Smoot Motor
- Company typePrivate
- Founded2021
- HeadquartersJakarta, Indonesia
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
Smoot Motor firmographics
Firmographics- Name
- Smoot Motor
- Legal name
- PT Smoot Motor Indonesia
- Website
- https://smoot.id
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Ownership category
- akta.pro rank
Smoot Motor industry classification
Industry- Product category
- Electric Two-Wheelers
- NAICS
- Motorcycle, Bicycle, and Parts Manufacturing (336991), Automobile and Other Motor Vehicle Merchant Wholesalers (423110), Motorcycle, ATV, and All Other Motor Vehicle Dealers (441227)
- SIC
- Motorcycles, Bicycles & Parts (3751), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Electric Motorcycles & Electric Scooters Manufacturing (IMACAEAB)
- akta.pro secondary industries
- E-Mobility Batteries & Swappable Packs (Consumer) (CRACASAI), Shared Mopeds/Motorbike Share (TLAFAMAH), E-Mopeds & Light Electric Motorbikes (Consumer) (CRACASAG)
Keywords
Where Smoot Motor is headquartered
LocationHeadquarters
- HQ city
- Jakarta
- HQ country
- Indonesia
- HQ region
- Asia
Offices7 records
Markets served
Smoot Motor business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Motorcycle Sales (Hardware): One-time hardware revenue from sale of Smoot electric motorcycles (Tempur, Zuzu, DeSultan, SmartBike). Prices range from Rp 11.5 million to Rp 12.9 million after government subsidy (OTR JADETABEK). Sold through dealers, e-commerce, and direct sales.
- Battery Swap Quota (Usage-Based): Users purchase kilometer quota credits via the SWAP app to cover battery usage costs. Quota plans for DeSultan: 200km for Rp 40,000 (30-day) at Rp200/km; 500km for Rp 90,000 (60-day) at Rp180/km. Zuzu: 400km for Rp 70,000 at Rp175/km. Battery swap itself is free; revenue is derived from per-kilometer usage charges. Supports OVO and GoPay payment.
- Accessories & Spare Parts: Sale of accessories including Swap Home Charging units and replacement spare parts through Smoot e-commerce and authorized service centers.
- Rental & Sewa Milik Program: Daily rental program via Cocoride partner: Smoot Motor at Rp 55,000/day with ownership at end of tenure; Smoot Tempur at Rp 40,000/day with Rp 50,000 cashback per 10 days rental. Targets ride-hailing (ojol) drivers for subsidized ownership model.
- Leasing & Financing Partnerships: Revenue facilitated through financing partnerships with BRI Finance, BCA Finance, Aeon Financial, and Mofi. Installment payments from end customers flow through leasing partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Smoot Tempur Facelift - post-subsidy price |
| One time/ perpetual license | Pay-as-you-go | Smoot Zuzu - post-subsidy price |
| Usage-based | Pay-as-you-go | Smoot Zuzu - 400km kilometer quota plan |
| Usage-based | Pay-as-you-go | Smoot DeSultan - 200km kilometer quota plan |
| Usage-based | Pay-as-you-go | Smoot DeSultan - 500km kilometer quota plan |
| Subscription | Pay-as-you-go | Smoot Motor daily rental (Sewa Harian) |
| Subscription | Pay-as-you-go | Smoot Tempur daily rental (Sewa Harian) |
| One time/ perpetual license | Pay-as-you-go | Swap Home Charging 72V accessory |
| One time/ perpetual license | Pay-as-you-go | Swap Home Charging 64V accessory |
Go-to-market motion2 records
Distribution channels8 records
Marketing channels10 records
Smoot Motor product offering
Product offeringCore offering
PT Smoot Motor Indonesia manufactures and sells electric motorcycles (Tempur Facelift, Zuzu, DeSultan) and SmartBike electric bicycles equipped with swappable lithium-ion and LFP batteries. Sales occur through a 180+ dealer network, the company's own e-commerce store, Indonesian marketplaces, and B2B fleet partnerships, with financing via BRI Finance, BCA Finance, Aeon, and Mofi. Customers exchange depleted batteries for charged ones in 9 seconds at 1,500+ SWAP Stations across Indonesia and pay for usage via per-kilometer quota purchased through the SWAP mobile application.
Product overview
Smoot Motor operates as an electric vehicle ecosystem centered on its proprietary battery-swap technology. The product portfolio includes three main electric motorcycle models (Tempur Facelift, Zuzu, and Desultan), a SmartBike electric bicycle line (SM001 and SM002), supported by the SWAP battery exchange ecosystem with 1500+ swap stations across Indonesia. All products feature swappable battery technology enabling 9-second exchanges, eliminating charging wait times, supported by a companion mobile application for station navigation, battery booking, and vehicle security. The company also offers Home Charging accessories as an alternative charging solution.
Differentiator
Problem solved
Functional benefit
Brands
- Smoot Zuzu: Electric motorbike with 72V upgrade, 80km range, 70km/h max speed, 9-second battery swap
- Smoot Desultan
- Smoot Tempur Facelift
- SmartBike
Products and services
- Smoot Tempur Facelift Electric motorcycle with futuristic sharp design, LED headlamps, improved acceleration, and swappable LFP battery (64V 22.5Ah) providing up to 60km range per full charge; post-subsidy OTR JADETABEK price Rp 11,500,000.
- Smoot Zuzu 72V upgraded electric motorcycle with retro-futuristic design, 80km range, 70km/h max speed, 9-second acceleration, lifetime battery swap warranty; post-subsidy OTR JADETABEK price Rp 12,900,000.
- Smoot DeSultan New-series electric motorcycle with retro-futuristic styling, 70km estimated range, 75km/h max speed, 2500W DC Brushless motor, 72V/30Ah battery, CBS braking system.
- SmartBike SM001 Smart electric bicycle with keyless access, shareable via app, GPS tracking, geo-fencing, and alarm features; 48V battery, 50km+ range, 45km/h max speed.
- SmartBike SM002 Enhanced smart electric bicycle with keyless entry, sharing capability, seat unlock via app, GPS tracking, geo-fencing, and alarm; Lithium Ion 48V 24AH battery, 800W motor, 50km+ range.
- Sewa Milik (Rent-to-Own via Cocoride) Daily rental and rent-to-own program via partner Cocoride targeting ride-hailing (ojol) drivers; Smoot Motor Rp 55,000/day with ownership at tenure end, Smoot Tempur Rp 40,000/day with Rp 50,000 cashback per 10 days; does not require traditional BI credit check.
- Swap Home Charging accessory Optional home charging accessory for Smoot electric motorcycles; 72V model (AC 200-240V, 280-840W, fast charge 2.5-3.5 hrs / normal 7-10 hrs) and 64V model (200W, 8 hrs full charge).
- MSIG Insurance for Smoot Motor vehicles Vehicle insurance plan provided through MSIG Indonesia for Smoot Motor owners, covering accidental damage, theft, personal accident, and third-party liability; available in multiple plans to suit different needs and budgets.
Quantifiable outcome
- 11,000,000+ total battery swaps completed as of 2024
- +5 more outcomes
Companies that use Smoot Motor
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Smoot Motor technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability1 record
Feature7 records
Smoot Motor partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and minor.
- TIKIcoreSmoot partnered with TIKI to launch the TIKI TEMPUR electric delivery fleet, installing 17 SWAP battery charging stations at TIKI outlets across Indonesia. The partnership covers Jabodetabek, Bandung, Sukabumi, Cianjur, Lampung, Balikpapan, and Palembang. TIKI, with over 52 years of logistics experience in Indonesia, is transitioning its delivery fleet to electric vehicles.
- Grab IndonesiacoreSmoot Motor, SWAP Energi, Grab, and PLN formed a strategic collaboration to build an integrated EV ecosystem in Indonesia. Smoot committed to supplying Smoot Tempur electric motorcycles for Grab's ride-hailing fleet. Grab provides vehicles to driver-partners via rental scheme. The collaboration was formalized in March 2022 with a 'Ride to The Future' event witnessed by Indonesia's Minister of Transportation, targeting 14,000 electric vehicle units by year-end.
- PLN (Perusahaan Listrik Negara)corePLN partnered with Smoot, SWAP, and Grab to support Indonesia's National Electric Vehicle Infrastructure Plan (KBLBB) for two-wheeled vehicles. PLN's role is to power the expanding SWAP Station network with clean energy, contributing to Indonesia's energy transition from fossil fuel to renewable energy and strengthening national energy resilience.
- Circle-K IndonesiacoreSwap Energi Indonesia and Circle-K Indonesia partnered to establish hundreds of battery swap points (Swap Poin) across Circle-K Bali outlets, expanding SWAP's geographic coverage in Bali. This partnership aligns with Indonesia's G20 energy transition agenda and provides Circle-K customers with convenient battery swap access.
- Aparthouse IndonesiaminorAparthouse Indonesia and PT Smoot Motor Indonesia signed an MOU on December 14, 2021 to develop eco-living residential properties incorporating Smoot Motor electric vehicles and SWAP battery swap infrastructure. Swap Poin will be installed at the Sembawang Aparthouse Simatupang project in South Jakarta, creating an integrated sustainable living and mobility ecosystem.
- SWAP Energi IndonesiacoreSWAP is the battery swapping ecosystem provider powering Smoot Motor vehicles. SWAP operates 1,500+ battery swap stations across Indonesia and provides the SWAP mobile application for battery exchange, quota management, GPS tracking, and motor security. SWAP raised Pre-Series A funding led by Kejora-SBI Orbit with participation from Baramulti Group, Living Lab Ventures (Sinar Mas), New Energy Nexus Indonesia, Yifang, and angel investors. SWAP CEO Irwan Tjahaja is also co-founder of Smoot Motor.
- Pos IndonesiacorePos Indonesia collaborated with Smoot Motor to create 'Oranger Mawar,' a women courier program where female Pos Indonesia couriers are equipped with Smoot electric motorcycles for daily package delivery. Pos Indonesia also partnered with Swap Energi for battery swap station access, with free battery exchange for courier operations.
- CocoridecoreSmoot partnered with Cocoride to offer sewa milik (rent-to-own) and daily rental programs specifically designed for ride-hailing (ojol) drivers. The program enables drivers to rent Smoot motorcycles from Rp 40,000-55,000/day with the option to own the vehicle at the end of the rental tenure, without traditional credit checks (BI checking), requiring only Ojol income reports and home survey.
- Alfamart and AlfamidicoreAlfamart and Alfamidi convenience store chains host SWAP battery swap stations at their retail locations throughout Indonesia, serving as the primary network for Smoot riders to exchange batteries.
- Shell IndonesiacoreShell Indonesia fuel stations host SWAP battery swap stations, providing Smoot riders with battery exchange access at existing fuel station locations across Indonesia.
- MSIG IndonesiaminorMSIG Indonesia provides insurance coverage for Smoot Motor vehicles. Insurance plans include protection against damage and theft, personal accident coverage, and third-party liability coverage, as shown on Smoot's insurance product page.
Scale indicators7 records
Recent moves6 records
Expansion highlights3 records
Smoot Motor competitors and assessment
Company assessmentDirect peers
- Selis (Indonesia): Indonesian electric two-wheeler brand with broad model range. Competes in the same Indonesian EV motorcycle market, including entry-level models targeting gig-economy drivers.
- NIU Technologies: Chinese smart electric scooter manufacturer with global distribution. Comparable smart-EV-scooter product positioning, IoT/app integration, and design-led brand strategy targeting urban commuters.
- Gesits: Indonesian electric motorcycle manufacturer (WIKA Industri & Garansindo). Competes head-to-head with Smoot in the same Indonesian EV motorcycle segment with comparable government-subsidy positioning.
- Alva (Electrum / Gojek ecosystem): Indonesian electric motorcycle manufacturer backed by Gojek/Blue Bird ecosystem, competing directly with Smoot in Indonesian EV motorcycles for both consumer and ride-hailing fleet segments.
- Viar Motor Indonesia: Established Indonesian two-wheeler manufacturer that has expanded into electric motorcycles and trikes. Direct competitor targeting the same Indonesian consumer and fleet customers with electric alternatives.
- Polytron (Hartono Group EV): Indonesian electronics and appliance brand that has launched electric motorcycles targeting the same mass-market Indonesian EV two-wheeler segment as Smoot, including government-subsidy-eligible models.
Broad incumbents
- Gogoro: Taiwan-based global leader in swappable-battery electric scooters and battery-swap infrastructure. Closest comparable business model globally — Smoot's SWAP network follows Gogoro's strategic template.
- Yadea Group: Largest Chinese electric two-wheeler manufacturer by volume. Competes in the broader electric motorcycle/scooter category with similar price points and emerging-market distribution playbooks.
Others
- Swap Energi Indonesia: Sister-company battery swap infrastructure operator (shared founder/co-founder with Smoot). Functions as both ecosystem partner and infrastructure provider for Smoot's swap-dependent value proposition.
Emerging players
- Ola Electric: Indian electric scooter manufacturer scaling mass-market EV two-wheelers with vertically integrated battery/swapping ambitions. Comparable emerging-market EV-two-wheeler playbook and gig-economy targeting.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Smoot Motor social profiles
Digital presenceSmoot Motor compliance and trust
Trust signalCompliance5 records
Smoot Motor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Smoot Motor leadership team
Management profileNumber of profiles
Profiles3 records
Smoot Motor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Smoot Motor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Smoot Motor
What does Smoot Motor do?
PT Smoot Motor Indonesia manufactures and sells electric motorcycles (Tempur Facelift, Zuzu, DeSultan) and SmartBike electric bicycles equipped with swappable lithium-ion and LFP batteries. Sales occur through a 180+ dealer network, the company's own e-commerce store, Indonesian marketplaces, and B2B fleet partnerships, with financing via BRI Finance, BCA Finance, Aeon, and Mofi. Customers exchange depleted batteries for charged ones in 9 seconds at 1,500+ SWAP Stations across Indonesia and pay for usage via per-kilometer quota purchased through the SWAP mobile application.
Is Smoot Motor a public or private company?
Smoot Motor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Smoot Motor founded?
Smoot Motor was founded in 2021.
Where is Smoot Motor based?
Smoot Motor is headquartered in Jakarta, Indonesia, in the Asia region.
How does Smoot Motor make money?
Five revenue lines are on record. Motorcycle Sales (Hardware) is the primary driver. The others are battery Swap Quota (Usage-Based), accessories & Spare Parts, rental & Sewa Milik Program and leasing & Financing Partnerships.
Who are Smoot Motor's main competitors?
Direct peers on record are Selis (Indonesia), NIU Technologies, Gesits, Alva (Electrum / Gojek ecosystem), Viar Motor Indonesia and Polytron (Hartono Group EV). Broad incumbents are Gogoro and Yadea Group. Swap Energi Indonesia is listed as an others. Ola Electric is listed as an emerging player.
Does Smoot Motor have an API?
No public API is recorded for Smoot Motor.
What industry is Smoot Motor in?
Smoot Motor's product category is Electric Two-Wheelers. Its primary akta.pro industry code is IMACAEAB, Electric Motorcycles & Electric Scooters Manufacturing, with a secondary code of CRACASAI, E-Mobility Batteries & Swappable Packs (Consumer). Its NAICS code is 336991 and its SIC code is 3751.