Fitronics
Fitronics is a UK vertical SaaS provider offering CoursePro (sports course management) and TRP (member retention) software to 1,000+ leisure operators globally, automating class registration, payments, communications, and retention analytics across swimming, gymnastics, tennis, and golf sectors.
- Company typePrivate
- Founded2018
- HeadquartersWallingford, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Fitronics does
Fitronics Limited is a UK-headquartered vertical SaaS provider serving the sport, health, and fitness industry. The company operates two core product lines: CoursePro, a sports course management platform for swimming, gymnastics, tennis, and golf operators; and TRP (The Retention People), a member retention software suite backed by nearly 20 years of proprietary retention research. The integrated platform automates class registration, booking, payment processing (FitronicsPay), communications (CommsPortal), and includes member-facing portals (HomePortal) and teacher mobile tools (Teacher Portal), with add-on modules for NPS measurement (Insight) and member engagement (Interact, Digital). CoursePro powers 1 million+ active members across 1,000+ swim schools and leisure operators, with 73% of members managed through HomePortal.
The company generates revenue through annual B2B SaaS subscriptions on a quote-based, custom-pricing model, with no publicly disclosed price tiers. Go-to-market combines direct enterprise sales (with logos including GLL, Virgin Active, Parkwood Leisure, and Serco) and channel partnerships with Jonas Club, Gladstone, Xn, and Les Mills. The company is a wholly-owned subsidiary of Jonas Software, a Canadian conglomerate, after Jonas acquired TRP in 2011 and CoursePro in 2011 (both subsequently consolidated under the Fitronics brand in 2018). Operations are led by Managing Director Alan O'Riordan from Bath, UK, with a registered office in Wallingford. The company has GDPR compliance certification and operates globally with customers in the UK, Dubai, South Africa, and the USA.
Fitronics firmographics
Firmographics- Name
- Fitronics
- Legal name
- Fitronics Limited
- Website
- https://fitronics.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Fitronics is a UK vertical SaaS provider offering CoursePro (sports course management) and TRP (member retention) software to 1,000+ leisure operators globally, automating class registration, payments, communications, and retention analytics across swimming, gymnastics, tennis, and golf sectors.
- Ownership category
- akta.pro rank
Where Fitronics is headquartered
LocationHeadquarters
- HQ city
- Wallingford
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Fitronics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscriptions: B2B SaaS licensing model providing sports course management software and member retention solutions to leisure operators. Subscription-based pricing for CoursePro, TRP, and related products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on operator size and requirements |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Fitronics product offering
Product offeringCore offering
Fitronics develops and sells B2B SaaS software for the sport, health and fitness industry. Its flagship CoursePro platform automates sports course management for swimming, gymnastics, tennis, and golf programs (class registration, booking, payments, attendance, and parent/student portals). Its TRP product line delivers membership retention software, Net Promoter Score (NPS) measurement, member engagement tooling, and consulting/training services grounded in nearly two decades of proprietary retention research.
Product overview
Fitronics offers a platform of integrated software solutions for the sport, health and fitness industry. The core products include CoursePro (sports course management for swimming, gymnastics, tennis, and golf) and TRP/The Retention People (membership retention software). CoursePro provides end-to-end management including Control Centre (operator dashboard), Teacher Portal (instructor tools), and HomePortal (member/parent access), with add-on modules like FitronicsPay (payments) and CommsPortal (email/SMS). TRP offers retention solutions including Insight (NPS measurement), Interact (member engagement), and Digital products. Additional offerings include Consult (training services), Strive (impact measurement), and MEA (member experience awards program). The portfolio is unified under the Fitronics umbrella brand, acquired by Jonas Software, serving leisure operators globally.
Differentiator
Problem solved
Functional benefit
Products and services
- CoursePro Cloud-based sports course management software that automates class registration, bookings, payments, attendance tracking, automated communications, waiting lists, and parent/student portals for swimming, gymnastics, tennis, and golf programmes. Includes Control Centre (operator dashboard), Teacher Portal (offline mobile instructor app for iOS/Android) and HomePortal (branded parent/member portal). CoursePro powers 1 million+ active members globally.
- TRP (The Retention People) Membership retention software platform grounded in nearly 20 years of proprietary research, including the TRP 10,000 longitudinal study. Combines NPS/Insight measurement, Interact engagement tools, and Digital retention products to help health, fitness and leisure operators reduce member churn and improve member experience.
- FitronicsPay
Quantifiable outcome
- 87% of members want to be engaged with fitness staff, and friendly staff increases membership value 2.2 times (TRP research)
- +3 more outcomes
Companies that use Fitronics
Customer profileNamed customers10 records
Segments6 records
Ideal customer profiles3 records
Fitronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Fitronics partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Swimming Teachers' Association (STA)coreCoursePro has named STA its Charity Partner of the Year and launched the CoursePro Learn to Swim Fund, an initiative focused on improving access to swimming across the UK and Ireland. The 12-month fund (April 2026 to March 2027) will subsidise or fully fund swimming lessons, with initial focus on school swimming and early-stage learners. CoursePro will also support STA's Ripple Effect campaign addressing workforce shortages and creating pathways into teaching.
- Jonas ClubcoreChannel partnership focused on launching new member insight features to support back-to-base growth. Jonas Club represents one of four key strategic partners driving partner processes streamlining and cross-team collaboration.
- GladstonecoreChannel partnership involving selling back-to-base solutions with improved insight and digital products. Gladstone Software is a key partner in Fitronics' distribution strategy.
- XncoreStrategic channel partner involved in streamlining partner processes and enhancing cross-team collaboration within the Fitronics partner ecosystem.
- Les MillscoreChannel partnership developing LMS integrations for Clubcount. Les Mills represents a key fitness content and programme partner for expanding Fitronics' integration ecosystem.
- Keith SmithminorKeith Smith, a distinguished industry expert with over two decades of experience, partners with Fitronics Consult brand to deliver the 'Interaction Training Workshop'. The one-day training programme equips leisure professionals with knowledge and skills to enhance member interactions and create a sense of belonging within facilities.
- Zoho (Zia AI)coreFitronics has integrated Zoho's AI-powered assistant, Zia, across various Zoho applications including CRM, Desk, Campaigns, Survey, and Analytics. Zia provides intelligent insights, recommendations, and automation features to improve customer support, marketing personalisation, and business analytics.
- British GymnasticsminorPartnership for gymnastics club management software. Fitronics and British Gymnastics were nominated for the Sports Technology Partnership Award 2022, recognising their collaborative approach to gymnastics course management technology.
- Proinsight Mystery ShoppingminorPartnership for ConnectCX Summit, a customer experience focused event co-hosted by Fitronics and Proinsight. Proinsight contributes expertise in mystery shopping and data monitoring for positive change in customer experience.
- UKactiveminorUKactive is listed as an organisation Fitronics works with, indicating industry collaboration for sports participation growth and sector advocacy.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Fitronics competitors and assessment
Company assessmentDirect peers
- ClubWise: UK-based leisure management software for health clubs, gyms, and sports clubs covering memberships, bookings, and billing — a direct domestic competitor overlapping CoursePro's target segments (tennis, swim, leisure centres).
- Jonas Club Software: North-American club-management software under the same Jonas Software parent, serving private and country clubs — a sister brand addressing the golf/club end of Fitronics' market with overlap in retention and member-experience tooling.
- PerfectMind: Member-management platform for fitness clubs, recreation centres, and sports academies with registration, scheduling, and CRM functionality — closely mirrors Fitronics' integrated course-management + member-retention value proposition for mid-market operators.
- EZ Facility: Sports-facility management software for scheduling, registrations, and memberships, listed as a Jonas Software sibling company — comparable product scope targeting ice rinks, swim clubs, and recreation centres similar to Fitronics' verticals.
- Xn Leisure: UK-based supplier of leisure management solutions for sports centres, health clubs, and golf clubs — competes head-to-head with Fitronics in the same UK leisure-operator segment while simultaneously serving as a channel partner.
- Gladstone Software: UK provider of leisure and recreation management software serving local authorities, trusts, and private operators — a direct competitor in the same UK market and also a current Fitronics channel partner, highlighting the dual competitor/distributor dynamic.
- Club Automation: Cloud-based club management software for health and fitness clubs with member management, billing, and engagement modules — competes in the same fitness-club SaaS category as TRP's retention offering.
- Daxko: US-based vertical SaaS provider serving YMCAs, JCCs, and health-and-fitness clubs with member management, programming, and billing — directly comparable to Fitronics' TRP/CoursePro stack across an overlapping customer profile of community recreation operators.
- Active Network: Activity-registration and recreation-management SaaS serving camps, leagues, and community sports programmes — directly comparable course/session-management functionality to CoursePro's swim/gymnastics/tennis workflows.
Broad incumbents
- Mindbody: Broad incumbent in fitness/wellness business management software with scheduling, payments, and marketing tools across a much wider wellness-and-spa customer base — overlaps Fitronics at the leisure/health-club boundary but spans many verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Fitronics social profiles
Digital presenceFitronics compliance and trust
Trust signalCompliance1 record
Fitronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Fitronics leadership team
Management profileNumber of profiles
Profiles7 records
Fitronics subsidiaries and ownership
Company hierarchySubsidiaries5 records
Fitronics funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Fitronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Fitronics
What does Fitronics do?
Fitronics develops and sells B2B SaaS software for the sport, health and fitness industry. Its flagship CoursePro platform automates sports course management for swimming, gymnastics, tennis, and golf programs (class registration, booking, payments, attendance, and parent/student portals). Its TRP product line delivers membership retention software, Net Promoter Score (NPS) measurement, member engagement tooling, and consulting/training services grounded in nearly two decades of proprietary retention research.
Is Fitronics a public or private company?
Fitronics is a private company. It is classified as corporate owned and is currently operating.
When was Fitronics founded?
Fitronics was founded in 2018. It employs 11 to 50 people.
Where is Fitronics based?
Fitronics is headquartered in Wallingford, United Kingdom, in the Europe region.
How does Fitronics make money?
One revenue line is on record: software Subscriptions.
Who are Fitronics's main competitors?
Direct peers on record are ClubWise, Jonas Club Software, PerfectMind, EZ Facility, Xn Leisure, Gladstone Software, Club Automation, Daxko and Active Network. Mindbody is listed as a broad incumbent.
Does Fitronics have an API?
No public API is recorded for Fitronics.