Social Dna Gmbh

Name

Social Dna Gmbh

Legal name

Social DNA GmbH

Website

https://social-dna.de

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Social Media Marketing Services

NAICS

Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industries

Social Media Creative Agencies (Content & Community) (MPAAAAAE), Technology & B2B PR (BPAFADAI)

Keywords

• Social media agency
• B2b marketing services
• Content creation services
• Performance marketing services
• Influencer marketing services

Headquarters

HQ city

Frankfurt

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Social Media Agency Services: Full-service social media agency providing strategic and operational services to B2B and B2B2C clients. Services include strategy consulting, content creation, social media management, performance marketing, corporate influencer programs, and AI integration. Revenue generated through project-based fees and ongoing retainer arrangements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

Social DNA GmbH is a full-service B2B social media agency that accompanies B2B and B2B2C clients from their first social media presence to full integration of social media as a permanent part of their corporate DNA. The agency delivers strategic consulting, social media management, performance marketing, content creation, corporate influencer programs, social recruiting, influencer marketing, and AI & social media integration services.

Product overview

Social DNA is a full-service B2B social media agency offering comprehensive services across strategy, management, performance marketing, and content creation. Their core service portfolio includes Social Media Strategy & Consulting, Social Media Management, Performance Marketing, Content Creation, Corporate Influencer Programs, Social Recruiting, Influencer Marketing, and AI & Social Media integration. The agency supports clients from initial market presence through to deep integration of social media as a permanent business component. They also publish educational resources including the annual B2B Social Media Trendreport and host webinars on trends and best practices.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Strategie & Beratung Strategic consulting for social media including analyses, audits, ongoing advisory, global social media strategies, and development of social media guidelines for B2B and B2B2C clients.
• Social Media Management Channel infrastructure setup, content and community management, social media monitoring, and performance reporting for ongoing social media operations.
• Performance Marketing B2B audience targeting, social advertising pilot projects, lead generation campaigns, and promotions through paid social media channels.
• Content Creation Social media photo and video production (9:16 format), text, graphics, animations, style guides, and templates for consistent brand content.
• Corporate Influencer Social selling enablement, corporate influencer programs, C-level positioning, and employee advocacy initiatives to amplify brand messages through internal stakeholders.
• Social Recruiting HR channel optimization, employer branding content creation, and recruiting advertisements to attract talent through social media platforms.
• Influencer Marketing Influencer guidelines development, B2B influencer selection, influencer campaign management, and ongoing support for influencer collaborations.
• KI & Social Media AI and social media integration including presentations, training, workshops, content optimization and creation, and process integration for internal and external use.
• B2B Social Media Trendreport Annual trend report covering B2B social media developments including TikTok effect, brand faces, debranding, corporate influencer programs 2.0, AI integration, paid social trends, and community insights.
• B2B Social Media Webinar Live and recorded webinar series covering B2B social media trends, best practices, and practical strategies.

Quantifiable outcome

• QIAGEN increased production 50x during Corona pandemic while maintaining social media presence
• +1 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability7 records

Feature6 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Frankfurt SKYLINERSminorGTM or Marketing Partner · 1 January 2024Social DNA is a Rookie Partner in the ALL NET! Business Team of the Frankfurt SKYLINERS basketball team. This partnership demonstrates the company's connection to the Frankfurt region and creates networking opportunities between business and sport. The partnership includes participation in home games as team events and aims to build sustainable regional community connections.
• LINGNER.COMcoreStrategic or Co-development PartnerPartnered with LINGNER.COM to present at AllFacebook Marketing Conference 2020 on the QIAGEN case study about managing social media through the Corona crisis. This collaboration demonstrates joint expertise in B2B social media crisis management.
• MANN+HUMMELcoreImplementation/ SI/ Consulting PartnerLong-term social media lead agency partnership with MANN+HUMMEL, the world market leader in filtration. Collaboration includes B2B social media strategy, channel development, content creation, and social advertising for global Facebook and Instagram presence.
• QIAGENcoreImplementation/ SI/ Consulting PartnerManaged QIAGEN's social media during the Corona pandemic when the company increased production 50x. Provided strategic social media framework, crisis communication support, and operational execution during unprecedented demand.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• achtung!: Hamburg-based full-service digital agency with B2B and corporate social practice; competes for the same German Mittelstand and enterprise social media mandates.
• LINGNER.COM: Frankfurt/Munich B2B communication and social media agency; explicitly named as a Social DNA collaboration partner on the AllFacebook 2020 QIAGEN case, indicating closely overlapping B2B social offering.
• denkwerk: Cologne-based independent digital agency combining strategy, content, and social media; comparable size and positioning as a B2B-capable German social media partner.
• TLGG: Berlin-based digital and social media agency with strong B2B and corporate focus; directly comparable as a full-service German social media agency serving enterprise and Mittelstand clients.
• Fink & Fuchs Public Relations: Wiesbaden-based PR and content agency specialized in B2B technology communications; competes for similar B2B social, content, and corporate communications engagements.

Broad incumbents

• Serviceplan Group: Germany's largest independent agency group with substantial social, content, and digital practices; a much larger incumbent that competes across the same B2B marketing and corporate communications RFPs.
• Scholz & Friends: Major German creative and digital agency network; offers overlapping social media and corporate communications services to enterprise clients across DACH.
• Kolle Rebbe: Hamburg-based creative and digital agency with a strong B2B and corporate brand practice; comparable German alternative for enterprise social and content briefs.
• Jung von Matt: Leading German creative agency with growing digital and social capabilities; frequently pitches for the same enterprise brand and B2B social mandates.
• Heimat (TBWA): Berlin-based TBWA agency with strong digital, social, and content production capabilities; relevant competitor for enterprise and Mittelstand social media briefs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/socialdna
• Instagraminstagram.com/socialdnade

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Social Dna Gmbh