Trujillo

What Trujillo does

Trujillo (operating as Trujillo Foods, corporate entity Salamanca Foods S.A.) is a Chilean specialty food company that imports, curates, and distributes authentic Spanish gourmet products to Chilean consumers. Founded in 1996 by Miguel Angel Garcia Moreno, the company has built its brand around direct sourcing from Spain, including products bearing Denominación de Origen (DO) certifications, and positions itself as a category specialist in Spanish delicatessen rather than a generalist grocer. Its core offering spans cured meats, cheeses, olive oils, wines, and related Spanish specialty items, supported by educational content about Spanish cuisine and complementary services such as the Maestro Cortador program.

The business runs primarily through its direct-to-consumer e-commerce channel, trujillo.cl, with nationwide shipping across Chile, and has expanded into light manufacturing through an owned production plant for the Parrilleros line. Beyond e-commerce, the company engages consumers through brand campaigns (including a 30th anniversary initiative), new product development (e.g., Tinto de Verano 0-0% alcohol-free), and content-led expertise services. The revenue model is straightforward specialty retail: margin on imported and produced Spanish SKUs sold to end consumers, with potential adjacency into experiential services and B2B supply to restaurants and caterers.

Name

Trujillo

Legal name

Salamanca Foods S.A.

Website

https://trujillo.cl

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Trujillo is a Chilean specialty food company that imports and distributes authentic Spanish gourmet products to Chilean consumers via its DTC e-commerce site trujillo.cl, supported by an owned production plant for its Parrilleros line and content-led expertise services.

Ownership category

akta.pro rank

Product category

Spanish Gourmet Food Distribution

NAICS

Other Specialty Food Retailers (44529), All Other Specialty Food Retailers (445298), Food Manufacturing (311)

SIC

Retail-Food Stores (5400), Sausages & Other Prepared Meat Products (2013), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Mediterranean/Greek/Italian/Spanish Grocery Stores (CRAHAFAJ)

akta.pro secondary industries

International Specialty Ingredients & Import Markets (CRAHAFAL), Imported & Regional Specialty Food Stores (CRAHAGAL)

Keywords

• Spanish gourmet foods
• Cured Spanish ham
• Iberian sausages
• Spanish cheeses
• Olive oil distribution

Headquarters

HQ city

Quinta Normal

HQ country

Chile

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales: Trujillo generates revenue through direct sales of Spanish imported gourmet food products via its e-commerce website. Products include preserves, vacuum-packed meats, fresh cuts, and specialty items. Payment methods include WebPay (credit/debit cards) and bank transfer (with 1.5% discount).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Trujillo imports and distributes authentic Spanish gourmet food products to Chilean consumers through its e-commerce store trujillo.cl. The catalog includes jamón serrano, jamón ibérico, Spanish sausages (both imported embutidos and locally produced parrilleros), cheeses from Castilla La Mancha, olive oils, conservas, bread sticks, anchovies, gift packs, and Spanish beverages. The company also operates a production plant in Santiago for parrillero manufacturing using 100% Spanish-imported condiments and offers a professional Maestro Cortador carving service for events.

Product overview

Trujillo is a Chilean e-commerce company specializing in authentic Spanish food products, operating as both an importer and a manufacturer with its own production plant in Santiago. The product portfolio centers on Spanish delicatessen items including Jamón Serrano and Jamón Ibérico (sourced from Spain and available in whole, sliced, and packaged formats), a range of Spanish sausages both imported (embutidos) and locally produced (parrilleros with 100% imported condiments), Iberian specialty products, Spanish cheeses, olive oils, canned Spanish dishes, bread products, traditional sweets (turrones and polvorones), and Spanish beverages including sangría and liqueurs. The company also offers ready-to-serve appetizer platters and curated gift packs. Services include a professional master carver for events. The core offering is the online store at trujillo.cl with 24-hour home delivery in Santiago.

Differentiator

Problem solved

Functional benefit

Products and services

• Jamón Serrano Authentic Spanish Serrano ham from cereal-fed white pig, available in Bodega (10-12 months curing, Etiqueta Roja) and Reserva (13-16 months curing, Etiqueta Verde) varieties. Vacuum-packed for freshness. Sold whole, sliced, or in portions to individual consumers in Chile.
• Jamón Ibérico Premium Spanish Iberian ham from the exclusive 'Pata Negra' breed, available in Cebo (18 months, cereal-fed) and Bellota (36 months, acorn-fed) varieties. Vacuum-packed for freshness. Sold whole, sliced, or in portions to individual consumers seeking premium cured meats.
• Parrilleros (Grilling Sausages) Spanish-style grilling sausages produced in Trujillo's Santiago production plant with 100% imported condiments from Spain. Includes chorizo criollo, chorizo riojano, longaniza parrillera, chistorra, butifarra, and diablitos picantes. Sold to Chilean consumers for home grilling.
• Embutidos Secos (Dry-Cured Spanish Sausages) Imported Spanish dry-cured sausages made with white pork, including salame, chorizo vela, lomo embuchado, chorizo sarta, espetec, and fuet. Vacuum-packed for extended freshness. Sold to consumers seeking authentic Spanish charcuterie.
• Embutidos Ibéricos (Iberian Sausages) Premium Iberian sausages made from the exclusive Iberian pig breed, including chorizo vela ibérico, salchichón vela ibérico, and lomo ibérico. Imported from Spain with traditional recipes. Sold to premium-segment consumers.
• Tablas de Aperitivo (Appetizer Platters) Ready-to-serve Spanish appetizer platters combining cured meats, serrano or ibérico ham, and cheeses. Includes tabla serrana, surtido serrano, tabla ibérica, aperitivo serrano, and aperitivo ibérico. Vacuum-packed for up to 8 months freshness. Designed for entertaining and events.
• Quesos (Spanish Cheeses) Spanish cheeses imported from Castilla La Mancha, including queso de oveja (sheep), queso de cabra (goat), and queso tres leches (cow, sheep, and goat blend). Available in wedges or whole pieces, vacuum-packed. Sold to consumers seeking authentic Spanish cheeses.
• Aceite de Oliva (Olive Oil) Spanish olive oils including extra virgin olive oil (cold-pressed, mechanical extraction) and olive pomace oil (mixed with virgin olive oil for lighter flavor). 18-month shelf life in cool, dry storage. Sold to consumers seeking authentic Mediterranean cooking oils.
• Bar Español (Sangría y Licores) Spanish beverages including sangría, tinto de verano, pacharán (Navarra), and Galician liqueurs (orujo, licor de hierbas, crema de licor). Includes alcohol-free options such as Tinto de Verano 0-0%. Sold to consumers for home enjoyment.
• Bastones de Pan (Spanish Bread Sticks) Spanish bread sticks imported from Spain including bastones camperos and mini bastones al aceite de oliva. Made with wheat flour and extra virgin olive oil, known for exceptional crunchiness. Sold as accompaniments to tapas and appetizers.
• Conservas (Spanish Canned Dishes) Traditional Spanish canned dishes imported from Spain including fabada asturiana, cocido madrileño, and callos a la madrileña. Ready-to-heat authentic recipes with 24-month shelf life. Sold to consumers seeking convenient Spanish meal options.
• Regalos (Gift Packs) Curated gift packages featuring Spanish gourmet products including jamón serrano packs, ibérico packs, parrillero packs, and complete gourmet selection sets. Includes gift boxes with whole hams, cutting boards, and knives. Sold to consumers and businesses for celebrations and corporate gifting.
• Turrones y Polvorones (Spanish Christmas Sweets) Traditional Spanish Christmas sweets including turrón (almond nougat from Alicante and Jijona), polvorones, mantecados, and yema tostada. Imported from Estepa with up to 12-month shelf life. Sold to consumers for holiday celebrations.
• Anchoas y Boquerones (Anchovies) Premium anchovies and boquerones imported from L'Escala, Spain. First-quality products made with tradition and excellent raw materials. Sold to consumers as premium seafood preserves.
• Servicio Maestro Cortador (Professional Carving Service) Professional ham carving service for events including weddings, birthdays, corporate events, and special gatherings. Includes 3-hour service coverage within Greater Santiago at $60,000 CLP per event. Sold to event hosts and corporate clients.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Spanish Table: Long-running US specialty retailer of Spanish foods, cookware, and gifts, with both e-commerce and physical stores. Comparable product breadth (hams, cheeses, conservas, sweets) and similar premium positioning, with an established heritage comparable to Trujillo's 30+ year history.
• Despaña Brand Foods: New York-based Spanish specialty food retailer and importer selling Ibérico hams, cheeses, conservas, and oils online and through a SoHo storefront. Closely mirrors Trujillo's hybrid online/physical-pickup model and authentic-sourcing positioning in a Spanish-gourmet niche.
• Don Jamón: Spanish specialist in Jamón Ibérico and Serrano with e-commerce presence. Direct comparable to Trujillo's flagship Serrano/Ibérico ham category and DTC distribution model, with similar Denominación de Origen sourcing.
• Mercado de San Miguel: Madrid gourmet food market concept curating premium Spanish foods (hams, cheeses, conservas, wines) from multiple artisanal vendors. Shares Trujillo's Spanish specialty focus and curation-driven customer experience, though as a physical market rather than e-commerce.
• La Tienda (Tienda.com): US-based DTC e-commerce retailer specializing in authentic Spanish foods including Jamón Ibérico, cheeses, conservas, olive oils, and gift packs. Directly comparable to Trujillo's DTC e-commerce model and Spanish gourmet product mix, with analogous target customer (Spanish-food enthusiasts) and premium gifting positioning.

Broad incumbents

• El Corte Inglés: Spain's largest department store and gourmet food retailer with extensive premium Spanish food offerings, including Jamón Ibérico, cheeses, conservas, and gift packs. Comparable product universe and Denominación de Origen positioning, but at significantly larger scale across physical and online channels.
• Cinco Jotas: Iconic Jabugo-based producer of 100% Ibérico bellota ham with DTC e-commerce. Comparable to Trujillo's Ibérico Bellota SKU and Denominación de Origen positioning; operates as producer-brand rather than as multi-category retailer.
• Iberia Foods: Major US distributor and brand-owner of Spanish food products across multiple categories (olive oil, sauces, cheese). Overlaps with Trujillo in Spanish food sourcing and distribution but operates at broader scale and as both wholesaler and brand owner.
• Joselito: Premium Spanish Ibérico producer selling DTC internationally with the same heritage and quality positioning Trujillo applies to its ham offering. Overlaps in Ibérico category and direct-to-consumer gifting, though operates upstream as producer rather than multi-category retailer.

Emerging players

• Conservas Ortiz: Spanish conservas producer with growing DTC and international presence selling premium canned seafood. Overlaps with Trujillo's conservas category and authentic-Spain positioning, though narrower in product scope.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/trujillo_chile
• LinkedInlinkedin.com/company/salamanca-foods-s-a

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Trujillo