What eternal.ag does

eternal.ag is a Cologne-based agricultural robotics company (legal entity: EHT Eternal Horticulture Technologies GmbH) founded in 2025 by Renji John and Sherry Kunjachan. The company develops fully autonomous greenhouse harvesting robots, starting with the Harvester — a patented-end-effector robot that performs truss tomato harvesting in high-tech greenhouses, operating up to 22 hours per day with a stated capacity of up to 120 trusses per hour and zero required human operator. The system combines a real-time computer-vision pipeline (reading plant height, canopy, truss position, and ripeness) with autonomous navigation and continuous-learning AI; models are trained and iterated in NVIDIA Isaac Sim before any real-world deployment, allowing per-greenhouse pre-tuning. The company serves professional, technology-driven European greenhouse operators, with Van Noord Growers (an 8.5-hectare tomato and cucumber operation in Zeeland, Netherlands) as its first paying customer since September 2025.

eternal.ag operates a Robots-as-a-Service commercial model, charging an annual subscription fee per deployed Harvester and claiming that a single unit replaces six human operators costing approximately $250,000 annually. The company supplements the flagship RaaS offering with the Trolley — an omni-directional, joystick-operated crop-work platform launched in May 2026 and priced via one-time purchase, with 100% of the trolley price credited toward a future Harvester upgrade to create a customer-acquisition funnel. GTM motion is direct enterprise field sales, supported by a website demo-booking flow, an interactive 5-year ROI calculator, and industry-event presence. The company has offices in Cologne (HQ) and Bengaluru (engineering) and is actively expanding into the Netherlands market.

In March 2026, eternal.ag closed an €8 million seed round from Simon Capital, Oyster Bay Venture Capital, EquityPitcher Ventures, and Backbone Ventures, with Simon Capital acquiring approximately 14.4% of the company. The company also announced a strategic co-development partnership with Rijk Zwaan in June 2026 to identify tomato varieties optimized for robotic harvesting, signaling an intent to expand into additional crop types and build a seed-to-robot vertical ecosystem. The company employs 26 people across Europe and India and is actively hiring across business operations, people operations, and product roles in multiple geographies.

Name

eternal.ag

Legal name

EHT Eternal Horticulture Technologies GmbH

Website

https://eternal.ag

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

11–50 employees

Short description

eternal.ag builds fully autonomous AI-powered harvesting robots for high-tech greenhouses, starting with a no-operator truss tomato harvester sold via a Robots-as-a-Service model to European growers facing structural labor shortages.

Ownership category

akta.pro rank

Product category

Agricultural Robotics

NAICS

Crop Harvesting, Primarily by Machine (115113), Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700), Agricultural Production-Crops (100)

akta.pro primary industry

Robotic Harvesting & Picking Systems (Fruit/Vegetable harvest robots) (AFAAAGAD)

akta.pro secondary industries

Robotics & Autonomous Field Operations (Weeding, Spraying, Harvest Assist, Autonomous Tractors) (AFAGALAJ), Robotic Implements, End-Effectors & Tooling (Grippers, cutters, weeding tools, smart implements) (AFAAAGAI), Farm Robot Fleet Management & Operations Software (Dispatch, monitoring, OTA updates) (AFAAAGAH), Agricultural Robotics Integration, Retrofit & Automation Services (Kit installs, integration, maintenance) (AFAAAGAJ)

Keywords

• Autonomous harvesting robots
• Greenhouse robotics
• Agricultural automation
• Robots-as-a-Service
• Computer vision agriculture

Headquarters

HQ city

Cologne

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Robots-as-a-Service (RaaS): Autonomous robots deployed to greenhouse operations on a service model, operating up to 22 hours per day to handle harvesting work. Replaces six human operators costing $250,000 annually with a single autonomous unit.
2. Trolley Platform Sales: Sale of omni-directional trolley platforms designed as modular stepping stones toward full automation. 100% of purchase price credited toward Harvester robot upgrade.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

eternal.ag designs, builds, and deploys fully autonomous AI-powered harvesting robots for high-tech greenhouse growers, primarily for truss tomatoes. Its flagship Harvester robot operates up to 22 hours per day using real-time computer vision and a patented end effector, requiring no human operator and replacing six manual operators per unit. A complementary Trolley crop-work platform provides a crew-operated entry point that is fully upgradeable to the Harvester, with 100% of the trolley purchase price credited toward the autonomous upgrade.

Product overview

eternal.ag offers a modular autonomous greenhouse robotics platform centered on the Harvester robot - a fully autonomous tomato harvesting system that operates up to 22 hours daily without human operators. The product portfolio includes the Harvester as the core commercial product, the Trolley as an entry-level crew-operated platform that can be upgraded to Harvester with 100% purchase price credit, and an ROI Calculator tool for grower planning. All products are designed for high-tech tomato greenhouse operations, with plans to extend to additional crop types and achieve fully automated greenhouse operations by 2040.

Differentiator

Problem solved

Functional benefit

Brands

• Harvester: Fully autonomous tomato harvesting robot capable of operating up to 22 hours per day with AI-powered quality control.
• Trolley

Products and services

• Harvester Fully autonomous AI-powered tomato harvesting robot for high-tech greenhouse operators. Uses real-time computer vision to read plant height, canopy, truss position, and ripeness, and a patented end effector to make precise stem cuts with zero truss damage. Operates up to 22 hours per day at up to 120 trusses per hour with no human operator, replacing six manual operators per unit (costing approximately $250,000 per year). Features autonomous lane switching on concrete floors and continuous learning that improves with every harvest.
• Trolley Upgradeable crew-operated greenhouse crop-work platform positioned as a stepping stone toward full automation. Features joystick and ergonomic up/down controls, omni-wheel drive (360° rotation), quiet electrical lift without hydraulics, safety sensors, and an optional camera array. 100% of the purchase price is credited toward a future Harvester robot upgrade, providing growers a low-commitment automation entry point.

Quantifiable outcome

• Operates 22 hours per day, 7 days a week, vs. 8-16 hours for semi-autonomous competitors
• +3 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• Rijk ZwaancoreStrategic or Co-development Partner · 3 June 2026Partnership to explore which tomato varieties can best support robotic crop work operations in high-tech greenhouses. Combines Rijk Zwaan's global fruit and vegetable breeding expertise with Eternal.ag's robotics and AI capabilities to identify crop traits such as improved fruit accessibility and plant topologies suited for autonomous harvesting. Harvester robot to be demonstrated at Rijk Zwaan's trial center in De Lier, Netherlands during June 8, 2026.

Scale indicators7 records

Recent moves9 records

Expansion highlights6 records

Direct peers

• MetoMotion: Israel-based developer of the GRoW tomato greenhouse harvesting robot. Most directly comparable peer — same target crop (greenhouse tomatoes), same autonomous harvesting use case, and similar RaaS/automation positioning, making it eternal.ag's closest head-to-head competitor in the European/Israeli high-tech greenhouse market.
• Octinion: Belgium-based agtech robotics company known for its Rubion strawberry-picking robot. Directly comparable as a European agricultural robotics peer focused on autonomous harvesting of soft fruits in greenhouse and tabletop systems, with similar customer profile and labor-replacement value proposition.
• Advanced Farm Technologies: US-based developer of strawberry and apple harvesting robots. Directly comparable as an autonomous fruit-harvesting robotics company using computer vision and robotic manipulators to address labor shortages in specialty crop agriculture, with overlapping RaaS-style commercial models.
• Tortuga AgTech: US-based developer of greenhouse harvesting robots and precision agriculture technology. Directly comparable as a peer developing robotic harvesting solutions for controlled-environment agriculture, addressing similar labor and yield challenges for high-tech growers.
• Dogtooth Technologies: UK-based developer of autonomous strawberry-picking robots for hydroponic and table-top greenhouse systems. Directly comparable as a peer autonomous fruit-harvesting robotics company serving high-tech protected agriculture, with the same end-customer profile of premium greenhouse growers facing structural labor shortages.

Broad incumbents

• Priva: Dutch incumbent offering process automation, climate control, and labor management solutions for high-tech greenhouses. Comparable as a broad incumbent already installed across eternal.ag's target customer base, with the ability to bundle harvesting automation into a wider greenhouse automation portfolio.
• Carbon Robotics: US-based agricultural robotics company best known for LaserWeeder systems targeting row-crop weeding. Comparable as a broad agricultural robotics incumbent that uses AI + computer vision + robotics, has scaled significant venture funding, and competes for the same category of grower automation budgets.
• Certhon: Dutch greenhouse technology and automation supplier building full-scale automated greenhouse projects. Comparable as a broad incumbent with established high-tech greenhouse grower relationships and turnkey automation capabilities that could be extended into robotic harvesting.

Emerging players

• RootWave: UK-based developer of electrical weeding robots and autonomous crop-care systems. Comparable as an emerging European agtech robotics peer with similar labor-replacement mission, complementary crop-care use case, and overlap in target customer segment of high-value specialty growers.
• Naio Technologies: French agricultural robotics company developing autonomous weeding and crop-care robots for specialty crops and vineyards. Comparable as an emerging European agtech robotics peer pursuing labor-replacement automation in specialty crop farming with similar AI and autonomy focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eternal-ag-robotics

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eternal.ag