Smd Medical Ag

What Smd Medical Ag does

SMD Medical AG is a St. Gallen-headquartered medical technology distributor founded in 2005, specializing in radiology, ultrasound, and MRI capital equipment for healthcare providers in Switzerland and Austria. Through its wholly owned subsidiary SMD Medical GmbH, the company operates a two-country footprint with a team of approximately 30+ staff members, holding ISO 13485 certification for medical device quality management. Its authorized OEM portfolio spans Siemens Healthineers (since July 2022), Samsung Healthcare (since May 2025), Philips, MEDTRON, IRadimed, Löwenstein Medical, Northh Medical, and Capnopharm, covering diagnostic imaging, patient monitoring, contrast media, and respiratory devices.

The business model rests on three revenue streams: capital equipment sales to hospitals and radiology practices; recurring consumables revenue via a webshop offering 3,500+ products; and ongoing service and maintenance contracts on the installed base. SMD positions itself as a full-service provider rather than a transactional distributor, bundling installation, application training, and after-sales support with each system sale. Pricing is anchored to OEM list pricing for equipment and to competitive aftermarket rates for service, with consumables and service creating the most predictable recurring layer.

SMD serves a diversified customer base that includes large institutional buyers such as Universitäts-Kinderspital Zürich, Stadtspital Triemli, and Spital Thusis alongside a long tail of individual radiology and medical practices across the German-speaking DACH region. The company is privately held with no disclosed external funding and reinvests operating cash flow into OEM additions and product refreshes (e.g., the Samsung V4 platform introduced in January 2026) rather than scaling via capital markets.

Name

Smd Medical Ag

Legal name

SMD Medical AG

Website

https://www.smdmedical.ch

Company type

Private

Operating status

Operating

Short description

SMD Medical AG is a St. Gallen-based medical technology distributor founded in 2005, supplying radiology, ultrasound, and MRI capital equipment, consumables, and service to hospitals and medical practices across Switzerland and Austria.

Ownership category

akta.pro rank

Product category

Medical Imaging Equipment Distribution and Service

NAICS

Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (423450), Medical, Dental, and Hospital Equipment and Supplies Merchant Wholesalers (42345)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Imaging Informatics & Workflow (PACS/RIS/VNA) (HLAHABAI)

akta.pro secondary industries

Universal Viewers & Enterprise Imaging Access (Zero-footprint/Diagnostic) (HLACALAD), Image Exchange, Sharing & Patient/Provider Portals (DICOM/Web) (HLACALAI)

Keywords

• Medical imaging equipment
• Radiology equipment distribution
• Ultrasound systems supply
• MRI patient monitoring
• Medical consumables supply

Headquarters

HQ city

St.Gallen

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D

Revenue model

1. Medical Device Sales: Sale of capital medical equipment including contrast agent injectors (Accutron CT-D, Accutron MR), ultrasound systems (Siemens ACUSON, Samsung Healthcare), MR patient monitors, and related equipment.
2. Consumables and Accessories: Sale of consumables including contrast agent injector supplies, treatment sets, disposable patient clothing, MRI accessories, and practice supplies through their webshop with over 3,500 products.
3. Service and Maintenance: Professional maintenance, repairs, installation, and training services. Various maintenance modules offered. Financing options available through Würth Leasing AG Switzerland partnership.
4. Webshop Sales: E-commerce sales of medical supplies and consumables available 24/7 through their online shop.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SMD Medical AG is a Swiss medical technology distributor headquartered in St.Gallen that supplies radiology and ultrasound diagnostic imaging equipment (including MRI patient monitoring, CT/MR contrast agent injectors, and ultrasound systems from Siemens Healthineers and Samsung Healthcare), along with related medical consumables, accessories, and consumable treatment sets. The company complements product distribution with end-to-end services including needs-based consulting, trial equipment placements, installation planning, on-site training, maintenance and repair, and post-sales customer support across Switzerland and Austria.

Product overview

SMD Medical AG is a Swiss medical technology company headquartered in St.Gallen, operating as a distributor and authorized representative for leading international manufacturers in diagnostic imaging. The company offers a comprehensive product portfolio focused on radiology and ultrasound, encompassing contrast agent injectors for CT and MRI (Accutron product line), MRI-compatible patient monitoring and anesthesia equipment, and ultrasound systems from Siemens Healthineers (ACUSON Maple, Origin, Juniper, Redwood, Sequoia, Freestyle) and Samsung Healthcare (EVO Q10, V4-V8, HERA Z20, R20). The portfolio also includes specialized imaging software (Philips UroNav, DynaCAD), MRI accessories, consumables, and treatment supplies. Services include consultation, trial equipment, installation, training, maintenance, repair, and financing.

Differentiator

Problem solved

Functional benefit

Products and services

• Accutron CT-D Vision Contrast Agent Injector
• Accutron CT-D Contrast Agent Injector
• Accutron MR Contrast Agent Injector
• Accutron MR3 Contrast Agent Injector
• Accutron HP High-Pressure Contrast Agent Injector
• Accutron HP-D Biplanar Contrast Agent Injector
• Siemens ACUSON Maple Ultrasound System
• Siemens ACUSON Origin Ultrasound System
• Siemens ACUSON Juniper Ultrasound System
• Siemens ACUSON Redwood Ultrasound System
• Siemens ACUSON Sequoia Ultrasound System
• Siemens ACUSON Freestyle Ultrasound System
• Samsung Healthcare Ultrasound Systems
• Samsung V4 Ultrasound System
• Philips Expression MR400 Patient Monitor
• Philips MR Patient Care Portal 5000
• IRadimed 3880 MR Patient Monitor
• IRadimed MRidium 3860+ Infusion System
• Syriflow MR Infusion Pump
• Löwenstein Leon MRI Anesthesia Workstation
• Philips UroNav 3.0 Fusion Imaging System
• Philips DynaCAD Prostate Diagnostic Workstation
• Philips DynaCAD Breast Diagnostic Workstation
• Northh Medical smart-sync Doppler Ultrasound Gating
• CapnoPen Capnography Device
• Punktion Treatment Unit
• Intervention Treatment Unit
• Medical Consumables Webshop
• Equipment Consulting, Installation and Training Services
• Maintenance, Repair and Financing Services

Quantifiable outcome

• Order processing within 24 hours
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• SAMSUNG HealthcarecoreChannel Partner/ Reseller/ Distributor · 1 May 2025Since May 2025, SMD Medical is the authorized partner for sales and service of Samsung ultrasound systems in Switzerland. Portfolio includes EVO Q10, V4, V5, V6, V7, V8, HERA Z20, and R20 models.
• SVMTR (Swiss Association of Medical Technical Representatives)minorStrategic or Co-development Partner · 1 March 2025Partnership for joint initiatives in radiology. Launched SMD Poster Competition 2026 to make specialist works visible that were created as part of training, continuing education, practice projects or congresses.
• Siemens HealthineerscoreChannel Partner/ Reseller/ Distributor · 1 July 2022SMD Medical AG took over the sales and service activities of Siemens Healthineers' Ultrasound division in Switzerland on July 1, 2022. They now represent the full Siemens ACUSON ultrasound portfolio including Maple, Origin, Juniper, Redwood, Sequoia, and Freestyle systems.
• Löwenstein MedicalminorChannel Partner/ Reseller/ Distributor · 1 January 2022Distribution agreement starting January 1, 2022 for the LEON MRI anesthesia device, expanding their product range of MRI-compatible anesthesia equipment.
• MEDTRON AGcoreChannel Partner/ Reseller/ DistributorSMD Medical is the Swiss authorized representative and importer for MEDTRON AG products including Accutron CT-D, Accutron CT-D Vision, Accutron MR, Accutron MR3, Accutron HP, Accutron HP-D contrast agent injectors and related consumables.
• IRadimedcoreChannel Partner/ Reseller/ DistributorSMD Medical is the Swiss authorized representative and importer for IRadimed products including the 3880 MR patient monitor, MRidium 3860+ infusion pump, and related consumables.
• Würth Leasing AG SwitzerlandminorGTM or Marketing PartnerFinancing partnership providing attractive leasing options for medical equipment purchases. Customers can contact [email protected] for financing arrangements.
• PhilipsminorChannel Partner/ Reseller/ DistributorProducts include Expression MR400 patient monitoring, UroNav 3.0 biopsy system, DynaCAD Prostate and Breast diagnostic systems, and related consumables.
• CapnopharmminorChannel Partner/ Reseller/ DistributorSwiss partner for CapnoPen products, a medical device for PIPAC therapy enabling nebulization of medications.

Scale indicators3 records

Recent moves9 records

Expansion highlights4 records

Broad incumbents

• Siemens Healthineers: Global OEM of medical imaging equipment, including the ACUSON ultrasound line that SMD Medical AG distributes exclusively in Switzerland. Directly comparable as the principal whose products SMD sells, and a key partner relationship that defines SMD's competitive positioning.
• B. Braun Medical AG: Swiss subsidiary of B. Braun, a major global medical device and pharmaceutical company. Comparable to SMD as a broad-line medical equipment and consumables supplier with a strong Swiss sales and service footprint, though at significantly larger scale.
• Hologic: Global medical technology company specializing in women's health and diagnostic imaging (breast health, ultrasound). Comparable to SMD in the imaging diagnostics space, particularly given SMD's distribution of Philips DynaCAD Breast and HERA Z20 systems.
• Canon Medical Systems: Global OEM of diagnostic imaging systems (CT, MRI, ultrasound, X-ray) with sales and service operations in Switzerland. Comparable to SMD as a peer imaging OEM whose products compete with the Siemens and Samsung lines SMD distributes.
• Philips Healthcare: Global OEM of diagnostic imaging and patient monitoring equipment, whose DynaCAD, UroNav, and MR patient monitoring products SMD distributes in Switzerland. Comparable as an OEM partner and potential threat if it chose to sell direct in the Swiss market.
• Samsung Healthcare: Global OEM of ultrasound systems, whose V-series and HERA ultrasound products SMD Medical AG began distributing in Switzerland in May 2025. Directly comparable as the principal whose products SMD sells.
• Carestream Health: Global medical imaging and IT solutions provider serving hospitals and imaging centers worldwide. Comparable to SMD as a broader imaging technology and distribution player, though at a much larger scale and with a more software-oriented product mix.

Direct peers

• Medico Medical AG: Swiss medical device distributor headquartered in Switzerland, offering a comparable mix of capital medical equipment, accessories, and consumables to hospitals and practices. Directly comparable to SMD Medical AG in scale, geography, and specialty distribution model.
• Medigroup AG: Swiss specialty distributor of medical devices and consumables serving hospitals, clinics, and physician practices. Comparable to SMD Medical AG in customer base, distribution-led model, and Swiss-centric geographic focus.

Regional players

• Hospitalia International GmbH: DACH-focused medical equipment and service provider with comparable offerings in diagnostic imaging accessories, patient monitoring, and consumables. Comparable to SMD as a regional specialty distributor in the broader DACH market, though with a different country footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/smd-medical

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smd Medical Ag