Fudi Protein

What Fudi Protein does

Fudi Protein, operating as FUDI Ingredients, Inc., is a Wisconsin-based food-technology startup developing a proprietary near-field processing method to extract RuBisCO protein from regenerative alfalfa at commercial scale. The company's flagship product is a pure, complete-protein RuBisCO isolate positioned as a 1:1 functional replacement for egg white across bakery, beverages, sauces, dairy alternatives, pasta, protein bars, sports nutrition, and infant nutrition applications. Its technology claims protein purity above 80%, a PDCAAS score up to 1.0, and 100% plant utilization (fiber, chlorophyll, and micronutrients are captured and monetized in addition to the protein fraction). The company is pre-commercial, with a manufacturing facility under retrofit on a farm in Manitowoc, Wisconsin, and first production targeted for spring 2027.

The business model is a B2B ingredient-supply sale to food manufacturers and CPG companies; the company does not sell directly to consumers. Pricing is not publicly disclosed. Commercial scale-up is supported by an early-stage investment round led by Green Boy Group — a global B2B supplier of plant-based ingredients that doubles as the company's primary distribution channel — and by a concurrent WeFunder equity crowdfunding campaign. Founder Udi Lazimy (CEO & Co-Founder) brings prior alt-protein commercial experience from Eat Just (formerly Head of Supply Chain & Sustainability), and Fractional CTO Dr. Amanda Stiles provides protein chemistry and bioprocessing expertise from prior roles at Ripple Foods and Umaro Foods.

The company's strategic narrative targets the structural instability of the egg protein supply — citing a ~250% price increase since 2019 driven by HPAI outbreaks — and frames RuBisCO as a perennial-crop, climate-resilient alternative with ~90% lower greenhouse-gas emissions than egg white protein and ~50% more protein per acre than soy. All disclosed manufacturing, technology, and partnership data is consistent with a single-product company in pre-commercial build-out, with commercial risk concentrated in the successful commissioning of the Manitowoc facility and downstream regulatory clearance for food-use ingredient sales.

Name

Fudi Protein

Legal name

FUDI Ingredients, Inc.

Website

https://fudiprotein.com

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Short description

Fudi Protein is a Wisconsin-based food-technology startup that uses a proprietary near-field extraction process to produce RuBisCO protein from regenerative alfalfa as a B2B ingredient, targeting food manufacturers seeking a 1:1 functional replacement for egg white protein across bakery, beverages, dairy alternatives, and protein fortification applications.

Ownership category

akta.pro rank

Product category

Plant-based protein ingredients

NAICS

Food Manufacturing (311)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Plant Protein Ingredients Manufacturing (Isolates, Concentrates, Flours) (AFAKAGAF)

akta.pro secondary industry

Plant-Based Protein Ingredient Producers (Isolates, Concentrates, Texturates) (AFANAKAB)

Keywords

• Plant protein ingredients
• Alt-protein manufacturing
• RuBisCO protein extraction
• Egg white replacement
• Leaf protein production

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. B2B RuBisCO Protein Ingredient Sales: Sale of pure RuBisCO protein as a B2B ingredient to food manufacturers for use in dairy alternatives, protein beverages, egg replacement, bakery, sauces, and other food applications. Revenue model based on ingredient sales with price and supply stability advantages over animal proteins.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Fudi Protein extracts pure RuBisCO protein from regenerative alfalfa using a proprietary near-field processing method, delivering a complete, flavorless, white, odorless protein ingredient at 80%+ purity. The product functions as a 1:1 egg white protein replacement for food manufacturers in bakery, beverages, sauces, pasta, protein bars, sports nutrition, infant nutrition, and coatings applications. The company uses a zero-waste model that monetizes all plant components (fiber, chlorophyll, micronutrients) with the remaining biomass returned to farmers as feed.

Product overview

Fudi Protein is a single-product company offering pure RuBisCO protein extracted from regenerative alfalfa as a B2B ingredient. The company's flagship product is a complete, flavorless, white, odorless protein that serves as a 1:1 functional replacement for egg white protein across bakery, beverages, sauces, pasta, protein bars, sports nutrition, infant nutrition, and coatings applications. The product is marketed as delivering price and supply stability compared to volatile animal protein markets.

Differentiator

Problem solved

Functional benefit

Products and services

• FUDI RuBisCO Protein

Quantifiable outcome

• ~250% egg price increase since 2019
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Umaro Foods: Seaweed-based protein for plant-based meat and dairy applications. Closely comparable as an early-stage novel-protein startup co-founded by Dr. Stiles, pursuing B2B ingredient sales into the same food manufacturer customer set.
• Ripple Foods: Plant-based dairy alternatives using proprietary pea protein. Fudi's fractional CTO Dr. Amanda Stiles previously led protein R&D at Ripple; both companies target dairy alternative and protein beverage manufacturers with high-functionality plant proteins.
• Eat Just: Plant-based egg replacement company (Just Egg). Direct peer: Fudi's founder Udi Lazimy previously led supply chain at Eat Just, and Fudi explicitly positions RuBisCO as a 1:1 egg white protein replacement targeting the same bakery, beverage, and food-manufacturer customers.

Emerging players

• Burcon NutraScience: Development-stage company commercializing plant-based proteins (pea, canola, sunflower). Comparable as a peer developing novel plant protein ingredients for food manufacturers, though at a more mature stage than Fudi.
• The EVERY Company (formerly Clara Foods): Animal-free proteins produced via precision fermentation. Comparable as a venture-backed alternative-protein company developing novel B2B protein ingredients for food manufacturers, though it uses fermentation rather than plant extraction.

Broad incumbents

• Cargill: One of the largest global agricultural and food ingredient companies with extensive plant- and animal-based protein offerings serving food manufacturers. Comparable as a broad incumbent that Fudi would compete against in protein ingredient sales.
• Benson Hill: Plant-based ingredient company with proprietary soy protein varieties and ingredient processing. Broadly comparable as a publicly traded ingredient supplier pursuing plant protein ingredient sales to food manufacturers, though at much larger scale and with established supply chains.
• Roquette: Global leader in plant-based ingredients including pea protein (NUTRALYS). Comparable as a large ingredient incumbent that already supplies food manufacturers with plant protein isolates — the same buyer base Fudi targets — at industrial scale.
• Ingredion: Global ingredient solutions provider with significant plant-protein portfolio (VITESSENCE pulse proteins). Comparable as an incumbent B2B ingredient supplier with established food-manufacturer relationships and distribution infrastructure.
• dsm-firmenich: Global nutrition and ingredient company with alternative-protein investments and ingredient portfolios serving food and beverage manufacturers. Comparable as a broad incumbent with the scale and customer relationships to dominate protein ingredient supply.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fudi Protein