X-Gate
X-Gate is a privately held Japanese company that builds 3D holographic display hardware (3D GHOST, INFINITY GHOST) using LED light persistence and sells NFC-based digital engagement services (Touch Gate, Tip U, Gate Media, AI-Direct) to retail, events, corporate, government, and food-service clients in Japan.
- Company typePrivate
- Founded2023
- HeadquartersTokyo, Japan
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What X-Gate does
X-Gate Co., Ltd. (X-Gate株式会社) is a privately held Japanese corporation headquartered in Shinjuku, Tokyo, that develops 3D holographic display hardware and a layered suite of digital engagement services. The company was renamed from Phantom Signage Co., Ltd. on April 12, 2023, to reflect an expansion beyond signage into IoT, Mixed Reality, experiential content development, and SNS marketing. The core product line is the 3D GHOST series, in which an LED-equipped blade rotates at high speed to project floating 3D images visible to the naked eye through light persistence, with SKUs including the 30z (portable/case-mounted), the 65x2 (multi-unit configuration scalable to roughly 100 units), and the 65HDU (HDMI-enabled for real-time video). A newer INFINITY GHOST device, approximately 8cm thick with 8x perceived depth expansion, is backed by a pending Japanese patent application (特願2023-68602). Surrounding the hardware, X-Gate sells an engagement-software stack — Touch Gate (NFC/QR loyalty games), Tip U (NFC tipping service with publicly disclosed 100–10,000 yen tiers), Gate Media (retail media advertising delivered to in-store smartphones), and AI-Direct (AI-search optimization) — together with implementation, content, and visual communication services.
The company operates with approximately 10 employees and runs a consulting-led direct sales motion covering both purchase and rental of the 3D GHOST hardware, supplemented by showroom demonstrations and event-driven demand generation. Customers documented in case studies include Panasonic (100th-anniversary forum, 2018), Red Bull Japan (Purple Edition launch, 2021), Dr. Martens Airwair Japan (shop window), the Okinawa Prefecture Department of Civil Engineering and Architecture for the Shuri Castle digital content project, PDC Corporation for Toyota Megaweb (a 2-meter AI concierge avatar), Nomura Kougeisha (CIC Forum 2022), and artist Yoichi Ochiai (Media Ambition Tokyo 2021). Distribution is domestic Japan only (Kanto region listed), with no disclosed international footprint, no disclosed venture or growth funding, and no public revenue or ARR figures.
X-Gate firmographics
Firmographics- Name
- X-Gate
- Legal name
- X-Gate株式会社
- Website
- https://xgate.inc
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- X-Gate is a privately held Japanese company that builds 3D holographic display hardware (3D GHOST, INFINITY GHOST) using LED light persistence and sells NFC-based digital engagement services (Touch Gate, Tip U, Gate Media, AI-Direct) to retail, events, corporate, government, and food-service clients in Japan.
- Ownership category
- akta.pro rank
X-Gate industry classification
Industry- Product category
- 3D Holographic Display Hardware
- NAICS
- Electric Lighting Equipment Manufacturing (3351)
- SIC
- Optical Instruments & Lenses (3827), Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics) (HDAHALAN)
- akta.pro secondary industry
- Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors) (IMAGAJAF)
Keywords
Where X-Gate is headquartered
LocationHeadquarters
- HQ city
- Tokyo
- HQ country
- Japan
- HQ region
- Asia
Offices1 record
Markets served
X-Gate business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Technology or R&D, Operations, Marketing or Sales
Revenue model
- 3D GHOST Hardware Sales: Sale of 3D holographic display hardware. Multiple models available (30z, 65x2, 65HDU) with different specifications for various use cases.
- 3D GHOST Rental: Rental model for 3D GHOST hardware for events and temporary installations.
- Visual Communication Services: Space design and creative services for visual communication solutions including content creation, installation, and integration.
- Tip U Service: NFC-based tipping and support message service for restaurants and retail. Transaction-fee based model with pricing tiers from 100 yen to 10,000 yen.
- Touch Gate: Customer engagement tool using NFC/QR for loyalty games and promotions, generating value through customer acquisition and marketing support.
- Gate Media: Next-generation retail media advertising delivered through in-store customer engagement touchpoints.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Tip U - 100 yen tier |
| Unit Pricing | Pay-as-you-go | Tip U - 390 yen tier |
| Unit Pricing | Pay-as-you-go | Tip U - 500 yen tier |
| Unit Pricing | Pay-as-you-go | Tip U - 1,000 yen tier |
| Unit Pricing | Pay-as-you-go | Tip U - 2,000 yen tier |
| Unit Pricing | Pay-as-you-go | Tip U - 3,000 yen tier |
| Unit Pricing | Pay-as-you-go | Tip U - 5,000 yen tier |
| Unit Pricing | Pay-as-you-go | Tip U - 10,000 yen tier |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels4 records
X-Gate product offering
Product offeringCore offering
X-Gate designs, manufactures, and sells 3D holographic LED display hardware under the 3D GHOST and INFINITY GHOST brands, which use high-speed rotating LED blades with light persistence to produce naked-eye 3D imagery. The company complements its hardware with digital engagement services including NFC-based Touch Gate in-store experiences, Tip U contactless tipping, Gate Media retail advertising, and AI-Direct search optimization, targeting retail, events, corporate, and public-sector customers.
Product overview
X-Gate offers a unified platform combining 3D holographic hardware products (3D GHOST series, INFINITY GHOST) with digital engagement services (Touch Gate, Tip U, Gate Media, AI-Direct). The core 3D GHOST products use LED light persistence technology for floating 3D displays, while the service layer provides NFC-based customer engagement, tipping, retail media advertising, and AI-powered local search optimization. The product ecosystem enables both visual communication (holographic displays) and interaction communication (NFC and digital marketing tools) for retail, events, and corporate environments.
Differentiator
Problem solved
Functional benefit
Brands
- 3D GHOST: LED-powered blade that rotates at high speed to project 3D holographic images using light persistence, creating impactful 3D visuals visible to the naked eye.
- Touch Gate
- Tip U
- Gate Media
- AI-Direct
- INFINITY GHOST
Products and services
- 3D GHOST 30z Compact 3D holographic display that ships with a dedicated case and can be used as a desktop unit or mounted via ceiling, duct rail, or wall installation. Designed for retail, event, and commercial deployments requiring portable naked-eye 3D visuals.
- 3D GHOST 65x2 Multi-unit holographic display configuration supporting large 'big vision' installations. Multiple units can be combined, scaling up to 100 units for displays approximately 2.5m tall x 9m wide.
- 3D GHOST 65HDU HDMI-enabled 3D holographic display that outputs video in real time and supports coordination across multiple units for large-scale installations. Designed for reception, AI avatar, and synchronized display deployments such as the Shuri Castle project.
- INFINITY GHOST New-generation holographic display unit approximately 8cm thick providing 8x perceived depth expansion using patent-pending proprietary technology. Built for space-constrained commercial deployments requiring deeper visual effects from a thinner device.
- Touch Gate NFC-based customer engagement platform where visitors tap their smartphones or scan QR codes to participate in roulette, fortune-telling, and other games that deliver store perks. Reduces staff workload while promoting LINE friend additions and word-of-mouth marketing for retail and food-service operators.
- Tip U NFC-based support message and contactless tipping service enabling customers to send tips with messages to staff at restaurants and other venues, with public pricing tiers from 100 yen (28-character max) to 10,000 yen (1,000-character max). Payment processing via credit card, Apple Pay, Google Pay, and Ali Pay.
- Gate Media Next-generation retail media advertising platform that delivers unskippable 6-8 second video advertisements to customer smartphones during in-store engagement touchpoints (e.g., Touch Gate game participation), targeting consumers at the last-mile moment before purchase.
- AI-Direct AI-optimized local SEO and discovery service that constructs AI-readable data behind existing websites and issues digital certificates to improve priority placement in AI search recommendations for restaurants and retail stores.
Quantifiable outcome
- Multi-unit scaling to 100 units for large displays
- +1 more outcomes
Companies that use X-Gate
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles5 records
X-Gate technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature4 records
X-Gate partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- WizminorListed as a partner company on the About Us page. Partnership details not specified in available sources.
- Emo HouseminorListed as a partner company (エモハウス) on the About Us page. Partnership details not specified in available sources.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
X-Gate competitors and assessment
Company assessmentDirect peers
- Looking Glass Factory: Looking Glass Factory produces 3D holographic display hardware (light-field displays) used in retail, museums, and design. While technology differs from LED fans, it competes with X-Gate for the same enterprise budgets seeking naked-eye 3D visual experiences without VR headsets.
- ARHT Media: ARHT Media provides holographic display and telepresence solutions for events, retail, and corporate stages, with deployments for Fortune 500 brand experiences. Direct overlap with X-Gate's enterprise holographic event/retail use cases.
- HYPERVSN: HYPERVSN makes LED-fan-based 3D holographic displays (SmartVSN) that float naked-eye 3D imagery, sold globally to retail, events, and brand activations. It is the most direct competitor to X-Gate's 3D GHOST product line in terms of technology, customer use cases, and go-to-market.
- Wincomm Technology: Wincomm is a Chinese manufacturer of 3D hologram fan displays with global distribution, directly competing with X-Gate's 3D GHOST line in retail and event applications. Highly relevant as a low-cost competitor in the same product category.
Broad incumbents
- BrightSign: BrightSign is a leading digital signage hardware/media player vendor serving retail, events, and corporate signage globally. Comparable as the incumbent infrastructure layer for digital visual communication that X-Gate's 3D GHOST displays augment or compete with.
- Scala (by STRATACACHE): Scala provides enterprise digital signage software and solutions across retail, QSR, and corporate environments globally. Overlaps with X-Gate's Touch Gate and Gate Media engagement-layer offerings and the broader retail/enterprise visual communication space.
- NEC Display Solutions: NEC Display Solutions provides professional LCD/LED displays and projection solutions for retail, events, and corporate signage. Adjacent incumbent competitor in Japanese enterprise visual communication where X-Gate competes.
Emerging players
- Holoxica: Holoxica provides holographic 3D displays and visualisation solutions for medical, scientific, and commercial applications. Comparable as a small holographic-display specialist pursuing enterprise use cases adjacent to X-Gate's.
- IKIN: IKIN develops holographic display technology and 3D volumetric visualization products targeting retail, gaming, and enterprise communications. Smaller player with overlapping R&D focus in naked-eye 3D holography.
- RealView Imaging: RealView Imaging develops true 3D holographic display systems for medical imaging and clinical applications. Different vertical, but comparable as a developer of proprietary naked-eye holographic display hardware.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
X-Gate social profiles
Digital presenceX-Gate financial estimates
Financial estimateRevenue estimate
Valuation estimate
X-Gate leadership team
Management profileNumber of profiles
Profiles4 records
X-Gate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
X-Gate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about X-Gate
What does X-Gate do?
X-Gate designs, manufactures, and sells 3D holographic LED display hardware under the 3D GHOST and INFINITY GHOST brands, which use high-speed rotating LED blades with light persistence to produce naked-eye 3D imagery. The company complements its hardware with digital engagement services including NFC-based Touch Gate in-store experiences, Tip U contactless tipping, Gate Media retail advertising, and AI-Direct search optimization, targeting retail, events, corporate, and public-sector customers.
Is X-Gate a public or private company?
X-Gate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was X-Gate founded?
X-Gate was founded in 2023. It employs 1 to 10 people.
Where is X-Gate based?
X-Gate is headquartered in Tokyo, Japan, in the Asia region.
How does X-Gate make money?
Six revenue lines are on record. 3D GHOST Hardware Sales are the primary driver. The others are 3D GHOST Rental, visual Communication Services, tip U Service, touch Gate and gate Media.
Who are X-Gate's main competitors?
Direct peers on record are Looking Glass Factory, ARHT Media, HYPERVSN and Wincomm Technology. Broad incumbents are BrightSign, Scala (by STRATACACHE) and NEC Display Solutions. Emerging players are Holoxica, IKIN and RealView Imaging.
Does X-Gate have an API?
No public API is recorded for X-Gate.
What industry is X-Gate in?
X-Gate's product category is 3D Holographic Display Hardware. Its primary akta.pro industry code is HDAHALAN, Display & Illumination Components (MicroLED/OLED Drivers/Backlight Optics), with a secondary code of IMAGAJAF, Optoelectronic Components (LEDs, photodiodes, optocouplers, optical sensors). Its NAICS code is 3351 and its SIC code is 3827.