in 2010 that designs custom wedding and occasion cakes one-on-one with Orange County customers, and operates Cro Pastry Solutions, a 2024-launched sister brand delivering wholesale pastries to local cafes.

Ownership category

akta.pro rank

Product category

Specialty Bakery and Custom Cakes

NAICS

Baked Goods Retailers (445291), Retail Bakeries (311811)

SIC

Bakery Products (2050)

akta.pro primary industry

Cake Shops & Custom Celebration Cakes (THAFAFAC)

akta.pro secondary industries

Dessert & Bakery Catering (Cakes, Pastries, Candy) (HSACAGAI), Online Bakery & Desserts Delivery (CRAHAIAK)

Keywords

• Custom wedding cakes
• Boutique bakery services
• Dessert bar catering
• Wholesale pastry supply
• Celebration cake design

Headquarters

HQ city

Costa Mesa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Wedding Cakes: Custom-designed wedding cakes created to order, working one-on-one with customers from design consultation through delivery. One-time purchase model with pricing based on complexity, tier count, and design requirements.
2. Dessert Bar Services: Cupcakes, cookies, bars, confections, and other desserts for events. Made from scratch in small batches. All orders must be placed at least 10 days in advance.
3. Wholesale Pastry Program (Cro Pastry Solutions): Morning pastry program launched in 2024 for local businesses in Orange County including cafes and coffee shops. Hand-crafted pastries delivered daily to wholesale customers. Flexible and budget-friendly service model.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Simply Sweet Cakery designs and produces custom wedding and celebration cakes one-on-one with customers, including dessert bar spreads (cookies, cupcakes, bars, confections) made from scratch in small batches using butter. It also operates Cro Pastry Solutions, a wholesale morning pastry delivery program launched in 2024 that serves local cafes, coffee shops, and small businesses in Orange County, California.

Product overview

Simply Sweet Cakery is a custom order boutique bakery founded in 2010, specializing in custom wedding cakes and occasion cakes. The core product portfolio centers on wedding cakes (custom-designed for individual customer specifications) and custom cakes for various celebrations. Supporting offerings include a Dessert Bar Spread (cookies, cupcakes, bars, confections made from scratch in small batches), an Online Store for pre-designed original cake designs, and Cake Tasting Kits for customers to sample seasonal flavors before ordering. The company also operates a sister sub-brand, Cro Pastry Solutions, which provides wholesale morning pastries to local cafes and businesses in Orange County.

Differentiator

Problem solved

Functional benefit

Brands

• Cro Pastry Solutions: Wholesale pastry delivery service launched in 2024, delivering fresh pastries daily to local coffee shops and businesses in Orange County. Part of Simply Sweet Cakery's business operations.

Products and services

• Custom Wedding Cakes Custom-designed wedding cakes created one-on-one with each customer, ranging from rustic to sophisticated and refined simple to modern extravagant styles, with pricing based on design complexity, tier count, flavor selection, and event requirements.
• Custom Celebration Cakes Bespoke cakes designed for birthdays, anniversaries, and other occasions, featuring clean, chic, and fun designs crafted to individual customer specifications.
• Dessert Bar Spread Dessert spread offerings including cookies, bars, confections, and cupcakes (full-size with filling and mini cupcakes) made from scratch in small batches using butter only (no margarine or shortening), for events and dessert bars; all orders placed at least 10 days in advance.
• Cro Pastry Solutions Wholesale Pastry Program Wholesale morning pastry delivery program launched in 2024 as a sister brand, supplying hand-crafted fresh pastries daily to local cafes, coffee shops, and small businesses in Orange County under a flexible and budget-friendly service model.

Quantifiable outcome

• 10+ years in business serving Orange County community

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Cro Pastry SolutionscoreOthers · 1 January 2024Sister brand launched in 2024 to deliver personal, reliable, and approachable morning pastry program to local businesses in Orange County. Wholesale service is flexible and budget-friendly, ideal for cafes and small businesses looking for fresh, high-quality pastries baked daily. Hand-crafted and delivered every morning ensuring consistency and freshness.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Carlo's Bakery: Iconic custom wedding and celebration cake brand known for tiered sculpted cakes. Direct competitor in the custom wedding cake space with national recognition; serves as the type of brand Simply Sweet competes against for premium wedding clientele.
• Magnolia Bakery: National dessert bakery brand famous for cupcakes and celebration cakes. Comparable product mix (custom cakes, dessert bars, cupcakes) and similar boutique positioning aimed at events and gifting occasions.
• Baked by Melissa: Custom celebration dessert brand operating retail stores and an online shop. Comparable online-order + custom-celebration model with strong social media marketing, similar to Simply Sweet's Instagram-led and online store approach.
• SusieCakes: California-based bakery chain offering custom cakes, cupcakes, and dessert bars for celebrations and weddings. Highly comparable business model: custom design consultations, one-on-one ordering, and tiered celebration cakes competing for the same wedding and corporate event budget in overlapping Southern California markets.
• Sprinkles Cupcakes: Premium cupcake and celebration dessert brand with retail locations. Comparable premium dessert positioning for celebrations and gifting; competes for celebration cake and dessert bar budget at upscale events.

Broad incumbents

• Milk Bar: Established dessert and cake brand with national retail and strong DTC e-commerce. Comparable celebration dessert product mix; broader scale and brand reach, but competes for the same custom-event and gifting occasions.
• Nothing Bundt Cakes: National franchise chain specializing in bundt cakes for celebrations. Comparable celebration cake focus at a more accessible price point; serves as a competing option for customers trading down from fully custom tiered wedding cakes.

Regional players

• Kara's Cupcakes: Bay Area bakery specializing in cupcakes, custom cakes, and dessert bars for events. Comparable custom celebration cake and dessert bar product mix, with similar one-on-one design approach for weddings and corporate events.
• Sweet E's Bake Shop: Southern California custom wedding cake boutique. Comparable wedding cake specialty positioning with similar custom design model, serving the broader SoCal market including the same Orange County / LA wedding customer base.

Emerging players

• Crumbl Cookies: National cookie and dessert franchise with a rotating menu and strong digital/e-commerce presence. Adjacent in the dessert gifting and celebration category; competes for impulse celebration spend rather than custom wedding work, but represents the type of scaled dessert brand Simply Sweet could face in adjacent occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/simplysweetcakery
• LinkedInlinkedin.com/company/simply-sweet-cakery-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Sweet Cakery