Ilkka

What Ilkka does

Ilkka Oyj is a publicly listed Finnish marketing and technology group (Nasdaq Helsinki: ILKKA) that originated as a regional media company founded in 1906 and was repositioned in 2025 as a pure-play marketing and technology business following the merger of its media operations with Kaleva Media Oy. The group operates through two reporting segments. The Professional Services segment comprises Evermade Oy (a WordPress-based digital agency with 77 experts serving enterprise and government clients), MySome Oy (social media marketing), and Myynninmaailma Oy (B2B marketing, including the Differo brand). The Data and Technology segment comprises Liana Technologies Oy (a Nordic marketing automation SaaS platform including its LianaAutomation product and LianaCRM), Ungapped AB (a Swedish stakeholder communications SaaS company), and Profinder (a B2B sales and marketing data platform acquired in November 2024 and operated by Leadventure Oy).

The company monetizes through a blended mix of project-based professional services fees, retainer arrangements, SaaS subscriptions (LianaAutomation, LianaCRM, Ungapped), and B2B data licensing (Profinder). It serves over 5,000 corporate clients across retail, government, food and beverage, automotive, technology, and recruitment verticals, with named clients including Lidl Suomi, the Finnish Prime Minister's Office (Valtioneuvoston kanslia), Valio, Barona, Saarioinen, Rinta-Joupin Autoliike, and Teknologiateollisuus. Geographically, the group is headquartered in Seinäjoki with offices in Helsinki, Oulu, Tampere, and Turku, plus international SaaS offices in Stockholm, Munich, Paris, Dubai, and Hong Kong. Headcount stands at approximately 330–350 marketing and technology experts. FY2025 reported revenue was €37.8 million with adjusted operating profit of €1.6 million (a swing from a €0.4 million loss the prior year), and the company holds strategic minority stakes in Kaleva Media Oy (35%) and Alma Media (28.2%).

Name

Ilkka

Legal name

Ilkka Oyj

Website

https://ilkka.com

Company type

Public

Founded year

1906

Operating status

Operating

Short description

Ilkka Oyj is a Finnish publicly listed marketing and technology group providing digital marketing, web development, marketing automation SaaS, and B2B data services to over 5,000 corporate clients in Finland and internationally through six specialized subsidiaries (Evermade, MySome, Myynninmaailma, Liana, Ungapped, Profinder).

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Advertising Agencies (541810), Marketing Research and Public Opinion Polling (541910)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Affiliate/Acquisition Tech, Tracking & Marketing Automation (MPAEAKAK)

Keywords

• Digital marketing services
• Marketing automation software
• B2b data analytics
• Wordpress development
• Social media marketing

Headquarters

HQ city

Seinäjoki

HQ country

Finland

HQ region

Europe

Offices10 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Professional Services: Evermade (design and technology), MySome (social media marketing), and Myynninmaailma (B2B marketing) operations generate professional services revenue from project-based work and retainer arrangements.
2. Data and Technology: Liana Group (marketing automation software), Ungapped AB (stakeholder communications SaaS), and Profinder (B2B data for sales and marketing) generate subscription and software revenue.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Ilkka is a marketing and technology group that delivers digital marketing, communications, data, and technology services through a portfolio of specialized subsidiaries. The group operates two segments: Professional Services (Evermade for WordPress/digital development, MySome for social media marketing, Myynninmaailma for B2B marketing) and Data & Technology (Liana Technologies for marketing automation SaaS, Ungapped for stakeholder communications SaaS, and Profinder for B2B sales and marketing data). It serves over 5,000 corporate clients in Finland and internationally with approximately 330-350 marketing and technology experts.

Product overview

Ilkka is a marketing and technology group (formerly a media company) that provides digital marketing, data, and technology services through a portfolio of specialist subsidiaries. The group operates two reporting segments: Professional Services (Evermade, MySome, Myynninmaailma) and Data and Technology (Liana Group including Ungapped, and Profinder). The core offering includes: Evermade (design and WordPress technology), MySome (social media marketing), Myynninmaailma (B2B marketing with Differo), Profinder (B2B data and sales intelligence), Liana/LianaAutomation (marketing automation and communications technology), and Ungapped (stakeholder communications SaaS in Sweden). Ilkka Oyj functions as the parent holding company providing financial, HR, development, and IT services to subsidiaries. The group serves 5,000+ corporate clients in Finland and internationally with approximately 330-350 marketing and technology experts.

Differentiator

Problem solved

Functional benefit

Brands

• Differo: Digital marketing services brand operated under Myynninmaailma Oy.
• Koodiviidakko

Products and services

• Evermade Finland's leading WordPress digital agency and pioneer in digital implementation. Specializes in business-critical web services, large-scale WordPress deployments, WooCommerce e-commerce, and digital marketing for enterprise and government clients.
• MySome Finland's leading social media marketing expert agency and growth partner. Specializes in social media strategy, content creation, and paid social campaigns with AI-based audience targeting capabilities.
• Myynninmaailma (with Differo) B2B marketing services including lead generation, account-based marketing, and digital marketing strategy. Differo sub-brand provides digital marketing and growth services.
• Profinder Finland's most comprehensive B2B sales and marketing data platform. Provides data-driven insights for identifying prospects, targeting audiences, and optimizing sales and marketing campaigns with predictive analytics.
• LianaAutomation (Liana Technologies) Marketing automation and marketing communications technology platform (SaaS). One of the largest Nordic marketing technology players offering email automation, lead scoring, multi-channel campaign management, and result-driven campaigns for lead generation, customer retention, and cross-selling/upselling.
• Ungapped Sweden's leading stakeholder communications and marketing technology SaaS company. Provides communications and marketing technology for stakeholder engagement, operating as a subsidiary of Liana Technologies within the Ilkka group.
• Marketing AI Barometer (Markkinoinnin AI-barometri) Annual survey research product published by Ilkka measuring AI adoption, usage patterns, and attitudes among Finnish marketing, sales, and communications professionals. Positions the group as a thought leader on AI adoption in marketing.

Quantifiable outcome

• Revenue growth of 22.6% to €37.8 million in 2025
• +2 more outcomes

Named customers9 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

Two partnerships are on record, tiered flagship and core.

• Valtioneuvoston kanslia (Prime Minister's Office)flagshipOthers · 1 January 2026Evermade (Ilkka subsidiary) selected as design, development and maintenance partner for Finnish government web services. Four-year contract covering 13 ministry sites worth over 1 million euros.
• Kaleva Media OycoreStrategic or Co-development Partner · 30 April 2025Media business merger completed April 30, 2025. Ilkka transferred its media business to Kaleva Media in exchange for 35% stake. Ilkka's media operations merged with Kaleva's regional media to strengthen independent journalism in Finland.

Scale indicators6 records

Recent moves2 records

Direct peers

• ActiveCampaign: Mid-market marketing automation and CRM SaaS platform. Direct competitor to LianaAutomation for SMB and mid-market customers in email automation, lead scoring, and customer experience orchestration.
• Hootsuite: Global social media management and marketing platform. Direct functional comparable to MySome's social media marketing services and tools, particularly the technology-enabled social media campaign management layer.
• Vincit: Finnish-listed digital services and software company providing custom software development, design, and digital transformation. Highly comparable to Ilkka's agency-style services combined with proprietary software products, and competes for similar enterprise B2B clients in Finland.
• Vuelio (Access Intelligence): UK-based stakeholder communications and public relations SaaS platform. Direct international comparable to Ungapped AB, serving the same stakeholder communications, media monitoring, and PR workflow use case.
• Reaktor: Nordic digital services company specializing in software development, design, and emerging tech. Comparable to Ilkka's agency and technology services segment, particularly Evermade and Myynninmaailma, serving enterprise and government clients across the Nordics.
• Futurice: Finnish-founded digital engineering and design agency with offices across the Nordics and Germany. Directly comparable to Ilkka's mix of agency services, digital product development, and technology platform offerings targeting enterprise clients.

Broad incumbents

• HubSpot: Global marketing automation, CRM, and content management platform. Direct functional competitor to LianaAutomation and LianaCRM, and competes with Ilkka's integrated marketing stack for mid-market and enterprise customers.
• Mailchimp (Intuit): Mass-market email marketing and basic marketing automation platform. Competes with LianaAutomation in the lower end of the marketing automation market and is a typical SMB alternative to Ilkka's email and campaign tools.
• ZoomInfo: Global leader in B2B sales and marketing intelligence data. Represents the scaled international benchmark for Profinder's B2B data business, though operating at vastly greater scale and primarily US-focused.
• Dentsu: Global advertising and marketing services holding company. Represents the scaled international agency model — comparable in structure (multi-brand marketing services group) but at vastly greater scale and global footprint than Ilkka.

Market position

Strengths5 records

Weaknesses5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/ilkka
• LinkedInlinkedin.com/company/kalevamediapohjanmaa

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ilkka