Social Handprint By Maex

What Social Handprint By Maex does

Social Handprint By Maex is a Dutch impact-measurement SaaS platform operated by MAEXchange B.V. and headquartered in The Hague. Founded in 2013 by Silvia Oostwegel and Gerda Deekens (and operating under the Social Handprint brand from 2015), the company provides societal organizations, companies, and government bodies with tools to quantify, visualize, and communicate positive social impact across the 17 UN Sustainable Development Goals. The core product, Handprint Meting, is a self-service questionnaire-based assessment with more than 200 indicators that translates activities into monetary euro values using MKBA calculations, societal price lists, and external scientific references, with outputs reviewed by in-house impact advisors before publication. Adjacent products include Handprint Insights (regional/sectoral benchmarking and analytics) and Handprint Impuls (a donation marketplace linking approved organizations to funders); all products run through a unified web dashboard at dashboard.socialhandprint.com.

The underlying platform is built on WordPress CMS with Google Analytics for traffic analytics, Vimeo/YouTube for instructional media, and Wordfence for security; there is no public API and no disclosed AI/ML components. The methodology was scientifically validated in 2025 by Het Groene Brein, a consortium of scientists, and is claimed to align with 85% of VSME (voluntary CSRD) data points, positioning the product for corporate sustainability reporting workflows. Distribution combines a self-serve web funnel, community meetups and webinars, channel partnerships (Rabobank, Impct Agency, Regioplan of FC Twente/Heracles Academie), and a flagship 2026 ecosystem partnership with GoodUp aimed at building an integrated "Operating System for Doing Good."

The business model is primarily recurring subscription, priced in annual tiers scaled to organizational revenue from €50 (up to €100K revenue) to €1,500 (above €2M revenue), plus an optional €250 supporting-guidance add-on. The company has more than 4,250 registered organizations and has facilitated €7.7 million in cumulative Impuls donations through 2,281 grants, though these donations are pass-through flows rather than company revenue. MAEXchange B.V. is privately held by its two co-founders, has not disclosed external funding rounds, and has stated an ambition to transition toward a steward-ownership structure.

Name

Social Handprint By Maex

Legal name

MAEXchange B.V.

Website

https://socialhandprint.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Social Handprint By Maex is a Dutch SaaS platform that helps societal organizations, companies, and governments measure, visualize, and monetize positive social impact across the 17 SDGs via a subscription-based, scientifically validated questionnaire methodology.

Ownership category

akta.pro rank

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Handprint Measurement Subscription: Annual subscription providing access to the dashboard, Handprint Measurements, and Impuls donation functionality. Pricing scales by organizational revenue size. Organizations receive unlimited measurements with a yearly subscription.
2. Supporting Guidance Add-on: Optional additional support service priced at €250 (ex VAT) for organizations needing help with their Handprint Measurement.
3. Impuls Donations (Pass-through): While not direct revenue, organizations can receive Impuls donations from donors (governments, companies, foundations). Social Handprint facilitates the donation flow, with €7.7 million already distributed through the platform.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Social Handprint By Maex operates a self-serve SaaS platform where organizations complete a questionnaire-based methodology covering 200+ indicators mapped to the 17 Sustainable Development Goals to quantify and visualize their positive societal impact in euros. The platform combines impact measurement (Handprint Meting), regional/sectoral analytics (Handprint Insights), and a targeted donation mechanism (Handprint Impuls) under a unified dashboard.

Product overview

Social Handprint By Maex is an impact measurement platform operated by MAEXchange BV (MAEX). The core offering consists of three integrated products: Handprint Meting (a self-service questionnaire-based impact assessment linked to the 17 SDGs, reviewed by impact advisors), Handprint Insights (regional/sectoral impact analytics and reporting), and Handprint Impuls (a targeted donation mechanism enabling organizations with an approved Handprint to receive funding from governments, companies, and funds). All products are managed through a unified user dashboard (dashboard.socialhandprint.com). The platform also hosts themed sub-platforms (e.g., for specific regions or programs) as customized instances.

Differentiator

Problem solved

Functional benefit

Brands

• Handprint Meting: Impact measurement service that visualizes an organization's contribution to Sustainable Development Goals and calculates monetary social value.
• Handprint Insights
• Handprint Impuls

Products and services

• Handprint Meting A self-service impact measurement tool where organizations complete a questionnaire across the 17 Sustainable Development Goals to visualize their contribution to societal value, expressed both in euros and SDG indicators; data is reviewed by impact advisors before approval. For societal organizations, companies, and public organizations in the Netherlands.
• Handprint Insights An analytics and reporting product providing insight into the societal impact of organizations within a specific region or sector, available via platform subscriptions with real-time data and annual analysis or as standalone impact reports. For municipalities, provinces, foundations, and umbrella organizations.
• Handprint Impuls A donation concept allowing organizations with an approved Handprint Meting to receive Impuls donations from governments, companies, and funds; donors can contribute money or knowledge hours to support initiatives, with donations distributed after review. For societal organizations and impact initiatives in the Netherlands.
• Social Handprint Dashboard

Quantifiable outcome

• 4,250+ organizations have measured their impact on the platform
• +5 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• GoodUpflagshipStrategic or Co-development Partner · 1 June 2026GoodUp and Social Handprint bundle forces to create one integrated ecosystem for societal impact where volunteering, funds, subsidies, donations, and impact insights come together. GoodUp provides technology for fund and subsidy management, while Social Handprint provides impact measurement. Together they aim to build the 'Operating System for Doing Good'.
• Regioplan (FC Twente/Heracles Academie)coreChannel Partner/ Reseller/ Distributor · 1 March 2025Regioplan supports partner clubs in mapping their positive societal impact using Social Handprint methodology. The partnership helps sports clubs demonstrate their value for grant applications and sponsor attraction.
• Regioplan (FC Twente/Heracles Academie)coreStrategic or Co-development Partner · 1 March 2025Partnership to support partner clubs in demonstrating societal value, helping clubs access subsidies and sponsors by making their community contributions visible through Social Handprint measurements.
• Impct AgencycoreChannel Partner/ Reseller/ Distributor · 8 April 2024Impct Agency supports organizations in making Handprint measurements and uses Social Handprint as part of their impact consulting services. The partnership helps companies and societal organizations measure and communicate their impact.
• RabobankcoreChannel Partner/ Reseller/ Distributor · 1 July 2023Rabobank offers Social Handprint scans to business customers in Kring Zuid-Holland and Leiden-Haaglanden. The bank uses €75,000 of its Innovatielening to purchase Social Handprints for SME clients to help them with sustainability measurement.
• MAEX (Parent Company)flagshipOthers · 1 January 2013Social Handprint is a brand of MAEXchange BV (MAEX). MAEX was founded in 2013 by Silvia Oostwegel and Gerda Deekens to make societal initiatives more visible on a national platform.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Salesforce Net Zero Cloud: Salesforce's sustainability cloud offering carbon accounting and ESG reporting within its broader CRM ecosystem. A broad incumbent that competes for the same enterprise sustainability reporting wallet.
• Persefoni: Climate management and accounting platform with carbon accounting and ESG reporting capabilities. Broader functionality than Social Handprint but targets overlapping CSRD/ESG compliance buyers.
• Workiva: Public, large-enterprise ESG/CSRD reporting platform with a broad sustainability and compliance portfolio. Could absorb social impact measurement as a feature, posing a long-term competitive threat to Social Handprint.
• Watershed: Established climate and sustainability platform offering carbon accounting, reduction planning, and sustainability reporting. Broader in scope than Social Handprint but competes for the same corporate sustainability budget.

Direct peers

• GoodUp: Volunteer and fund management platform now partnering with Social Handprint. Targets the same impact-organization ecosystem and will be bundled into the integrated 'Operating System for Doing Good' offering.
• Sopact: Impact measurement SaaS platform for social enterprises and funders offering data collection, impact analytics, and stakeholder reporting. Comparable to Social Handprint's Handprint Meting and Insights products.
• Sinzer: Netherlands-based impact management SaaS for non-profits and social enterprises using a similar indicator-based impact measurement methodology. Directly comparable in geography, customer base, and methodology approach to Social Handprint.
• Impact Institute: Dutch impact consultancy developing True Price and True Value frameworks for monetizing social impact. Closely comparable methodology and Netherlands footprint to Social Handprint.

Emerging players

• Socialsuite: Impact measurement SaaS using questionnaire-based data collection and automated reporting — closely comparable product mechanics to Social Handprint's Handprint Meting, focused on a different geography.

Others

• Social Value UK: UK-based organization promoting the Social Return on Investment (SROI) methodology. A competing impact measurement framework rather than a software peer, but influential on buyer expectations in the impact measurement space.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/socialhandprintcom
• LinkedInlinkedin.com/company/maexchange
• Instagraminstagram.com/socialhandprint

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Handprint By Maex