Jampp
Jampp is a programmatic Demand Side Platform that uses machine learning to drive user acquisition and retargeting for mobile app advertisers across gaming, commerce, fintech, and delivery verticals, and is a wholly-owned subsidiary of Affle.
- Company typePrivate
- Founded2011
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Jampp does
Jampp is a programmatic Demand Side Platform purpose-built for mobile app growth, founded in 2011 and headquartered in San Francisco with a regional headquarters in Dublin. The company sells user acquisition and retargeting services to enterprise app marketers across gaming, commerce, financial services, food delivery, rideshare, and agency verticals, with marquee customers including Uber, DiDi, Burger King Brazil, Fetch Rewards, Just Eat Takeaway, BIGO LIVE, Serasa Experian, and Pocket Gems. The platform ingests more than 120 billion ad requests per day and applies machine learning and predictive algorithms to forecast lifetime value and in-app conversions, automatically adjusting bidding, creative rotation, and audience targeting in real time. It supports multiple performance pricing models (CPI, CPM, CPA, CPC) and is integrated with all major mobile measurement partners (AppsFlyer, Adjust, Branch, Singular, Kochava) and over 17 ad publishing partners, including Google, AppLovin, InMobi, PubMatic, and Magnite.
The product portfolio is structured as a core DSP plus modular extensions: User Acquisition and App Retargeting sit on the central platform, while Jampp CTV (launched in 2026 in the US and Japan), Creative Labs for ad production and testing, and a Data Management Platform for audience segmentation and measurement form the surrounding layer. Jampp's go-to-market is enterprise field sales, with 'Request a demo' and 'Contact Sales' CTAs and dedicated regional sales leadership across Latin America, Iberia, and global accounts. Jampp has been a wholly-owned subsidiary of Affle (a Singapore-listed mobile ad-tech company) since Affle's acquisition, and the business maintains compliance with GDPR, CCPA/CPRA, the EU-U.S. and Swiss-U.S. Privacy Shield frameworks, and PIPEDA. Revenue is generated through programmatic media buying on a performance-pricing basis; the company does not publicly disclose financials.
Jampp firmographics
Firmographics- Name
- Jampp
- Legal name
- Jampp Inc.
- Website
- https://jampp.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Jampp is a programmatic Demand Side Platform that uses machine learning to drive user acquisition and retargeting for mobile app advertisers across gaming, commerce, fintech, and delivery verticals, and is a wholly-owned subsidiary of Affle.
- Ownership category
- akta.pro rank
Jampp industry classification
Industry- Product category
- Programmatic Mobile Advertising Platform
- NAICS
- Media Buying Agencies (541830)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Demand-Side Platforms (DSP) (BPAMALAB)
- akta.pro secondary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Jampp is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Jampp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Programmatic Advertising - Demand Side Platform: Jampp operates as a Demand Side Platform (DSP) enabling advertisers and agencies to purchase advertising inventory programmatically. Revenue is generated through media buying fees based on various performance pricing models.
- Performance-Based Pricing Models: The platform supports multiple payment models including Cost Per Installation (CPI), Cost Per Thousand Impressions (CPM), Cost Per Action (CPA), and Cost Per Click (CPC). This allows advertisers to pay based on specific performance metrics they care about.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
Jampp product offering
Product offeringCore offering
Jampp operates a programmatic Demand Side Platform (DSP) for mobile app growth, using machine learning and predictive algorithms to run User Acquisition and App Retargeting campaigns. The platform processes over 120 billion ad requests daily to automatically optimize real-time bidding, creative rotation, and audience targeting for app marketers in gaming, commerce, fintech, and agency verticals.
Product overview
Jampp is a programmatic advertising platform designed to grow mobile app businesses. The core offering consists of the Jampp Platform (a Demand Side Platform/DSP) that enables User Acquisition and App Retargeting through automated, algorithm-driven ad buying. The platform is complemented by Jampp CTV (Connected TV) for cross-screen advertising, Creative Labs for ad production services, and a Data Management Platform for audience segmentation and campaign analytics. The architecture is platform-plus-modules: the DSP serves as the central technology layer, while CTV, Creative Labs, and DMP function as integrated components that extend the platform's capabilities across the full user acquisition funnel. The platform leverages machine learning and predictive algorithms to optimize bid placement, creative rotation, and audience targeting, processing over 120B ad requests daily.
Differentiator
Problem solved
Functional benefit
Products and services
- Jampp Platform (DSP) A programmatic Demand Side Platform that uses machine learning and predictive algorithms to optimize real-time bidding, creative rotation, and audience targeting for mobile app growth. Built for app marketers, agencies, and brands in gaming, commerce, and fintech verticals.
- User Acquisition A managed service within the Jampp platform that runs user acquisition campaigns to drive new app installs via programmatic media buying and predictive algorithms. Targeted at app marketers seeking to scale installs cost-effectively.
- App Retargeting A managed service within the Jampp platform focused on re-engaging lapsed and existing app users via programmatic advertising, using predictive LTV/Conversion models to target high-value users.
- Jampp CTV A Connected TV (CTV) advertising offering extending Jampp's programmatic capabilities to CTV inventory for app marketers and brands seeking to reach audiences on TV screens.
- Creative Labs A creative production and optimization service that produces ad creatives and runs automated creative rotation to improve campaign performance. Targeted at app marketers and agencies running campaigns on the Jampp platform.
- Data Management Platform A data management offering that supports audience targeting, segmentation, and optimization for programmatic mobile advertising campaigns.
Quantifiable outcome
- 225% increase in loan applications for CashNow in UAE
- +3 more outcomes
Companies that use Jampp
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Jampp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability4 records
Feature6 records
Jampp partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and flagship.
- GooglecoreGoogle is listed as an Ad Publishing Partner, providing advertising inventory access through Google's ad exchange and publisher network.
- PubMaticcorePubMatic is listed as an Ad Publishing Partner, providing programmatic advertising inventory through its SSP platform.
- AppsFlyercoreAppsFlyer is listed as an MMP/Anti-Fraud Partner, providing mobile measurement and attribution services to track and boost campaign performance.
- AdjustcoreAdjust is listed as an MMP/Anti-Fraud Partner providing mobile attribution and fraud prevention capabilities.
- SingularcoreSingular is listed as an MMP/Anti-Fraud Partner and is the source of Jampp's #2 ranking in Q1 2026 Trends Report for iOS ad spend growth.
- ApplovincoreApplovin is listed as an Ad Publishing Partner providing mobile advertising inventory through its platform.
- InmobicoreInmobi is listed as an Ad Publishing Partner providing programmatic mobile advertising inventory.
- MagnitecoreMagnite is listed as an Ad Publishing Partner, providing SSP and programmatic inventory access.
- BranchcoreBranch is listed as an MMP/Anti-Fraud Partner providing cross-platform measurement and deep linking solutions.
- KochavacoreKochava is listed as an MMP/Anti-Fraud Partner providing mobile attribution and analytics.
- Double VerifycoreDouble Verify is listed as an MMP/Anti-Fraud Partner providing viewability and fraud detection services.
- AffleflagshipAffle is identified as Jampp's parent company, with Jampp branding showing 'Jampp, an Affle company.' This represents a significant corporate parent-subsidiary relationship.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Jampp competitors and assessment
Company assessmentDirect peers
- Liftoff: Liftoff is a direct competitor operating a programmatic DSP focused on mobile app user acquisition and retargeting. It targets the same enterprise app marketers and agencies with ML-driven bidding, making it the closest comparable to Jampp in product and customer profile.
- Moloco: Moloco operates a programmatic DSP powered by machine learning for mobile app growth and beyond. It competes head-to-head with Jampp on predictive bidding, retargeting, and CTV expansion for app marketers globally.
- Remerge: Remerge is a programmatic DSP specializing in app retargeting for enterprise marketers globally. It directly overlaps with Jampp's App Retargeting product line and serves similar large-app advertiser clients.
- Tapjoy: Tapjoy operates a mobile advertising and monetization platform with programmatic UA and rewarded formats. It targets app marketers across gaming and other verticals with comparable performance-based offerings to Jampp.
- Chartboost: Chartboost is a programmatic mobile ad exchange and DSP focused on gaming app user acquisition. It directly competes with Jampp's UA product for mobile gaming marketers and is also listed as one of Jampp's publishing partners.
Broad incumbents
- AppLovin: AppLovin is a broad mobile ad-tech and monetization incumbent with AXON bidding and a vast publisher network. It overlaps with Jampp on UA and retargeting while also being an inventory partner, making it both a competitor and a supplier.
- ironSource (Unity): ironSource, now part of Unity, offers a full mobile ad-tech stack including DSP, mediation, and creative. It competes with Jampp in app growth and monetization across the same gaming and app marketing customer base.
- Digital Turbine: Digital Turbine provides mobile ad tech including programmatic UA and app install solutions. It serves app marketers and OEMs with overlapping capabilities to Jampp's UA and retargeting offerings.
Emerging players
- Verve Group: Verve Group operates a programmatic mobile DSP and SSP stack with strong presence in privacy-first contextual targeting. It competes with Jampp on ML-driven programmatic buying for app marketers in the post-IDFA landscape.
- Persona.ly: Persona.ly is a programmatic UA and retargeting DSP for mobile apps with ML-driven bidding. It is a smaller, emerging competitor with overlapping capabilities to Jampp's predictive LTV and conversion optimization stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Jampp social profiles
Digital presenceJampp compliance and trust
Trust signalCompliance5 records
Jampp financial estimates
Financial estimateRevenue estimate
Valuation estimate
Jampp leadership team
Management profileNumber of profiles
Profiles9 records
Jampp funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Jampp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Jampp
What does Jampp do?
Jampp operates a programmatic Demand Side Platform (DSP) for mobile app growth, using machine learning and predictive algorithms to run User Acquisition and App Retargeting campaigns. The platform processes over 120 billion ad requests daily to automatically optimize real-time bidding, creative rotation, and audience targeting for app marketers in gaming, commerce, fintech, and agency verticals.
Is Jampp a public or private company?
Jampp is a private company. It is classified as corporate owned and is currently operating.
When was Jampp founded?
Jampp was founded in 2011. It employs 51 to 100 people.
Where is Jampp based?
Jampp is headquartered in San Francisco, United States, in the North America region.
How does Jampp make money?
Two revenue lines are on record. Programmatic Advertising - Demand Side Platform is the primary driver. The others are performance-Based Pricing Models.
Who are Jampp's main competitors?
Direct peers on record are Liftoff, Moloco, Remerge, Tapjoy and Chartboost. Broad incumbents are AppLovin, ironSource (Unity) and Digital Turbine. Emerging players are Verve Group and Persona.ly.
Does Jampp have an API?
No public API is recorded for Jampp.
What industry is Jampp in?
Jampp's product category is Programmatic Mobile Advertising Platform. Its primary akta.pro industry code is BPAMALAB, Demand-Side Platforms (DSP), with a secondary code of MPAAACAE, Programmatic Display & Retargeting (DSP). Its NAICS code is 541830 and its SIC code is 7310.