Swipefinder
Swipefinder is a Stockholm-based adtech company operating a patented AI-powered swipe-based content discovery and recommendation platform. It serves broadcasters, publishers, retailers, and international advertisers via its white-label Showfinder product, vertical finders, and a self-serve ad campaign creator.
- Company typePrivate
- Founded2024
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Swipefinder does
Swipefinder AB is a Stockholm-based, private advertising technology company founded in 2024 that operates a patented AI-powered swipe-based content discovery and recommendation system. Its flagship product Showfinder is a white-label entertainment discovery platform that replaces infinite scroll with purposeful Yes/No/Maybe gesture-based navigation, feeding adaptive AI models that generate personalized playlists and capture structured preference signals. The platform is supported by vertical-specific finders — Foodfinder (recipe video), Eventfinder (events), Travelfinder (destinations), and E-finder (general e-commerce) — and operates multimodal interfaces covering vertical video, stills, text, audio, and image content.
The company serves four primary customer segments in roughly equal strategic weight: broadcasters and streamers, digital publishers, retailers and marketplaces, and international advertisers/brands. Named reference customers include Carlsberg (beverage campaigns), Levi's (retail discovery), TUI (travel destination discovery), and Apetit (recipe publisher integration via Foodfinder). The product is certified for IAB Europe TCF2.0 and IAB Gold Standard 2.0 compliance, enabling programmatic and direct ad serving in regulated markets.
Swipefinder generates revenue through three streams: annual software licensing fees for white-label Showfinder and vertical finder deployments with broadcasters, publishers, and retailers; advertising revenue share arrangements with publishers on inventory created during the discovery phase; and direct advertising campaign fees from brands running consideration ads ("Findvertising"). Distribution is multi-channel: enterprise field sales in the US, Canada, and Germany, white-label OEM/embedded licensing globally, programmatic ad network serving, and a self-serve Campaign Creator tool that targets advertisers and media agencies directly. The company has a granted US patent on swipe-based content recommendation and consideration with adaptive AI, plus a pending PCT international application. The company is headquartered in Stockholm with additional staff presence in the UK and Poland.
Swipefinder firmographics
Firmographics- Name
- Swipefinder
- Legal name
- Swipefinder AB
- Website
- https://swipefinder.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swipefinder is a Stockholm-based adtech company operating a patented AI-powered swipe-based content discovery and recommendation platform. It serves broadcasters, publishers, retailers, and international advertisers via its white-label Showfinder product, vertical finders, and a self-serve ad campaign creator.
- Ownership category
- akta.pro rank
Swipefinder industry classification
Industry- Product category
- Advertising Technology
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industries
- Short-Form Video Discovery, Curation & Aggregation Platforms (MPACAHAG), Topic/Interest-Based Content Discovery Apps (MPACAKAB)
Keywords
Where Swipefinder is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices6 records
Markets served
Swipefinder business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Software Licensing (White Label): License fees from broadcasters, publishers, and retailers who embed Swipefinder's swipe discovery technology into their platforms. Revenue generated through licensing Showfinder and other finder solutions as white-label products.
- Advertising Revenue Share: Revenue share arrangements with publishers and media companies where Swipefinder creates fresh ad inventory through the discovery experience. Brands sponsor swipeable collections and users monetize the discovery phase through branded content and promotional placements.
- Direct Advertising Campaigns: Campaign fees from advertisers running consideration ads through Swipefinder's interactive format. Advertisers pay for swipe-based ad units that can be placed as sponsorships with publishers or served via programmatic ad networks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing for broadcasters, publishers, and retailers |
| Other | Multi-year contract | Direct advertising campaigns for brands |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels5 records
Swipefinder product offering
Product offeringCore offering
Swipefinder provides a patented AI-powered swipe-based content and product discovery platform, delivered primarily as a white-label solution (Showfinder) to broadcasters, streamers, publishers, retailers, and brands. The technology replaces passive infinite scroll with gesture-based Yes/No/Maybe navigation that captures user preference signals, enabling licensees to monetize the discovery phase through new ad inventory and advertisers to run interactive consideration campaigns.
Product overview
Swipefinder is a patented AI-powered swipe recommendation system that transforms passive browsing into active preference signals. The core platform, Showfinder, serves as the white label entertainment discovery solution, with specialized vertical finders (Foodfinder, Eventfinder, Travelfinder, E-finder) addressing recipe, event, travel, and general e-commerce categories. The company operates on a Findvertising model, generating revenue through license fees and revenue share with broadcasters, publishers, retailers, and advertisers. Supporting products include Campaign Creator (self-service ad creation tool), Find Together (collaborative family discovery feature), and Swipe Insights (research service).
Differentiator
Problem solved
Functional benefit
Brands
- Showfinder: White label entertainment discovery solution enabling users to swipe through video trailers with Yes/No/Maybe options, creating curated playlists. Includes Findvertising ad format.
- Foodfinder
- Eventfinder
- Travelfinder
- E-finder
- Campaign Creator
- Find Together
- Swipe Insights
Products and services
- Showfinder White-label entertainment discovery solution that lets users swipe through video trailers (Yes, No, Maybe, Seen) to curate personal playlists and commit faster to viewing decisions; for broadcasters, streamers, and publishers it monetizes discovery time through interspersed ads indistinguishable from content.
- Foodfinder Recipe discovery solution for publishers that presents recipes through short videos in a swipeable interface, driving engagement and new ad inventory.
- Eventfinder Event discovery product for publishers that presents event content in swipeable card format to drive engagement and new advertising inventory.
- Travelfinder Travel and destination discovery product for retailers and marketplaces that showcases destinations and experiences through swipeable visual content for high-consideration travel purchase decisions (used in TUI campaigns).
- E-finder General e-commerce discovery solution optimized for visual, high-consideration product categories, transforming browsing into an engaging swipe-based shopping experience for retailer and marketplace sites.
- Swipefinder Consideration Ads (Findvertising) Interactive advertising format where users explore products and services through Yes/No/Maybe swiping within the ad, delivering a complete funnel from research through consideration to buying in a single format, with unique middle-funnel KPIs; run with international brands such as Carlsberg, Levi's, and TUI.
- Campaign Creator Self-service tool enabling advertisers and media agencies to create swipe-based campaigns in vertical video or stills without custom development, with audience definition, KPI selection, launch capability, and real-time analytics.
- Swipe Insights Research service conducted with advertisers, media houses, and research companies to study advertiser value from media budgets and compare social media and vertical display effectiveness.
Quantifiable outcome
- Users spend 10-20 minutes choosing what to watch before selecting, and 20% give up before deciding - Swipefinder's gesture-based discovery accelerates commitment
- +2 more outcomes
Companies that use Swipefinder
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Swipefinder technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Swipefinder partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Swipefinder competitors and assessment
Company assessmentBroad incumbents
- The Trade Desk: Large independent DSP dominating programmatic display and CTV buying with broad measurement and inventory reach. A broad incumbent competitor on the demand-side and programmatic distribution that Swipefinder's Campaign Creator and Findvertising plug into.
- FreeWheel (Comcast): Broadcaster- and publisher-focused ad-tech platform owned by Comcast, providing monetization, campaign management, and content discovery infrastructure. Overlaps with Showfinder's white-label discovery and monetization role inside broadcasters and large publishers.
- Magnite: Largest independent CTV and video SSP, monetizing streaming and broadcaster inventory programmatically. A broad incumbent on the sell-side of the same CTV/streaming ad inventory that Swipefinder's swipe-discovery + advertising inventory expands.
Direct peers
- Smartly.io: Creative automation and media-buying platform for social and programmatic advertising with self-serve campaign creation. Directly comparable to Campaign Creator and Findvertising's self-serve motion for advertisers and agencies.
- Innovid: Independent ad-tech company focused on interactive connected-TV and video ad serving with built-in measurement and analytics. Closely parallels Swipefinder's interactive video ad unit, consideration metrics, and cross-publisher measurement thesis.
- Taboola: Content discovery and native advertising platform powering publisher monetization through recommendation widgets. Highly comparable to Swipefinder's white-label discovery layer for publishers and the content-recommendation + advertising model.
- Celtra: Creative ad-tech platform for interactive and dynamic ad formats across video, display, and CTV. Highly comparable on the Findvertising interactive ad-unit product and on serving swipe-style creative through programmatic pipelines.
- Outbrain: Content recommendation and discovery platform for premium publishers. Operates a similar advertiser-funded discovery layer that surfaces content on third-party sites, directly mirroring Swipefinder's swipe-discovery + advertising inventory model.
- Jampp: Mobile programmatic ad-tech platform with machine-learning-driven user acquisition and retargeting across apps and the open web. Comparable as a programmatic ad-tech competitor targeting the same mobile-first discovery and conversion economics as Findvertising.
Emerging players
- Nexxen: End-to-end programmatic ad-tech platform spanning CTV, video, and audience targeting with self-serve buying. Comparable on the CTV/short-form video programmatic and self-serve buying motion that Swipefinder's Campaign Creator is positioned against.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Swipefinder social profiles
Digital presenceSwipefinder compliance and trust
Trust signalCompliance2 records
Swipefinder financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swipefinder leadership team
Management profileNumber of profiles
Profiles5 records
Swipefinder funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swipefinder M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swipefinder
What does Swipefinder do?
Swipefinder provides a patented AI-powered swipe-based content and product discovery platform, delivered primarily as a white-label solution (Showfinder) to broadcasters, streamers, publishers, retailers, and brands. The technology replaces passive infinite scroll with gesture-based Yes/No/Maybe navigation that captures user preference signals, enabling licensees to monetize the discovery phase through new ad inventory and advertisers to run interactive consideration campaigns.
Is Swipefinder a public or private company?
Swipefinder is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Swipefinder founded?
Swipefinder was founded in 2024. It employs 1 to 10 people.
Where is Swipefinder based?
Swipefinder is headquartered in Stockholm, Sweden, in the Europe region.
How does Swipefinder make money?
Three revenue lines are on record. Software Licensing (White Label) is the primary driver. The others are advertising Revenue Share and direct Advertising Campaigns.
Who are Swipefinder's main competitors?
Broad incumbents on record are The Trade Desk, FreeWheel (Comcast) and Magnite. Direct peers are Smartly.io, Innovid, Taboola, Celtra, Outbrain and Jampp. Nexxen is listed as an emerging player.
Does Swipefinder have an API?
No public API is recorded for Swipefinder.
What industry is Swipefinder in?
Swipefinder's product category is Advertising Technology. Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of MPACAHAG, Short-Form Video Discovery, Curation & Aggregation Platforms. Its NAICS code is 519290 and its SIC code is 7330.