Reading2Connect®
Reading2Connect® produces dementia-accessible books and Montessori-based training programs sold as bundled offerings to senior living facilities, libraries, hospitals, community organizations, clinicians, and individual care partners serving older adults with cognitive decline.
- Company typePrivate
- Founded2018
- HeadquartersNiantic, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Reading2Connect® does
Reading2Connect® is a privately held Connecticut-based company co-created in 2018 by Susan Ostrowski, a Columbia University-trained speech-language pathologist and remedial reading specialist. The company produces age- and dementia-accessible reading materials and bundles them with structured training programs targeted at organizations and individuals serving older adults living with cognitive decline. Its core technology is a proprietary book-formatting system — extra-large fonts, bold colors, fewer characters per page, linear layouts, generous spacing, preview/review sections, and tear-resistant washable paper — paired with a Montessori-based training methodology designed to enable independent and peer-led reading rather than staff-directed activities. Content is delivered in print, eBook, and Video Book formats, with select titles available in Spanish, French, Chinese, and Italian.
Reading2Connect operates a program-centric revenue model rather than selling books à la carte. It offers seven program types tailored to specific buyer segments: Long-Term Care (LTC) Program for nursing homes and memory care communities, Library Program, Community-Based Program for AAAs/Adult Day Services/Memory Cafés, Volunteer Department Program for hospitals, Clinician Program for SLP/OT practitioners, Dementia-Friendly Community Programs for cultural and faith institutions, and a $400 Care Partner Program for individual family members and companions. Each program bundles books, training, and supporting materials; training is NCCAP CEU-approved, adding a continuing-education credential layer. The company distributes exclusively through direct website purchase and offers a free Civil Monetary Penalty (CMP) grant application service to nursing homes, an unusual channel mechanism that effectively subsidizes buyer acquisition by leveraging state regulatory funding pools.
Go-to-market is sales-led with a strong event component: free live Zoom Q&A Info Sessions run multiple times per week, supplemented by thought-leadership conferences (e.g., Pioneer Network, LeadingAge, International Council on Active Aging), webinars featuring external experts such as Teepa Snow, and an online community forum. The company has no disclosed VC backing, no mobile app, no public API, and no disclosed headcount beyond its founder/owner; operations appear tightly founder-dependent.
Reading2Connect® firmographics
Firmographics- Name
- Reading2Connect®
- Legal name
- Reading2Connect
- Website
- https://reading2connect.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reading2Connect® produces dementia-accessible books and Montessori-based training programs sold as bundled offerings to senior living facilities, libraries, hospitals, community organizations, clinicians, and individual care partners serving older adults with cognitive decline.
- Ownership category
- akta.pro rank
Reading2Connect® industry classification
Industry- Product category
- Dementia Care Programs
- NAICS
- Services for the Elderly and Persons with Disabilities (62412), Services for the Elderly and Persons with Disabilities (624120)
- SIC
- Books: Publishing Or Publishing & Printing (2731)
- akta.pro primary industry
- Dementia Companion & Engagement Care (HSABAEAA)
Keywords
Where Reading2Connect® is headquartered
LocationHeadquarters
- HQ city
- Niantic
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reading2Connect® business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Program Sales (Care Partner Program): Reading2Connect sells programs rather than individual books. The Care Partner Program is priced at $400 for individual family members, volunteers, hired companions, and home health aides. The program includes unlimited access to 30-minute online Care Partner Training, 10 physical books on washable tear-resistant paper, 10 eBooks, and 10 Video Books. Damaged books are replaced at no cost. No shipping costs and no subscription fee.
- LTC/Senior Living Program Sales: Programs for Long-Term Care communities include employee/care partner training, books (digital and print), and supporting materials. The content and length of training depends on the community setting (LTC, library, adult day center). Additional books can be ordered anytime after program purchase via a private shop link for Reading2Connect practitioners.
- Free CMP Grant Application Service: Reading2Connect completes CMP (Civil Monetary Penalty) Grant applications free of charge for nursing homes on behalf of the nursing home. The nursing home purchases the Reading2Connect Program after grant approval. This service helps nursing homes access state CMP funds to cover program costs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Care Partner Program - Individual ($400) |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Reading2Connect® product offering
Product offeringCore offering
Reading2Connect® designs and distributes dementia-friendly reading programs and adapted books (print, eBook, and Video Book formats) built on Montessori principles for people living with dementia. The company also delivers NCCAP CEU-approved training courses for care staff, clinicians, volunteers, librarians, and family care partners, with tailored program tracks for specific settings such as long-term care, libraries, community organizations, hospitals, and home care.
Product overview
Reading2Connect® offers a comprehensive suite of programs centered on dementia-friendly books and employee training. The core product consists of age/dementia-accessible books available in print (on tear-resistant, washable paper), eBook, and Video Book formats. These books are sold exclusively through Reading2Connect programs rather than separately. The company offers multiple program types: LTC Program for nursing homes, Library Program, Community-Based Program (for AAAs, Adult Day Services, Memory Cafes), Clinician Program (for SLP/OT), Volunteer Department Program, Care Partner Program (for individual family members at $400), and Dementia-Friendly Community Programs. Each program includes specialized training (NCCAP CEU-approved), books, and supporting materials tailored to the setting. The training employs a Montessori-based methodology to foster independent, peer-led reading activities among older adults living with dementia.
Differentiator
Problem solved
Functional benefit
Products and services
- LTC (Long-Term Care) Program
Quantifiable outcome
- Cognitive stimulation from reading can slow progression of dementia and decline of language skills
- +1 more outcomes
Companies that use Reading2Connect®
Customer profileNamed customers2 records
Segments7 records
Ideal customer profiles5 records
Reading2Connect® technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Reading2Connect® partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Reading2Connect® competitors and assessment
Company assessmentEmerging players
- SingFit: SingFit (Musical Health Technologies) provides music therapy engagement programs for senior living and home care, including dementia-specific content. It competes for non-pharmacological engagement budget in facilities and home care alongside Reading2Connect's reading programs.
- Dakim: Dakim provides cognitive fitness/brain training content deployed on touchscreens in senior living and memory care settings. It competes for engagement-programming budget at the same facility level as Reading2Connect but uses interactive digital exercises rather than adapted reading.
- Constant Therapy Health: Constant Therapy sells evidence-based speech and cognitive therapy software to SLP/OT clinicians working with adults recovering from stroke or living with dementia. It overlaps with Reading2Connect's Clinician Program buyer (speech-language pathologists treating cognitive decline).
- CogniFit: CogniFit sells cognitive assessment and brain training software used by clinicians and senior care providers for adults experiencing cognitive decline. It overlaps with Reading2Connect's clinician and LTC engagement verticals but from a digital-assessment angle.
- Memrica (formerly Mindings): Memrica makes memory-prompt and reminiscence apps aimed at older adults and their families, used by care partners and dementia services. It addresses the same care-partner and home dementia-engagement use case as the R2C Care Partner Program via a mobile rather than print medium.
Broad incumbents
- Jessica Kingsley Publishers: Jessica Kingsley Publishers is a well-established publisher of professional and accessible books on autism, dementia, and special needs. It addresses overlapping professional and caregiver demand via a much larger general catalog, though without dementia-specific formatting or training bundling.
Direct peers
- It's Never 2 Late (iN2L): iN2L sells engagement content and touchscreen programs to senior living communities for residents with dementia and cognitive decline. Both companies monetize bundled engagement IP into LTC and senior living facilities using very similar buyer profiles (activities directors, memory care leadership).
- Eversound: Eversound sells wireless group listening and engagement audio systems to senior living communities for residents with hearing loss and cognitive decline. Both companies focus on cognition-preserving engagement within senior living group settings and target the same activities-director buyer.
- LifeBio: LifeBio provides reminiscence and life-story programs for older adults, including those with dementia, sold to senior living, home care, and hospice providers. It overlaps with Reading2Connect's narrative engagement thesis and LTC buyer base, with a different medium (oral storytelling vs. adapted print).
Others
- Dementia Society of America: Dementia Society of America is a nonprofit that promotes dementia-friendly products and services and grants the Dementia SMART Award (received by Reading2Connect). It is an ecosystem validator and awards body rather than a commercial competitor, but it shapes buyer awareness in the same vertical.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Reading2Connect® social profiles
Digital presenceReading2Connect® compliance and trust
Trust signalCompliance1 record
Reading2Connect® financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reading2Connect® leadership team
Management profileNumber of profiles
Profiles1 record
Reading2Connect® funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reading2Connect® M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reading2Connect®
What does Reading2Connect® do?
Reading2Connect® designs and distributes dementia-friendly reading programs and adapted books (print, eBook, and Video Book formats) built on Montessori principles for people living with dementia. The company also delivers NCCAP CEU-approved training courses for care staff, clinicians, volunteers, librarians, and family care partners, with tailored program tracks for specific settings such as long-term care, libraries, community organizations, hospitals, and home care.
Is Reading2Connect® a public or private company?
Reading2Connect® is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reading2Connect® founded?
Reading2Connect® was founded in 2018. It employs 1 to 10 people.
Where is Reading2Connect® based?
Reading2Connect® is headquartered in Niantic, United States, in the North America region.
How does Reading2Connect® make money?
Three revenue lines are on record. Program Sales (Care Partner Program) is the primary driver. The others are LTC/Senior Living Program Sales and free CMP Grant Application Service.
Who are Reading2Connect®'s main competitors?
Emerging players on record are SingFit, Dakim, Constant Therapy Health, CogniFit and Memrica (formerly Mindings). Jessica Kingsley Publishers is listed as a broad incumbent. Direct peers are It's Never 2 Late (iN2L), Eversound and LifeBio. Dementia Society of America is listed as an others.
Does Reading2Connect® have an API?
No public API is recorded for Reading2Connect®.
What industry is Reading2Connect® in?
Reading2Connect®'s product category is Dementia Care Programs. Its primary akta.pro industry code is HSABAEAA, Dementia Companion & Engagement Care. Its NAICS code is 62412 and its SIC code is 2731.