Reproductive & Maternal Health Compass (rmh Compass)

What Reproductive & Maternal Health Compass (rmh Compass) does

RMH Compass is a nonprofit initiative of Gender IDEAL, Inc. (501(c)(3), EIN: 85-0660632) that provides benchmarking, assessment, and advisory services to U.S. employers seeking to improve their reproductive and maternal health (RMH) benefits and workplace policies. The organization's core product is the RMH Compass Performance Standard, a proprietary framework that evaluates employer RMH offerings across multiple dimensions including healthcare coverage, workplace policies, paid leave, benefits communication, and data privacy. The standard uses a three-tier scoring model (good/better/best-in-class) and was developed through a Standards Advisory Working Group comprising experts from organizations such as the Center for Parental Leave Leadership, NYU Law Birnbaum Women's Leadership Center, Black Women's Health Imperative, AFL-CIO, Human Rights Campaign, and Planned Parenthood Federation of America. The initial standard launched in 2024, with a major version update planned for February 2026.

The product suite includes the Insights Report (a customized benchmarking deliverable with company-specific scores, peer comparisons, and improvement roadmaps), the RMH@Work Leader Accreditation (a recognition program for employers meeting best-in-class standards), RMH Compass Pathfinders (life-cycle-organized benefits packaging), a Resource Hub of policies, templates, and case studies, and Trend Reports on emerging topics such as lactation/PUMP Act compliance and period health in the workplace. RMH Compass operates a direct enterprise sales motion targeting HR and benefits leaders through its website intake form and a Client Success Team that handles document review, validation calls, and report delivery. The organization has partnered with more than 150 employers across industries including healthcare (Hartford HealthCare, Elevance Health), financial services (Citigroup, Amalgamated Bank), apparel (Levi's), jewelry (Mejuri), retail (Lush Cosmetics), real estate (The Related Companies), and communications (BerlinRosen).

RMH Compass generates revenue through professional services fees tied to performance assessments and accreditation engagements, though pricing is not publicly disclosed. The organization is funded by foundation grants from Ford Foundation, W.K. Kellogg Foundation, and Educational Foundation of America, and is governed by a mission-driven nonprofit structure rather than equity ownership. Operations are confined to the United States, with non-U.S. residents explicitly excluded from participating in surveys. The organization is led by Founder & CEO Flory Wilson, who previously developed the B Impact Assessment at B Lab.

Name

Reproductive & Maternal Health Compass (rmh Compass)

Legal name

Gender IDEAL, Inc.

Website

https://rmhcompass.org

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

RMH Compass is a U.S. nonprofit that provides benchmarking, performance assessment, and accreditation services to help employers evaluate and improve their reproductive and maternal health benefits and workplace policies through a proprietary three-tier scoring standard.

Ownership category

akta.pro rank

Product category

Workplace Reproductive & Maternal Health Benefits Advisory

NAICS

Other Scientific and Technical Consulting Services (54169)

SIC

Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYHLAJAMAJ

Monitoring, Evaluation, Performance Management & Quality Improvement

Healthcare & Life Sciences/Public Health, Government & Regulators/Public Health Policy & Administration

Keywords

• Reproductive health benefits
• Maternal health benchmarking
• Employer benefits assessment
• Workplace health advisory
• Benefits accreditation program

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Performance Assessment Services: RMH Compass provides assessment and benchmarking services to employers. Employers complete an intake form, upload documentation, and receive a customized Insights Report with benchmark comparisons and improvement recommendations. The organization has a Client Success Team that supports implementation.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

rmh Compass provides benchmarking, insights, and tools to help employers improve the reproductive and maternal health benefits they offer their workforce. Its core deliverable is a Performance Standard that defines best-practice criteria across eight reproductive and maternal health policy and benefit areas, against which employers are assessed and supported to improve. Supporting offerings include an Insights Report, accreditation, peer learning groups, and a resource library.

Product overview

RMH Compass is a nonprofit benefits benchmarking and advisory platform that offers multiple interconnected products to help U.S. employers assess, improve, and accredit their reproductive and maternal health (RMH) benefits. The core offering centers on the Performance Standard framework and Insights Report, which evaluates company benefits against peer benchmarks. Complementary products include the RMH@Work Leader Accreditation for recognized excellence, Pathfinders for employee-facing benefits communication organized by life-cycle stages, the Resource Hub providing ready-to-use tools and templates, and Trend Reports delivering research on emerging RMH topics. The platform also includes peer learning and working groups for collaborative industry engagement. Together, these products form an end-to-end suite from assessment to implementation support.

Differentiator

Problem solved

Functional benefit

Brands

• RMH@Work Leaders: Accreditation program recognizing employers that provide best-in-class reproductive and maternal health benefits and policies.

Products and services

• RMH Compass Performance Standard A best-practice framework that defines criteria across eight reproductive and maternal health policy and benefit areas, used to benchmark and guide employer benefits improvements. Targeted at U.S. employers — specifically HR and benefits leaders responsible for designing and improving reproductive and maternal health benefits.
• RMH Compass Insights Report An assessment-based benchmarking report that compares an employer's reproductive and maternal health benefits and policies against the rmh Compass Performance Standard and identifies gaps and improvement areas. Delivered to U.S. employers participating in the rmh Compass benchmarking process.
• RMH@Work Leader Accreditation A formal accreditation awarded to employers whose reproductive and maternal health benefits meet the RMH Compass Performance Standard at the leader level, signaling credible performance to internal stakeholders and the broader market. Intended for U.S. employers that have completed the assessment process.
• RMH Compass Pathfinders A peer learning and working group program that brings together HR and benefits leaders from U.S. employers to share practice and work on reproductive and maternal health benefits challenges. Designed for the same HR and benefits leaders who use the Performance Standard and accreditation.
• RMH Compass Resource Hub An online library of reference content, guidance, and tools on employer reproductive and maternal health benefits, curated for HR and benefits leaders at U.S. employers.
• RMH Compass Trend Reports Research publications that examine employer practice in specific reproductive and maternal health benefit areas — such as lactation support — against the Performance Standard framework. Published for U.S. HR and benefits leaders as part of the rmh Compass resource offering.

Quantifiable outcome

• 70% of employees say they would consider switching jobs for better family-building and reproductive health benefits
• +3 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Gender IDEAL, Inc.coreOthersRMH Compass is an initiative of Gender IDEAL, Inc., a 501(c)(3) nonprofit organization. Gender IDEAL, Inc. serves as the parent organization, providing operational and strategic support for RMH Compass activities.
• Standards Advisory Working Group (SAWG)coreStrategic or Co-development PartnerIndependent committee of subject-matter experts and practitioners in reproductive and maternal health that advised on the RMH Compass framework, benchmark standards, scoring methodology, and survey design. Members include representatives from Center for Parental Leave Leadership, NYU Law Birnbaum Women's Leadership Center, Black Women's Health Imperative, AFL-CIO, National Network of Abortion Funds, Fertility Matters at Work, Human Rights Campaign, RHIA Ventures, and Planned Parenthood Federation of America.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Aon: Aon's Health Solutions practice provides benefits benchmarking, consulting, and actuarial services to large employers. It targets the same HR and benefits buyer as RMH Compass but operates across all benefits categories with much broader scale and consulting capabilities.
• Willis Towers Watson (WTW): WTW is a major benefits, talent, and risk advisory firm that provides benchmarking and consulting on employer health benefits. It serves the same buyer (HR/benefits leaders) and offers comparable benchmarking capabilities, but across all benefits categories rather than RMH-specific.
• Mercer: Mercer is a global benefits and health consulting firm that advises employers on health benefits strategy, including workforce health and well-being programs. RMH Compass overlaps with Mercer's benefits advisory and benchmarking services, but Mercer operates across all benefit categories and is not specialized in reproductive/maternal health.

Regional players

• Fertility Matters at Work: Fertility Matters at Work is a UK-based employer accreditation and benchmarking program for fertility and family-building benefits. It is closely comparable in mission and accreditation model but operates primarily in the UK market rather than the U.S.

Emerging players

• Maven Clinic: Maven Clinic is a virtual care platform for women's and family health, including fertility, maternity, and parenting support. It sells to employer benefits buyers and overlaps with RMH Compass in addressing employer RMH benefits, but as a care delivery provider rather than a benchmarking/standards organization.
• Carrot Fertility: Carrot Fertility provides fertility, family-building, and hormonal health benefits to employers. It overlaps with RMH Compass in addressing employer RMH benefits purchasing decisions, but operates as a benefits vendor rather than an independent benchmarking/accreditation body.
• B Lab: B Lab operates the B Corp Certification using the B Impact Assessment that RMH Compass's founder helped develop. It is highly relevant as a methodological predecessor and demonstrates the same third-party assessment framework approach applied to a different corporate practice area.

Direct peers

• Great Place to Work: Great Place to Work operates employer benchmarking and certification programs for workplace culture and benefits. It shares RMH Compass's core model of proprietary assessment, scoring, and employer accreditation, though it covers broader workplace dimensions.
• Human Rights Campaign Foundation (Corporate Equality Index): The HRC Foundation administers the Corporate Equality Index (CEI), which benchmarks employer LGBTQ+ policies and benefits. It is a strong direct peer because it uses a similar model: a third-party scoring standard, employer self-assessment, benchmarking, and public recognition/accreditation of leaders.
• Disability:IN (Disability Equality Index): Disability:IN runs the Disability Equality Index, a benchmarking and recognition program for employer disability inclusion practices. It uses an almost identical structural model to RMH Compass: a third-party standard, employer assessment, scoring, and public recognition of top performers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rmhcompass/?viewAsMember=true

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Reproductive & Maternal Health Compass (rmh Compass)